July 2, 2025 • 30 mins
Enhancing Payment Solutions: A Deep Dive with Yosemite Bent from Titanium Payments
In this episode of 'The Wireless Way,' the host converses with Yosemite Bent, the Head of Strategic Partnerships at Titanium Payments. Celebrating five years of podcasting success, the host introduces Yosemite, highlighting his extensive background in financial technology and payment solutions. The discussion covers Yosemite's journey in the payment industry, significant trends, and how Titanium Payments is addressing market challenges, particularly in reducing transaction costs and integrating omnichannel payment systems. The episode also explores the competitive landscape of the payments industry, the potential for partnerships, and how technology consultants can leverage payment solutions to offer more value and unlock new revenue streams for their clients. Fun anecdotes and insights into Yosemite's unique name add a personal touch to this informative conversation.
00:00 Introduction and Gratitude
00:49 Guest Introduction: Yosemite Bent
01:47 Yosemite's Background and Experience
01:55 The Importance of Payments in Technology
04:22 Yosemite's Journey into the Payment Industry
06:35 Challenges in the Payment Market
07:34 Titanium Payments' Solutions and Innovations
08:44 Verticals and Client Success Stories
12:23 Partner Opportunities and Sales Strategies
13:55 Understanding Payment Statements
15:01 Cross-Selling Opportunities in Contact Centers
15:34 Mobile Payment Solutions
15:58 Setting Minimum Deal Requirements
16:54 Understanding Customer Business
17:53 Unique Use Cases in Payment Processing
20:34 Partner Opportunities and Competition
22:33 Sales Cycle and Partner Involvement
25:14 Podcast Conclusion and Final Thoughts
Check out my website https://thewirelessway.net/ use the contact button to send request and feedback.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
_1_06-17-2025_104758 (00:00):
Welcome to another episode of The Wireless
Way, and man, I'm just gratefulyou're here.
You keep coming back.
So thank you so much.
Going on five years, uh, over ahundred episodes, 71 countries.
Man, I'm, I'm, I'm really justexcited to think of how, um,
conversations that I have withgreat industry folks.
(00:20):
Uh.
Getting around the world, man.
So it's great.
So thanks for being here.
Uh, as always, I have anothergreat guest for you.
This is something a littledifferent, you know, uh, I'm
generally technology focused,connectivity focused, wireless
focus, of course.
Guess what all those thingsrequire.
In most cases, somebody's gottapay somebody, you know, like
(00:42):
Jerry McGuire says, show me themoney.
Uh, well, Jerry McGuire didn'tsay it, but it was in the movie.
Yeah.
Um, so anyway, I digress.
I'm gonna tell you aboutYosemite Bent.
He's my guest today and, uh,man, he's the head of Strategic
Partnerships at TitaniumPayments, the largest founder
owned, and operated paymentprocessor in the country.
With over 22 years of industryleadership, a seasoned financial
(01:06):
technology leader, uh, Yosemiteis driven by a passion for
innovation and building, uh,transformative partnerships.
Uh, before joining TitaniumPayments, he worked
independently as a direct agent,uh, gaining deep insights into
the payment industry.
Uh, which is what we're gonnabenefit from.
Uh, he also held roles atVerizon in eight by eight.
(01:27):
We developed expertise andchannel strategies and, uh,
integrated payment solutions andenhancing his ability to drive
impactful partnerships.
It's always good to work with asupplier that knows more than
just that, uh, swim lane, right?
It's always good.
So, looking forward to hearingmore about that Yosemite.
Um.
A little bit more about'em.
(01:48):
Uh, extensive experience andpayment operations, as you would
imagine.
Uh, merchant services andFinTech alliances.
Again, somebody's gotta get paidhere.
We all wanna get paid.
Uh, Yosemite advises clients onreducing costs per transaction,
implementing secure omnichannelpayment flows.
Adopting cutting edge platformslike e-invoicing and recurring
(02:10):
billing, uh, titanium paymentsexcels and monetizing payment
partnerships for SaaS companiesand their wholesalers, our
suppliers, uh, leveraging over adecade of expertise and passing,
uh, the fee programs our fullscale development team enables
seamless integration of multipleERP systems into a unified
(02:32):
accounting platform addressingcomplex accounts receivable
challenges, frequently advisingon payment partnerships.
Yosemite is dedicated tosupplying complex payments,
challenges, and empoweringbusinesses to thrive in a
dynamic financial landscape.
Man, Yosemite, you know, Icouldn't have written that
better myself.
Uh uh.
(02:54):
How are you doing, man?
I'm so glad we finally able toget this thing together.
yosemite-bent_1_06-17-202 (02:57):
Yeah, I'm doing great.
Great.
It's, uh, early morning, uh, hadhad one coffee so far.
Looking forward to my next, butuh, yeah, it's great to meet
with you, the man, the legendBeth.
So, uh, yeah, yeah, yeah.
_1_06-17-2025_104758 (03:08):
kind, man.
Only because I know you, onlybecause I know you, you, how
many cups of coffee a day do youhave?
yosemite-bent_1_06-17-2025_ (03:16):
Uh, about about three to four at
least.
Yeah, yeah.
Minimum.
Yeah.
Yeah,
_1_06-17-2025_104758 (03:20):
Wow.
yosemite-bent_1_06-17-202 (03:21):
yeah,
_1_06-17-2025_104758 (03:21):
the latest cup you'll have and what's like,
are you like after dinner even,or is it
yosemite-bent_1_06-17-202 (03:25):
yeah.
Oh yeah, definitely.
Yeah.
A little nightcap.
Coffee is great.
Yeah.
Like, uh, I love the taste ofit.
I love the taste of it, so Yeah,yeah, yeah.
Black.
_1_06-17-2025_104758 (03:33):
like ice cream, coffee, uh, ice cream,
uh, coffee, ice cream, like icecream
yosemite-bent_1_06-17-2025_ (03:37):
Oh, yeah, yeah, yeah.
Oh yeah.
I Everything.
Coffee, espresso.
_1_06-17-2025_104758 (03:41):
Coffee flavored ice
yosemite-bent_1_06-17-202 (03:42):
Yeah, a dessert.
Chocolate covered ex espressobeans, the whole bit.
_1_06-17-2025_104758 (03:47):
Oh yeah.
Okay.
So I, I, I love it.
I love it.
yosemite-bent_1_06-17-202 (03:50):
Yeah.
_1_06-17-2025_104758 (03:50):
of a one and done guy.
I
yosemite-bent_1_06-17-2025_0 (03:52):
Oh yeah.
_1_06-17-2025_104758 (03:53):
you're right at a, at a fancy
restaurant or something for likelittle espresso, little nightcap
with, uh, you know, littleBailey's or something.
Yeah, some, yeah.
I, I can be talked into thattoo.
yosemite-bent_1_06-17-202 (04:02):
Yeah,
_1_06-17-2025_104758 (04:03):
So, you know, as always is the case.
I love, I love bios because weall have a story.
yosemite-bent_1_06-17-202 (04:09):
yeah,
_1_06-17-2025_104758 (04:10):
You know, one of the goals of this show is
to inspire people.
And, um, and believe it or not,I think we all inspire somebody.
'cause we've
yosemite-bent_1_06-17-202 (04:17):
yeah.
_1_06-17-2025_104758 (04:18):
inspired by somebody.
yosemite-bent_1_06- (04:19):
Absolutely.
_1_06-17-2025_104758 (04:21):
so you know what's not in the bio man.
How did you get here?
I.
yosemite-bent_1_06-17-202 (04:24):
Yeah.
Yeah.
No, great.
Great question.
Yeah, so.
I think, yeah, I, so my fatherwas, uh, you know, involved in
the payment industry, so I kindof grew up in it.
I, you saw the trans three 80machines that, I don't know how
many people on this podcast knowwhat those are, but there were
these little square machines.
Yeah, little square machines.
Didn't have a printer attached.
The trans three thirties, theselarge hyper comm machines, they
(04:47):
were called T seven Ps and supernoisy.
Those are the first machinesthat actually had a printer
attached.
I, I believe.
Um,
_1_06-17-2025_104758 (04:55):
And
yosemite-bent_1_06-17-2025_ (04:55):
but I.
_1_06-17-2025_104758 (04:56):
up internet.
Right.
So is that
yosemite-bent_1_06-17-202 (04:57):
Yeah, yeah,
_1_06-17-2025_104758 (04:58):
you hear?
yosemite-bent_1_06-17-202 (04:59):
yeah.
First it was the first, it wasthe knuckle busters, you know?
_1_06-17-2025_104758 (05:04):
Yeah.
yosemite-bent_1_06-17-202 (05:05):
Yeah.
It would imprint the card right.
On a, a carbon copy.
But, um, yeah, so I, I fell inlove with the industry as a, as
a kid and, uh, and just the, Isometimes go with them to knock
on doors and, and meet newclients or, or meet some of his
clients.
And, um, so I, so yeah, I triedsome different things and.
You know, working for Verizon,um, working for eight by, and it
(05:28):
was more of eight by eight,where I kinda learned about the
channel and, um, and I, I sawwhat was missing was payments.
I said, you know, this is,payments is largely, um, it's,
is becoming, you know, APIintegrated payments, um, and,
and different.
Accounting platforms.
And so I, I'd say it's startingto become tech.
(05:50):
Um, and, and so my, my goalimmediately is I thought
payments should be part of thechannel.
And, uh, so we worked hard.
Our, me and the company workedhard to, to make it, make it so,
_1_06-17-2025_104758 (06:03):
Oh, good for you.
And you're right, I mean, as we,when I first met with you and
first started understanding whatTitan Payments can do for
channel partners and theircustomers.
I was like, yeah,
yosemite-bent_1_06-17-202 (06:15):
yeah.
_1_06-17-2025_104758 (06:15):
like I said, everybody wants to get
paid.
Um, every, every client isgetting paid by somebody.
I mean, uh, it's, it's, it's theecosystem.
