In this episode, the discussion is about the pricing dynamics of iconic reggae artists like Buju Banton and Beres Hammond, examining how their fees reflect their legendary status and impact on the genre. More specifically, how it differs in Europe. We explore the broader reggae music industry in Europe, highlighting how European promoters and festival organisers value Jamaican talent. The conversation also touches on the structure and appeal of European reggae festivals, the role of cultural appreciation versus commercial gain, and the challenges and opportunities for reggae artists navigating international markets.
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