The Behavior Advantage: How AI-Driven Insights Unlock 23% Revenue Growth

On this episode of The Money Path, host Todd M. Schoenberger sits down with Hugh Massie, Executive Chairman and Founder of DNA Behavior, for a high-velocity deep dive into how behavioral intelligence is transforming business performance—and driving revenue gains as high as 23%. Hugh reveals how understanding the intrinsic motivations, decision-making styles, and communication patterns of employees and clients can reshape an organization from the inside out. From improving leadership culture to strengthening advisor-client relationships, behavioral insights are quickly becoming one of the most powerful—and overlooked—drivers of business success. He explains how DNA Behavior’s next-generation AI-powered digital scan technology can profile employees and customers in minutes using publicly available information, dramatically reducing the cost and time of traditional psychometric testing. These insights help companies optimize team structure, reduce friction, boost trust, and make smarter decisions across the board. Todd and Hugh also explore how behavioral intelligence is evolving inside the world of AI—where chatbots and digital agents will soon develop distinct personalities to deliver hyper-personalized experiences. Hugh previews GoDNA.AI, his upcoming platform launching in January, designed to bring behavioral data into everyday professional and personal interactions. If you’re a business leader, advisor, investor, or anyone looking for an edge in the age of AI, this fast-paced episode unpacks why behavioral intelligence is quickly becoming the new competitive advantage. 🎥 The Money Path — Where smart money finds its way forward. 👉 Don’t forget to 📢 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Like⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👍 | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Comment⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💬 | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🔔 for more in-depth market analysis! 🔗 Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://crosscheckmanagement.com/⁠⁠⁠⁠... 📧 Contact on Email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[e-mail] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📢 Disclaimer: The views and opinions expressed in this episode are those of the guests and hosts and do not necessarily reflect the official policy or position of CrossCheck Media or Biz Talk Today TV. All content is for informational purposes only and should not be construed as financial, legal, or investment advice. Viewers are encouraged to conduct their own due diligence and consult with a licensed professional before making any financial decisions. A buyer-beware approach is always prudent. #BehavioralIntelligence #AIInsights #RevenueGrowth #LeadershipDevelopment #BusinessPsychology #ClientEngagement #TeamPerformance #WealthManagement #TheMoneyPath #ToddSchoenberger #HughMassie #DNABehavior #BehavioralFinance #AIDrivenBusiness #OrgCulture #ExecutiveLeadership #FutureOfWork #AIinBusiness #BehavioralData #DigitalTransformation #WorkplaceCulture Learn more about your ad choices. Visit megaphone.fm/adchoices