FULL EPISODE AVAILABLE ON YT
What does it really take to make it in the Jamaican music industry today? We’re joined by Lloyd “Reggaeology” Laing music brand strategist, cultural entrepreneur, and lifelong advocate for reggae and dancehall to break it all down. From streaming and publishing to branding and global reach, Lloyd shares straight-up insights on how artists can turn their talent into sustainable careers. We also dig into the bigger picture: the challenges facing Jamaican music, the opportunities waiting in the global marketplace, and why protecting our culture is just as important as promoting it.
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