One of the most memorable days for an author—especially a first-time author—is their book launch party. It’s a celebration of the hours, days, months—maybe even years—you’ve devoted to writing your book. A book launch event, however, is more than a party. It’s a strategic move where your word-of-mouth marketing begins.
So just as with your book, it's worth putting effort into its planning and execution. And it also means getting creative. In this episode, Virginia Frischkorn, the founder and CEO of Partytrick, offers insights on hosting successful book launch events.
Great Moments in the Episode
4:50 – 6:20 Tips for not overthinking a book launch event.
6:28 - 7:38 How to prepare your guests for the book launch event to increase attendance.
7:40 - 9:29 The difference between in-person and online events, and how to prepare for both.
9:30 – 10:57 Introducing elements of surprise to your book launch event.
11:00 – 13:07 How to get people excited to promote your book at a book launch event.
13:09 – 14:59 How to successfully use book clubs to create conversation around your book.
14:45 – 17:30 The ins-and-outs of getting people to in-person events, and the danger of bookstore events.
17:31 – 18:24 The benefits of cross-promotional partnerships.
18:25 – 19:43 Why you should do in-person and online events.
20:35 – 23:22 What a broadcast channel is and how to use it to promote your book.
23:25 – 24:37 How to think of social media in terms of your book launch.
24:40 – 27:13 Advice for authors who struggle being in the spotlight.
27:15 – 31:59 Creative content ideas for book launch events.
32:10 – 36:14 Going back to the three basics of planning an event.
Connect with Virginia
Her Business, Partytrick: https://www.partytrick.com/about
Her Blog: https://www.partytrick.com/blog
The Power of Moments: https://www.amazon.com/Power-Moments-Certain-Experiences-Extraordinary/dp/1501147765
Words of the Episode
untrammeled: (adj) not deprived of freedom of action or expression; not restricted or hampered.
wanton: (adj) deliberate and unprovoked.
Follow Journey Sixty6
https://www.journeysixty6.com/
https://www.linkedin.com/company/journeysixty6/
https://www.youtube.com/@journeysixty6writingforpub
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.