On this episode of the why marketing podcast, John and I are talking brand re-positioning with Sona Bajaria the Vice President of Marketing for Pernod Ricard USA.
Sona Bajaria has held the position of Vice President of Marketing for The Glenlivet & High End Irish Whiskies at Pernod Ricard USA since September 2016. Most recently, Sona has been spearheading a powerful new brand re-positioning for The Glenlivet single malt whisky that aims to challenge assumptions and values that are no longer relevant in today’s modern world, in an effort to drive societal progress and inclusiveness. In June 2018, Sona also expanded her portfolio scope to include Chivas Regal and Gins (Beefeater & Seagram’s).
Sona has more than 20 years’ experience in building and transforming consumer brands, with a passion for purpose driven marketing. Prior to her role as VP, Sona spent 5 years building the Jameson Irish Whisky portfolio (#1 Irish Whisky with 80% market share). Sona is also a sponsor of the Women’s Network at Pernod Ricard USA, developing initiatives that drive equality & diversity in the workplace.
Prior to joining Pernod Ricard USA, Sona worked at leading CPG companies including Avon and Unilever working to build Dove’s self-esteem campaign for young girls, concepting and implementing marketing initiatives that transform a brand into an icon of empowerment.
Sona holds a Bachelor of Science mastering in biopsychology from the University of Michigan, MI and an MBA from Northwestern University's Kellogg School of Management, IL, co-publishing a Harvard Business School Case Study: YouTube, Google, and the Rise of Internet Video.
Facebook: https://www.facebook.com/pages/category/Personal-Blog/Sona-Bajaria-705004519895495/
Instagram: @SonaBaj
Twitter: @SonaBajaria
Links to products:
- https://www.theglenlivet.com/en-US
- https://www.redbreastwhiskey.com/en-US/
- https://www.chivas.com/en-US
- https://jeffersonsbourbon.com/
- https://www.beefeatergin.com/en-US
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!