May 1, 2023 • 50 mins
Gordon Stula talks adventures in entrepreneurism, risk, reward, the power of the human mind, humor, zen, executive wellness and so much more. Gordon unveils the phenomenal benefits and exciting power of each NeuroReformer and NeuroPerformer. Contact info and topic resources are at the episode landing page Gordon Stula - The Zenquest of Leaders Podcast — zenquest.online.
Our guest Gordon Stula is an American entrepreneur, born and raised in Milwaukee, Wisconsin. He founded a number of successful companies both domestically and internationally.
A serial entrepreneur since college, Gordon began his international business career in Russia working for Smith Barney in the early 1990s. In 1994, he founded Engeocom Distributors a Russian cosmetics manufacturing and distribution company which continues to operate throughout the Russian Federation. Prior to February of 2022, Engeocom Distributors was a Russian distributor of iconic American brands on behalf of manufacturers such as Procter & Gamble, Unilever, Farouk Systems and Carmex.
In 2007, Gordon Stula founded Stula Aviation, a commercial aircraft fleet management company based in the U.S. that, prior to February of 2022, worked with Russia's civil aviation industry as well as Aeroflot Airlines, The Boeing Company and Airbus SE.
In 2022 Gordon founded NeuroReformer, an American medical device manufacturing and distribution company. The NeuroReformer device utilizes a patented technology that accesses the body's neuro pathways during physical therapy, which accelerates natural healing.
Gordon earned his BA from the University of Wisconsin, where he played as Defensive Back in the 1984 Hall of Fame Bowl for the Wisconsin Badgers Football Team. His management studies since include a concentration on Negotiation Mastery at Harvard Business School.
A family man, Gordon and his wife Sasha raise 4 boys while currently residing in South Florida.
As a business and community leader, Gordon has served on several boards, including; the CTEC -Council for Trade and Economic Cooperation; as past Board Member for USA-CIS; Founder/Past President/Past Chairman for American-Russian Chamber of Commerce of South Florida; Past Board Member & Secretary for the Association of Bi-National Chambers of Commerce of South Florida; Past Advisory Board Member for the Russian Children's Relief Fund; Past Treasurer/Board Member for the Fisher Island Day School; A member since 1996 of EO/Entrepreneur Organization South Florida Chapter; and Advisory Board Member for Collegiate Athletic Game Changers Charity since 2005.
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Episode Transcript
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Jessica Ollenburg (00:03):
Thank you for joining us. Our guest today is
Gordon Stula, and our topics aremany. We will be talking
adventures in entrepreneurism,risk, reward, the power of the
human mind, humor, Zen,executive wellness and so much
more. Our guest Gordon Stula isan American entrepreneur born
(00:25):
and raised in Milwaukee,Wisconsin. He founded a number
of successful companies bothdomestically and
internationally. A serialentrepreneur since college,
Gordon began his internationalbusiness career in Russia,
working for Smith Barney in theearly 1990s. In 1994, he founded
(00:47):
Engeocom Distributors, a Russiancosmetics manufacturing and
distribution company. Prior toFebruary of 2022, Engeocom
Distributors was a Russiandistributor of iconic American
brands on behalf ofmanufacturers such as Procter
and Gamble, Unilever, FaroukSystems, and Carmex. In 2007,
(01:13):
Gordon Stula founded StulaAviation, a commercial aircraft
fleet management company, basedin the US that prior to February
of 2022, worked with Russia'scivil aviation industry, as well
as Aeroflot airlines, the BoeingCompany and Airbus SE. In 2022,
(01:35):
Gordon founded NeuroReformer, anAmerican medical device
manufacturing and distributioncompany. The NeuroReformer
device utilizes a patentedtechnology that accesses the
body's neuro pathways duringphysical therapy, which
accelerates natural healing.
