When most writers think about the book journey, they’re focused on writing and then publishing. But what about book marketing? In this episode, Anne Janzer, a thought leader in the marketing industry, explores the ever-evolving book marketing landscape. Discover Anne's philosophy of “servant-authorship” and the power of building focused audiences. You’ll come away with practical strategies that make book marketing a joyful and successful endeavor.
Great Moments in the Episode
4:19 – 6:24 Why book marketing is built on a trusting relationship with your reader.
6:25 – 8:25 How to frame your book writing and marketing as servant authorship.
8:26 – 10:10 Helpful metaphor of making a splash in a pond with your writing.
10:11 – 12:17 What servant authorship looks like in marketing, including creating a community.
12:18 – 14:19 How to create communities around your ideas.
14:20 – 16:48 How to identify where to focus your marketing efforts.
16:49 – 21:06 Three things you need for author marketing.
21:07 – 21:45 Why the best marketing for a book is the book itself.
21:46 – 23:46 How to sustain marketing when you’re discouraged.
23:47 – 25:21 How to do a discount book campaign.
25:22 – 28:29 What is BookBub and how to become a BookBub featured book.
28:30 – 30:41 How to make the most of IRL marketing.
30:42 – 34:00 What surprises first-time authors most about book marketing.
34:01 – 34:56 The value of gathering with fellow writers to brainstorm creative marketing ideas.
34:57 – 36:31 How to make marketing fun and not painful.
36:32 – 37:31 How to measure the success of your book marketing.
37:32 – 40:07 When it’s worth investing in a PR firm and what you can achieve without one.
40:08 – 41:32 The measure of a great book.
Words of the Episode
ether (N): the clear sky; the upper regions of air beyond the clouds.
scablands (N): flat elevated land deeply scarred by channels of glacial or fluvioglacial origin and with poor soil and little vegetation.
Anne’s Recent Book
The Writer’s Voice: https://www.amazon.com/Writers-Voice-Techniques-Tuning-Process-ebook/dp/B0C8BZZ3G3/ref=sr_1_1?keywords=Anne+Janzer&qid=1695914485&s=audible&sr=1-1-catcorr
Follow Journey Sixty6
https://www.journeysixty6.com/
https://www.youtube.com/@journeysixty6writingforpub
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.