The Web Marketing Insights Podcast

The Web Marketing Insights Podcast

Our podcast is a thoughtful discussion arena for results driven marketers. We will take aim at topics such as, User Experience, Conversion Rate Optimization and SEO. We'll be bringing our insights along with interviewing thought leaders in Digital Marketing.

Episodes

August 18, 2020 35 mins
Mark as Played
Mark as Played
Mark as Played

Chris Bonney, VP of Strategy
Zach Wilson, Partner
Amy Gavin, Director of Digital Strategy, American Society for Nutrition

Mark as Played

Chris Bonney, VP of Strategy
Zach Wilson, Partner
Sara Fay, VP of Marketing, First American Healthcare Finance

Mark as Played
February 17, 2020 32 mins

Chris Bonney, VP of Strategy
Zach Wilson, Partner

Mark as Played

Joe Martin, CEO, Martin Creative
Dan Ritzke, Founder, Third Act Marketing
Chris Bonney, VP of Strategy, Gulo
Zach Wilson, Partner, Gulo

Mark as Played
January 27, 2020 20 mins

Should we chase the latest Google update or keep everything the same and hold the line. 

We all know Google never rests. Google is constantly evolving and adapting to present the best information possible for its customers (searchers). These changes are a byproduct of analyzing mountains of data and user behavior. 

Now the question becomes, Google just rolled out a new update, will this affect my ranking positivel...

Mark as Played

Search Engine Land’s Periodic Table of SEO Factors debuted in 2011. Since the initial release, SEO professionals reference it to better understand the elements essential to a winning SEO strategy. It's frequently linked to by thousands of digital marketing professionals.

Chris Bonney & Zach Wilson sit down and discuss a few of the key "elements" - Quality, Authority, Backlinks & Emerging Markets - fo...

Mark as Played
December 15, 2019 12 mins

This is the first-ever recording of Gulo's Web Marketing Insights Podcast. Chris and Zach discuss how the Insights Podcast will tackle topics such as user experience, conversion rate optimization and SEO.

We take aim at a variety of challenges digital marketers face today: 

  • What should you do about Google's BERT updates?
  • What makes good SEO?
  • Upping your backlink game.
  • The Conversational Web and key phrases around...
Mark as Played

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