Gordon earned his BA from theUniversity of Wisconsin, where
(01:58):
he played as Defensive Back inthe 1984 Hall of Fame Bowl for
the Wisconsin Badgers FootballTeam. His management studies
since include a concentration onNegotiation Mastery at Harvard
Business School. A family man,Gordon and his wife raise 4 boys
(02:20):
while currently residing inSouth Florida. As a business
and community leader, Gordon hasserved on several boards,
including; the CTEC -Council forTrade and Economic Cooperation;
as past Board Member forUSA-CIS; Founder/Past
President/Past Chairman forAmerican-Russian Chamber of
(02:46):
Commerce of South Florida; PastBoard Member & Secretary for the
Association of Bi-NationalChambers of Commerce of South
Florida; Past Advisory BoardMember for the Russian
Children's Relief Fund; PastTreasurer/Board Member for the
Fisher Island Day School; Amember since 1996 of
(03:09):
EO/Entrepreneur OrganizationSouth Florida Chapter; and
Advisory Board Member forCollegiate Athletic Game
Changers Charity since 2005.
Thank you, Gordon, for joiningus today. Welcome! It's such a
pleasure.
Gordon Stula (03:30):
Thanks, Jess.
Jessica Ollenburg (03:31):
We met freshman year at Ripon College,
we've been friends since. It'sbeen such a pleasure to follow
you, Sasha and the boys throughyour adventures, your
accomplishments and your crazywild ride that we all want to
hear more about.
Gordon Stula (03:51):
Well, thank you so much. Yeah, it's been a
while. And it's nice to stay intouch. You know, in these times,
especially with family as peoplegrow apart and so forth. Just to
keep that connection and thread,the past relationships that you
had that were meaningful. Soit's just wonderful to reconnect
with you through the years. AndI'm so happy to be part of this.
(04:13):
Thank you for for yourinvitation for this show.
Jessica Ollenburg (04:16):
Oh, thanks for saying that. And so good to
have you here. I'd like to startby asking you to share a little
bit of a timeline of youradventures, your peaks and
valleys along your adventure asa serial entrepreneur, so many
accomplishments, so many thingslearned along the way. What are
(04:39):
the standout moments? Can yougive us a little bit of a
timeline?
Gordon Stula (04:44):
Yeah.
Interestingly enough, it startedby happenstance, in college,
back in college, granted we werea little bit older, my brother
and I, we got into the artbusiness, the new was really
strange my, I played for theUniversity of Wisconsin, I
played football for them. Andthey gave sort of the summer
(05:07):
internships. And one of theinternships that they gave to
players was to work in an artgallery. And my brother in the
library just took theinformation and asked if he
could work in the art galleryfor me, and per se that he was
me for the summer. I was like,Yeah, sure. So he did, and did
really well. And, you know, gotinto that business. So while
(05:31):
we're in college, after he said,Hey, listen, I think we could do
this business, not open an artgallery, but they did wholesale
sales, B to B to other galleriesover the phone. And that's what
he excelled in that summer. Andwe got into that business while
we were in college, had a gooddegree of success. And then,
right after college, you know,we went off to different
graduate schools, but maintainthe business. Then after that,
(05:55):
while I was in Milwaukee, andthe real estate business
somewhat, as an offshoot of thatopened a restaurant that stayed
open for 15 years, not under mymanagement, I had sold out to
the minority partners severalyears after, but to the credit
of the restaurant, it stayedopen for 15 years, and is still
(06:16):
open today in Milwaukee,Wisconsin, 30 years later, and
then moved. joined my brotherwho was living in Florida at
that time in the early 90s. WithSmith, Barney had to take the
series seven, and worked withhim. In, in working with the
Treasury Departments of banks,and and insurance companies, so
(06:38):
we were commercial brokers. Andin the later in the 90s, they
put us well, in the early 90s.
