The WHY MARKETING Podcast

The WHY MARKETING Podcast

The WHY MARKETING Podcast (TWMP) is a marketing focused show hosted by Rusty Pepper and John Behling. Now in its 4th Season, TWMP is a must listen podcast for CMO's, marketers, salespeople, or any business professional who is interested in career growth, leadership, and learning new marketing strategies from some of the most inspirational and successful marketing leaders.... Show More

Episodes

March 3, 2021 32 min

In this episode of The WHY MARKETING Podcast we catch up with Joe Hodas, the CMO of Wana Brands, the #1 Infused Products company in North America about how the new administration will effect the cannabis industry and what it means for the industry as a whole.  
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Joe Hodas

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  • Website: www.WanaBrands.com 
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    Stephanie Stuckey is on one heck of a roadtrip as the CEO of Stuckey's Corporation, the iconic roadside oasis famous for its pecan log rolls.  The Company was founded by Stephanie’s grandfather, W.S. Stuckey, Sr. as a pecan stand in Eastman, Georgia in 1937 and grew into over 350 stores by the 1970’s. The company was sold in 1964 but is now back in family hands and poised for a comeback.

    Billy Stuckey, son of the founder and for...

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    Dan Pincus is the AVP of Sponsorships and Promotions for MetLife.  Founded in 1868, MetLife is one of the largest global providers of insurance, annuities, and employee benefit programs, with 90 million customers in over 60 countries.

    Since September 2011, Dan has been accountable for leading global partnership marketing and the team responsible for activating promotions to create energy and enthusiasm for the MetLife brand.  

    In his...

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    February 3, 2021 30 min

    Chris Panebianco is the Chief Marketing Officer for Bankers Healthcare Group (BHG), a financial solutions provider to healthcare and other professionals in the U.S. Since 2001, BHG has provided more than $6 billion in financial solutions to thousands of satisfied customers nationwide. 

    Growing up the son of a potato farmer, Chris got his hands dirty from a young age, learning the necessity of grit, integrity, and tenacity. Today, as...

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    David Reid is the Chief Technology Officer and Chief Marketing Officer for NOV, a global leader in the design, manufacturing, and sale of equipment and components used in oil and gas drilling and production operations, and the provision of oilfield services to the oil and gas industry. 

    David’s life and career has focused on the development of people, business, technology and culture. He has been a pioneer and champion of strategic ...

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    Erin Griffin is the VP of Marketing & Communications for Riddell Sports Group (Riddell), a premier designer and developer of football helmets, protective sports equipment, head impact monitoring technologies, apparel and related accessories. 

    Erin has been with Riddell for 8 years and is a member of Riddell's executive leadership team, and is also Vice President of Corporate Communications for Riddell's parent company, B...

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    On this episode of The WHY MARKETING Podcast, we chat with Joe Hodas the Chief Marketing Officer at Wana Brands where he is responsible for generating revenue by creating innovative and refined marketing campaigns for the organization while helping to grow Wana’s brand, market share, and customer loyalty. 

    As an early professional marketer in the cannabis industry, Hodas drove the marketing strategy for Dixie Elixirs as its first CM...

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    On this episode of The WHY MARKETING Podcast we sit down with Michelle Edgar, the VP of Brand Marketing at Epic Records to talk about how her career journey came full circle after she decided to follow the music.

    We also spend time exploring her passion projects working with The XX Project & Music Unites, and how the music industry has been impacted by the Coronavirus Pandemic. So enjoy the show!

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    As an executive in th...

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    On this episode of the why marketing podcast, John and I are talking brand re-positioning with Sona Bajaria the Vice President of Marketing for Pernod Ricard USA. 

    Sona Bajaria has held the position of Vice President of Marketing for The Glenlivet & High End Irish Whiskies at Pernod Ricard USA since September 2016.  Most recently, Sona has been spearheading a powerful new brand re-positioning for The Glenlivet single malt whisky...

