In this exciting inaugural episode of The Wild We Share, we sit down with Charlotte Massey, the Co-Founder and COO of Gnara Apparel, an award-winning apparel brand that is making the outdoors more accessible through patented pee zipper designs.
Charlotte co-launched Gnara (formerly SheFly) in 2019 from her college dorm room via an iFundWomen crowdfunding campaign that raised $55,000, tripling the team’s goal and earning press in Forbes as an example of successful crowdfunding. Gnara won the 2022 and 2023 Outdoor Retailer Innovation Awards, was named Best Hiking Pant in Women's Health Magazine, won the $100,000 MassChallenge Diamond Award, and launched nationwide in Moosejaw Mountaineering stores. Charlotte is a Tory Burch Fellow, Thomas J Watson Fellow, and has a background in digital marketing and community organizing.
Show Highlights:
0:00 - Introduction
1:44 - Meeting Charlotte Massey, her background, and her path to create SheFly (now Gnara Apparel)
6:07 - Rebranding from SheFly to Gnara
9:42 - The role of companies to make the outdoors more accessible and inclusive
19:19 - The role of community in shaping Gnara’s growth
23:00 - The feeling of empowerment and belonging after bringing Gnara pants to life. Feeling like you belong in the outdoors allows you to be yourself.
28:41 - Expanding the zipper technology into other products and environments
31:10 - How can listeners support Gnara?
33:28 - Charlotte’s next outdoor adventure
36:03 - Closing thoughts
Key Takeaways:
The story behind Gnara Apparel - turning problems in the outdoor industry into opportunities.
Gnara's innovative zipper technology and how it's making the outdoors more accessible and inclusive. A sense of belonging in the outdoors can be life-changing.
Discussion on the future vision for Gnara Apparel and the broader implications for the outdoor industry.
Connect with Charlotte and Gnara Apparel:
Website: Gnara Apparel
Instagram: @gnaraapparel
LinkedIn: Charlotte Massey
Thanks for joining us for this fascinating conversation!
Be sure to subscribe, rate, and review The Wild We Share, and stay tuned for more conversations on connecting with nature and each other, right here on The Wild We Share.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.