No one's doing this for free, sowhy not, you know?
Um, that kinda leads me to myfirst question.
You know, you know, I, I'm surethere's a longer answer here,
but take as long as you need.
(06:35):
But what problems are you seeingin the market that you are
solving for?
yosemite-bent_1_06-17-202 (06:40):
Yeah.
Yeah.
Um, well first I'll start offthe, the initial part is, is, is
rates change every April andOctober, so twice a year, uh,
for merchants and, and a lot ofmerchants haven't taken a look
at their payments for five, sixyears because a lot of our
industry is.
I hate to put it this way, but,but you know, they're, you know,
(07:00):
they a little dishonest,somewhat dishonest.
Right.
And, uh, so they, they a lot,yeah.
Yeah.
So businesses have been through,put through the ringer a bit,
right?
So they, they've gone throughthree to four companies where
they, you know, they raisedtheir costs, they ripped'em off,
they told, promised'em one thingand delivered something else.
So from the very beginning,titanium payments has had a.
(07:21):
A principle of, of neverincreasing cost.
Uh, so once we set a merchant ona certain rate, we cannot raise
the cost without them signing,agreeing to it.
Um, and then some other thingswe've implemented throughout the
years.
We, we tried to implementpassing the fee programs before
they became a.
Really cool, I guess duringCOVID, a lot of merchants
(07:42):
started buying into them andsaying, you know, okay, how can
I eliminate my fees?
Uh, we saw the writing on thewall maybe a decade, a little
over a decade ago.
So we started perfecting them,working hard on, on
accomplishing that.
And then, uh, I think we have a,we have a, you know, a partner
and a client that we're workingon right now.
We had a partner come to us witha.
(08:02):
Um, an issue of one of theirlarger clients saying, you know,
I've scoured the internet.
I'm, I'm trying to look for aERP system or a CRM that, that
does everything.
I need it to, but it doesn'texist.
And, uh, and integrate ouraccounts receivable.
We have multiple different ERPsystems.
Um, and, and none of'em doesexactly what we need.
(08:23):
You know, do you know, do youknow of a company that can help
us with that?
And I'm like, that's our, that'sour wheelhouse.
Like, it couldn't be any more,any more perfect of a scenario.
So we said, absolutely.
We have a full scale developmentteam, so let's, uh, let's sit
down, let's hear what you knowthey want, um, and then we can
create it for'em.
_1_06-17-2025_104758 (08:42):
Is there a certain, um.
Vertical that you find is morelikely to adapt to your
services, or like I saidearlier, everybody wants to get
paid.
I mean,
yosemite-bent_1_06-17-202 (08:51):
Yeah,
_1_06-17-2025_104758 (08:52):
but yeah, we, you know, like if you look
at your top 10 deals, if you hada break coming by vertical, how
many buckets would you have?
I.
yosemite-bent_1_06-17-2025_0 (09:00):
so I think our bread and butter, we
started with the retailrestaurant.
I think 25% of our book isrestaurants.
Um, because they're easy.
You know, everybody thinks ofrestaurants when they think of
credit card process.
'cause you don't, people don'tpay cash at a restaurant
anymore.
Everybody wants to sell a card.
Right.
Um, so it's, I'd say that's ourbiggest, you know, percentage.
(09:20):
You know, if you think of anindustry, but we s we've seen
recently a major shift for B2B.
Those wholesale andmanufacturing companies that
are, are trying to figure outways, new ways to, you know.
Improve their cash flow, right?
And, uh,'cause they've beentraditionally a CH for maybe the
last 50, 60 years.
(09:41):
Uh, so new ways to, you know,increase, you know, the amount
that they receive and uh, and sowe help'em with that and cost
cutting initiatives and thingslike that.
So, um, those have been some ofour biggest clients probably in
the last.
I'd say that's, that's themajority of our volume is B2B,
uh, maybe not the majority asfar as percentage of clients,
(10:02):
but majority of our, you know,profit and volume.
_1_06-17-2025_104758 (10:05):
For partners that, that, that a lot
of clients in the restaurantbusiness, for example, as
yosemite-bent_1_06-17-202 (10:10):
Yeah.
_1_06-17-2025_104758 (10:11):
uh, what would that sales cycle look like
and um, and what's in, I mean,why would they do it?
I mean, again, they're notgetting paid on any of this
today.
Is this, uh, a recurringcommission?
Is it a one-time fee?
Does it vary?
yosemite-bent_1_06-17-202 (10:26):
Yeah, so it's evergreen.
So we pay for as long as theystay a client.
Most clients I think, stay withus on average,'cause we answer
phone, we answer the phone.
I think it's 25 seconds or less.
You get a live person, anemployee in our office, and most
of the employees have been.
With the company five to sevenyears.
So they, you're not just newentry level employees.
So if they have restaurants intheir book, so a lot of
(10:47):
restaurants use toast now,right?
So toast we cannot integrateinto, uh, so they would have to
get a different point of salesystem.
Um, but a bit, a bit.
_1_06-17-2025_104758 (10:56):
Zebra devices, does that work?
yosemite-bent_1_06-17-2025_ (10:57):
Ze.
Yeah.
Zebra is like a, the, the labelprinters I think a lot of times.
_1_06-17-2025_104758 (11:01):
And
yosemite-bent_1_06-17-202 (11:01):
Yeah.
Let, let, yeah.
Mm-hmm.
_1_06-17-2025_104758 (11:04):
Yeah.
yosemite-bent_1_06-17-2025_0 (11:05):
So we,
_1_06-17-2025_104758 (11:05):
they have a tablet.
yosemite-bent_1_06-17-202 (11:07):
yeah.
Yeah.
And we like to mention Controlyour cash flow.
We say that a lot.
It's like, kind of like a sloganfor us.
Uh, so with toast, you're notcontrolling your cash flow
because it's toast operatingsystem.
It's toast point of sale system.
It's toast payments.
It's toast everything.
Right?
Uh, and so some merchants lovethat.
Some merchants love that.
One stop shop, everything'slocked in.
(11:29):
But then you, you don't reallyhave much control in terms of if
they wanna raise the price onsomething.
Right.
You have no choice whatsoever.
Right.
So there's a lot of restaurantpoint of sale systems that we
partner with that.
They can control, they can, theycan actually get rid of us if we
ever raised our cost and slip inanother payment company.
(11:49):
Or they could, they could slipout the, the, you know, a zebra
label printer or they couldbring in Zebra and they could,
you know, they could usedifferent label printers.
They can use different deviceson the, you know, on iPads or a
point, you know, a pc.
So whatever works best we can,they don't have to change out
their entire menu systembecause.
(12:10):
You know, some peripheral withinthat point of sale system isn't
working.
_1_06-17-2025_104758 (12:14):
Right.
So the onus is on you to do
yosemite-bent_1_06-17-202 (12:17):
Yeah.
_1_06-17-2025_104758 (12:17):
job and make,
yosemite-bent_1_06-17-202 (12:18):
Yeah.
_1_06-17-2025_104758 (12:18):
'cause they could, you, you, you don't
handcuff'em.
Is that what you're saying?
Uh, that, that's Um, so yeah,like if you're a partner
listening, all your clients aremaking a living.
They're making money, they'recharging their end user
customers somehow.
How, how would a partneridentify an opportunity?
I mean, is there some, like ifyou had to like come up with the
(12:40):
golden question, I mean maybeit's different per vertical, but
give us, give us some examplesof some of the best discovery
questions you've used toidentify opportunities for
titanium payments.
yosemite-bent_1_06-17-202 (12:52):
Yeah, great question is, uh, when's
the last time you've reviewedyour payments?
Right?
When's the last time you'vetaken a look at your statement?
Or, or a partner could say, youknow, we.
We just recently, you know,through a partnership I have,
you know, we just recently addedthat we can do payments, right?
Um, we'd love to set up a diseven if they,'cause a lot of
times the credit card statementis kind of like, they keep it
(13:12):
close to their chest.
It's similar to a bank statement'cause it shows exactly what
they make every month.
Um, but, you know, I'd love toschedule a discovery call with
you and this, this new companywe partnered with and, and they
could tell you why they'regreat.
And then, uh, if, if it allworks out, maybe you can send
them a statement.
_1_06-17-2025_104758 (13:30):
So you mentioned when the question was,
you know, when's the last timeyou looked at your statement?
I mean, I hear this frompartners a lot like Chris, you
gave me discovery questions, butI don't know.
What I'm really listening for orwhat if the customer doesn't
understand my question?
So when you asked when it's timeto look at your statement, what
are you looking for?
Is it, is it the interest ratesor, you know, how much is it
(13:51):
costing them to theirtransaction fees?
Is that what they're lookingfor?
yosemite-bent_1_06-17-202 (13:55):
Yeah, so the transaction fee, so
there's, it's what's called acredit card processing
statement.
Uh, so all businesses have itif, if they use Square or Stripe
it, they don't provide them acredit card processing
statement, so it's an Excelspreadsheet.
That shows their total fees.
Um, but it shows the totalvolume that they did in, in
credit card processing, and thenit shows how much they paid as
(14:16):
far as total fees goes.
And it's also a good rule ofthumb to, to take those total
fees and divide it by how muchvolume you did.
Because a lot of times companieswill tell'em, oh, you're paying
2% with us, but.
They'll do the, you know, justdivide the total that they paid
by the total volume and they'repaying, you know, three, three
and a half.
So it's, it's, it's often goodto just, just do a rough, you
(14:37):
know, division number and justkind of figure it out.
_1_06-17-2025_104758 (14:40):
right.
One time you and I were talkingand my, my colleague Heather
Krasinski, you know, she does CXhere at Intelysis.
Uh, you were talking about how,uh, you know, a lot of credit
card transactions take place atcall centers.
You know, people call in toorder some food or order a
product or pay for a service.
Um.
(15:01):
Do you see?
Do you see that as a kind of across-selling opportunity if
partners are selling a lot ofcontact centers, uh, as a
service?