Again, they gave us some Russianbanks as accounts. And it was
interesting, because we didn'treally speak Russian, we spoke
serbo Croatian, but of course,we lied to the guy that asked us
(06:58):
we spoke Russian and then we gotthe accounts. So we were over
there in Russia, and decidedthat, you know, we could
probably open a business on ourown. And we did. So we were in
Russia since 94. We did we stillhave that I still have that
company today. I subsequentlybought my brother out. We
(07:18):
distribute, manufacturedistribute cosmetics. And up
until last year with theconflict the war in Ukraine. We
were distributing for Americanbig American products. Since
that time, we've been justfocusing on our own
manufacturing, our own brandsthat we manufacture. After that,
(07:42):
after Russia was not availableanymore. To us to US citizens. I
actually in 2007, sorry, I mymain business was commercial
aviation. So I got involved withthat worked with different
manufacturing enterprises inRussia, on their behalf with
(08:04):
regard to their procurement ofcomponents from the US so was
fortunate enough to work withsome of the largest US companies
like Honeywell, GE, Pratt andWhitney and so forth. And
Boeing, as they were sellingproducts to for Russian civil
aviation manufacturing, thatalso was not available for me
(08:26):
anymore due to sanctions lastyear, early last year. And since
that business was unavailable, Ihad some extra time had an
investment in a company thatmanufactured a medical device.
And they worked withprofessional athletes for five
years. And they fixed myshoulder. I had a torn rotator
(08:48):
cuff. And that device was usedas opens the neural pathways in
the body while you're doingexercise. And to me, it was
unbelievable that nobody wasdoing this except Except for
professional athletes. So Ibought the company last year.
And in the process of working ona new generation device that
(09:10):
we'll offer for leasing, as wellas opening mono brand retail
clinics that help the generalpublic. So we've re-looked at
the model instead of we stillwork with over 100 professional
athletes. But we now lower theprice to about $150 a session
and and our clinics are fullbecause it works. So instead of
(09:33):
having to do PT for three weeks,without the device, you do it
for about five days with thedevice and it's been a smashing
success. I'm really excitedabout that business. So that's
the whole arc from beginning topresent day for my various
ventures.
Jessica Ollenburg (09:50):
Well that's quite a journey. And it's easy
to see how you've gained so muchconfidence in the NeuroReformer
and NeuroPerneuro performerwhich is Your current business
that you're talking about, andlove the metrics on that love
that you're talking aboutsomething that gets us rehabbed
(10:10):
and healed faster, and does soat an accessible and affordable
price, when so many things todayare not. You can't study
behavioral science withoutstudying neuroscience. And the
uniqueness of human frequenciesand all bio function is
fascinating. One of my favoriteprojects, Gordon, was actually
(10:35):
at Ripon. And we conducted aresearch project for Psychology
Today, where we studied thefrequencies and the human's
ability, each human, as a resultof this study, we learned
perceived sine wave frequenciesdifferently in vision. And it's
(10:55):
just another piece of the puzzleas far as how we all each unique
human being operates atdifferent frequencies at each
bio function. And one of themost interesting things I find
about neuro reformer is thatyou're actually reprogramming
atrophy by sending reading andsending back the body's own
(11:19):
frequency.
Gordon Stula (11:21):
Yep. So So and it's interesting. So when you
say, frequency, it's really avibration, just like a sound
frequency or radio wavefrequency, those are vibrations.
Yeah, body's nervous system,call it the body software, where
the physical body is thehardware runs on frequency. So
the signals that are sent arefrequencies and it goes to the
neural neural system through thenervous system. So those are
(11:42):
neuro pathways, and what ourdevice does, you're hooked up,
it's a wire to a pad, and thepad on the body, you know, where
it's where you have theatrophied muscle, as well as the
atrophied nerves, this willamplify the body's own natural
frequency while you're doing thePT movement while you're doing
the exercise. So thatamplification brings blood to
(12:04):
the area, right? As well as, aswell as stimulates the body's
natural healing process. So it'san accelerate, it's a hack
really, to, to recovery, tophysical therapy, recovery
really works well on pain. Sopeople that have acute pain,
(12:25):
have seen see that reduction,very quickly.
