Wingnut Social: The Social Media Marketing and Business Podcast

Wingnut Social: The Social Media Marketing and Business Podcast

The social media marketing and business podcast for luxury and high aesthetic brands: interior design, hospitality, travel and tourism, and the influencers and creatives who serve them. Hosted by interior design and social media pros, Darla Powell and Natalie Grafe.... Show More

Episodes

September 27, 2020 6 min

Do you know what alt text is? Most website-savvy people have some familiarity with how it works with images on your website. You add a short-but-sweet description and it helps your images get discovered in a Google Search. But Instagram alt text is NOT the same. How is it different? What is it for? Darla and Natalie demystify Instagram's alt text in this Wingnut Social. Monday Marketing Minisode. 

What You’ll Hear On This Episo...
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    What is market positioning? Why does it actually matter for your business? According to today’s guest, Shannyn Lee, “Positioning is fundamental business strategy. It is what you need to do to make sure that the world knows who you help and how you help them and what’s different about you.” 

    Shannyn Lee is the Director of Coaching at Win Without Pitching. She helps her clients to translate the Win Without Pitching ideals into real c...

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    Are you guys still using IGTV? Did you know they’ve added a feature that will automatically add captions to your IGTV videos? Facebook has been doing it for a while and it’s time for Instagram to catch up. Why is this a BIG deal? Darla shares all the details in this week’s Wingnut Social Monday Marketing Minisode. Don’t miss it! 

    What You’ll Hear On This Episode of Wingnut Social
  • [0:40] The solo Wingnut
  • [1:04] IGTV is adding caption...
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    Have you lost your mojo? Are you in a slump? Is your business sucking out your soul? If you don’t have a compelling reason that has you in LOVE with your business, it may be time for a come to Jesus moment, according to today’s guest—Kris Plachy. 

    Kris is a coach and a consultant that works exclusively with female entrepreneurs. She has 25+ years of experience leading, managing, and creating high-performance teams. In this epis...

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    Making money on social media can seem SO complicated. But the truth is, anyone can do it. You don’t have to have millions of followers or snag sponsorship deals (well, that helps, too). In this Monday Marketing Minisode, Darla and Natalie count the 6 ways YOU can make money on social media. Don’t miss it!

    What You’ll Hear On This Episode of Wingnut Social
  • [0:36] Natalie’s Big Green Egg
  • [3:02] #1: Instagram Shops
  • [3:58] #2: Facebook P...
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    How do you get famous on TikTok? Is there some secret sauce or magic trick? Contrary to popular belief, It’s not JUST 12-year-old boys & girls dancing on TikTok. Today’s guest, Erin Azar—AKA Mrs. Space Cadet—is one of the notable non-child users who’s made a name for herself. In this episode of Wingnut Social, she shares how she grew her TikTok channel to reach stardom—and how you can, too. 

    Erin Azar is a mother of 3 training ...

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    September 6, 2020 11 min

    Has posting on social media started to feel like drudgery? Are you ready to put the “social” back in social media? Do you want to make it FUN again? Social media marketing is a multibillion-dollar industry with a serious ROI—but it isn’t all about business. It can be a place to be fun and light-hearted. How? Listen to this Monday Marketing Minisode to find out!

    What You’ll Hear On This Episode of Wingnut Social
  • [1:32] Is social med...
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    If you haven’t noticed (where have you been?!) the Wingnut Social website has gotten an upgrade. Thanks to Nicole Heymer at Curio Electro, it’s got a stunning new look. But the ravishing new website isn’t the only thing getting upgraded. What’s happening next? Listen to this Minisode to find out!

    What You’ll Hear On This Episode of Wingnut Social
  • [0:33] In LOVE with the new website
  • [2:13] WHY the website upgrade?
  • [3:34] Upgrading the...
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    Do you know how to leverage your network? Do you know how to communicate with your personal and business connections in a way to foster relationships? And what’s the best communication medium to get the job done? Benjamin Shapiro joins Darla and Natalie in this episode of Wingnut Social to share his personal formula for success. Don’t miss it!

    Benjamin Shapiro—not to be confused with the political commentator—is a Brand Development...