Is this another conversationthey should be having with the
clients?
yosemite-bent_1_06- (15:11):
Absolutely.
Absolutely.
So we have a couple partners wework through, um, that offer
that, that take care of the PCIscope, uh, within the contact
center, and then it can point itto.
Any payment processor really.
Uh, but in the US we have acouple partnerships that we, we
can work with a couple differentcompanies, uh, to point it to
us, and then we can provide themthe cost savings on the payment
(15:33):
processing.
_1_06-17-2025_104758 (15:34):
And when you say, uh, even mobile
platforms,
yosemite-bent_1_06-17-2 (15:38):
Mm-hmm.
_1_06-17-2025_104758 (15:39):
is that.
Uh, I mean, I think a squareobviously is what I've probably
seen the
yosemite-bent_1_06-17-202 (15:43):
Yeah.
_1_06-17-2025_104758 (15:43):
but I I What kind of solutions do you
have for
yosemite-bent_1_06-17-202 (15:46):
Yeah.
_1_06-17-2025_104758 (15:46):
you know, vendors that are maybe a food
truck operator, uh, are, youknow, landscaping people,
they're taking payments on theirphone.
I mean, what does that looklike?
yosemite-bent_1_06-17-202 (15:57):
Yeah, great question.
Great question.
Yeah.
So, uh, I'm glad you asked that.
So I, I think that generally, sowe, we try to set our minimum.
Uh, you know, and, and this is aminimum for, you know, if a
partner wants to bring us asmaller deal'cause they have a
friend or family and they justwant to see how the, the entire
process works with us from startto finish, right?
(16:17):
Absolutely right.
Bring us one, one or two smalldeals, but, but generally our
minimum is 40,000 a month.
Um, and so about four, about500,000 a year.
Um, because for one, because ifwe, you know, if we can only say
in the$15 a month, it might notbe enough to change.
Uh, and, and then the partnermight only make five or six
bucks a month, so it's reallynot worth their time, uh, to
(16:41):
really bring us an opportunity,you know, sometimes.
But if it's a food truck that'sdoing 40,000 a month,
absolutely.
Yeah.
We have mobile options, we haveiPads, we got, we got, you know,
sim cards, multi-carrier sims,all that.
So.
_1_06-17-2025_1047 (16:53):
Interesting.
So, and you could always tellpartners too, you, you need know
your customer's business, youknow, know them.
And, and let's face it, I think,you know, a lot of us in the
channel made a good livingselling connectivity,
yosemite-bent_1_06-17-202 (17:06):
Yeah.
_1_06-17-2025_104758 (17:06):
it is always, you know, gimme a copy
of your phone bill, I'll saveyou 30% and get you something
faster.
yosemite-bent_1_06-17-2 (17:12):
Mm-hmm.
_1_06-17-2025_104758 (17:12):
same conversation.
You know, it's like, hey, letWhat's your monthly revenue look
like?
Oh, it's 40,000, it's 50,000.
It's a hundred thousand.
When about less time to look atyour credit card processing
statement.
Maybe I can help you save somemoney there.
And by doing that, you caninvest that savings back into
the technology.
Right?
You were saying you couldn'tafford that sd-wan.
You can't afford, you can'tafford cybersecurity, you can't
(17:34):
afford to upgrade to thistechnology.
Well, what if I saved you moneyhere?
I always talk about saving moneyon expense management too.
I mean, I feel like expensemanagement is a way to repurpose
budget.
You know, you're spending themoney already.
You might as well spend it onthings you wanna spend it on.
yosemite-bent_1_06-17-202 (17:49):
Yeah.
Yeah.
No, absolutely.
Yeah.
_1_06-17-2025_104758 (17:52):
yeah.
uh, let's talk about, uh, youknow, what are some of the most
unique use cases you've seen?
I mean, is there anythingthat's, you know, that surprise
us as a novice, you know,payment advisors?
yosemite-bent_1_06-17-202 (18:08):
Yeah.
Yeah.
Um, well, it's some, yeah, I, Ithink the contact center, the,
some of the, some, there's someareas that we didn't, we didn't
see as it, you know, it could bea.
An industry we could serve.
You know, coming into thechannel, we've only been in the
channel for I think a littleover a year now.
Um, and so we, we, we didn't seeit as much of as of growth area,
(18:28):
but like, you know, we've seenopportunities in it.
So, so the contact center spaceis one area that I.
Maybe we didn't see as much it,it could be opportunities, but
you know, it's grown, grown tobe, uh, another area are, um,
SaaS platforms.
You know, sometimes the dealcycle on those takes a little
bit longer.
I'd say maybe, you know, sixmonths to a year to integrate.
(18:49):
But I.
There's some SaaS platformsthat, well, every SaaS platform
has an integrated paymentprovider, uh, for their clients.
So they might have anywhere fromtwo to 3000 clients.
Um, and, uh, so what we can dois we can offer that software
platform a better monetization,or if they're using Stripe right
now, they don't get anymonetization.
(19:10):
So we monetize the software, uh,and then we'll plug in the
payments and then the partnercan get paid on.
Two or 3000 opportunities.
So, um, so yeah, so you know,there's a few partners.
I probably a little more than ahandful, maybe 15 to 20 partners
that have kind of shifted, youknow, and you mentioned that,
you know, a lot of has beenconnectivity in the channel, but
(19:33):
there's, it's probably 15 or 20partners that are primarily
selling payments now, um, astheir, you know, first, first,
you know, kind of.
And then they also sell theconnectivity as well, but
they've seen the profitpotential on some of these
deals, uh, for payments.
So, uh, it's kind of their mainfocus.
Yeah.
_1_06-17-2025_104758 (19:51):
What I like about what you just said
is, you know, I, I, I thinkmobility and wireless is the
same thing.
yosemite-bent_1_06-17-2 (19:56):
Mm-hmm.
_1_06-17-2025_104758 (19:57):
with something different.
Everybody's knocking on the doortrying to say, let me get you
some better fiber pricing
yosemite-bent_1_06-17-202 (20:02):
Yeah.
_1_06-17-2025_104 (20:03):
connectivity, pricing or dial tone, pricing,
uh, you know, some kind of CXplatform.
Still sell that.
You still need to sell that.
have a different reason to callyour existing base of customers.
I mean, man, yo send, I gottaimagine you think about a
partner that has hundreds andhundreds of customers they've
sold over the last 20 years.
(20:23):
Over half of'em are all of themare prospects, right?
I mean, they're all probablytaking payments, right?
I mean, you really can't thinkof a business that doesn't take
a credit card payment forsomething, right?
yosemite-bent_1_06-17-202 (20:33):
Yeah.
Yeah.
_1_06-17-2025_104758 (20:34):
Yep.
yosemite-bent_1_06-17-2025_ (20:34):
And I would say one of the toughest
areas in our business, becauseit is hugely competitive, so
don't get me wrong, likethere's, there's, you know,
there's not many people in thechannel that sell payments, but
there's, there's close to 3000companies here in the US so I
think we're a number 25 card notpresent, and 31 card present.
But, uh, out of those 3000, but.
(20:55):
Um, but yeah, there is a lot ofcompetition.
So the, the toughest part is thetrust factor, right?
So a lot of these channelpartners have built that trust
with their clients already, soit, you know, they, they trust
them for their connectivity.
They trust them for their, youknow, mobile, you know.
Um, and so, you know, a lot oftimes they can go to them and
just ask for the card processingstatement and, and they trust
(21:17):
that they, you know, um, thatthey'll give it out to them.
Uh, whereas.
That's a big problem, problemthat other, you know, direct
payment processors have as anissue.
_1_06-17-2025_104758 (21:28):
And I don't normally like to get into
comp commissions andcompensation a whole lot because
I know it
yosemite-bent_1_06-17-202 (21:32):
Yeah.
_1_06-17-2025_104758 (21:33):
and there, you know, uh, so, you know, high
level, generally speaking, uh, Ithink this is an area that a lot
of people are like, okay, thisis interesting.
yosemite-bent_1_06-17-202 (21:40):
Yeah.
_1_06-17-2025_104758 (21:41):
mind bringing it up.
But like you said, it's, it's a,it's a recurring commission
payment.
Is it based off of a percentageof how much revenue they pass
through your system?
So if it's$40,000 a month.
But then all of a sudden theygrow their business, they add
more locations.
Now it's$80,000 a month a month.
(22:01):
Does the commission stay thesame or does it change at all?
yosemite-bent_1_06-17-202 (22:05):
Yeah.
So yeah, it, it, it's based onhow much they run in, in credit
card volume, so it can go up ordown, right?
So, uh,
_1_06-17-2025_104758 (22:11):
Oh, okay.
Yeah.
yosemite-bent_1_06-17-2025_0 (22:12):
so some, sometimes they have busy
month, you know, the restaurantshave busy months in the summer,
so their volume can go up, andthen sometimes in November,
December, or months, maybe theyclose down if they're seasonal,
right.
It can go down as well.
It can go down to halfsometimes.
So.
Um, would be, you know, kind ofthe same.
So we, yeah, we do pay apercentage of, um, but yeah.
_1_06-17-2025_104758 (22:33):
And what does a partner need to do?
I mean, so they've asked thatdiscovery question, they got
somebody on the hook.
They're like, yeah, I haven'tlooked at that credit card
processing statement in a while.
Wow, look at that.
I'm paying more than I thought Iwas.
yosemite-bent_1_06-17-202 (22:45):
Yeah.
_1_06-17-2025_104758 (22:46):
What happens next and what, what does
the a sales cycle look likegenerally?
How much work does a partnerneed to do really to, to get
something to the finish line?
yosemite-bent_1_06-17-202 (22:54):
Yeah.
So we, we've closed deals in thechannel, um, same day, right.
And had them up and runningwithin three days.
Uh, but then we've also, we'veclosed other, yeah.
And, and million a month tocount, uh, was in, you know,
they were up and running inthree, four days, but they don't
always, always happen that way.