Jessica Ollenburg (12:28):
That's fantastic. You mentioned quite a
few different potential uses andlessees of the equipment as it
becomes more and more available.
What are some of the uses someof the places and that this
could be found? And ourcorporate centers, our corporate
(12:51):
wellness centers a potentialtarget for this? We've seen so
many wellness initiatives andhelped facilitate them along the
years, could this be a wave ofthe future?
Gordon Stula (13:04):
Oh, 100%. So our plan right now as we work on on
the new device, is to, to targetvarious different industries or
areas, different markets. So thefirst one would clearly be
existing rehabilitation clinics,right, they're using very
(13:25):
various modalities fromultrasound treatment to you
know, all sorts of different allsorts of different treatments.
So this would be an additionaltreatment for them. To employ.
The The second area would behospitals who have their own
treatment centers for pain and,and, and for injury recovery.
(13:47):
Then, of course, there's thelarge industry of chiropractors
who are always willing to lookat another modality that will
help from acupuncture to their,you know, the the movement of
the backs, and so forth. Andthen we're also looking at
retirement homes, elderly homesthat have their own
rehabilitation within thosewithin those structures. We
(14:11):
still work with professionalathletes, I think we're going to
expand and colleges as well,when they're with their physical
therapists, so we would justexpand that. And then of course,
our mono brand retail clinics,we plan to expand that out in a
franchise model, we'll supplythem to those franchisees to
(14:32):
those clinics, and certainlyyour suggestions, right on spot
on corporations that are lookingto, you know, head off, head off
insurance prices by gettingoverall wellness of their
employees is for largecorporations that may have 1000s
of employees, it would be apreventative medicine, play. And
(14:55):
there are companies that dothat. So we would lease that to
those companies, those medicalcompanies that work with those
big corporations.
Jessica Ollenburg (15:01):
And that just seems so natural it both
wellness and risk management areso critical today at the
forefront of corporate wellness.
So to have something thisaccessible, and something that
affordable also, from acorporate standpoint seems like
a just no brainer. Seems likethere would be quite an ROI on
(15:24):
that when you talk about gettingback to work when you talk about
getting human beings at top peakproductivity show? Absolutely,
Gordon Stula (15:36):
absolutely.
People are sitting around foreight hours a day, typically,
and you're going to have backproblems, you're going to have
an or if you're standing andwalking, you're going to have
knee problems, joint problems.
And all of these things, all ofthese issues, these
biomechanical breakdown issuescome into play, every decades
(15:56):
over 40, much more prevalentover 50. And as as you get on,
so you have the seniorexecutives that are having
issues, and they're going to bejust less productive. So it's a
perfect marriage of, of helpingyour client physically. be out
of sight out of pain andcomfort. And so they're mentally
(16:18):
happier, and they're going to beworking better and you're going
to the yield is more more betterproductivity.
Jessica Ollenburg (16:24):
Absolutely.
Wellness, relaxation, all bringhumans to peak performance. So
well done - thank you so much.
Gordon Stula (16:35):
Yes, I mean that's what we're looking at,
that's, as I say it, we're onthe precipice of really
launching the business, there'sa lot of planning to go there go
on and what we what we're doingright now, so we have all of our
patents and so forth, we're justlooking to basically set up a
(16:57):
sale structure for the newdevice that's coming out. But
we've had some tremendousinterest and it's already a
groundswell of support for thethe clinics that we have out
there, they're packed, you can'tget we have for neural
therapists, and you can't reallyget in we're doing over 100
therapy treatments a week, andyou can't get in the same week.
(17:19):
So we have to wait about a weeknow to get get get schedules,
because it works. We have 95%efficacy, five years and 1000s
of case studies for knees,elbows, backs, necks, ankles,
wrists. So it's an effective,but yet old, or tried and true.
(17:41):
It's not something that's new.
