The WIN Podcast, What’s Important Now

The WIN Podcast, What’s Important Now

What’s Your Story? Whether you are a client or an independent financial advisor, we know you face many important decisions that can affect your (and your client’s) long-term financial success. Welcome to The WIN Podcast, What’s Important Now with Corey Heimensen, Accredited Investment Fiduciary, and President of Heimensen Wealth Advisors. In this podcast, Corey helps you identify your goals and objectives through financial education and comprehensive planning while inspiring you to make better behavioral decisions in your personal finance. With a twist on pop culture and current events, join us as we explore growth and protection strategies for individuals, advisors, and their businesses. Come and discover what’s important to you, now.

Episodes

The Long Tail of Fads: When Today’s Trend is Tomorrow’s Prank (EP. 88)

September 2, 2025 • 20 mins
Why do we fall in love with fads? From hula hoops to Beanie Babies to meme stocks, history is filled with crazes that capture our imagination—and our wallets—before vanishing almost overnight. They make us laugh, they make us hope, and sometimes they cost us big. In this episode, Corey and Zed explore why fads are so powerful, what they reveal about human behavior, and how the same forces that drive silly cultural trends also fuel ...
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Language Evolution: From Dialects to Domain Names (EP. 87)

August 19, 2025 • 19 mins
From ancient campfires to current-day slang, language has always shaped the way humans think, act, and connect. In this episode, Corey and Zed trace the journey of language through history—how early tribes relied on clarity for survival, how the printing press standardized communication, and how the digital age introduced memes, slang, and financial jargon at lightning speed. Just as language influences culture, the words we use ar...
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Why We Love Underdogs: The Hidden Cost of Betting on Hope (EP. 86)

August 5, 2025 • 18 mins
Everyone loves an underdog. From the Jamaican bobsled team to Seabiscuit, we’re drawn to the grit, heart, and improbable rise of those who weren’t “supposed” to win. But when emotion takes the wheel — especially in investing — it can lead us into risky bets masked as hopeful stories. In this episode, Corey and Zed unpack three powerful underdog stories and break down what they can teach us about risk, value, and decision-making. Wh...
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Same Water Different Outcomes (EP. 85)

July 22, 2025 • 21 mins
When life heats up, how do you respond? This episode explores the powerful parable from The Coffee Bean—a story of a carrot that softens, an egg that hardens, and a coffee bean that transforms its environment. Through real-life examples of Elizabeth Holmes, Howard Hughes, and Viktor Frankl, we examine how people react under pressure—and what it means for life, leadership, and financial decisions. Are you letting adversity shape you...
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Independent Thinking in a Dependent World (EP. 84)

July 8, 2025 • 21 mins
In a world flooded with trends, opinions, and financial noise, independent thinking has never been more essential — or more difficult. In this special July 4th-themed episode, we explore what it means to declare your own financial independence. We'll draw parallels between the American Revolution and modern money choices, offer practical tools to help you think for yourself in a dependent world, and sprinkle in some fun Fourth of J...
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Happy Accidents (EP. 83)

June 24, 2025 • 20 mins
Velcro. Post-its. Potato chips. What do they have in common? None of them were part of the plan. In this episode of WIN, we dive into the world of accidental inventions—and how their surprise success offers a powerful lesson for investors and dreamers alike. Because sometimes, the best financial returns don’t come from predicting the future, but from being ready when it shows up. Resources Corey's Book Connect (712) 472-3867...
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What Ostriches, Lightning, and Goldfish Can Teach You About Money (EP. 82)

June 10, 2025 • 20 mins
We’ve all believed things that aren’t quite true—like the idea that ostriches bury their heads in the sand or that goldfish forget everything in three seconds. In this episode, we unpack five common myths people believe without question and explore the surprising ways they connect to financial behavior. From ignoring your budget like an ostrich to reacting emotionally to market “red” like a charging bull, we break down how these fa...
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Financial Fables: What a tortoise, a fox, and a golden goose can teach you about your wallet (EP. 81)

May 27, 2025 • 21 mins
In this episode of WIN: What’s Important Now, we unpack five classic Fables—stories you may have heard as a child—and discover the powerful financial wisdom they hold for adults. From the slow-and-steady tortoise to the golden-egg-laying goose, these tales reveal truths about saving, investing, greed, preparation, and mindset. Join us as we connect ancient stories to modern money habits and ask: what’s your financial fable? Resourc...
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If a Tree Falls… and a Cart is Left Behind (EP. 80)

May 13, 2025 • 17 mins
What do a falling tree, a shopping cart, and your retirement account have in common? In this episode, we explore the unseen choices that shape our lives—from acts of everyday integrity to the quiet discipline of long-term investing. Inspired by the Grocery Cart Theory and the age-old forest riddle, this conversation is a reminder that what’s important now isn’t always visible—but it always matters. Resources Corey's Book Conne...
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Timeless Truths (EP. 79)

