The Word Leader Podcast

The Word Leader Podcast

The Word Leader Podcast is for thinkers who want to lead with words. We discuss how to get your wisdom out in the world through book writing and publishing, how to improve your communication, and how to use writing as a leadership tool. Every weekday, podcast host and founder of Trivium Writing Leandre Larouche shares strategies, tactics, mindset hacks, and philosophical approaches to writing and communication. Visit https://www.triviumwriting.com to get more details about Trivium Writing and to learn how you can write a nonfiction book or improve your writing.

Episodes

May 21, 2022 35 min

The Word Leader Podcast is back from a longer-than-expected break! Today's episode is an interview with author and social engineer Ben Bressington. Benjamin is a speaker and author of multiple books. His latest book People Ignorant: Unlocking Success, Confidence & Influence.

Ben has a Law & Criminology degree from Australia. Ben spent 10 years helping Fortune 1000 companies apply gamification principles to their sales an...

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It’s hard to believe, but we have passed the 300th episode of The Word Leader Podcast. We are going to take a short pause until the end of the year, and we’ll be back strong in January 2022.


Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.


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November 12, 2021 3 min

Stories sell, but how do you write a story? Not every piece of information in your hand is a story, but it can become one if you make it so. Remember that a story is made of someone doing something. There needs to be a character and an important action. These two elements create a journey, and the journey creates a change. The character’s action is made in order to solve a problem. But the character can’t resolve the problem right ...

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November 11, 2021 3 min

You don’t need to be in love with writing to be a good writer. You simply need to be observant and analytical. You can identify the patterns of good writing. Learn some writing concepts and identify them in texts you love. Start implementing these patterns in your own writing, one at a time. Slowly but surely you’ll be implementing most of the patterns found in good writing. You can guess what good writing is, but that’s going to t...

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November 10, 2021 3 min

The best and easiest way to improve your writing is to cut words and sentences. The less words you have, the more impact each word has. The same goes for sentences. Shorter and more concise texts require more from readers. The more engaged the reader, the more power your writing has. When you strike someone’s imagination, you leave a mark on their mind. Less is more, always.?


?Visit www.triviumwriting.com to learn more about writing...

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You can educate people all you want, but nothing comes close to letting them come to their own conclusions. Your job as a writer is to connect facts, ideas, and stories for readers to make their own minds. You can try to force a perspective down their throat, but you likely won’t succeed. Your job is simpler than that. Connect the right information in the right order with the right transitions, and the truth will become obvious. It...

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Some books contain knowledge that will change your life. Knowledge is power, as the saying goes. But power can kill you, too—or at least leave you incapacitated. Knowledge is empowering if one knows how to use it. There are many unfortunate things about the world we live in, and knowing all about it without the ability to change anything is soul-crushing. You need to grow to handle the truth. If you read more than you grow, you may...

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If you’re writing and publishing a book, one of your goals is to sell copies. To sell copies, you must be cognizant of what’s been done before you because success leaves a trail. In the end, you have to find a compromise between what you really want (which doesn’t necessarily sell) and what works (what sells). One of the biggest mistakes we make both in writing/publishing and business is giving the market what we think it wants—not...

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What’s hard about writing a good book is keeping the quality consistent. All too often, when we write our first draft, the quality of our content and writing vary between chapters and sections. Although it can be avoided through solid writing foundations, it’s not completely abnormal. Writing is a difficult task, and writing well is even more so. But that’s why you should always have people to review your work—whether or not they’r...

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November 3, 2021 5 min

It’s tempting to believe that we can only learn how to write well by reading books on writing, by writing a lot, or by taking a graduate program. But the reality is that the mechanics of writing are only one aspect of writing—and it’s not even the most important. The most important aspect of writing is human psychology. How well do you understand how people think and process information? That makes the biggest difference in your wr...

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November 2, 2021 3 min

Books take time to write, and that’s a good thing. You’ve probably been in a situation where you spoke too fast and regretted it. Or perhaps you’ve sent a text message and didn’t take the time to evaluate whether you meant what you wrote. That happens to the best of us. But that happens because we don’t take the time to review ourselves. Books are great pieces because they afford you the ability to review yourself. So, by writing a...

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November 1, 2021 5 min

When I was in university, I used personal branding to get good grades on my paper. I developed a very unique way of writing papers, and they usually involved mixing cultural politics and humour. The reality is that you can brand yourself through the way you write and the way you communicate. Branding can be found in everything, and everything can be branded. In the end, your branding is simply how people talk about you when you’re ...

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Two important needs humans have are certainty and variety. Though certainty matters because people need to trust you to take them somewhere, variety matters a great deal because people get bored if they can predict what’s next. At every level of your writing and communication, you need to offer variety. You do so by changing the variables you are using. Variables can be themes, paragraph length, sentence types, and much more. Once ...

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October 28, 2021 6 min

Conceptual thinking is the ability to connect ideas and turn abstract thoughts into compelling concepts people can visualize. This skill is highly profitable and highly underrated. We don’t talk a lot about conceptual thinking, just as we don’t talk a lot about writing. Yet it is so important. Conceptual thinking produces best-selling books, billion-dollar brands, and paradigm-shifting thought leaders. Conceptual thinking is the ve...

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If you feel you’re struggling with writing, you need to ask yourself why. You need to assess your expectations and vision. You also need feedback. The truth might be that you’re doing just fine, and that your expectations are too high for where you are. High achievers have a way of always looking ahead and wanting to improve. But you can’t get ahead of yourself. Perhaps the only problem you have is perception. Because, after all, y...

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October 26, 2021 5 min

A client asked how to bridge the gap between being structured and being generic. The truth is that structure doesn’t need to be generic. The problem with book and content coaches is they put a bandaid on the problem of structure. They say, “put these elements in this order” when in fact the order doesn’t matter much. Sure, some things need to go at the beginning and others at the end. But, if you want to write something compelling,...

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Writing is the key to a successful life because writing is formalized thinking. Good thinking leads to a good life. But why is that? There are two ways writing can be useful to lead a good life. First, writing helps us figure out what we want. Writing about the future helps get a crystal-clear picture of what we want out of life. Second, writing helps us reconcile ourselves with the past. By writing, we can better understand how we...

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October 22, 2021 5 min

One of my mentors once told me, “No. Stop. You’re growing too fast and not slowing down for your audience. Teach one simple nugget at a time, and your audience will be better off. Stop letting your expertise be your biggest shortcoming.” Damn, he was right. He was completely right, and it was tough to accept. Unfortunately, this happens to everyone—even the people who teach communication. We get so immersed into our field that we f...

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October 21, 2021 5 min

If you write a book for the first time, you’ll quickly notice that it’s like opening a Pandora's box. You’ll find a lot more than you thought you would. In fact, you may wonder whether you have more than one book. You may wonder if you should be expanding your thoughts—or not. You may wonder if you should be blogging, if you should be writing articles, and the like. It’s normal. You have more than a book. You have a content lib...

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October 20, 2021 5 min

While writing your book, you’ll get feedback from other people. But chances are that you’re attached to your work and taking criticism (even if constructive) can be difficult. I catch myself every so often wincing at the feedback I get when it’s not what I want it to be. Of course, I’d like to get everything perfectly the first time. Don’t we all? But, in those instances, I remind myself that I’m not doing this for myself. I’m not ...

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