In today’s episode, we’ll be talking to Joy Jarman-Walsh also known as JJ. Joy is the founder of Inbound Ambassador and co-founder of GetHiroshima, and she’s spent over two decades helping both travelers and local communities experience and shape a more sustainable Japan.
She’ll be talking to us about the evolving vegan travel scene in Japan—particularly in the lesser-known Setouchi region and Hiroshima—as well as how she collaborates with local businesses to introduce vegan options and make sustainable tourism more accessible. Joy shares how her journey from university teaching to tourism consulting has allowed her to bridge international expectations with Japanese traditions, and why local insight is so crucial for creating meaningful change in hospitality.
It’s a fascinating look into the intersection of veganism, culture, and sustainability in one of Japan’s most historic regions—without giving too much away!
⛰️ Our 2026 Kilimanjaro trip is confirmed! Join us for a once-in-a-lifetime vegan group trek up Africa’s tallest mountain. Not climbing? Check out our new Partner Package for non-climbers.
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