Mastering the Art of Minimalism and Simple Photography Workflows with Nikki Closser

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In this episode of Workflows, Scott Wyden Kivowitz is joined by the talented photographer Nikki Closser, known for her expertise in personal branding and portrait photography.

Nikki Closser shares her comprehensive approach to managing a successful photography business, emphasizing the significance of efficient workflows, client communication, and the power of social media. She provides actionable tips on everything from editing to sales, ensuring photographers can optimize their processes and drive growth.

Nikki Closser is a photographer and the host of The Portrait System podcast. Over the last decade, she has built a hugely successful business photographing thousands of people. Nikki mentors others through courses like The Personal Branding System and Outdoor & On-Location Photography. She currently lives in Michigan with her husband and two sons, where they split their time between their lake cottage and home in the country.

"Showing clients different looks, different outfits, and what's possible can often lead to additional purchases."

Why You Should Listen

• Elevate your photography business with practical insights.
• Discover effective strategies for increasing sales through virtual in-person sales calls and consistent networking.
• Learn time-saving techniques in photo editing, even if you're not tech-savvy.
• Get tips on utilizing social media for client referrals and building a strong online presence.
• Understand the importance of offering varied photo packages to cater to client preferences and boost profits.

Resources

• The Portrait System Podcast
• Scott's Episode on TPSP

Check out the Workflows podcast to gain valuable insights into boosting your photography business with expert tips on sales, editing, and client management.

• (00:00) - 051
• (00:57) - What is one thing that you do for the photographic process that has saved you time?
• (05:28) - What is one thing that you do for the business that saves you time or money?
• (10:49) - Licensing Photos for Personal Brand Photography
• (13:11) - What is one thing that you do for editing that has saved you time?
• (16:56) - What is one thing that you do after a session that has increased business?
• (26:07) - Can you share an outlined breakdown of your workflow from lead to delivery?