The WHY MARKETING Podcast

The WHY MARKETING Podcast

The WHY MARKETING Podcast (TWMP) is a marketing focused show hosted by Rusty Pepper and Peter Horst. Now in its 4th Season, TWMP is a must listen podcast for CMO's, marketers, salespeople, or any business professional who is interested in career growth, leadership, and learning new marketing strategies from some of the most inspirational and successful marketing leaders.

Episodes

June 9, 2021 40 min

This week Chris Walker the CEO of Refine Labs joins us to talk about his career journey and how he's been able to innovate as a marketer to challenge the status quo in B2B marketing. 

Key Take-a-ways from this episode:

  • Understanding your customers to create the perfect Ideal Customer Profile (ICP)
  • What's Broken in marketing
  • The alignment between sales & marketing goals and incentives
  • Challenges of making fundamental changes ...
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    On this episode we sit down with Lori Marcus for an inspiring marketing conversation about the chapters of her career, especially Chapter 3 which includes Corporate Board Service, Executive Coaching, and Writing a Book with her 'band of sisters'.  

    Key Take-a-ways from this episode:

  • Importance of creating more diverse corporate boards
  • Why marketers are often overlooked for corporate boards
  • The power of an agile mind and being a...
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    Alexis Kirkland is Vice President of Marketing Activation and Enablement at Treasury Wine Estates and has over 15 years of experience in the beverage alcohol industry. She has worked across major suppliers such as Constellation Brands and Gallo Winery, along with short stints in Finance (Goldman Sachs), Consulting (The Advisory Board Company), and Political Advertising (SRCP Media).  

    Kirkland received her BA in Government and Art H...

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    Rod Davis is the Managing Director, Sales & Marketing for USA Football, where he is responsible for managing the commercial side of the operation including, events, product & brand marketing, grants, and certifications.  Rod holds a B.S. in Marketing from Ball State University

    USA Football is the national governing body of the sport and a member of the U.S. Olympic Committee. They assist youth, middle school and high school...
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    In this episode, Doug Zarkin the CMO of Pearle Vision sits down for a fantastic conversation about the current state of marketing and where he 'sees' it heading in a post pandemic world.  

    So get ready to learn about...

  • Leadership challenges/opportunities when everyone is working from home.
  • Customer acquisitions and the rapidly evolving digital landscape around privacy.
  • Why it's important that your brand positioning becomes...
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    Larisa Walega is the VP of Marketing of Ziebart International Corporation, where she is responsible for brand management and marketing strategic development, as well as implementation of all franchise development and consumer marketing initiatives designed to drive growth through the franchise network.  Larisa leads an integrated in-house marketing team that provides leadership and support across the entire Ziebart customer journey...

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    Matt Pechman is the CMO of The Gambrinus Company a family-owned company located in San Antonio, Texas best known for selling and marketing Shiner Beers, all of which are brewed at the Spoetzl Brewery in Shiner, Texas.  Gambrinus also sells and markets beers from the Trumer Brewery in Berkeley, California.

    So here are some of the key insights that we discussed in this episode...

  • How Matt's storied marketing career in the Alcohol B...
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    In this episode of The WHY MARKETING Podcast we catch up with Joe Hodas, the CMO of Wana Brands, the #1 Infused Products company in North America about how the new administration will effect the cannabis industry and what it means for the industry as a whole.  
    LEARN MORE & CONNECT:

    Joe Hodas

  • LinkedIn 
  • Wana Brands

  • Website: www.WanaBrands.com 
  • LinkedIn 
  • Facebook
  • Instagram 
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    Stephanie Stuckey is on one heck of a roadtrip as the CEO of Stuckey's Corporation, the iconic roadside oasis famous for its pecan log rolls.  The Company was founded by Stephanie’s grandfather, W.S. Stuckey, Sr. as a pecan stand in Eastman, Georgia in 1937 and grew into over 350 stores by the 1970’s. The company was sold in 1964 but is now back in family hands and poised for a comeback.

    Billy Stuckey, son of the founder and for...

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    Dan Pincus is the AVP of Sponsorships and Promotions for MetLife.  Founded in 1868, MetLife is one of the largest global providers of insurance, annuities, and employee benefit programs, with 90 million customers in over 60 countries.

