#15: Rich Diviney-Leading Like a Navy SEAL

Rich Diviney is a bestselling author, leadership and human performance expert, and retired Navy SEAL commander. During his career in the US Military, spanning more than twenty years, Rich has completed more than thirteen deployments overseas.

As the officer tasked with training others for specialized command, Diviney was intimately involved in an extremely specialized SEAL selection process, paring down a group of exceptional candidates to a small cadre of the most elite optimal performers. He also spearheaded the creation of a directorate, employing a strong emphasis on physical, mental, and emotional discipline to optimize the team’s performance. Diviney led his small team to create the first-ever “Mind Gym” that helped special operators train their brains to perform faster, longer, and better in all environments—especially high-stress ones.

Since retiring from the Navy, Diviney has worked as a speaker, facilitator, and consultant at the Chapman & Co. Leadership Institute and Simon Sinek Inc. In 2020, Diviney founded The Attributes Inc., where he currently serves as the corporation’s CEO.

Currently, Rich speaks and consults on leadership strategies, assessment and selection processes, and optimal performance techniques. He has worked with thousands of businesses, athletic organizations, and military leaders. His past clients include American Airlines, Meijer Inc., the San Francisco 49ers, Pegasystems, Zoom, and Deloitte.

In January 2021, Rich released his first book: The Attributes. 25 Hidden Drivers of Optimal Performance. (https://theattributes.com/)

Masters of Uncertainty: The Navy SEAL Way to Turn Stress into Success for You and Your Team Hardcover – February 25, 2025 by Rich Diviney (Author)

“Easy to understand and simple to implement, Masters of Uncertainty is essential for any person or team that wants to operate even better than they do now.”—Simon Sinek, optimist and New York Times bestselling author of Start With Why and The Infinite Game

Retired Navy SEAL commander and performance expert Rich Diviney reveals a revolutionary method for training individuals and teams to perform at their best, no matter what.

For Navy SEALs, success isn’t only a result of relentless training in shooting, skydiving, or combat—though they are experts at those things. The real secret is that they use their innate human capabilities to turn the stress of uncertain and complex situations to their advantage.

In more than two decades of leading, training, and coaching top performers, Rich Diviney (founder of the SEALs’ “Mind Gym”) discovered that while most elite individuals and teams are masters of preparation, it’s how they react when things don’t go according to plan that separates the best from the rest. They are Masters of Uncertainty.

With Diviney’s science-backed Mastering Uncertainty Method, you and your team will learn how to:

• Turn any uncertain or chaotic moment into an opportunity
• Use your body’s natural performance engine to keep going when the going gets tough
• Stay cool and calm in the heat of any moment
• Become a person or team who gets better under pressure
• Gain new insight into your “raw self” (inherent identity and attributes) to figure out the best course of action in any scenario
• Avoid the traps that cause 95% of teams using traditional business and leadership models to consistently underperform
• Cultivate the four domains of trust that are common to all high-performing teams

Masters of Uncertainty is a battle-tested handbook for everyone

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