Rachel Gill has been in business for a little over a year. At the beginning of 2021, she decided to create a client-facing Facebook group for homeowners or renters to bring as a client outreach tactic. She went to a local Mom’s Facebook group and shared what she was thinking about doing and asked if anyone would be interested. She got a huge response. The group started at around 400 and is up to almost 700. How does sharing value in this group lead to new clients? Is she giving too much away? Listen to this episode of Wingnut Social to learn more!
What You’ll Hear On This Episode of Wingnut SocialRachel emphasizes that the know, like, and trust factor is really important for your business and your brand. Rachel’s goal was to become an expert in her area for home design and renovation. So she geared her Facebook group toward answering questions, educating, and becoming that go-to expert. Sure, the majority of the people in her group are likely DIYers but a large handful has hired her for design projects. People will go to the person sharing free—valuable—advice.
But what kind of clients can Rachel source from a Facebook group? She notes that she gets anything from a one-off consult to a full first-floor renovation—all from the group. People will see her on Facebook, like her style and posts, and reach out to have her come look at their projects.
Rachel’s theory is that even if you “give away” pieces or colors from a room you’ve designed, people do not have the same creative mind as you. It will never turn out the same way as your final design.
How to start your own client-facing Facebook groupRachel 100% recommends that you engage in your local groups first. If you dive into a group where you’ve had no interaction and ask them to join another group, it won’t go well. But if you engage others and ask them to help you build something just for them—and they feel they’re helping direct th
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.