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October 14, 2025 41 mins

How do you build a brand that outlives the trend?


Tammy Green - founder of Prene Bags - has spent the past decade doing exactly that. What started as a simple idea has become one of Australia’s most recognisable accessories brands, blending functionality with fashion and proving that consistency can be just as powerful as disruption.


In this episode, Tammy joins us to talk about:


  • The early days of building Prene - and what it really took to stand out in a crowded, copycat market
  • How she’s kept her brand relevant for ten years without losing its original essence
  • The mindset shift that separates staying power from short-term hype
  • What she’s learned about influence, identity, and evolving with your customer


It’s a masterclass in longevity, self-belief, and building a brand women don’t just buy they live with.


Check out Prene Here:

https://www.prenebags.com/


Get in touch with Tammy: https://www.instagram.com/tammy___green/


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