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November 24, 2025 42 mins

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In today’s episode, we’re heading to the breathtaking Italian Dolomites to chat with Alexander (Alex) Spögler, co-owner of Paradiso Pure Living — a truly pioneering vegan hotel nestled high in the mountains.
Alex shares the remarkable story of how his family transformed a traditional alpine hotel into one of Italy’s foremost fully vegan establishments — a journey that blends sustainability, art, fine dining, and a deep respect for nature.

We’ll explore what it takes to run a plant-based hotel in a region famous for its meat-centric cuisine, the philosophy behind its success, and how Paradiso and its sister properties — La Vimea and Agrivilla I Pini — are helping reshape the future of conscious hospitality.

There are plenty of fascinating insights and destinations mentioned in this episode, so be sure to check out the show notes and blog post for all the details.
Let’s chat with Alex!

⛰️ Our 2026 Kilimanjaro trip is confirmed! Join us for a once-in-a-lifetime vegan group trek up Africa’s tallest mountain. Not climbing? Check out our new Partner Package for non-climbers.

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