The Web Marketing Insights Podcast

The Web Marketing Insights Podcast

Our podcast is a thoughtful discussion arena for results driven marketers. We will take aim at topics such as, User Experience, Conversion Rate Optimization and SEO. We'll be bringing our insights along with interviewing thought leaders in Digital Marketing.... Show More

Episodes

May 20, 2020 27 min
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Chris Bonney, VP of Strategy
Zach Wilson, Partner
Amy Gavin, Director of Digital Strategy, American Society for Nutrition

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Chris Bonney, VP of Strategy
Zach Wilson, Partner
Sara Fay, VP of Marketing, First American Healthcare Finance

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February 17, 2020 32 min

Chris Bonney, VP of Strategy
Zach Wilson, Partner

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Joe Martin, CEO, Martin Creative
Dan Ritzke, Founder, Third Act Marketing
Chris Bonney, VP of Strategy, Gulo
Zach Wilson, Partner, Gulo

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January 27, 2020 20 min

Should we chase the latest Google update or keep everything the same and hold the line. 

We all know Google never rests. Google is constantly evolving and adapting to present the best information possible for its customers (searchers). These changes are a byproduct of analyzing mountains of data and user behavior. 

Now the question becomes, Google just rolled out a new update, will this affect my ranking positively, negatively or not...

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Search Engine Land’s Periodic Table of SEO Factors debuted in 2011. Since the initial release, SEO professionals reference it to better understand the elements essential to a winning SEO strategy. It's frequently linked to by thousands of digital marketing professionals.

Chris Bonney & Zach Wilson sit down and discuss a few of the key "elements" - Quality, Authority, Backlinks & Emerging Markets - for 2020 and be...

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December 15, 2019 12 min

This is the first-ever recording of Gulo's Web Marketing Insights Podcast. Chris and Zach discuss how the Insights Podcast will tackle topics such as user experience, conversion rate optimization and SEO.

We take aim at a variety of challenges digital marketers face today: 

  • What should you do about Google's BERT updates?
  • What makes good SEO?
  • Upping your backlink game.
  • The Conversational Web and key phrases around it.
  • What's t...
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