The X Podcast

If you’ve ever felt proud of your growing list… but deep down, you're unsure who’s actually opening, clicking, or buying—this episode is for you.

Today I’m walking you through a real story (yep, the one where I panicked and deleted 600 people), and giving you the 5-step re-engagement plan I wish I had back then.

Because growing your list is great. But maintaining it? That’s where the magic (and the sales) really happen.

💡 If you’...

You built the freebie.
You got a few subscribers.
And then… crickets.

If you’ve ever felt like your email list isn’t working—this is for you.

In this episode, I walk you through 5 silent killers that are secretly sabotaging your list growth, engagement, and sales (even when you’re doing “everything right”). More importantly? I give you the fixes that actually work.

Because building your list is only step one.
Keeping it warm ...

If you’ve been craving freedom in your business but keep slipping back into hustle-mode… this episode is for you.

So many midlife women entrepreneurs are still chasing success the old way: more offers, more noise, more pressure.

But here’s the truth: You don’t have to choose between peace and profit.

In this episode, I’m sharing 5 quietly powerful business moves to help you grow a sustainable business that honors your energy, creativ...

If you’re tired of chasing random strategies that might work and ready to build a business that actually delivers aligned results—you’re in the right place. 🙌In this episode, I break down the 3 R’s that drive sustainable business growth:✅ REACH – Get in front of the right people, not just more people✅ RELATIONSHIPS – Stop marketing to strangers and start building trust✅ REVENUE – Build a sales system that doesn’t burn you outPlus:...

Feeling overwhelmed by everything on your to-do list? In this episode, I’m breaking down the real systems I use to stay productive, avoid burnout, and build a business that supports my life—not the other way around.I walk you through the exact strategies that keep me grounded and growing, including the 80/20 task audit, time-blocking by energy, offer simplification, and my content flywheel (my favourite way to stay visible without ...

I originally shared this conversation on Kylie Kelly’s podcast, Inside the Inbox — and it was too good not to bring over to my own podcast and YouTube channel.In this episode, I break down how I’ve been consistently growing my email list to over 1,000 leads per month — all by focusing on one signature workshop I teach every single month.No new funnels. No dancing on Reels. No exhausting live launches.Instead, I’ll walk you through:...

What does it really take to lead your business like a CEO—without burning out or defaulting to hustle culture? In this episode, I chat with Danielle Nunes, a licensed psychotherapist and fractional CEO who helps women entrepreneurs become intentional, values-driven leaders.

Timestamps00:01 – Meet Danielle: From therapist to CEO mentor01:06 – Using the “Wise Mind” framework to lead with clarity05:06 – How to duplicate yourself instea...

Feeling stuck or scattered in your business? You’re not alone.In this honest conversation, I’m unpacking how integrity—your word to yourself—affects everything from client trust to cash flow. We’ll break down the practical side of integrity, how it impacts decision-making, and why getting back into alignment could be your most powerful move yet.This episode is for midlife women juggling businesses, caregiving, menopause, and more—b...

In this episode of the X Podcast, I sit down with Ruth Tsui, a Learning Experience Design Consultant who helps experts turn their knowledge into 5-star group programs that actually work.

We dive into why so many online programs fall flat, how to build deeper client connections, and why "less is more" when it comes to content. If you're creating or scaling a group offer, you need this.

⏱️ Timestamps:00:11 – Meet Ruth...

Tired of staying in a job that drains you? In this episode, I chat with Brittany Cates, founder of Shift Your Day Job, about leaving behind a career in education and finding freedom in a whole new field.

We talk mindset, transitions, and how to stop waiting for permission to make a change.

⏱ TIMESTAMPS:00:48 – Brittany’s backstory: teacher to designer02:57 – Why she left education (twice!)05:40 – Navigating fear + self-doubt in t...

Midlife women entrepreneurs, this one’s for you.

In today’s episode, I’m sharing 5 quietly powerful shifts that can change the way you run your business—without sacrificing your peace, your body, or your life.

If you’ve ever felt like success still has to come through struggle… let’s rewrite that story.

We’ll talk about:

• What to stop doing (like reinventing your content every time you post)

• What to focus on (your signature offer!)

If you're building an email list and feeling like it’s going nowhere — this episode is for you.I’m sharing the 5 silent killers that secretly derail your growth, engagement, and conversions... even when you’re “doing everything right.”PLUS: simple fixes you can apply this week to build momentum without burning out.Let’s break the silence and get your list working for you again.

📲 Come hang out on Instagram for real-time tip...

If you have ever thought about launching a membership — or you are already running one and figuring it all out — this episode is for you.I am pulling back the curtain on what my first year of membership leadership taught me:- What I got right- Where I stumbled- What I would absolutely do differently if I were starting all over againYou will learn:- Why clear messaging matters more than how much content you create- Why membership gr...

If your “book a call” link isn’t converting, it’s time for a new approach. In this episode, I share 4 relationship-based marketing strategies that actually work—no paid ads, no cold outreach.This is for midlife women business owners and aspiring entrepreneurs who are ready to grow their audience with more ease, alignment, and genuine connection.Timestamps: 00:00 – Why relationship marketing matters now02:34 – Strategy #1: Bundles t...

In this empowering episode, bold leadership coach Lindsay White shares transformative insights for female founders ready to scale their businesses without sacrificing their well-being.

Discover how leading yourself first, aligning with your core values, and setting clear boundaries can create a thriving team and a fulfilling work-life blend.

Lindsay's no-nonsense approach and 15+ years in strategic talent management offer actio...

Feeling drained by social media and still not making consistent sales? You might be making these 5 visibility mistakes—and they’re costing you more than just your time.In this episode, I’m sharing the biggest mistakes coaches, creatives, and midlife women entrepreneurs make with visibility, and how to fix them for good. These shifts will help you grow your list, boost conversions, and create a business that feels aligned—not exhaus...

Are you building a business that supports your life—or one that secretly burns you out?As women, we’re often told to “do it all.” But what if the key to sustainable success isn’t doing more—it’s doing the right things?In my latest video, I walk through how using the right coaching approach—and building aligned, stage-specific offers—can be the difference between a scattered business and one that actually scales.🎯 We’re talking: ✔️...

This week on the podcast, I’m joined by Kylie Kelly, a visibility & email marketing strategist who helps female entrepreneurs build and monetize their email lists with ease. 🎯

She’s spilling the secrets on online collaborations, bundles, and summits—plus the biggest mistakes to avoid so you don’t lose subscribers.

✨ In this episode, you'll learn:
✅ Why intentional email list growth beats chasing social media algorithms
✅ How to at...

💌 Email Marketing: The Superpower You’re Not Using Enough!

Are you relying too much on social media to grow your business?

Here’s the truth—your email list is the only marketing asset you truly own.

No algorithm changes, no disappearing followers—just direct access to the people who actually want to hear from you.

In this video, I’ll share:

✅ Why email marketing is non-negotiable for business growth

✅ The biggest mistakes to avoid (so...