The Way with Best Era

In this episode of The Way, Ryan and Brittany dive into the often confusing world of marketing spend and SEO investments for law firms. They talk through how to approach these decisions wisely, what kind of spending actually moves the needle, and how to avoid wasting your budget on strategies that don’t serve your firm’s goals.

Whether you're just starting out or reassessing your current marketing strategy, this conversation offers ...

In this episode of The Way, Ryan McKeen and Brittany Green reflect on what it truly means to practice unreasonable hospitality—a philosophy that goes far beyond handing out gifts or perks. Inspired by the book Unreasonable Hospitality by Will Guidara and a powerful talk given by Lindsay and Billy from the Unreasonable Hospitality team at our March event, this conversation explores how small, intentional acts of care can create last...

In this episode of The Way, Ryan McKeen and Brittany Green dive into the fundamental differences between branding and advertising, emphasizing why both are crucial for a successful law firm. They discuss the importance of building strong relationships with clients, providing value without expecting something in return, and how these efforts contribute to long-term business growth.

Ryan and Brittany also share real experiences from m...

In this episode of The Way, hosts Ryan McKean and Brittany Green draw inspiration from Rob Coleman, Director of Business Development at Hennessey Digital, to explore the critical role of marketing investments in law firms. They discuss:

• Rob Coleman's Expertise – With a background in SEO, PPC, and website design, Rob specializes in driving business growth through digital marketing strategies.
• Allocating Marketing Budgets – How...

In this episode, host Ryan McKeen welcomes special guest Marisa Rua, an expert in paralegal training, to discuss the critical role paralegals play in law firms and why they need more than just on-the-job training from attorneys. They explore how structured education and mentorship can help paralegals work more efficiently and contribute meaningfully to a firm’s success.

Ryan and Marisa also discuss David Ball on Damages and Damages ...

In this episode, Brittany Green and Ryan McKeen delve into the significance of annual meetings for businesses across all industries. They emphasize the value these gatherings bring in setting goals, aligning teams, and fostering organizational growth. Drawing from their concise guide, The Way, they offer practical advice on initiating and conducting effective annual meetings. Listeners interested in obtaining a free copy of The Way...

In this episode, Ryan McKeen and Brittany Green explore the evolving landscape of marketing in 2025 and how it’s reshaping the legal industry. They discuss a major shift in how people solve problems, moving beyond traditional tools to embrace new technologies and platforms powered by AI.

Ryan and Brittany emphasize the benefits of hiring in-house marketing professionals to develop tailored strategies that align with a firm’s value...

In this episode, Ryan McKeen and Brittany Green reflect on a remarkable guest lecture in Ryan’s UConn class, featuring Ryan Anderson, the founder and CEO of Filevine, a leading case management software for law firms. Anderson shared his journey of building Filevine from the ground up, offering students invaluable insights into the entrepreneurial process. His openness about the challenges, including the anxiety and pressure of star...

In this episode, Ryan and Brittany share some of the latest tools they've developed to support law firm growth and efficiency. They introduce a versatile new series of card decks tailored for different aspects of firm management, including marketing, training, team management, and operational insights.

They also discuss exclusive perks from their services—like a trip to Cabo San Lucas—and share how these resources can help firms b...

In this episode, Brittany Green and Ryan McKeen dive into the release of The Way, a practical guide designed for law firms looking to streamline their operations and improve growth. The book is short, affordable, and perfect for busy professionals. They discuss the simplicity and convenience it offers, making it accessible to firms of any size.

Additionally, Ryan shares insights from his work as an adjunct professor at UConn, wher...

In this episode of The Way with Best Era, Ryan McKeen sits down with Marisa Rua, the newest member of Best Era, who will be leading training and guidance for paralegals. Together, they discuss the often-overlooked importance of structured training within law firms and how this essential step can accelerate a firm’s success. Ryan and Marisa share their insights on why investing in paralegal education creates a more efficient and emp...

In this episode of The Way with Best Era, Ryan McKeen and Brittany Green share their insights on hiring the right team for your growing business. Learn why delegating tasks is crucial to staying focused on the bigger picture and how prioritizing character over experience can help you find the perfect candidates.

Ryan and Brittany also dive into their experience working with Get Staffed Up, a company that helps law firms hire highl...

Join Ryan McKeen and Brittany Green of Best Era, LLC as they wrap up this two-part series discussing the biggest challenges law firm owners face. In this episode, they dive into how growing your firm requires stepping out of your comfort zone, from hiring the right people to investing in your business to make your workload lighter.

They also share insights into how these steps will ultimately lead to greater success and profitabi...

Ryan McKeen and Brittany Green of Best Era, LLC are bringing you a two-parter about the two main problems they see lawyers and law firm owners encounter when it comes to operating their law firms successfully.

This week we're digging into why law firm owners are often their own worst enemies when marketing their firm.

Learn all about our upcoming offerings at Best Era from our planners and card decks to our consulting subscript...

This week we've decided to release the audio from our call with the Futurists at Filevine for all to hear. Because what they had to say is too good to keep it locked up.

If you want access to more exclusive content like this you can join our Slack Community for $3 a day. You can sign up at bestera.io.

The Futurists Team discussed some of the cool things they are working on right now for Filevine users, and teased wh...

We're Ryan McKeen and Brittany Green of Best Era, LLC and we're here to bring you a podcast about everything that's happening on the business and marketing side of legal today.

But we couldn't start there without deciding on a name for our podcast first. So, join us as we brainstorm and decide on a name. (Spoiler alert: it's not hard to figure out what we went with.)

Then we dive into who and what Best Era is, and how you can jo...