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    On this episode of The WHY MARKETING Podcast, John and I have the pleasure of sitting down and having a candid conversation with Raegan Moya-Jones, about her career journey and how it’s taken her from babies to moonshine. And, if that’s not enough, she even shares with us what she looks like when she dances!

    More about Raegan Moya-Jones from her website, www.RaeganMoyaJones.com:

    Co-Founder of Saint Luna, Founder aden + anais, En...

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    On this weeks episode of The WHY MARKETING Podcast, we sit down with Peter Isaacson the Chief Marketing Officer of Demandbase about his career and how companies are leveraging Account Based Marketing (ABM) to grow and scale their businesses. 

    Peter is a proven business leader with over 25 years of marketing experience in job responsibilities ranging from branding and advertising to corporate communications and product marketing. Th...

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    On this episode of The WHY MARKETING Podcast, I’m back to hosting the show solo while John is traveling. And, that's too bad for him because our guest this week is Taryn Olson, the VP of Marketing for Mezcal el Silencio, one of the Top Rated Mezcal brands in the U.S.!  

    During our time together, Taryn shared how her background in experiential marketing helped her land her current role at Mezcal el Silencio and how her marketing ...

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    Kim Kaupe is the co-founder and CEO of The Superfan Company, a fan engagement agency focused on creating one-of-a-kind products, programs and strategies for entertainers, brands, and celebrities. Since starting the company, previously called ZinePak, in January 2011 with co-founder Brittany Hodak, her all female team has collaborated with A-list properties such as Katy Perry, The New York Mets, KISS, Shawn Mendes, ACE Comic Con, Mi...

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    In our final episode this season, we sit down with Melanie Marcus the CMO of Surescripts to talk about relationship marketing and selling in a B2B environment and how it can set your business up for longterm success!

    https://www.linkedin.com/in/melanie-marcus-9933399/
    https://surescripts.com/

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    How well does your business engage with its employees to create a culture that's special and unique?  Well in today's competitive labor market, attracting and retaining top talent must be a major priority and one of the best companies doing it today, also happens to be the world's largest recruiting company... Indeed!

    So, on this weeks episode of The WHY MARKETING Podcast we're talking with Bryan Chaney, Indeed's...

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    On this episode of The WHY MARKETING Podcast we sit down with Jerome Hiquet the CMO of Formula E, the all-electric street racing series that's also the fastest growing sport on the planet!  Jerome shares his insight on how they've been able to accomplish so much success in such a short period of time by engaging with fans and giving them a role in determining the outcome of each race thru innovative gamification concepts li...

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    On this episode of The WHY MARKETING Podcast, we chat with Dave Reiseman the CMO of Gold's Gym about his career journey and how coming up thru the communications channel has helped him become a better marketer and protector of the Gold's Gym brand! We also talked about the importance of empowering your frontline staff to meet the needs of your customers, how brands can evolve while staying true to their authentic roots, and...

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    In this episode of The WHY MARKETING Podcast, we are fortunate to sit down with Don Clark the CMO of Redline Athletics. During our time together we talk about the major influences that impacted his career the most whether it was playing football at the United States Air Force Academy or developing iconic partnerships for USAA, and how these experiences have made him a better overall marketer and CMO. 

    Podcast Links:

    https://www.link...

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    This week on THE WHY MARKETING Podcast we’re talking finance, but not in a boring way because my guest is Scott Griffiths, the CFO of Marketing at Insurance Heavyweight, Farmers Insurance.  During our time together, Scott shared his insight on all the great things that can happen when marketing and finance forge close and collaborative working relationships that are focused on a shared vision! 

    Relevant Podcast Links:

    https://www.li...

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    Brands today are becoming increasingly more entertaining in the way they advertise their products and that's no coincidence, according to Michael McIntyre who is my guest this week.  Michael is the Founder and President of MOCEAN, a full-service marketing agency that has created countless award-winning campaigns for global entertainment brands.

    During our time together, we discuss why the convergence between traditional adverti...

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