So this, this technology hasbeen out in a different, more
primitive form for about 20years. But five years ago with
our patent, we refined it, soit's much more efficient. So the
results or results are are quitesurprising, and makes people
tell their friends, so all ofour we haven't done any
marketing all of our clinics,growth has been from word of
(18:04):
mouth referrals.
Jessica Ollenburg (18:07):
And I imagine the word of mouth is very
strong. And certainly it's thebest way to get referrals, no
better way to have credibilitythan somebody who achieved
success with your product orservice.
Gordon Stula (18:20):
Well, somebody that was in pain, and couldn't
move, right, didn't have a rangeof motion, and suddenly he's out
of it has a correct range ofmotion. Of course, you're gonna
tell people when they say theyjust mentioned something about
their back, you're doing someoneelse a favor. So yeah, it's the
strongest type ofrecommendation.
Jessica Ollenburg (18:36):
Absolutely.
You mentioned the officeenvironment of sitting all day.
And certainly we've hadknowledge and we've been
preaching about this fordecades. But it is so easy to
forget things about posture,just something as simple as
posture. When you're sitting andyou're completely engrossed in
(18:59):
your work and focusing. Andyou're in your mind. I guess I
might be speaking fromexperience.
Gordon Stula (19:11):
You hit the nail on the head again, because it's
so you mentioned earlier, and Ihaven't I haven't talked about
it yet. But there's two sides ofthe business. There's neuro
reformer and neuro reformclinics, the renewal reformers,
the device, and then there'sneuro performer. So we actually
have high performance athletictraining programs that that we
(19:32):
work with the athletes. So oncethey're out of injury, by
putting the device on it sends 5million pulses a second it what
it does is it retrains your bodyit increases the the muscle
memory but by the repetitionsthat you have so if you did a
1010 reps would be as if you did100 reps of something. So that's
(19:56):
fantastic and everything isbased upon kinesiology and
biomechanics. So our wholeentire program that we've
rewritten the neural program,the neural reform, the neural
perform, excuse me, a neuralPErforM program is based on bot
correct body movement, correctposture, correct movement, the
way to pick up a tennis ballcorrectly, especially after a
(20:17):
certain age, to be able tominimize any of these natural,
you know, disintegration of thehuman body, which naturally
occur.
Jessica Ollenburg (20:30):
They certainly do, I guess we call
that aging or post injury.
Gordon Stula (20:35):
Yeah, I mean, it's just it's part of life
after a certain age, but you canprevent it by normal exercise.
So once you come to the clinic,and, and we've addressed or
treated the issue that you have,there's homework, so you have to
go home, and there's certainthings you have to do, there's
certain, you know, without thedevice, certain exercises, you
(20:56):
know, simple exercises, youknow, your back against the
wall, you know, holding up some,you know, weights in front of
you to pound weight, and lettinggravity, you know, coming on
that's really helped yourshoulders, there's a lot of
really basic exercises that wewrite for you to make sure that
your shoulders don't go back outof shape or your lower back, you
know, doesn't go back because ifif, if you're have something
(21:18):
that was that was injured, oryou're in pain, and then we get
you back, and you're repaired,but then you go, go home, and
you don't do anything, just siton the couch for another six
months, naturally, it's gonnacome back.
Jessica Ollenburg (21:29):
So it's a very integrated program, you're
not just treating with theequipment, but you're also
prescribing some self care toaugment that along the way.
Gordon Stula (21:42):
Well, right. So it's, it's a paradigm shift in
lifestyle, but it's done fromfrom the, the genesis of someone
having a problem so bad thatthey need treatment, right, so
let's just use a back problem.
So their back hurts so much thatthey're having trouble sleeping,
it just, they're in constantpain, let's say the pain levels
of six throughout the day, butthey've learned to live with it.
(22:04):
So they come in, they do Xamount of treatments with over
over x amount of time with us.
