This week Chris Walker the CEO of Refine Labs joins us to talk about his career journey and how he's been able to innovate as a marketer to challenge the status quo in B2B marketing.
Key Take-a-ways from this episode:
- Understanding your customers to create the perfect Ideal Customer Profile (ICP)
- What's Broken in marketing
- The alignment between sales & marketing goals and incentives
- Challenges of making fundamental changes to your marketing strategies
- Scoring marketing across the organization
- The importance of being a well rounded marketer
- Building a brand that drives demand
- And so much more!
If you aren't already following Chris on LinkedIn or his State of Demand Gen Podcast, do it today... trust us, you'll be really glad you did!
To leave us feedback or guest suggestions, please reach out to Rusty Pepper on LinkedIn at https://www.linkedin.com/in/rustypepper
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