In this podcast, Dave and Melissa interview Vikrant Shauruya, founder of Authors on a Mission, on how to market and sell your nonfiction book. Vikrant discusses what a “bestselling book” actually is, and why a successful book is built on a well-written book.
Great Moments in the Episode
05:15 – 07:57 Expectations for sales of first book.
8:04 – 09:41 Podcasting as a marketing strategy.
09:43 – 12:26 How to identify podcasts to pursue in order to maximize marketing.
12:27 – 14:19 How to pitch podcasts.
14:21 – 18:59 Explanation of the term “bestselling book”.
19:01 – 21:30 What to do during launch to gain sales momentum.
21:31 – 24:01 Managing expectations of book sales.
24:02 – 25:14 Why you need a focused book idea and to identify the "why" of your writing.
25:15 – 28:01 The importance of following through with promoting your book.
28:03 – 31:15 The interconnection of a book, speaking engagements, and business growth.
31:16 – 35:10 The role of a well-written book in sales.
Words of the Episodes
Wabi-sabi: a Japanese aesthetic concept that finds beauty and serenity in objects, landscapes, designs, etc., that are simple, imperfect, and impermanent.
Pustule: a small elevation of the skin containing pus.
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