At a recent community event, Hubbard Hall CEO Molly Kellogg approached Grant Copeland with a loaded question: How did The Waterbury work all come together? Because of the depth and complexity of the question, the two ultimately decided to talk about it here. In this episode, Kellogg turns interviewer to go inside the mind of Copeland – the President and Chief Creative Officer of marketing agency WORX, as well as the architect of The Waterbury brand – to understand his background, the creative process, and why his ideas are generating interest on a local, regional and national level. If you’ve ever wondered about the art and science behind marketing, you’ve come to the right conversation, as The Waterbury Talks with Grant Copeland.
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