Get More Bookings (With Alan Berg)

Get More Bookings (With Alan Berg)

This is a special episode of The Wedding Band Show because I have an international speaker who has helped countless wedding suppliers around the world improve their wedding businesses!


- Who is Alan Berg?
With more than 25 years in sales, marketing, and sales management, Alan Berg has been called “The Leading International Expert on the Business of Weddings & Events”. He’s the wedding and event industry’s only Certified Speaking Professional™ and one of only 36 Global Speaking Fellows worldwide!
Alan has extensive sales, sales management, and marketing experience ranging from publishing two wedding magazines to Vice President of Sales at The Knot. He’s an Education Expert for WeddingPro and consults for major industry websites in Ireland, Dubai, India, Australia, the UK, as well as countless venues, hotels, bridal shops, planners, entertainers, and more.
Alan has presented in 14 countries, 5 of them in Spanish (which he taught himself), and is the author of 5 books. He speaks to thousands of entrepreneurs and business professionals every year through webinars, live presentations, and on-site sales training.

Here are Alan’s social handles and links:
Facebook Profile:  https://www.facebook.com/alanberg1
Facebook Page:   https://www.facebook.com/AlanBergspeaker/
Instagram: @alanberg
Twitter: @alanberg
LinkedIn:  @alanberg  https://www.linkedin.com/in/alanberg/
Alan’s Website: www.AlanBerg.com
Alan’s Online Shop: www.ShopAlanBerg.com
Alan’s Amazon.com Author’s Page: www.AlanBerg.guru

In this episode, Alan talks about the most common problems he finds with a wedding supplier's website. He explains the four important things you need in place on every website!

- Aspirational Image - You should have images that show the results of hiring you as a Wedding Band or Wedding Supplier

- Talk to a couple about the results - Use the words ‘you’ and ‘your’. What will your wedding band do for the couple that others won't?

- Social Proof - Show reviews from wedding couples who have already had your band perform at their wedding. It’s not always necessary to show the full review but instead use snippets throughout your website.

- Call to action - Nobody can see an entire website page on mobile so you should have a call to action on several parts of your page. Tell a wedding couple what to do after they have checked out your promotional material. Ask them to call you for a quote, email you for details, request a consultation etc.

Pricing On Your Website?
A large wedding website in the USA called WeddingWire recently did a survey and found out 88% of wedding couples are looking for a price before they reach out to a wedding professional! Alan gives advice on how to deal with the issues including the idea of a starting price or price range!

Wedding Advertising?
Every Wedding Industry Professional has suffered significant financial losses in 2020 and 2021 but Alan speaks to the importance of keeping your wedding advertising alive and possibly increasing your investment if possible on sites like WeddingsOnline.ie

How Alan Berg can help your business?
If you have found this episode helpful you really should check out Alan’s website and contact him about a consultation. He has several great offers including very affordable group consultations. His advice has helped me increase my sales and improve my website for new wedding clients!