Matt Pechman is the CMO of The Gambrinus Company a family-owned company located in San Antonio, Texas best known for selling and marketing Shiner Beers, all of which are brewed at the Spoetzl Brewery in Shiner, Texas. Gambrinus also sells and markets beers from the Trumer Brewery in Berkeley, California.
So here are some of the key insights that we discussed in this episode...
- How Matt's storied marketing career in the Alcohol Beverage Industry was by chance all because he knew how to pour a perfect pint of Guinness beer!
- The importance of having a deep understanding of your target consumers and finding authentic ways to engage them.
- Matt's secret to building and leading high performing teams is based on his ability to help others discover and unlock what they're most passionate about.
- Why he took the CMO role and what it's like to lead such an iconic and historic Texas beer brand like Shiner.
- How Shiner Beer is planning to reach a wider range and more diverse set of consumers.
- The critical impact that product innovation plays in Craft Beers and how it compares to other segments of the alcohol beverage industry.
- What they're plans are for eCommerce and the speed in which it's grown because of COVID.
CONNECT
- IG: @mattypechman
- FB: @matthew Pechman
- Twitter: @kidcocktail
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