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Scott Wyden Kivowitz sits down with Mary Vance, a passionate photographer specializing in high school senior portraits, renowned for her comprehensive approach to inclusivity and storytelling.
Mary Vance is a lifestyle photographer and videographer who specializes in high school senior portraiture. Over the past decade, Mary Vance has earned a reputation for creating connections in single-subject images as well as crafting inclusive experiences for her senior clients, specifically for those who are neurodiverse or identify as a part of the LGBTQIA+ community. Mary merges her past life as a professional dancer with her ease of interaction with teenagers to create natural posing workflows to flatter all bodies. She also speaks Gen Z slang fluently. Mary has shared her approach to senior photography thru speaking engagements with WPPI, Imaging USA, Squarespace, the RangeFinder Lounge, The North City Studio, on podcasts, as a guest in masterminds, and at retreats. Her work and words have been seen in RangeFinder.com and Professional Photographer magazine. Mary Vance has been educating in one form or another for over 20 years.
Mary Vance opens up about her journey in high school senior photography, her seamless client booking process through Squarespace, and how she incorporates video alongside her photography work. By using Imagen to streamline her editing workflow, Mary highlights the benefits of integrating AI tools to save precious time during pivotal moments in life.
Resources
Why You Should Listen:
- Get exclusive insights from Mary Vance on integrating video with photography for compelling storytelling.
- Discover efficient workflow strategies using AI to save time and increase profitability.
- Learn how industry-leading tools like Squarespace, Imagen, and ShootProof can enhance your photography business.
- Explore the importance of inclusivity and advocacy in senior portrait photography.
- Find out how to effectively manage life’s unexpected challenges while running a successful photography business.
Don't miss out on this episode where Mary shares invaluable insights into her workflow, the power of video storytelling, and the role of AI in transforming her business.
- (00:00) - 58
- (01:38) - High School Senior Photography Approach
- (03:43) - Booking Process and Client Management
- (06:06) - Workflow Optimization with Squarespace
- (14:31) - Editing Workflow and Imagen Integration
- (18:54) - Hybrid Photography and Videography
- (20:28) - Maximizing Profits with Hybrid Photography
- (20:48) - Incorporating Video into Senior Sessions
- (22:13) - Technical Aspects of Shooting Video
- (28:07) - Outsourcing Video Editing
- (29:20) - Challenges in Color Grading
- (32:24) - The Role of AI in Photography and Video
- (37:40) - Final Thoughts and Contact Information
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