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    Did you know that you CAN get to the end of your Instagram feed? Darla and Natalie have never scrolled to the end of their 48-hour Insta-recaps, but if you do, something new awaits: suggested posts

    This new phenomenon replaces the notice that you’d normally get that says “You’re all caught up!” So why did Instagram give their feed an update? How does it impact YOU? Find out in this week’s Wingnut Social Monday Marketing Minisode.

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    Why should you add webinars to your portfolio? Is the ROI worth the time and investment that you put into it? Darla is a huge fan of webinars—and so is today’s guest, Genevieve Trousdale. She launched a webinar series earlier this year and has seen nothing but positive results from her effort. To hear WHY it’s such a good move for your business, listen to this episode now!

    Genevieve is the owner of Circa Genevieve, an interior desi...

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    Facebook is launching partner monetization for events in 20+ countries around the globe. What does that mean? Facebook will allow businesses and creators to charge on Facebook for access to live events. Boom. 

    But what does that mean for designers? What hoops do you have to jump through? Does Facebook get a cut of the income? Darla and Natalie answer these questions—and much, much more—in this week’s Monday Marketing Minisode. ...

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    How do you sell effectively during a pandemic? How do you remain sensitive—but also keep your business afloat? How do you sell effectively in any differing market conditions? If you want to become EPIC at sales, Laura Wright shares some actionable tips and strategies to improve your effectiveness in this episode of Wingnut Social. 

    Laura Wright is a master coach and the founder of EPIC At Sales. She helps her clients increase close...

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    It’s official, after a test-run in a few countries, Instagram Reels is officially available in 50 regions—including the US. They fast-tracked their launch because of the increased pressure Trump has placed on the sale of TikTok. 

    So what will come of Instagram Reels? Will they compete with TikTok, or be another Facebook flop? Only time will tell...but until then, check out this Wingnut Social Monday Marketing Minisode for all the d...

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    Are you a designer struggling to cling to a healthy mindset, unable to balance your work and home life? Do you find yourself always focusing on the negative instead of the positive things in life? You’re not alone in your struggles. Desi Creswell has been there—but has found a way out of the muck. If you’re ready to create the life you envision and NOT be overwhelmed with day-to-day operations, projects, and clients—listen to this ...

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    YouTube will now allow shorter videos to be eligible for mid-roll ads! As of July 2020, YouTube will automatically add mid-roll ads to videos 8 minutes or longer. Before this change, YouTube only allowed mid-roll ads on 10-minute videos. Why are they making the shift?

    There’s some speculation that they’re doing so because advertising rates on YouTube have dropped by nearly 50% since February—even though viewership increased during ...

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    Your PR approach is more important now than ever. With the impact of the Coronavirus, the Black Lives Matter movement, and the upcoming elections—the world is in turmoil. Designers MUST pivot and take a moment to craft their PR approach to be sensitive to the world around them. In this episode of Wingnut Social, Courtney Pisarik joins Darla and Natalie to talk shop about her firm's PR approach mid-pandemic. 

     

    Courtney Pisarik ...

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    Facebook created Messenger Rooms in April as an answer to Zoom who had more than quadrupled their users during the Coronavirus pandemic. The FREE Messenger Rooms have done so well that they’ve dug into Zoom’s market share—and even lowered their stock price. 

     

    Now, Facebook is implementing a NEW feature into Messenger Rooms: The ability to go Live. This gives designers diverse alternatives and makes it more possible for large audie...

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    How do you resonate with your audience during times of crisis? How do you create meaningful and progressive changes in the content you provide? Where is the future of design heading? In this episode of Wingnut Social, the Editor-in-Chief of Luxe Interiors + Design Magazine—Pamela Jaccarino—joins Darla and Natalie to talk about how to communicate with your audience, ways the magazine has pivoted in response to recent times, and ...

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    Your Pinterest feed will NEVER be the same! Why? Because Pinterest has updated its algorithm to make room for new content—and creators. Pinterest has introduced a real-time ranking system for your home feed called controllable distribution

     

    They’ll be able to balance the types of content that will be shown in a pinner’s home feed. Why are they changing it? What will your Pinterest feed look like? Give this Monday Marketing Minis...

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