So, uh.
But typically, yeah, we ask forthe credit card statement.
We do the proposal, uh, thattypically takes about 24 hours
(23:18):
to get the proposal back.
We have a meet discovery meetingwhere we discuss the proposal
with the client.
Um, maybe that, you know it, youknow, for the partner to
schedule a time with theirclient, it might take a week.
Um, so typically, you know, twoweeks to a month, uh, if we have
to do development work, uh, tointegrate their ERP system,
(23:38):
things like that.
Yeah.
Then it starts, you know.
Three to six months.
But, but, uh, but generally,yeah, the deal cycle is not,
doesn't take too long unlessthere's, you know, development
work that needs to be done.
_1_06-17-2025_1047 (23:49):
Interesting.
Now that that's, I mean, that'sfascinating.
Um, you're right.
The more lar the larger and morecomplex, any solution is
generally takes more time.
In fact, if it's complex andlarge, you should take your time
yosemite-bent_1_06-17-202 (24:02):
Yeah, yeah,
_1_06-17-2025_104758 (24:02):
you don't wanna mess it up.
You got,
yosemite-bent_1_06-17-202 (24:03):
yeah.
_1_06-17-2025_104758 (24:04):
take our time and do it right the first
time.
yosemite-bent_1_06-17-202 (24:06):
Yeah.
_1_06-17-2025_104758 (24:06):
Um.
Got it.
Well, this is reallyinteresting.
So definitely an opportunity fortrusted advisors, partners,
technology, consultants.
You know, you're looking forways to go deeper into your
accounts, you're looking forways to grow your revenue,
looking for ways to add morevalue.
It sounds like titanium paymentswould be a good, a
yosemite-bent_1_06-17-202 (24:28):
Yeah.
_1_06-17-2025_104758 (24:28):
do that, right?
yosemite-bent_1_06-17-202 (24:29):
Yeah.
Yeah.
_1_06-17-2025_104758 (24:31):
I, I hope you agree with me.
yosemite-bent_1_06-17-202 (24:32):
Yeah.
Yeah.
We, at at least, I, I would, I'dsay, you know, the partners that
haven't reached out to us yet,uh, at least schedule a call,
you know, even before you bringus a client, right.
Schedule a call with us to learnmore about what we do, uh, or,
you know, or email me or, orcall me.
I'm available on myself, um,anytime.
And then, uh, and then let,yeah.
You know, try to hear, hear moreabout what we do and, and see if
(24:54):
it's a, yeah.
_1_06-17-2025_104758 (24:55):
Yeah.
Well definitely if you'relistening, check the show notes.
I'll have Yosemite's uh, uh,contact information, their
website, his LinkedIn profile.
You definitely wanna check theshow notes, um, and reach out
and contact him.
You can obviously work throughyour intelligence sales team as
well to encourage that.
Uh, uh, this has been great.
Uh, is there anything, Yosemite,that we haven't talked about
(25:17):
that you wanted to cover or anylast words you wanna leave us
with?
yosemite-bent_1_06-17-2 (25:22):
Nothing I can think of.
No, I, I'm just Chris.
Chris, I thank you again for,for making time, for, for, you
know, this podcast.
I haven't done too many of thesepodcasts, but, uh, but I, I
appreciate you, uh, includingus, including our company in
this.
Yeah.
Yeah.
_1_06-17-2025_104758 (25:36):
Well, I, I, it's my pleasure.
I love doing this.
Like I said, I love sharingstories.
I love adding value.
And I think, you know, podcastis something that I've just
really enjoyed.
Uh, I don't know, in the lastseven, eight years or so, and I.
And I hardly ever listen.
I used to love listening to talkradio, and I, I don't, I don't,
don't, I listen to podcasts.
There's so many great ones outthere.
(25:56):
And shout out to my fantasy, my,my, in my fantasy world, Mike
Row and I are good friends.
Mike from Dirty Jobs.
He has a great podcast calledThe Way I Heard It.
It's been out for years.
Very entertaining, funny, uh,and there's so many great ones.
I mean, but I, I like, I likehis format and, uh, he inspired
me to even start this show.
So, uh, there you go.
(26:17):
I do, I have one more question.
yosemite-bent_1_06-17-202 (26:19):
Yeah, absolutely.
_1_06-17-2025_104758 (26:20):
I gotta believe, you gotta tell me how
often you get this question.
Do, do, do I wonder if
yosemite-bent_1_06-17-2025_0 (26:28):
I.
_1_06-17-2025_104758 (26:28):
I, I, okay.
Are you telling me if this iswhat's thinking?
Tell me the, the background.
Your name,
yosemite-bent_1_06-17-2025_ (26:36):
Oh, yeah, yeah, I know, I know it.
_1_06-17-2025_104758 (26:39):
Yous come on.
Tell me, is there a story there?
Is that your
yosemite-bent_1_06-17-202 (26:42):
Yeah.
_1_06-17-2025_104758 (26:43):
Is there something else?
What is that?
yosemite-bent_1_06-17-202 (26:45):
Yeah.
No, there, there's, well, it'skind of, it's not too long of a
story.
May, maybe it's a story I wish Ididn't know.
I didn't know.
But, uh, my, uh, my parentsconceived me at Yosemite Park,
so, uh, yeah.
_1_06-17-2025_104758 (26:59):
So this I know.
yosemite-bent_1_06-17-2025_ (27:03):
Not what I wanna think about, but,
uh, but no, but my son's name isalso, I have a 15-year-old, uh,
or soon to be 15, July 7th.
So he is 14 still.
Um, but he's, uh, he is alsoYosemite, but not for the same
reason.
So, uh,
_1_06-17-2025_104758 (27:16):
so I thought you, you, you should
have gone from some other, uh,uh, national parks
yosemite-bent_1_06 (27:20):
Yellowstone.
_1_06-17-2025_104758 (27:21):
or
yosemite-bent_1_06-17-202 (27:21):
Yeah.
Yeah.
Yeah.
_1_06-17-2025_104758 (27:23):
family start covering that.
I mean, I hope you get like adiscount when you go to
Yosemite.
I mean, uh, um, that would bewell, and just think if we all
were named after, where we wereconceived at, you know.
Hey, holiday Inn.
Come over here.
I mean, or hey, uh uh, yeah, youknow, I'm gonna stop right
there.
I'm, I'm, yeah, this is goingthe wrong direction, but, uh,
(27:44):
but, uh, too funny.
Well, that's cool.
I, I, I love that name, man.
It says a good cowboy name tooor something.
And, well, and being Chris.
You yell Chris, in any crowd,you're gonna get at least 15
people turn around.
So I, I, I, I, I'm not makingfun of, I genuinely love unique
names.
Yeah.
I think it's fa that's fantasticbecause, you know, in fact, I
actually had a, uh, a sales guywork for me one time.
(28:07):
His name was Jimmy Hendrick.
I said, if your name is Jimmy, Imean the only, right.
The only other name that's gonnamake you memorable is that last
name of Hendricks.
And, and that was his givenname.
And, and he said, oh yeah, I geta lot of attention out of that.
People always remember me, youknow, I thought, well, that's
pretty good.
That's pretty good.
Yeah.
Well, um,
yosemite-bent_1_06-17-2025 (28:25):
It's similar with me.
Yeah.
So I did, you know, you know,but they remember me for the
right reasons.
But, uh, but yeah, so yeah, myname is people, people don't
forget it too much.
So, yo, so, uh.
_1_06-17-2025_104758 (28:35):
do, how, how many different ways has it
been mispronounced.
yosemite-bent_1_06-17-202 (28:38):
Yeah, ch uh, I get Yosemite quite a
bit, but, uh, but then I say,you know, yeah, like you said,
cowboy name.
So I say, you, you never watchcartoons as a kid, you know?
Remember Bugs Bunny and Yo Sam,right?
_1_06-17-2025_104758 (28:51):
That's a good way to, that, that's a good
way to make light of it.
And you're right, when you sayYosemite Sam, depending on their
generation, they may or may notknow,
yosemite-bent_1_06-17-202 (28:58):
Yeah,
_1_06-17-2025_104758 (28:58):
I definitely know Yosemite Sam.
That's, that's so funny.
Well,
yosemite-bent_1_06-17-202 (29:01):
yeah.
_1_06-17-2025_104758 (29:01):
you being a great sport Yosemite.
I, I
yosemite-bent_1_06-17-202 (29:03):
Yeah.
_1_06-17-2025_104758 (29:03):
you making time for this conversation and
bringing some extra value to thechannel that didn't exist.
yosemite-bent_1_06-17-202 (29:10):
Yeah.
_1_06-17-2025_104758 (29:11):
is there any competition in the channel
that you know of for payments?
yosemite-bent_1_06-17-2025_ (29:16):
Not that I know of.
Not that I know of.
Yeah.
So, uh, yeah, I'm sure
_1_06-17-2025_104758 (29:19):
if you don't know of'em,
yosemite-bent_1_06-17-202 (29:21):
it'll change eventually.
Right.
But, uh.
_1_06-17-2025_104758 (29:23):
At some point, yeah, it's either
someone's there and I'm, wemissed it or ours coming.
But, uh, what a uniqueopportunity to add value to the
clients and to have anotherrevenue stream.
You're right, you know,technology, it's not just cash
anymore.
And you need technology forthese transactions.
You need internet connectivity,you need devices, you need SaaS,
(29:43):
you know, you need software, youneed managed services.
It all kind of, it fits, youknow, probably
yosemite-bent_1_06-17-202 (29:48):
Yeah.
_1_06-17-2025_104758 (29:49):
ago you couldn't make that argument.
yosemite-bent_1_06-17-202 (29:51):
Yeah,
_1_06-17-2025_104758 (29:51):
you call that knuckle buster?
You wasn't a whole lot oftechnology in the knuckle
busters, but, uh, but nowthere's technology, so, uh,
involved in credit cardprocessing.
