83. From Viral Pilates To Tanning Gummies: How Caitlyn Mefflin Built Two Brands by 25

Caitlyn Mefflin is the force behind Potentia Pilates (the studio TikTok can’t get enough of) and now she’s entering the beauty space with Andie, a tanning gummy brand that’s already gaining traction before it’s even launched.

In this episode, Caitlyn sits down with us to talk about launching her business off the back of her TikTok audience, turning cringe into confidence, and why she still works a full-time job even after building two successful brands.

What We Cover:

• The $20K pre-sale that funded her Pilates studio
• Growing a loyal TikTok audience of 50K+ by posting through the cringe
• Why Potentia feels more like a movement than a studio
• The glow-up: What she's building with Andie and how she’s thinking about retail, product dev & community
• Balancing a 9–5 job with building an empire
• Caitlyn’s advice to anyone who’s scared of showing up online

Why You’ll Love It:

If you’ve ever wanted to launch something of your own (and actually get people excited about it) this is the episode for you. Caitlyn proves that being magnetic doesn’t mean being perfect, and that sometimes the best marketing plan is as simple as just posting.

Connect with Caitlyn:

TikTok: @misscaitlyn

Instagram: @potentiapilates

Andie Tanning Gummies Waitlist: https://www.andiebody.com.au/

Follow the WIBS online:

Follow us for all the latest on Instagram at: @thewibspod

You can follow Natasha at: @natashamarcello_

And Penny at: @penny.macheras

Visit us at: https://thewibspodcast.com/

Email us: [e-mail]

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