April 29, 2025
In Episode 79 of WIN: What’s Important Now, we explore five timeless truths about human behavior — and how they still shape our decisions today. Inspired by Morgan Housel’s Same as Ever, we examine surprising moments from history that reveal why some lessons never go out of style. Through stories of risk, patience, and the power of incentives, we connect the past to the present, showing how what’s always been true still matters now...
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Laying Up or Going for It: Risk, Reward, and the Green Ahead (EP. 78)

April 15, 2025 • 17 mins
Fresh off The Masters, we dive into the high-stakes decision every golfer faces on a par 5—lay up or go for the green—and explore how that same risk/reward choice shows up in personal finance. Whether you’re building a nest egg or eyeing a bold investment move, knowing when to play it safe and when to take a calculated shot is key. Tune in as we break down the parallels between smart course management and sound financial planning. ...
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Clocking Out: The Art of Leaving Work at Work (EP. 77)

April 1, 2025 • 18 mins
In today’s always-on world, the line between work and personal life has never been blurrier. With emails, notifications, and workplace stress following us home, it’s no wonder so many struggle to truly “clock out.” In this episode, we explore the mental toll of work, the dangers of burnout, and why financial freedom plays a key role in work-life balance. Plus, we’ll share actionable strategies to set boundaries, reclaim your time, ...
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Don’t Fix the Roof in a Snowstorm (EP. 76)

March 18, 2025 • 17 mins
Making changes in the middle of a crisis is like trying to fix your shingles during a snowstorm—frustrating, ineffective, and often too late. In this episode, we explore why the best time to prepare, adjust, and plan is when things are going well, not when you're under pressure. Whether it’s managing your health, career, relationships, or big life decisions, taking proactive steps before problems arise can save you from unnecessary...
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Bracketology & Bankrolls: The Madness of March & Markets (EP. 75)

March 4, 2025 • 17 mins
March Madness isn’t just about basketball—it’s about risk, reward, and the unpredictable nature of both brackets and investing. In this episode of WIN: What’s Important Now, we break down the financial lessons hidden in the tournament, from the psychology of picking Cinderella teams to the importance of diversification in both your portfolio and your bracket. Plus, we explore the staggering impact March Madness has on workplace pro...
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The Science of Knowing When to Say Yes (EP. 74)

February 18, 2025 • 16 mins
How do you know when to stop searching and finally make a decision? Whether you're picking a life partner, buying a house, or deciding when to invest, the fear of making the wrong choice can leave you stuck in indecision. In this episode, we explore Optimal Stopping Theory—a mathematical approach to decision-making that helps determine the perfect moment to act. Known as the 37% Rule, this principle provides a simple yet powerful w...
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The 25th Hour: Time, Priorities, and Financial Growth (EP. 73)

February 4, 2025 • 18 mins
What would you do if every day came with an extra hour? In this episode of WIN: What's Important Now, Corey and Zed explore how they would use an additional 60 minutes and what it reveals about priorities, productivity, and financial habits. Just like money, time is a limited resource that can be invested wisely—or wasted. Zed and Corey discuss the concept of Return on Time Invested (ROTI), share personal insights on maximizing ti...
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Presidents, Money, and the Stories They Tell (EP. 72)

January 21, 2025 • 19 mins
In this episode of The WIN Podcast, we delve into the history books to uncover how U.S. presidents handled money, from George Washington’s savvy land investments to Lincoln’s creation of greenbacks during the Civil War. We’ll also explore Franklin D. Roosevelt’s bold departure from the gold standard and fun facts like presidential salaries. Join us for a lighthearted yet insightful journey through history, where leadership and fin...
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Thriving on Purpose: A Blueprint for Purposeful Living (EP. 71)

January 7, 2025 • 18 mins
Start 2025 with a fresh take on retirement. In this episode, we explore why life after retirement needs as much planning as the journey to get there. From the surprising loss of structure to the challenge of reconnecting with passions, we uncover the realities of this major transition. Learn how to move beyond “retiring to” something and focus on “retiring with” habits, relationships, and purpose that create a fulfilling...
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Flipping the Odds: Finding Success Amid Uncertainty (EP. 70)

December 24, 2024 • 18 mins
In this special Christmas Eve episode, we explore how life’s uncertainties can still lead to incredible success. Drawing inspiration from stories like Walt Disney’s rise from failure and Heinz Berggruen’s journey from refugee to renowned art collector, we’ll discuss how focusing on what you can control—and letting go of what you can’t—can transform your mindset. We’ll also dive into the art of picking your battles, whether during ...
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The Hype and the Gap – Investing with Perspective (EP. 69)

December 10, 2024 • 16 mins
In this episode of WIN: What's Important Now, we explore the Gartner Hype Cycle—a framework for understanding the lifecycle of new technologies—and its parallels to market trends and investor behavior. Using real-world examples like self-driving cars and 3D printing, we uncover lessons on recognizing hype and identifying sustainable opportunities. We also examine the "behavior gap" to discuss how emotions often derail smart invest...
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