So, hey,
yosemite-bent_1_06-17-202 (30:00):
yeah.
_1_06-17-2025_104758 (30:00):
for making time.
I really appreciate it.
yosemite-bent_1_06-17-202 (30:02):
Thank you, Chris.
_1_06-17-2025_104758 (30:04):
And thank you for listening to another
episode of The Wireless Way.
As always, you know, if youheard something that you like,
something that resonated, youthought of a client, check the
show notes, reach out toYosemite and his team, and if
you had a.
Colleague or a customer that youthink would enjoy this, uh, this
episode, share it with them aswell.
You can always check thewireless way.net for more
(30:27):
episodes and more informationabout the show.
And you can also contactme@thewirelessway.net, uh, from
the website.
Contact us if you have any, uh,uh, suggestions or, uh,
feedback.
I'd love to hear from you.
And there you go.
Uh, another episode in thebooks.
We'll see you next time on theWireless Way
Welcome to another episode of The Wireless
Way, and man, I'm just gratefulyou're here.
You keep coming back.
So thank you so much.
Going on five years, uh, over ahundred episodes, 71 countries.
Man, I'm, I'm, I'm really justexcited to think of how, um,
conversations that I have withgreat industry folks.
(00:20):
Uh.
Getting around the world, man.
So it's great.
So thanks for being here.
Uh, as always, I have anothergreat guest for you.
This is something a littledifferent, you know, uh, I'm
generally technology focused,connectivity focused, wireless
focus, of course.
Guess what all those thingsrequire.
In most cases, somebody's gottapay somebody, you know, like
(00:42):
Jerry McGuire says, show me themoney.
Uh, well, Jerry McGuire didn'tsay it, but it was in the movie.
Yeah.
Um, so anyway, I digress.
I'm gonna tell you aboutYosemite Bent.
He's my guest today and, uh,man, he's the head of Strategic
Partnerships at TitaniumPayments, the largest founder
owned, and operated paymentprocessor in the country.
With over 22 years of industryleadership, a seasoned financial
(01:06):
technology leader, uh, Yosemiteis driven by a passion for
innovation and building, uh,transformative partnerships.
Uh, before joining TitaniumPayments, he worked
independently as a direct agent,uh, gaining deep insights into
the payment industry.
Uh, which is what we're gonnabenefit from.
Uh, he also held roles atVerizon in eight by eight.
(01:27):
We developed expertise andchannel strategies and, uh,
integrated payment solutions andenhancing his ability to drive
impactful partnerships.
It's always good to work with asupplier that knows more than
just that, uh, swim lane, right?
It's always good.
So, looking forward to hearingmore about that Yosemite.
Um.
A little bit more about'em.
(01:48):
Uh, extensive experience andpayment operations, as you would
imagine.
Uh, merchant services andFinTech alliances.
Again, somebody's gotta get paidhere.
We all wanna get paid.
Uh, Yosemite advises clients onreducing costs per transaction,
implementing secure omnichannelpayment flows.
Adopting cutting edge platformslike e-invoicing and recurring
(02:10):
billing, uh, titanium paymentsexcels and monetizing payment
partnerships for SaaS companiesand their wholesalers, our
suppliers, uh, leveraging over adecade of expertise and passing,
uh, the fee programs our fullscale development team enables
seamless integration of multipleERP systems into a unified
(02:32):
accounting platform addressingcomplex accounts receivable
challenges, frequently advisingon payment partnerships.
Yosemite is dedicated tosupplying complex payments,
challenges, and empoweringbusinesses to thrive in a
dynamic financial landscape.
Man, Yosemite, you know, Icouldn't have written that
better myself.
Uh uh.
(02:54):
How are you doing, man?
I'm so glad we finally able toget this thing together.
yosemite-bent_1_06-17-202 (02:57):
Yeah, I'm doing great.
Great.
It's, uh, early morning, uh, hadhad one coffee so far.
Looking forward to my next, butuh, yeah, it's great to meet
with you, the man, the legendBeth.
So, uh, yeah, yeah, yeah.
_1_06-17-2025_104758 (03:08):
kind, man.
Only because I know you, onlybecause I know you, you, how
many cups of coffee a day do youhave?
yosemite-bent_1_06-17-2025_ (03:16):
Uh, about about three to four at
least.
Yeah, yeah.
Minimum.
Yeah.
Yeah,
_1_06-17-2025_104758 (03:20):
Wow.
yosemite-bent_1_06-17-202 (03:21):
yeah,
_1_06-17-2025_104758 (03:21):
the latest cup you'll have and what's like,
are you like after dinner even,or is it
yosemite-bent_1_06-17-202 (03:25):
yeah.
Oh yeah, definitely.
Yeah.
A little nightcap.
Coffee is great.
Yeah.
Like, uh, I love the taste ofit.
I love the taste of it, so Yeah,yeah, yeah.
Black.
_1_06-17-2025_104758 (03:33):
like ice cream, coffee, uh, ice cream,
uh, coffee, ice cream, like icecream
yosemite-bent_1_06-17-2025_ (03:37):
Oh, yeah, yeah, yeah.
Oh yeah.
I Everything.
Coffee, espresso.
_1_06-17-2025_104758 (03:41):
Coffee flavored ice
yosemite-bent_1_06-17-202 (03:42):
Yeah, a dessert.
Chocolate covered ex espressobeans, the whole bit.
_1_06-17-2025_104758 (03:47):
Oh yeah.
Okay.
So I, I, I love it.
I love it.
yosemite-bent_1_06-17-202 (03:50):
Yeah.
_1_06-17-2025_104758 (03:50):
of a one and done guy.
I
yosemite-bent_1_06-17-2025_0 (03:52):
Oh yeah.
_1_06-17-2025_104758 (03:53):
you're right at a, at a fancy
restaurant or something for likelittle espresso, little nightcap
with, uh, you know, littleBailey's or something.
Yeah, some, yeah.
I, I can be talked into thattoo.
yosemite-bent_1_06-17-202 (04:02):
Yeah,
_1_06-17-2025_104758 (04:03):
So, you know, as always is the case.
I love, I love bios because weall have a story.
yosemite-bent_1_06-17-202 (04:09):
yeah,
_1_06-17-2025_104758 (04:10):
You know, one of the goals of this show is
to inspire people.
And, um, and believe it or not,I think we all inspire somebody.
'cause we've
yosemite-bent_1_06-17-202 (04:17):
yeah.
_1_06-17-2025_104758 (04:18):
inspired by somebody.
yosemite-bent_1_06- (04:19):
Absolutely.
_1_06-17-2025_104758 (04:21):
so you know what's not in the bio man.
How did you get here?
I.
yosemite-bent_1_06-17-202 (04:24):
Yeah.
Yeah.
No, great.
Great question.
Yeah, so.
I think, yeah, I, so my fatherwas, uh, you know, involved in
the payment industry, so I kindof grew up in it.
I, you saw the trans three 80machines that, I don't know how
many people on this podcast knowwhat those are, but there were
these little square machines.
Yeah, little square machines.
Didn't have a printer attached.
The trans three thirties, theselarge hyper comm machines, they
(04:47):
were called T seven Ps and supernoisy.
Those are the first machinesthat actually had a printer
attached.
I, I believe.
Um,
_1_06-17-2025_104758 (04:55):
And
yosemite-bent_1_06-17-2025_ (04:55):
but I.
_1_06-17-2025_104758 (04:56):
up internet.
Right.
So is that
yosemite-bent_1_06-17-202 (04:57):
Yeah, yeah,
_1_06-17-2025_104758 (04:58):
you hear?
yosemite-bent_1_06-17-202 (04:59):
yeah.
First it was the first, it wasthe knuckle busters, you know?
_1_06-17-2025_104758 (05:04):
Yeah.
yosemite-bent_1_06-17-202 (05:05):
Yeah.
It would imprint the card right.
On a, a carbon copy.
But, um, yeah, so I, I fell inlove with the industry as a, as
a kid and, uh, and just the, Isometimes go with them to knock
on doors and, and meet newclients or, or meet some of his
clients.
And, um, so I, so yeah, I triedsome different things and.
You know, working for Verizon,um, working for eight by, and it
(05:28):
was more of eight by eight,where I kinda learned about the
channel and, um, and I, I sawwhat was missing was payments.
I said, you know, this is,payments is largely, um, it's,
is becoming, you know, APIintegrated payments, um, and,
and different.
Accounting platforms.
And so I, I'd say it's startingto become tech.
(05:50):
Um, and, and so my, my goalimmediately is I thought
payments should be part of thechannel.
And, uh, so we worked hard.
Our, me and the company workedhard to, to make it, make it so,
_1_06-17-2025_104758 (06:03):
Oh, good for you.
And you're right, I mean, as we,when I first met with you and
first started understanding whatTitan Payments can do for
channel partners and theircustomers.
I was like, yeah,
yosemite-bent_1_06-17-202 (06:15):
yeah.
_1_06-17-2025_104758 (06:15):
like I said, everybody wants to get
paid.
Um, every, every client isgetting paid by somebody.
I mean, uh, it's, it's, it's theecosystem.
No one's doing this for free, sowhy not, you know?
Um, that kinda leads me to myfirst question.
You know, you know, I, I'm surethere's a longer answer here,
but take as long as you need.
(06:35):
But what problems are you seeingin the market that you are
solving for?
yosemite-bent_1_06-17-202 (06:40):
Yeah.
Yeah.
Um, well first I'll start offthe, the initial part is, is, is
rates change every April andOctober, so twice a year, uh,
for merchants and, and a lot ofmerchants haven't taken a look
at their payments for five, sixyears because a lot of our
industry is.
I hate to put it this way, but,but you know, they're, you know,
(07:00):
they a little dishonest,somewhat dishonest.
Right.
And, uh, so they, they a lot,yeah.
Yeah.
So businesses have been through,put through the ringer a bit,
right?
So they, they've gone throughthree to four companies where
they, you know, they raisedtheir costs, they ripped'em off,
they told, promised'em one thingand delivered something else.