That involves using the deviceitself. And, and the prop. For
exercise treatments, well, oncetheir their pain is down to a
two or a one, right or maybe azero. That's because their whole
(22:25):
muscular structure is issupporting what they're doing
during the day, they still haveto at home, spend a few minutes
a day to maintain the propermuscular integrity. And and
that's so it is a lifestyle. Butit's not that we come at you say
(22:45):
okay, you have to do all ofthese exercises is that we prove
to you that doing a minimalamount of exercises will
permanently relieve whateverissue you have, of course,
everybody's different, right? Ifyou had surgery on your back,
that might not be the case. Buttypically, normal back pain from
just sitting around wear andtear is due to atrophy of your
(23:06):
muscles after a certain age.
Jessica Ollenburg (23:08):
And we learn that self care is really what's
necessary to the proactive soyou're not only creating the
healing, but you're alsoimposing some preventative
medicine, so to speak, as longas people are going to keep up
with the better habits movingforward.
Gordon Stula (23:25):
Yes, and listen to it can be someone that
doesn't really like to exercise.
It's just like I said, if you'reif you're you're laying flat
down, and you're lifting one legand another leg, like the
Superman pose, that's, you know,helping with your back. That's
not exercise, necessarily, youknow, you're not lifting weights
or anything, let's say you putyour back against the wall, and
you go down into like a halfsquat position. That's very
(23:47):
tough for people to do, right?
Because it's you, it's yourthighs and your back. But you
can you can start with thisassistant doing that assistant
after a while that strengthenseverything up. And not
necessarily an exercise becausea lot of these are, are
exercises that you're doing. Byjust using gravity, you're not
actually lifting anything,you're just trying to maintain a
(24:10):
static position until gravitybrings you down. That's a great
strengthening movement.
Jessica Ollenburg (24:18):
And that strengthening it would seem that
that what you're describing alsois going to elongate their
muscles, which is a big part ofthe problem. I know with pain,
when we get well crunched downand shortened up as as some of
our massage therapists mighttell us,
Gordon Stula (24:36):
right? So the device will elongate the muscles
by, you know, increasing thecirculation the area, as I said,
blood flow in the area. And sowhen you're doing that that's
really necessary for recovery.
You are going to strengthen themuscles by incorporating the
exercise or the physical therapymovements, which which the back
in this case requires to be ableto support your upper body right
(25:00):
leaning forward or back on adaily basis. So you have to do
at a certain age, you have to dosomething to support that. And
if you're active even more, solet's say you're a skier, right,
you'd like to go skiing once ortwice a year, well, you wouldn't
necessarily have any issues,perhaps. So you might want to
(25:22):
come in for Neuro performer andto work on your thighs and your
lower back, maybe for three orfour days with the device to
shorten the amount of timerequired to get your thighs and
your back in shape, right?
Normally, you'd have to probablydo some kind of air squats for a
week or two, right to be able toserve, not have that everybody
(25:45):
who's a skier knows thathorrible day two or day three,
you know, pain on every, everymovement, every squat on the
Hill for your thighs. So that'spart of neuro performer, neuro
performer would, it's anotherhack to get you into shape in a
shorter period of time.
Jessica Ollenburg (26:04):
You talk about skiing, and all I can
think of is my favorite part ofskiing, which was the black
diamonds going Mach two withhair on fire, and just really
enjoying gravity bringing speed.
Gordon Stula (26:19):
And I can guarantee you, Jess... that I
could guess how old you were.
And I'll say how young you werewhen you were doing that?
Because I know for sure. Andover a certain age, nobody's
going full full cannon balldown, because it's not worth it
right at these crazy accidents.
I used to do that too, in my20s. But now
Jessica Ollenburg (26:40):
And that's what we're talking... Yep, of
course.
Gordon Stula (26:44):
Because now I, you know, I like to go side to
side and hopefully nobody hitsme.
Jessica Ollenburg (26:49):
I don't even go as fast on the wave runner
anymore. Exactly. Let's talk alittle bit about bold and risk
taking entrepreneurism, we bothknow what that's like, and how
much we learn and the peaks andvalleys, trials and tribulations
(27:12):
of being an entrepreneur takingthose risks, making an impact
pioneering. Tell us about one ofthe light bulb moments that come
to mind for you, during that youmight want to share with our
other business owners and Csuite execs.
