Tara & Adheer — founders of Nytarra — reveal the hidden truth about agarbattis, perfumes, and room fresheners in Indian homes. What are we really breathing in every day?
From agarbattis and room fresheners to perfumes and sprays, this episode exposes what most of us never question: how “clean smell” often hides VOCs, toxins, and mood-altering chemicals. They unpack the science of scent — how it connects to the limbic system, shapes how we feel, and how simple, natural swaps can protect your space without giving up the rituals you love.
What you’ll learn:
• Why smell shapes your emotions and memory more than you realize
• The surprising facts about incense, air fresheners, and perfume
• How to spot red flags on product labels
• Simple, clean alternatives that still honour ritual and culture
Chapters:
00:00 The Hidden Dangers of Common Household Products
00:40 Meet the Founders of Nytarra: Tara and Adheer
00:58 Understanding Aromatherapy and Its Benefits
01:48 The Journey of Creating Nytarra
03:10 The Science Behind Aromatherapy
04:17 Personal Stories and Experiences with Aromatherapy
09:15 DIY Aromatherapy Tips and Tricks
17:16 The Role of Nytarra During Life's Challenges
19:45 Daily Rituals for a Balanced Life
20:56 Yoga and Morning Routine
22:15 Harmful Household Products
25:43 Natural Alternatives and Traditions
30:57 Business Challenges and Growth
32:15 Empowering Women Through Employment
33:29 Balancing Business and Personal Life
36:04 Rapid Fire Questions
38:02 Future Goals and Vision
About the guests:
Tara & Adheer are the husband–wife founders of Nytarra, an Indian clean-fragrance and aromatherapy brand blending science, sustainability, and soul.
Join the conversation:
What scents do you use at home — and will you still see them the same way after this? Drop your thoughts below 👇
#Agarbatti #Perfume #RoomFreshener #Aromatherapy #CleanFragrance #IndoorAirQuality #Wellness #IndianHomes
🔗 Connect with us:
LinkedIn: https://www.linkedin.com/in/gauravaroragrv
Instagram: https://www.instagram.com/inspirewithgrv
Spotify: https://open.spotify.com/show/7vdhTjZlhltIt4e9YiBgMF?si=92853a15e3584866
Apple Podcasts: https://podcasts.apple.com/in/podcast/the-xmonks-drive/id1549886334
Website: https://xmonks.com
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