The Yak Shak Podcast
As married business owners, Allen and Jessica Norris, have learned to take their love for kayaking and fishing and start a business with it. Now they are sharing with the world the raw truth about what they experience daily. Listen to learn more about how they strive to help the kayak fishing community and learn and grow as anglers themselves.
Episodes
How has it been a whole year since our last episode?!?! We are finally back and dishing out all the latest from our personal lives, what's been happening at the store, and so much more! We hope you enjoy catching up with us and we look forward to ringing in the new year this weekend! As always, if you have any suggestions for future episodes email us at podcast@theyakshak.com.
Kayaks aren’t for everyone, but Jessica and Allen are here to make the case for the bass boat enthusiast to maybe try one out! Some have argued that kayaks are nothing like bass boats, and that could not be further from the truth. They have a lot in common, and transitioning may be way easier than you thought! Take a listen and let us know what you think!
Maybe you have not gone kayaking because you knew it was going to be miserable on your back floating on a piece of plastic all day long, or maybe you haven't taken to paddling or fishing because you can't stand the thought of having to sit on an uncomfortable seat that's just going to have you aching for days afterwards. Whatever the case, fear no more, my friend! Our fellow entrepreneur and partner at Kayak Kushio...
What all goes into starting a business and where does one even begin to make it completely legitimate? In this episode, Allen and Jessica dive into what all it took to get The Yak Shak off the ground as well as provide some insight into how anyone can turn their passion into an actual business. If you have ever thought about owning your own store or creating a new side hustle, then you might learn just enough to make your dreams ...
There are a lot of different ways for anglers to compete in the kayak fishing world. Our good friends Dan Perry and Jeremie Baker are two avid anglers that have just wrapped up the inaugural season with the Kayak Fishing League for 2021 fishing for the Alabama Hammers. We connected with them and caught up to congratulate them on a top-4 finish as well as pick their brains on some of their favorite places they've been and fis...
Fishing is such a unique sport because we are not limited to participating only a certain time of the year. We can choose to fish whenever we want January to December, and each season provides its own unique approach and challenges to catching bass. In this episode, Allen and Jessica break down the different techniques they use throughout the year as well as how each season of bass fishing differs from the others. You never know...
The competitive scene with any sport can not only be intimidating but confusing as well. Allen and Jessica are here to provide some tips and tricks to help navigate through the mess for you and mitigate some stress along the way, too. Whether you are challenging yourself or looking to start a serious career, you have to start somewhere so take a listen and maybe learn a little bit to help you catch some fish on tournament day!
When you're fully immersed in the fishing industry, you come across some really awesome people. Allen and Jessica are fortunate to work with some of the industry's most influential and innovative pioneers in kayaking, fishing, and outdoor sports. Take a listen and get some of the best advice from our good friend and colleague, Bill Weidler. Bill is a Bassmaster Elite event winner and owner of Impulse Lithium. Be sure to c...
In episode 5 of The Yak Shak Podcast, Allen and Jessica share tips on how to find the best kayaking and fishing spots nearby. Whether you have been kayak fishing for a long time or just starting out, we are always looking for new places to kayak and fish. We hope this episode will help you find a great spot that leads you to your next trophy fish! Have a question for us? Please send us an email to podcast@theyakshak.com. We look fo...
We've all been there, getting skunked while fishing is never fun. In this episode, Allen and Jessica talk about some of their recent fishing misses and the lessons they've learned along the way, plus some of their favorite "dad" jokes that keep them in a better mood!
In this week's episode, Allen and Jessica highlight their favorite items to bring along with them on kayak trips. Whether you are a novice or experienced kayaker, this episode will help you plan ahead for your next kayak trip or kayak fishing tournament!
After a week of ICAST, Allen and Jessica are back with a recap of all the amazing new products they saw during the show! Hear about their favorite brands and some of the highlights they had during their week in Orlando!
There are a lot of good reasons why kayak fishing is the greatest sport of all time. We are a little bias, but take a listen to this episode on why we find kayak fishing both therapeutic and enjoyable for anyone!
In the pilot episode of The Yak Shak Podcast, Allen and Jessica Norris discuss how the business got its start and how they have evolved as anglers themselves. From fishing tips to managing a business, you'll get the raw truth every week in The Yak Shak Podcast.
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