In this episode of Wynn's Kitchen podcast, host Wynn Austin interviews Hilary Cocalis, founder of SipWell Wine, an award-winning premium sustainable canned wine brand based in San Diego and produced in California. Hilary shares her journey from working in the beer industry to creating a unique line of sparkling wines in cans, emphasizing the importance of convenience and quality. The conversation explores the challenges of running a small business, especially as a mother, and the strategies Hilary employs to market her brand and connect with the community. They also discuss the recent rebranding and expansion of SipWell Wine's distribution.
Takeaways
- Hilary transitioned from the beer industry to wine due to a personal interest.
- SipWell Wine focuses on premium quality canned sparkling wines.
- The names of the wines celebrate hard work and achievements.
- Launching during the pandemic allowed for a unique market entry.
- Convincing consumers to take canned wine seriously is a key challenge.
- Community engagement is crucial for building brand awareness.
- Resources like Naturally San Diego help emerging brands connect.
- Rebranding was aimed at communicating quality through packaging.
- Distribution has expanded significantly with a new distributor.
- Balancing motherhood and entrepreneurship is a continuous challenge.
To learn more about Sipwell Wines and to put in an order you can head over to their website.
sipwellwine.com
For our listeners, enjoy 20% off on your first order with code: WYNN
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To order our delicous & Keto Friendly Asian sauces & healthy recipes, please feel free to check out our website - www.wynnskitchen.com
You can also connect with me on Instagram at Wynn’s Kitchen, that’s my social media of choice. I’m on there daily, sharing what I’m up to and what I’m cooking up!
Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.
xoxo,
Wynn
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