Your PR approach is more important now than ever. With the impact of the Coronavirus, the Black Lives Matter movement, and the upcoming elections—the world is in turmoil. Designers MUST pivot and take a moment to craft their PR approach to be sensitive to the world around them. In this episode of Wingnut Social, Courtney Pisarik joins Darla and Natalie to talk shop about her firm's PR approach mid-pandemic.
Courtney Pisarik is the founder and owner of Ink PR, which is a boutique public relations firm specializing in communications for interior designers and other home professionals. After a storied career in lifestyle and entertainment, she made the shift from the lifestyle industry to focus solely on interior design. She’s never been more focused, successful, and happy. Listen to hear her story!
What You’ll Hear On This Episode of Wingnut Social- [2:38] Miami is the #1 COVID hot spot
- [3:59] Courtney Pisarik of INK PR Group
- [6:04] What made Courtney focus on design professionals?
- [7:56] The PR world has expanded exponentially
- [10:51] How the economic crisis is impacting the PR world
- [13:43] Adapting to the changes the business has implemented
- [14:51] How have pitches must pivot to accommodate the current reality
- [17:29] Interior Designers: How to pivot your approach on a DIY level
- [21:03] Virtual events and webinars: will they stick around?
- [27:53] What up Wingnut! Round
- [31:17] Supply is so limited right now
- [35:44] Blooper Reel!
- Follow on Twitter
- Connect on LinkedIn
- Follow on Instagram
- The Comm Collective on LinkedIn
- The Comm Collective Website
- Ink Public Relations & Marketing
- Ink PR Group on Instagram
- High Point Market
- Genevieve Trousdale
- Timothy Corrigan
- BOOK: Hotel Pastis
Everyone is in the process of adapting. Courtney points out that her firm learned quickly that they had to pivot and pitch things that were relative to the news cycle. She emphasizes that you have to stay in touch with what’s happening in the world around you. Above all, she notes that you need to remember the power of human connection: “We’ve all learned our currency and our value is in our relationships with our friends and our media.” They are the #1 priority for Courtney and her team.
With that in mind, how do you pivot your PR approach? How do you connect with editors and magazines on a different level to get your work out there? Courtney recommends taking the time to do some basic research. What does the magazine cover? What is their aesthetic? Learn about the editor—where do they live? Do they love dogs? Do they drink coffee? Take a minute to be a human being. How would you interact with them if you were introduced in person? Find a way to cultivate that connection.
She points out that you can even review their social media channels and see what they’re passionate about. Take the time to read their previous writing or articles and reference them in your communication. It will change the conversation. At the end of the day, we are all human beings a
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