The WIBS
We are Natasha & Penny; leaders and work wives who specialise in all things digital, ecommerce and marketing with a passion for supporting women in business, without the BS. We specialise in down to earth, practical advice that working women in businesses of any can implement in their daily lives. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Ash Ormond wears many hats as a physio-turned-founder, community builder, content creator and writer and she’s the energy behind Hype Girl Social Club, a fast-growing community helping women find real connection IRL. In this episode, Ash opens up about her late ADHD diagnosis, juggling “too many hats”, starting Hype Girl from a simple walk, and finally leaving a decade-long physio career to build a life that actually fits her.
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How do you turn a raw idea into a real place people love?
Kelsie Gaffey founder of Gracie’s Wine Room, did it in just two months.
What began as a simple vision for the perfect Saturday afternoon wine spot became one of South Yarra’s most-talked-about venues, powered by transparency, social media, community, and a whole lot of grit.
In this episode, Kelsie joins us to talk about:
- From idea to open in 60 days — how she pulled...
How do you build a brand that outlives the trend?
Tammy Green - founder of Prene Bags - has spent the past decade doing exactly that. What started as a simple idea has become one of Australia’s most recognisable accessories brands, blending functionality with fashion and proving that consistency can be just as powerful as disruption.
In this episode, Tammy joins us to talk about:
- The early days of building Prene - and ...
Ever feel like you’re just trying to keep your head above water while juggling work, life, side projects, and social expectations?
In this fun (and slightly unhinged) episode of The WIBS, we’re pulling back the curtain on the small but mighty hacks that have made a big difference in our careers and daily lives from how we handle meetings, manage expectations, and even get our damn steps in.
You’ll hear:
The weird but wonde...
What would it take for you to back yourself fully?
For Sherel Schnyder, it meant selling her apartment, quitting her job, and building a fashion startup with no plan B. Now the founder of Lobo, a cult shoe brand known for its convertible heel, Sherel is creating a category of her own and women can’t get enough.
In this episode, we dive into:
- The moment Sherel knew she had to build Lobo and why she didn’t wait for permissio...
In this episode of The WIBS Podcast, Penny and Natasha unpack the idea of overcompensating — how women, especially in the workplace, often take on more than they should just to be seen as “nice,” “competent,” or “likable.”
From planning office birthday parties and taking notes in meetings, to faking orgasms (yep, we went there) just to protect someone else’s ego, we explore the many ways women are taught to shrink themselves — a...
Caitlyn Mefflin is the force behind Potentia Pilates (the studio TikTok can’t get enough of) and now she’s entering the beauty space with Andie, a tanning gummy brand that’s already gaining traction before it’s even launched.
In this episode, Caitlyn sits down with us to talk about launching her business off the back of her TikTok audience, turning cringe into confidence, and why she still works a full-time job even after buildi...
The girl boss is dead. The LinkedIn CEO aesthetic? Tired.
We're in a new era of power and women aren't just playing the game anymore. They're rewriting the whole damn rulebook.
In this episode, we're unpacking the rise of a new wave of women: unapologetic, magnetic, and sometimes a little unhinged (in the best way possible). We explore the different flavours of this movement:
Emma Grede – Strategic Powerhouse
Paige DeSorbo &am...
In this episode of The WIBS Podcast, Penny and Natasha sit down with powerhouse social media strategist and founder Em-Rose Hills.
From launching a dog-walking business on Instagram during uni to leading social for major brands like the NRL and The Iconic and now mentoring thousands of business owners Em-Rose’s story is as raw and real as it gets.
On today's episode we dive into:
- How a LinkedIn “Ask Me Anything” went viral...
The WIBs are officially back!
After a journey that's included burnouts, breakdowns, and identity shifts, we’re kicking off Season 3 with the kind of raw, real, relevant conversations ambitious women actually need right now straight from the trenches of our day-to-day work lives.
In this episode of The WIBs Podcast, you’ll learn:
- Why stepping back isn’t failure — it’s a power move
- How to rebuild your momentum (without burnin...
Sweet Success: How Vic Kyzintas Built Her Bakehouse Through Social Media
In this episode, we’re joined by Vic Kyzintas, the founder of the wildly popular Vic’s Bakehouse — a homegrown baking business that’s taken Instagram by storm.
Vic’s story is a delicious mix of grit, creativity, and strategy. What started as a lockdown hobby quickly became a full-blown brand, thanks to Vic’s consistency, authenticity, and smart use of so...
In this episode, we sit down with Mia Basic, Co-Founder and Director of EQ, to explore the journey that led her from a demanding career as a litigation lawyer to creating a transformative space for wellbeing. After becoming a mother, Mia realized the critical gap in resources to support individuals during significant life changes. This realization inspired her to join forces with Nicolas Crema and Andrew Barbone to build EQ—a compa...
Wednesday WIP: The Female Office ‘Housework’
In this episode, we unpack the invisible workload women often take on at work — the note-taking, birthday cards, coffee runs, and emotional labour that rarely makes the job description, but somehow always ends up on our plates.
We dive into:
- Why this “office housework” matters
- How to stop defaulting to these roles
- And how to reframe value and visibility in the workplace
It’s time ...
Welcome to this Wednesday WIP episode of The WIBS Podcast! WIBS stands for Women in Business, and that's exactly what we’re here to celebrate. This podcast is designed for ambitious women in business who want to succeed while having a bit of fun along the way.
Ready to dive deeper? Each Wednesday WIP episode takes a close look at one key area of female entrepreneurship, packed with real-life examples and actionable advice to hel...
Welcome to this Wednesday WIP episode of The WIBS Podcast! WIBS stands for Women in Business, and that's exactly what we’re here to celebrate. This podcast is designed for ambitious women in business who want to succeed while having a bit of fun along the way.
Ready to dive deeper? Each Wednesday WIP episode takes a close look at one key area of female entrepreneurship, packed with real-life examples and actionable advice to hel...
Welcome to the Wednesday WIP episode of The WIBS podcast. WIBS stands for Women In Business and that is exactly what this podcast is about. This is a podcast for women in business who want to achieve, but also have some fun along the way.
Ready to dive into detail? Our Wednesday WIP does just that, where we tackle
one key area of female business life with real life examples and practical advice to help you get the most from our weekl...
In this episode, we dive into the growing movement around the right to disconnect — and why setting clear work boundaries is more important than ever.
We chat about:
- What the right to disconnect really means
- Why it matters for your wellbeing
- How to start creating space between work and life
It's your reminder: just because you can reply, doesn’t mean you should.
Follow the WIBS online:
Welcome to the Wednesday WIP episode of The WIBS podcast. WIBS stands for Women In Business and that is exactly what this podcast is about. This is a podcast for women in business who want to achieve, but also have some fun along the way.
Ready to dive into detail? Our Wednesday WIB WIP does just that, where we tackle one key area of female business life with real life examples and practical advice to help you get the most from our ...
Welcome to Season 2 of The WIBS Podcast. WIBS stands for Women In Business and that is exactly what this podcast is about. This is a podcast for women in business who want to achieve, but also have some fun along the way. Ready to dive into detail?
Our Wednesday WIB WIP does just that, where we tackle one key area of female business life with real life examples and practical advice to help you get the most from our weekly pod.
...Welcome to the Wednesday WIP episode of The WIBS podcast (Best of Edition). Back by popular demand we revisit one of our most downloaded episodes
WIBS stands for Women In Business and that is exactly what this podcast is about. This is a podcast for women in business who want to achieve, but also have some fun along the way.
Ready to dive into detail? Our Wednesday WIB WIP does just that, where we tackle
one key area of female bus...
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