    Since September 2011, Dan has been accountable for leading global partnership marketing and the team responsible for activating promotions to create energy and enthusiasm for the MetLife brand.  

    In his...

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    February 3, 2021 30 min

    Chris Panebianco is the Chief Marketing Officer for Bankers Healthcare Group (BHG), a financial solutions provider to healthcare and other professionals in the U.S. Since 2001, BHG has provided more than $6 billion in financial solutions to thousands of satisfied customers nationwide. 

    Growing up the son of a potato farmer, Chris got his hands dirty from a young age, learning the necessity of grit, integrity, and tenacity. Today, as...

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    David Reid is the Chief Technology Officer and Chief Marketing Officer for NOV, a global leader in the design, manufacturing, and sale of equipment and components used in oil and gas drilling and production operations, and the provision of oilfield services to the oil and gas industry. 

    David’s life and career has focused on the development of people, business, technology and culture. He has been a pioneer and champion of strategic ...

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    Erin Griffin is the VP of Marketing & Communications for Riddell Sports Group (Riddell), a premier designer and developer of football helmets, protective sports equipment, head impact monitoring technologies, apparel and related accessories. 

    Erin has been with Riddell for 8 years and is a member of Riddell's executive leadership team, and is also Vice President of Corporate Communications for Riddell's parent company, B...

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    On this episode of The WHY MARKETING Podcast, we chat with Joe Hodas the Chief Marketing Officer at Wana Brands where he is responsible for generating revenue by creating innovative and refined marketing campaigns for the organization while helping to grow Wana’s brand, market share, and customer loyalty. 

    As an early professional marketer in the cannabis industry, Hodas drove the marketing strategy for Dixie Elixirs as its first CM...

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    On this episode of The WHY MARKETING Podcast we sit down with Michelle Edgar, the VP of Brand Marketing at Epic Records to talk about how her career journey came full circle after she decided to follow the music.

    We also spend time exploring her passion projects working with The XX Project & Music Unites, and how the music industry has been impacted by the Coronavirus Pandemic. So enjoy the show!

    Learn More:

    As an executive in th...

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    On this episode of the why marketing podcast, John and I are talking brand re-positioning with Sona Bajaria the Vice President of Marketing for Pernod Ricard USA. 

    Sona Bajaria has held the position of Vice President of Marketing for The Glenlivet & High End Irish Whiskies at Pernod Ricard USA since September 2016.  Most recently, Sona has been spearheading a powerful new brand re-positioning for The Glenlivet single malt whisky...

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    On this episode of The WHY MARKETING Podcast, John and I have the pleasure of sitting down and having a candid conversation with Raegan Moya-Jones, about her career journey and how it’s taken her from babies to moonshine. And, if that’s not enough, she even shares with us what she looks like when she dances!

    More about Raegan Moya-Jones from her website, www.RaeganMoyaJones.com:

    Co-Founder of Saint Luna, Founder aden + anais, En...

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    On this weeks episode of The WHY MARKETING Podcast, we sit down with Peter Isaacson the Chief Marketing Officer of Demandbase about his career and how companies are leveraging Account Based Marketing (ABM) to grow and scale their businesses. 

    Peter is a proven business leader with over 25 years of marketing experience in job responsibilities ranging from branding and advertising to corporate communications and product marketing. Th...

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    On this episode of The WHY MARKETING Podcast, I’m back to hosting the show solo while John is traveling. And, that's too bad for him because our guest this week is Taryn Olson, the VP of Marketing for Mezcal el Silencio, one of the Top Rated Mezcal brands in the U.S.!  

    During our time together, Taryn shared how her background in experiential marketing helped her land her current role at Mezcal el Silencio and how her marketing ...

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    Kim Kaupe is the co-founder and CEO of The Superfan Company, a fan engagement agency focused on creating one-of-a-kind products, programs and strategies for entertainers, brands, and celebrities. Since starting the company, previously called ZinePak, in January 2011 with co-founder Brittany Hodak, her all female team has collaborated with A-list properties such as Katy Perry, The New York Mets, KISS, Shawn Mendes, ACE Comic Con, Mi...

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