15. May 2024 Trend Report: Beauty and Wellness Companies Flopping and Flourishing

The beauty and wellness industries are FULL of drama. Like, I'm not kidding you - it's never ending. From companies who say they're inclusive dropping the ball to wellness influencers showing their true colors, wellness and beauty trends are a gold mine for content. So today, I'm sharing the trends in the wellness and beauty space that I've been obsessing over in May.

First, we're checking in on Operation Back to Baddie. How are we doing!? It's Pride month now which means it should technically be over. but I've decided to extend Operation Back to Baddie for myself until the beginning of Summer. Because if I'm honest, I'd give myself a B minus so far, and I want to get that A+.

But the perfect way to boost our inspo for Operation Back to Baddie is to sit down for some tea first. First, let's chat about which companies have completely lost the plot. It's a lot of them, I can't lie! But I'll be zero-ing in on two companies that have come under fire recently for some...questionable decisions. "Tar in a bottle" sound familiar to you? If not, tune in to see what I'm talking about.

Then, I'll close us off with one company that I'm actually really excited about. This is a celebrity brand. I know, hold the eye rolls, please! But all of the branding decisions so far seem incredibly aligned with this tennis pro's story and I'll definitely be trying her products and giving you my honest take.

In this episode, we're chatting about: 

• Why I'm continuing Operation Back to Baddie 
• A makeup company that's getting roasted for "inclusive" products that aren't actually inclusive at all 
• How Equinox is losing touch with reality by charging $40,000 for a new offer! 
• Serena William's new makeup line WYN Beauty

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