So from the very beginning,titanium payments has had a.
(07:21):
A principle of, of neverincreasing cost.
Uh, so once we set a merchant ona certain rate, we cannot raise
the cost without them signing,agreeing to it.
Um, and then some other thingswe've implemented throughout the
years.
We, we tried to implementpassing the fee programs before
they became a.
Really cool, I guess duringCOVID, a lot of merchants
(07:42):
started buying into them andsaying, you know, okay, how can
I eliminate my fees?
Uh, we saw the writing on thewall maybe a decade, a little
over a decade ago.
So we started perfecting them,working hard on, on
accomplishing that.
And then, uh, I think we have a,we have a, you know, a partner
and a client that we're workingon right now.
We had a partner come to us witha.
(08:02):
Um, an issue of one of theirlarger clients saying, you know,
I've scoured the internet.
I'm, I'm trying to look for aERP system or a CRM that, that
does everything.
I need it to, but it doesn'texist.
And, uh, and integrate ouraccounts receivable.
We have multiple different ERPsystems.
Um, and, and none of'em doesexactly what we need.
(08:23):
You know, do you know, do youknow of a company that can help
us with that?
And I'm like, that's our, that'sour wheelhouse.
Like, it couldn't be any more,any more perfect of a scenario.
So we said, absolutely.
We have a full scale developmentteam, so let's, uh, let's sit
down, let's hear what you knowthey want, um, and then we can
create it for'em.
_1_06-17-2025_104758 (08:42):
Is there a certain, um.
Vertical that you find is morelikely to adapt to your
services, or like I saidearlier, everybody wants to get
paid.
I mean,
yosemite-bent_1_06-17-202 (08:51):
Yeah,
_1_06-17-2025_104758 (08:52):
but yeah, we, you know, like if you look
at your top 10 deals, if you hada break coming by vertical, how
many buckets would you have?
I.
yosemite-bent_1_06-17-2025_0 (09:00):
so I think our bread and butter, we
started with the retailrestaurant.
I think 25% of our book isrestaurants.
Um, because they're easy.
You know, everybody thinks ofrestaurants when they think of
credit card process.
'cause you don't, people don'tpay cash at a restaurant
anymore.
Everybody wants to sell a card.
Right.
Um, so it's, I'd say that's ourbiggest, you know, percentage.
(09:20):
You know, if you think of anindustry, but we s we've seen
recently a major shift for B2B.
Those wholesale andmanufacturing companies that
are, are trying to figure outways, new ways to, you know.
Improve their cash flow, right?
And, uh,'cause they've beentraditionally a CH for maybe the
last 50, 60 years.
(09:41):
Uh, so new ways to, you know,increase, you know, the amount
that they receive and uh, and sowe help'em with that and cost
cutting initiatives and thingslike that.
So, um, those have been some ofour biggest clients probably in
the last.
I'd say that's, that's themajority of our volume is B2B,
uh, maybe not the majority asfar as percentage of clients,
(10:02):
but majority of our, you know,profit and volume.
_1_06-17-2025_104758 (10:05):
For partners that, that, that a lot
of clients in the restaurantbusiness, for example, as
yosemite-bent_1_06-17-202 (10:10):
Yeah.
_1_06-17-2025_104758 (10:11):
uh, what would that sales cycle look like
and um, and what's in, I mean,why would they do it?
I mean, again, they're notgetting paid on any of this
today.
Is this, uh, a recurringcommission?
Is it a one-time fee?
Does it vary?
yosemite-bent_1_06-17-202 (10:26):
Yeah, so it's evergreen.
So we pay for as long as theystay a client.
Most clients I think, stay withus on average,'cause we answer
phone, we answer the phone.
I think it's 25 seconds or less.
You get a live person, anemployee in our office, and most
of the employees have been.
With the company five to sevenyears.
So they, you're not just newentry level employees.
So if they have restaurants intheir book, so a lot of
(10:47):
restaurants use toast now,right?
So toast we cannot integrateinto, uh, so they would have to
get a different point of salesystem.
Um, but a bit, a bit.
_1_06-17-2025_104758 (10:56):
Zebra devices, does that work?
yosemite-bent_1_06-17-2025_ (10:57):
Ze.
Yeah.
Zebra is like a, the, the labelprinters I think a lot of times.
_1_06-17-2025_104758 (11:01):
And
yosemite-bent_1_06-17-202 (11:01):
Yeah.
Let, let, yeah.
Mm-hmm.
_1_06-17-2025_104758 (11:04):
Yeah.
yosemite-bent_1_06-17-2025_0 (11:05):
So we,
_1_06-17-2025_104758 (11:05):
they have a tablet.
yosemite-bent_1_06-17-202 (11:07):
yeah.
Yeah.
And we like to mention Controlyour cash flow.
We say that a lot.
It's like, kind of like a sloganfor us.
Uh, so with toast, you're notcontrolling your cash flow
because it's toast operatingsystem.
It's toast point of sale system.
It's toast payments.
It's toast everything.
Right?
Uh, and so some merchants lovethat.
Some merchants love that.
One stop shop, everything'slocked in.
(11:29):
But then you, you don't reallyhave much control in terms of if
they wanna raise the price onsomething.
Right.
You have no choice whatsoever.
Right.
So there's a lot of restaurantpoint of sale systems that we
partner with that.
They can control, they can, theycan actually get rid of us if we
ever raised our cost and slip inanother payment company.
(11:49):
Or they could, they could slipout the, the, you know, a zebra
label printer or they couldbring in Zebra and they could,
you know, they could usedifferent label printers.
They can use different deviceson the, you know, on iPads or a
point, you know, a pc.
So whatever works best we can,they don't have to change out
their entire menu systembecause.
(12:10):
You know, some peripheral withinthat point of sale system isn't
working.
_1_06-17-2025_104758 (12:14):
Right.
So the onus is on you to do
yosemite-bent_1_06-17-202 (12:17):
Yeah.
_1_06-17-2025_104758 (12:17):
job and make,
yosemite-bent_1_06-17-202 (12:18):
Yeah.
_1_06-17-2025_104758 (12:18):
'cause they could, you, you, you don't
handcuff'em.
Is that what you're saying?
Uh, that, that's Um, so yeah,like if you're a partner
listening, all your clients aremaking a living.
They're making money, they'recharging their end user
customers somehow.
How, how would a partneridentify an opportunity?
I mean, is there some, like ifyou had to like come up with the
(12:40):
golden question, I mean maybeit's different per vertical, but
give us, give us some examplesof some of the best discovery
questions you've used toidentify opportunities for
titanium payments.
yosemite-bent_1_06-17-202 (12:52):
Yeah, great question is, uh, when's
the last time you've reviewedyour payments?
Right?
When's the last time you'vetaken a look at your statement?
Or, or a partner could say, youknow, we.
We just recently, you know,through a partnership I have,
you know, we just recently addedthat we can do payments, right?
Um, we'd love to set up a diseven if they,'cause a lot of
times the credit card statementis kind of like, they keep it
(13:12):
close to their chest.
It's similar to a bank statement'cause it shows exactly what
they make every month.
Um, but, you know, I'd love toschedule a discovery call with
you and this, this new companywe partnered with and, and they
could tell you why they'regreat.
And then, uh, if, if it allworks out, maybe you can send
them a statement.
_1_06-17-2025_104758 (13:30):
So you mentioned when the question was,
you know, when's the last timeyou looked at your statement?
I mean, I hear this frompartners a lot like Chris, you
gave me discovery questions, butI don't know.
What I'm really listening for orwhat if the customer doesn't
understand my question?
So when you asked when it's timeto look at your statement, what
are you looking for?
Is it, is it the interest ratesor, you know, how much is it
(13:51):
costing them to theirtransaction fees?
Is that what they're lookingfor?
yosemite-bent_1_06-17-202 (13:55):
Yeah, so the transaction fee, so
there's, it's what's called acredit card processing
statement.
Uh, so all businesses have itif, if they use Square or Stripe
it, they don't provide them acredit card processing
statement, so it's an Excelspreadsheet.
That shows their total fees.
Um, but it shows the totalvolume that they did in, in
credit card processing, and thenit shows how much they paid as
(14:16):
far as total fees goes.
And it's also a good rule ofthumb to, to take those total
fees and divide it by how muchvolume you did.
Because a lot of times companieswill tell'em, oh, you're paying
2% with us, but.
They'll do the, you know, justdivide the total that they paid
by the total volume and they'repaying, you know, three, three
and a half.
So it's, it's, it's often goodto just, just do a rough, you
(14:37):
know, division number and justkind of figure it out.
_1_06-17-2025_104758 (14:40):
right.
One time you and I were talkingand my, my colleague Heather
Krasinski, you know, she does CXhere at Intelysis.
Uh, you were talking about how,uh, you know, a lot of credit
card transactions take place atcall centers.
You know, people call in toorder some food or order a
product or pay for a service.
Um.
(15:01):
Do you see?
Do you see that as a kind of across-selling opportunity if
partners are selling a lot ofcontact centers, uh, as a
service?
Is this another conversationthey should be having with the
clients?
yosemite-bent_1_06- (15:11):
Absolutely.
Absolutely.
So we have a couple partners wework through, um, that offer
that, that take care of the PCIscope, uh, within the contact
center, and then it can point itto.
Any payment processor really.
Uh, but in the US we have acouple partnerships that we, we
can work with a couple differentcompanies, uh, to point it to
us, and then we can provide themthe cost savings on the payment
(15:33):
processing.
_1_06-17-2025_104758 (15:34):
And when you say, uh, even mobile
platforms,
yosemite-bent_1_06-17-2 (15:38):
Mm-hmm.
_1_06-17-2025_104758 (15:39):
is that.
Uh, I mean, I think a squareobviously is what I've probably
seen the
yosemite-bent_1_06-17-202 (15:43):
Yeah.
