Wingnut Social: The Interior Design Marketing and Business Podcast

Wingnut Social: The Interior Design Marketing and Business Podcast

The social media marketing and business podcast for the interior design industry, luxury brands and the influencers and creatives who serve them. Hosted by interior design and social media pro, Darla Powell.... Show More

Episodes

March 3, 2021 36 min

Are physical product libraries dying out? Are they even necessary? Are digital product libraries becoming the way of the future? Rex Rogosch—Darla Powell Interiors’ very own Creative Director—shares where he thinks the space is moving. If you need some tips and tricks to start building your own digital product library, don’t miss this episode of Wingnut Social! 

What You’ll Hear On This Episode of Wingnut Social
  • [2:00] How to maxi...
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    What is intuition? Is it the same thing as a gut feeling? Is intuition the same for everyone? After making a series of bad decisions that led to the death of a friend, Sunil Godse spent thousands of hours researching how to help people stop making poor decisions by sharpening their intuition. Intuitionology was born. 

    In this episode of Wingnut Social, Sunil talks about how to define intuition, the science of intuition, the four i...

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    How do you become a thought leader? Is there any benefit to your bottom line? In this episode of the Wingnut Social podcast, Carol Cox shares how you can become a thought leader in your space. She covers the definition of a thought leader, the power of sharing personal experiences, and how to speak your brand with her VOICE method. Don’t miss it!

    Carol Cox is the founder of Speaking Your Brand®, a coaching and training company tha...

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    Things are crazy in the Wingnut world, so this episode is a throwback to a popular episode: Betsy Helmuth’s Guide to 10x Your Influence. If you missed it the first time—don't miss it this time! Betsy Helmuth joins Darla in this episode to share exactly how she broadened her reach and got local and national exposure—and how you can too. Check it out!

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    Why should you never say “no” to a small project? How can you walk away without leaving money on the table? In this episode of Wingnut Social, Sean Castrina shares how he lands the clients and projects he wants—which means saying a lot of “yes.” If you’re ready to level-up your business, don’t miss this episode. 

    Sean Castrina is a serial entrepreneur, having started more than 20 companies over the last 20 years, and still seeks t...

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    How many of you swipe and delete emails without giving them a second glance—but expect your mailing list to read yours? How do you write email sequences that don’t get immediately trashed? The founder of Successful Freelance Mom—and email sequence genius—Abbi Perets shares her secret sauce in this episode of Wingnut Social (HINT: It’s NOT about a killer subject line). 

    What You’ll Hear On This Episode of Wingnut Social
  • [2:20] Invi...
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    Are you familiar with the concept of time blocking? Will it make you more productive and efficient with your time? Or are you set in your ways and happy with your current routine? Wendy Woloschuk knows that blocking her time makes her more efficient. In this episode, she shares her tips and tricks for optimal time-blocking success. After all, time is money—how much are you wasting?

    Wendy Woloshchuk is the owner of Details Interior...

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    Should you add eDesign to your portfolio—if you haven’t already? 2020 was a hot year to embrace eDesign. If you haven’t already jumped on the bandwagon, Richard Tarity shares WHY you need to in this special bonus episode of the Wingnut Social podcast. He also shares how Foyr is changing eDesign with its groundbreaking capabilities.

    Richard Tarity has been a technology thought leader for over two decades. He is a self-proclaimed se...

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    How do you make your first hire? What processes should you have in place to avoid making mistakes? Should you simplify the process and use a recruiting agency? Jessica Harling shares her expertise in hiring in this episode of Wingnut Social! If you’re running a small business ready for growth, do not miss this practical and oh so important episode.

    Jessica Harling is a 4th-generation window treatment specialist and founder of Behi...

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    Do you charge for a design consultation? Or do you offer it free-of-cost? Does a free consultation go against everything you believe in? This widely-debated highly-controversial topic is THE topic of conversation of late, which is why Darla chose to replay this amazing episode with Sandra Funk. 

    Sandra has been in business for 20+ years. In those 20 years, Sandra has NEVER charged for design consultations. Darla and Natalie st...

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    How do you use influencers to grow your business? How do you tap into your local influencer market? How do you nail down your value proposition to decide what influencer is THE best fit for your business? 

    Darla has talked about how to become an influencer in your space. Now, it’s time to flip the script and learn how to partner with someone to build your brand awareness. Eric Dahan joins Darla in this episode of Wingnut Social to...

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    2020 has been a difficult year for much of the world. Darla has faced her own share of personal difficulties throughout the year. But she always falls back on this bible verse:

    “Look at the birds of the air; they do not sow or reap or store away in barns, and yet your heavenly Father feeds them. Are you not much more valuable than they?” – Matthew 6:26

    Whenever Darla feels like she can’t get through the struggle or overcome the h...

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    Jeff Harry defines play as “Any joyful act where you are fully present in the moment. It has no purpose or result.” You are fully in love with what is actually happening. Your play moments are the best moments of your life when you feel most alive. You are in flow. 

    What is the work where you forget about time? How much of that work do you do on a given day? Jeff shares that identifying the work that you LOVE to do and increasing ...

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    How do you broaden your influence? How do you get exposure with local and national media? Where do you start? Betsy Helmuth joins this episode of the Wingnut Social podcast to share exactly how she broadened her reach—and how you can too. If you’re ready to 10x your influence, this is the episode for you. 

    Betsy is the owner of Affordable Interior Design and a nationally celebrated interior designer. She can transform modest space...

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    Do you share other people’s content on social media? Are you familiar with social media copyright guidelines? Do you know how to protect your own work if the situation arises? Jamie Lieberman shares her expertise on the legality of all things social media in this episode of Wingnut Social. To learn more about the basics of copyright law, handling inspiration posts, getting bland collaborations, and protecting your content—listen no...

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    Have you found the perfect blend of traditional marketing and digital marketing in your business? How do you know what to leverage—and when? In this episode of the Wingnut Social podcast, Steven Glaze shares how his business blends the two styles of marketing to create a highly successful marketing process.

    Steven is an expert in the home exterior remodeling industry. He started working at his father’s roofing company at the age o...

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    The Coronavirus pandemic brought to light many things that were lacking in the hospitality industry that will need to change. Rex believes you’ll begin to see different rules and regulations—and hospitality designers will need to know these things. What are the easiest materials to keep clean? How will social distancing change design? What temporary changes will become permanent? In this episode of Wingnut Social, Darla, Natalie, a...

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    What is mindset? Mindset is different from attitude, personality, and positive thinking. In Jarrod Haning’s world, mindset is a strategy. Mindset is a specific way of thinking that generates a specific result. If you can access different levels of your brain on-demand, it shifts levels of resourcefulness and innovation when it comes to solving problems. You think at a higher level and come up with more effective solutions. 

    So how...

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    Everyone wants to show up as the best version of themselves, in life and in business. Sometimes it’s easier said than done. Andrea Freeman believes that everyone is on a journey to expand and learn more about themselves. She likes to say “Let your personal evolution fuel your business revolution.” She emphasizes that your business can only be as successful as you are. So how do you shift your mindset and realign with your purpose? ...

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    How important is good photography for interior design marketing? How important is it for the travel and tourism industry? How do you craft the perfect image that portrays what you see? In this episode of the Wingnut Social podcast, professional photographer Ralph Velasco joins Natalie and Darla to share his expertise.

    Ralph is a professional travel photographer who’s led over 100 international tours over the last 12 years. He is t...

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