The WE Pivot Podcast

What if your content could work harder and longer for your business instead of disappearing after 24 hours? In this eye-opening conversation with SEO expert Brittany Herzberg, we explore why search engine optimization deserves a central place in your marketing strategy even if you have been avoiding it because it feels too technical or overwhelming.

Brittany shares her journey from massage therapist to copywriter to SEO specialist, ...

Have you ever stared at your screen, knowing you should be posting but having no idea what to say?

Same.

I’m Tona, and I’m back after hitting reset on my business, my website, and this podcast. In this episode, I’m sharing why I stepped away, how comparison held me back, and the tool I built that finally helped me show up online without overthinking every post.

This isn’t just another “use AI” pep talk. It’s my real story of feeling o...

What happens when a former high school biology teacher-turned-digital marketing strategist sits down with a print-on-demand expert to uncover the secrets to e-commerce success? In this episode of The WE Pivot Podcast, I chat with Shimmy Morris, an entrepreneur who transformed his passion for design and business into a thriving career in print-on-demand, Amazon FBA, and online education. Together, we dive into the essentials of buil...

Ever wondered how to navigate the complex world of print-on-demand for your creative business? In this episode, I’ll take you through my 11-year journey, highlighting lessons learned, from the importance of choosing reliable partners to the realities of pricing, product quality, and variety. Along the way, I’ll share stories about our experiences with platforms like Zenfolio and Printful, and the crucial role research and product t...

Elevate Your Brand: Shaunda Head's Expert Strategies for Women Entrepreneurs

Unlock the power of strategic branding with Shaunda Head, founder of SHH Creative LLC. In this eye-opening episode of We Pivot Podcast, discover expert strategies to elevate your brand and grow your business:

• Transform your brand identity beyond logos and websites
• Leverage your unique voice to attract ideal clients
• Use authenticity to stand out in the...

Have you ever wondered why some brands seem to always stay top of mind while others fade into the background? This week on the WePivot podcast, we uncover the magic ingredient: consistency. Join Tona as she shares personal anecdotes and real-world experiences to highlight the crucial role consistency plays in digital marketing. Tona kicks things off with a heartwarming story of a family barbecue, where her niece's journey to m...

Ever wondered how a spark of inspiration can ignite a booming business? Brenna Millville, the force behind Elly and Grace, shares her journey from a conference lightbulb moment to shipping over half a million faith-based apparel pieces worldwide.

With her husband's support and a timely bonus from her previous job, Brenna’s leap into entrepreneurship is a story of faith, creativity, and grit. She opens up about challe...

Ever feel like everyone else is sprinting ahead while you're stuck in place? Join me, Tona Haywood, on the WE Pivot Podcast, where we tackle the comparison trap and find your unique path to success. This episode is packed with real, actionable advice for women entrepreneurs. From supporting your peers with prayer to refreshing your business strategies, we cover the small wins that lead to big growth. Tune in for heartfelt conv...

Join us as we chat with Laura Vanderslice from Sam's Club about the magic of connecting with customers through real stories and genuine emotions. Laura shares how mixing practical solutions with heartfelt messages makes Sam's Club's campaigns truly stand out. She believes in finding the deep reasons why people love a brand, showing us that listening to customers, whether through focus groups or online chats, helps cr...

Ever wondered how sharing your own story could amplify the impact of your content? That's the golden thread we tug at in our latest podcast episode, where we delve into the recently introduced 'Experience' factor in Google's E-E-A-T guidelines. My journey with Call to Edify serves as a case study, revealing how intertwining personal narratives within my blog posts not only enriched the content but also sky-rocke...

Embark on a transformative journey with video content creation coach and online course expert XayLi Barclay, as we unravel the secrets to pivoting from corporate life to thriving entrepreneurship. Witness first-hand XayLi's candid revelations about overcoming her initial fears and harnessing the dynamic power of video to forge genuine connections, inspire confidence, and stimulate revenue growth. This episode is an invaluable ...

Ever wondered what happens behind the scenes of an entrepreneurial journey that suddenly goes quiet? That's exactly what I, Tona Haywood, explore in a solo edition of the We Pivot Podcast. As I walk you through the strategic decisions reshaping our business, the silence since last February unfolds into a story of growth, new challenges, and an unwavering commitment to bring you digital marketing insights that pack a punch. Fro...

With over 330 billion emails sent daily, it's no surprise that email marketing remains an important part of any modern marketing strategy.  As the number of emails sent increases year-over-year, so do the email marketing strategies used to effectively reach customers and prospects. What worked five years ago is now outdated, but email marketing continues to be a go-to for top online marketers. It's reliable, brings in res...

Are you a woman entrepreneur or business owner who’s struggling to determine which digital marketing tasks you should outsource, and which ones you can do yourself?

If so, this podcast is for YOU! We’ll explore the pros and cons of DIY vs outsourcing when it comes to web design, content writing (blogging), SEO, social media management, email marketing, and ad management.

You don’t have to have a full-time team or endless hours in the...

In this podcast, we'll discuss five strategies for staying positive and productive when times are tough. This episode will help you stay motivated and focused on the tasks that will get you through difficult times. In addition, we’ll explore how to stay focus and connected to your values and big-picture goals. Finally, we’ll discuss strategies for reflecting on past mistakes you have made in business and remembering what you h...

Wix has been making major strides with its platform over the last couple of years.  It has a wide range of practical SEO features that are easy-to use, so you can grow your site quickly without struggle!  Wix allows you to add titles, descriptions and keywords for each page on your site.  It also features a built-in SEO Wizard that will help you optimize your pages even further. Additionally, it has advanced tools like XML sitemaps...

Google is a search engine giant. Its importance in the online world can't be overstated. But what does Google Eat? And why is it so important for business owners to know?

Well, first of all, Google eats content. Content is the lifeblood of the internet, and Google knows that better than anyone. So if you want your website to rank well on Google, you need to make sure your content is high-quality and authoritative.

The end of Season One of The WE Pivot Podcast has arrived, and it is time to let our loyal listeners know that the podcast will be going on a hiatus until September 2022.

In our final episode of the season, we'll be talking about the 7 Things We Learned About Podcasting That Changed Us For The Better.   If you've enjoyed our podcast episodes thus far, let us know by logging into your iTunes account and rate us; a...

In the world of digital marketing, An AI software can streamline and optimize marketing campaigns. It can also eliminate the risk of human error. While much of the digital marketing world is still dependent on human ingenuity, an AI program can generate a report using nothing but data. Today, will be speaking with Chris Lu, co-Founder of copy.ai, and hear how his company is revolutionizing copywriting in the digital marketing indus...