_1_06-17-2025_104758 (15:43):
but I I What kind of solutions do you
have for
yosemite-bent_1_06-17-202 (15:46):
Yeah.
_1_06-17-2025_104758 (15:46):
you know, vendors that are maybe a food
truck operator, uh, are, youknow, landscaping people,
they're taking payments on theirphone.
I mean, what does that looklike?
yosemite-bent_1_06-17-202 (15:57):
Yeah, great question.
Great question.
Yeah.
So, uh, I'm glad you asked that.
So I, I think that generally, sowe, we try to set our minimum.
Uh, you know, and, and this is aminimum for, you know, if a
partner wants to bring us asmaller deal'cause they have a
friend or family and they justwant to see how the, the entire
process works with us from startto finish, right?
(16:17):
Absolutely right.
Bring us one, one or two smalldeals, but, but generally our
minimum is 40,000 a month.
Um, and so about four, about500,000 a year.
Um, because for one, because ifwe, you know, if we can only say
in the$15 a month, it might notbe enough to change.
Uh, and, and then the partnermight only make five or six
bucks a month, so it's reallynot worth their time, uh, to
(16:41):
really bring us an opportunity,you know, sometimes.
But if it's a food truck that'sdoing 40,000 a month,
absolutely.
Yeah.
We have mobile options, we haveiPads, we got, we got, you know,
sim cards, multi-carrier sims,all that.
So.
_1_06-17-2025_1047 (16:53):
Interesting.
So, and you could always tellpartners too, you, you need know
your customer's business, youknow, know them.
And, and let's face it, I think,you know, a lot of us in the
channel made a good livingselling connectivity,
yosemite-bent_1_06-17-202 (17:06):
Yeah.
_1_06-17-2025_104758 (17:06):
it is always, you know, gimme a copy
of your phone bill, I'll saveyou 30% and get you something
faster.
yosemite-bent_1_06-17-2 (17:12):
Mm-hmm.
_1_06-17-2025_104758 (17:12):
same conversation.
You know, it's like, hey, letWhat's your monthly revenue look
like?
Oh, it's 40,000, it's 50,000.
It's a hundred thousand.
When about less time to look atyour credit card processing
statement.
Maybe I can help you save somemoney there.
And by doing that, you caninvest that savings back into
the technology.
Right?
You were saying you couldn'tafford that sd-wan.
You can't afford, you can'tafford cybersecurity, you can't
(17:34):
afford to upgrade to thistechnology.
Well, what if I saved you moneyhere?
I always talk about saving moneyon expense management too.
I mean, I feel like expensemanagement is a way to repurpose
budget.
You know, you're spending themoney already.
You might as well spend it onthings you wanna spend it on.
yosemite-bent_1_06-17-202 (17:49):
Yeah.
Yeah.
No, absolutely.
Yeah.
_1_06-17-2025_104758 (17:52):
yeah.
uh, let's talk about, uh, youknow, what are some of the most
unique use cases you've seen?
I mean, is there anythingthat's, you know, that surprise
us as a novice, you know,payment advisors?
yosemite-bent_1_06-17-202 (18:08):
Yeah.
Yeah.
Um, well, it's some, yeah, I, Ithink the contact center, the,
some of the, some, there's someareas that we didn't, we didn't
see as it, you know, it could bea.
An industry we could serve.
You know, coming into thechannel, we've only been in the
channel for I think a littleover a year now.
Um, and so we, we, we didn't seeit as much of as of growth area,
(18:28):
but like, you know, we've seenopportunities in it.
So, so the contact center spaceis one area that I.
Maybe we didn't see as much it,it could be opportunities, but
you know, it's grown, grown tobe, uh, another area are, um,
SaaS platforms.
You know, sometimes the dealcycle on those takes a little
bit longer.
I'd say maybe, you know, sixmonths to a year to integrate.
(18:49):
But I.
There's some SaaS platformsthat, well, every SaaS platform
has an integrated paymentprovider, uh, for their clients.
So they might have anywhere fromtwo to 3000 clients.
Um, and, uh, so what we can dois we can offer that software
platform a better monetization,or if they're using Stripe right
now, they don't get anymonetization.
(19:10):
So we monetize the software, uh,and then we'll plug in the
payments and then the partnercan get paid on.
Two or 3000 opportunities.
So, um, so yeah, so you know,there's a few partners.
I probably a little more than ahandful, maybe 15 to 20 partners
that have kind of shifted, youknow, and you mentioned that,
you know, a lot of has beenconnectivity in the channel, but
(19:33):
there's, it's probably 15 or 20partners that are primarily
selling payments now, um, astheir, you know, first, first,
you know, kind of.
And then they also sell theconnectivity as well, but
they've seen the profitpotential on some of these
deals, uh, for payments.
So, uh, it's kind of their mainfocus.
Yeah.
_1_06-17-2025_104758 (19:51):
What I like about what you just said
is, you know, I, I, I thinkmobility and wireless is the
same thing.
yosemite-bent_1_06-17-2 (19:56):
Mm-hmm.
_1_06-17-2025_104758 (19:57):
with something different.
Everybody's knocking on the doortrying to say, let me get you
some better fiber pricing
yosemite-bent_1_06-17-202 (20:02):
Yeah.
_1_06-17-2025_104 (20:03):
connectivity, pricing or dial tone, pricing,
uh, you know, some kind of CXplatform.
Still sell that.
You still need to sell that.
have a different reason to callyour existing base of customers.
I mean, man, yo send, I gottaimagine you think about a
partner that has hundreds andhundreds of customers they've
sold over the last 20 years.
(20:23):
Over half of'em are all of themare prospects, right?
I mean, they're all probablytaking payments, right?
I mean, you really can't thinkof a business that doesn't take
a credit card payment forsomething, right?
yosemite-bent_1_06-17-202 (20:33):
Yeah.
Yeah.
_1_06-17-2025_104758 (20:34):
Yep.
yosemite-bent_1_06-17-2025_ (20:34):
And I would say one of the toughest
areas in our business, becauseit is hugely competitive, so
don't get me wrong, likethere's, there's, you know,
there's not many people in thechannel that sell payments, but
there's, there's close to 3000companies here in the US so I
think we're a number 25 card notpresent, and 31 card present.
But, uh, out of those 3000, but.
(20:55):
Um, but yeah, there is a lot ofcompetition.
So the, the toughest part is thetrust factor, right?
So a lot of these channelpartners have built that trust
with their clients already, soit, you know, they, they trust
them for their connectivity.
They trust them for their, youknow, mobile, you know.
Um, and so, you know, a lot oftimes they can go to them and
just ask for the card processingstatement and, and they trust
(21:17):
that they, you know, um, thatthey'll give it out to them.
Uh, whereas.
That's a big problem, problemthat other, you know, direct
payment processors have as anissue.
_1_06-17-2025_104758 (21:28):
And I don't normally like to get into
comp commissions andcompensation a whole lot because
I know it
yosemite-bent_1_06-17-202 (21:32):
Yeah.
_1_06-17-2025_104758 (21:33):
and there, you know, uh, so, you know, high
level, generally speaking, uh, Ithink this is an area that a lot
of people are like, okay, thisis interesting.
yosemite-bent_1_06-17-202 (21:40):
Yeah.
_1_06-17-2025_104758 (21:41):
mind bringing it up.
But like you said, it's, it's a,it's a recurring commission
payment.
Is it based off of a percentageof how much revenue they pass
through your system?
So if it's$40,000 a month.
But then all of a sudden theygrow their business, they add
more locations.
Now it's$80,000 a month a month.
(22:01):
Does the commission stay thesame or does it change at all?
yosemite-bent_1_06-17-202 (22:05):
Yeah.
So yeah, it, it, it's based onhow much they run in, in credit
card volume, so it can go up ordown, right?
So, uh,
_1_06-17-2025_104758 (22:11):
Oh, okay.
Yeah.
yosemite-bent_1_06-17-2025_0 (22:12):
so some, sometimes they have busy
month, you know, the restaurantshave busy months in the summer,
so their volume can go up, andthen sometimes in November,
December, or months, maybe theyclose down if they're seasonal,
right.
It can go down as well.
It can go down to halfsometimes.
So.
Um, would be, you know, kind ofthe same.
So we, yeah, we do pay apercentage of, um, but yeah.
_1_06-17-2025_104758 (22:33):
And what does a partner need to do?
I mean, so they've asked thatdiscovery question, they got
somebody on the hook.
They're like, yeah, I haven'tlooked at that credit card
processing statement in a while.
Wow, look at that.
I'm paying more than I thought Iwas.
yosemite-bent_1_06-17-202 (22:45):
Yeah.
_1_06-17-2025_104758 (22:46):
What happens next and what, what does
the a sales cycle look likegenerally?
How much work does a partnerneed to do really to, to get
something to the finish line?
yosemite-bent_1_06-17-202 (22:54):
Yeah.
So we, we've closed deals in thechannel, um, same day, right.
And had them up and runningwithin three days.
Uh, but then we've also, we'veclosed other, yeah.
And, and million a month tocount, uh, was in, you know,
they were up and running inthree, four days, but they don't
always, always happen that way.
So, uh.
But typically, yeah, we ask forthe credit card statement.
We do the proposal, uh, thattypically takes about 24 hours
(23:18):
to get the proposal back.
We have a meet discovery meetingwhere we discuss the proposal
with the client.
Um, maybe that, you know it, youknow, for the partner to
schedule a time with theirclient, it might take a week.
Um, so typically, you know, twoweeks to a month, uh, if we have
to do development work, uh, tointegrate their ERP system,
(23:38):
things like that.
Yeah.
Then it starts, you know.
Three to six months.
But, but, uh, but generally,yeah, the deal cycle is not,
doesn't take too long unlessthere's, you know, development
work that needs to be done.
_1_06-17-2025_1047 (23:49):
Interesting.
Now that that's, I mean, that'sfascinating.
Um, you're right.
The more lar the larger and morecomplex, any solution is
generally takes more time.
In fact, if it's complex andlarge, you should take your time
yosemite-bent_1_06-17-202 (24:02):
Yeah, yeah,
_1_06-17-2025_104758 (24:02):
you don't wanna mess it up.
You got,
yosemite-bent_1_06-17-202 (24:03):
yeah.
_1_06-17-2025_104758 (24:04):
take our time and do it right the first
time.
yosemite-bent_1_06-17-202 (24:06):
Yeah.
_1_06-17-2025_104758 (24:06):
Um.
Got it.
Well, this is reallyinteresting.
So definitely an opportunity fortrusted advisors, partners,
technology, consultants.
You know, you're looking forways to go deeper into your
accounts, you're looking forways to grow your revenue,
looking for ways to add morevalue.
It sounds like titanium paymentswould be a good, a
yosemite-bent_1_06-17-202 (24:28):
Yeah.
_1_06-17-2025_104758 (24:28):
do that, right?
yosemite-bent_1_06-17-202 (24:29):
Yeah.
Yeah.
_1_06-17-2025_104758 (24:31):
I, I hope you agree with me.
yosemite-bent_1_06-17-202 (24:32):
Yeah.
Yeah.
We, at at least, I, I would, I'dsay, you know, the partners that
haven't reached out to us yet,uh, at least schedule a call,
you know, even before you bringus a client, right.
Schedule a call with us to learnmore about what we do, uh, or,
you know, or email me or, orcall me.
I'm available on myself, um,anytime.
And then, uh, and then let,yeah.
You know, try to hear, hear moreabout what we do and, and see if
(24:54):
it's a, yeah.
_1_06-17-2025_104758 (24:55):
Yeah.
Well definitely if you'relistening, check the show notes.
I'll have Yosemite's uh, uh,contact information, their
website, his LinkedIn profile.
You definitely wanna check theshow notes, um, and reach out
and contact him.
You can obviously work throughyour intelligence sales team as
well to encourage that.
Uh, uh, this has been great.
Uh, is there anything, Yosemite,that we haven't talked about
(25:17):
that you wanted to cover or anylast words you wanna leave us
with?
yosemite-bent_1_06-17-2 (25:22):
Nothing I can think of.
No, I, I'm just Chris.
Chris, I thank you again for,for making time, for, for, you
know, this podcast.
I haven't done too many of thesepodcasts, but, uh, but I, I
appreciate you, uh, includingus, including our company in
this.
Yeah.
Yeah.
_1_06-17-2025_104758 (25:36):
Well, I, I, it's my pleasure.
I love doing this.
Like I said, I love sharingstories.
I love adding value.
And I think, you know, podcastis something that I've just
really enjoyed.
Uh, I don't know, in the lastseven, eight years or so, and I.
And I hardly ever listen.
I used to love listening to talkradio, and I, I don't, I don't,
don't, I listen to podcasts.
There's so many great ones outthere.
(25:56):
And shout out to my fantasy, my,my, in my fantasy world, Mike
Row and I are good friends.
Mike from Dirty Jobs.
He has a great podcast calledThe Way I Heard It.
It's been out for years.
Very entertaining, funny, uh,and there's so many great ones.
I mean, but I, I like, I likehis format and, uh, he inspired
me to even start this show.
So, uh, there you go.
(26:17):
I do, I have one more question.
yosemite-bent_1_06-17-202 (26:19):
Yeah, absolutely.
_1_06-17-2025_104758 (26:20):
I gotta believe, you gotta tell me how
often you get this question.
Do, do, do I wonder if
yosemite-bent_1_06-17-2025_0 (26:28):
I.
_1_06-17-2025_104758 (26:28):
I, I, okay.
Are you telling me if this iswhat's thinking?
Tell me the, the background.
Your name,
yosemite-bent_1_06-17-2025_ (26:36):
Oh, yeah, yeah, I know, I know it.
_1_06-17-2025_104758 (26:39):
Yous come on.
Tell me, is there a story there?
Is that your
yosemite-bent_1_06-17-202 (26:42):
Yeah.
_1_06-17-2025_104758 (26:43):
Is there something else?
What is that?
yosemite-bent_1_06-17-202 (26:45):
Yeah.
No, there, there's, well, it'skind of, it's not too long of a
story.
May, maybe it's a story I wish Ididn't know.
I didn't know.
But, uh, my, uh, my parentsconceived me at Yosemite Park,
so, uh, yeah.
_1_06-17-2025_104758 (26:59):
So this I know.
yosemite-bent_1_06-17-2025_ (27:03):
Not what I wanna think about, but,
uh, but no, but my son's name isalso, I have a 15-year-old, uh,
or soon to be 15, July 7th.
So he is 14 still.
Um, but he's, uh, he is alsoYosemite, but not for the same
reason.
So, uh,
_1_06-17-2025_104758 (27:16):
so I thought you, you, you should
have gone from some other, uh,uh, national parks
yosemite-bent_1_06 (27:20):
Yellowstone.
_1_06-17-2025_104758 (27:21):
or
yosemite-bent_1_06-17-202 (27:21):
Yeah.
Yeah.
Yeah.
_1_06-17-2025_104758 (27:23):
family start covering that.
I mean, I hope you get like adiscount when you go to
Yosemite.
I mean, uh, um, that would bewell, and just think if we all
were named after, where we wereconceived at, you know.
Hey, holiday Inn.
Come over here.
I mean, or hey, uh uh, yeah, youknow, I'm gonna stop right
there.
I'm, I'm, yeah, this is goingthe wrong direction, but, uh,
(27:44):
but, uh, too funny.
Well, that's cool.
I, I, I love that name, man.
It says a good cowboy name tooor something.
And, well, and being Chris.
You yell Chris, in any crowd,you're gonna get at least 15
people turn around.
So I, I, I, I, I'm not makingfun of, I genuinely love unique
names.
Yeah.
I think it's fa that's fantasticbecause, you know, in fact, I
actually had a, uh, a sales guywork for me one time.
(28:07):
His name was Jimmy Hendrick.
I said, if your name is Jimmy, Imean the only, right.
The only other name that's gonnamake you memorable is that last
name of Hendricks.
And, and that was his givenname.
And, and he said, oh yeah, I geta lot of attention out of that.
People always remember me, youknow, I thought, well, that's
pretty good.
That's pretty good.
Yeah.
Well, um,
yosemite-bent_1_06-17-2025 (28:25):
It's similar with me.
Yeah.
So I did, you know, you know,but they remember me for the
right reasons.
But, uh, but yeah, so yeah, myname is people, people don't
forget it too much.
So, yo, so, uh.
_1_06-17-2025_104758 (28:35):
do, how, how many different ways has it
been mispronounced.
yosemite-bent_1_06-17-202 (28:38):
Yeah, ch uh, I get Yosemite quite a
bit, but, uh, but then I say,you know, yeah, like you said,
cowboy name.
So I say, you, you never watchcartoons as a kid, you know?
Remember Bugs Bunny and Yo Sam,right?
_1_06-17-2025_104758 (28:51):
That's a good way to, that, that's a good
way to make light of it.
And you're right, when you sayYosemite Sam, depending on their
generation, they may or may notknow,
yosemite-bent_1_06-17-202 (28:58):
Yeah,
_1_06-17-2025_104758 (28:58):
I definitely know Yosemite Sam.
That's, that's so funny.
Well,
yosemite-bent_1_06-17-202 (29:01):
yeah.
_1_06-17-2025_104758 (29:01):
you being a great sport Yosemite.
I, I
yosemite-bent_1_06-17-202 (29:03):
Yeah.
_1_06-17-2025_104758 (29:03):
you making time for this conversation and
bringing some extra value to thechannel that didn't exist.
yosemite-bent_1_06-17-202 (29:10):
Yeah.
_1_06-17-2025_104758 (29:11):
is there any competition in the channel
that you know of for payments?
yosemite-bent_1_06-17-2025_ (29:16):
Not that I know of.
Not that I know of.
Yeah.
So, uh, yeah, I'm sure
_1_06-17-2025_104758 (29:19):
if you don't know of'em,
yosemite-bent_1_06-17-202 (29:21):
it'll change eventually.
Right.
But, uh.
_1_06-17-2025_104758 (29:23):
At some point, yeah, it's either
someone's there and I'm, wemissed it or ours coming.
But, uh, what a uniqueopportunity to add value to the
clients and to have anotherrevenue stream.
You're right, you know,technology, it's not just cash
anymore.
And you need technology forthese transactions.
You need internet connectivity,you need devices, you need SaaS,
(29:43):
you know, you need software, youneed managed services.
It all kind of, it fits, youknow, probably
yosemite-bent_1_06-17-202 (29:48):
Yeah.
_1_06-17-2025_104758 (29:49):
ago you couldn't make that argument.
yosemite-bent_1_06-17-202 (29:51):
Yeah,
_1_06-17-2025_104758 (29:51):
you call that knuckle buster?
You wasn't a whole lot oftechnology in the knuckle
busters, but, uh, but nowthere's technology, so, uh,
involved in credit cardprocessing.
So, hey,
yosemite-bent_1_06-17-202 (30:00):
yeah.
_1_06-17-2025_104758 (30:00):
for making time.
I really appreciate it.
yosemite-bent_1_06-17-202 (30:02):
Thank you, Chris.
_1_06-17-2025_104758 (30:04):
And thank you for listening to another
episode of The Wireless Way.
As always, you know, if youheard something that you like,
something that resonated, youthought of a client, check the
show notes, reach out toYosemite and his team, and if
you had a.
Colleague or a customer that youthink would enjoy this, uh, this
episode, share it with them aswell.
You can always check thewireless way.net for more
(30:27):
episodes and more informationabout the show.
And you can also contactme@thewirelessway.net, uh, from
the website.
Contact us if you have any, uh,uh, suggestions or, uh,
feedback.
I'd love to hear from you.
And there you go.
Uh, another episode in thebooks.
We'll see you next time on theWireless Way
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