Gordon Stula (27:32):
Well, I mean, I can only speak from my personal
experience. And as a side note,and I think most entrepreneurs
will understand this that anentrepreneur that has some some
type of success, meaningfulsuccess, I think is a certain
personality type. I don't thinkyou can be nurtured as much into
entrepreneurship, even thoughthey have great entrepreneurial
(27:55):
studies and colleges now and,and so forth. I think that can
help you certainly, but I stillthink to be ultimately
successful. You have to be apersonality that is very
determined. organized. You haveto certainly be a I'm gonna say
either type A or ballsy to usethe term right? You have to be
(28:17):
pretty forceful. And and beingable to take rejection and
failure in a way that doesn'tcrush you. And, and doesn't...
(It's a learning moment, right?)Well, yes. But in the moment,
it's tough to swallow. But yeah,went from 30,000 feet up, or now
(28:37):
with the lens looking back, ofcourse, it is the best learning
moment or it can be if you allowit to be. But with that aside,
and I think I had that type ofor have that type of
personality. You know, crazy,not crazy, but what other people
(28:58):
think were, you know, like, eyeopening moments that normal
people wouldn't risk with likegoing to Russia, in the 90s.
Right? Sure, going out on yourown quitting and the security of
a of a Wall Street big firm,where we were doing well
financially and going off onyour own. So just doing that is
(29:21):
right, that would be consideredrisky in most parts. And there
are other instances along theway, but that one probably pops
out. Also talking about highsand lows. Later on the 98 ruble
crisis, we were wiped outbecause we were too heavy and in
one sector and one investmentand because of the crisis wiped
(29:45):
out, and so also, you know,instead of putting our tail
between our legs and packing upand going back and looking for a
job or come back the UnitedStates, double down, double down
on Russia at that time when Thecountry was in disarray
financially. And so I thinkthere's there's some risk there
as well, it certainly wasn't thesafe choice, but it ultimately
(30:08):
paid off. So those are just acouple examples, I guess, from
my experience, really, really
Jessica Ollenburg (30:13):
good examples. And absolutely
entrepreneurism has to bedefined as not always taking the
path of least resistance, that'sfor sure. Because that risk
component, and going where it'snot proven safe, is essential,
Gordon Stula (30:32):
almost by definition, the paths the path
of least resistance has beenfilled by the general public,
right? So I mean, I, especiallythe United States, every
categories is filled. So ifyou're looking for something
that was as a differentiationpoint, by definition, it should,
(30:54):
it should have some risk, or itshould be something that people,
not all people want to do.
Otherwise, you know, that oldsaying, it wasn't difficult,
everybody would do it. And theUnited States, everybody's
trying everything. So you know,opening a laundry mat in the
70s. Right? I'm sure that, youknow, that wasn't a unique idea.
(31:14):
They were everywhere. So you hadto have, the main thing probably
was that you had to have thelocation. And once you had the
location, you had to know theoperations and have the money to
open, right to buy the machinesand so forth. So you know, and
that's, that's a basic type ofretail business. But if you're
looking at every category, it'sbeen filled. And it's pretty
(31:36):
daunting to think, you know, asan entrepreneur, do I have to be
so unique? Not necessarily,sometimes you just have to do
the the, the normal thingbetter. And that's tough. That's
tough, because now you're nowyou got a lot of competition.
Jessica Ollenburg (31:53):
Oh, thanks for that. I relate to that and
connect with it so much. And Iknow that most of our listeners
do. And there is a real bigdifference definition between
being an entrepreneur and notand deciding what's right for
you. And it's not right foreveryone. Many people don't have
the risk tolerance, and that'sfine. That's absolutely fine for
(32:16):
them. But those of us who dotake those risks love to have
and connect with others who whodo the same, because I don't
know how you really connect withothers who haven't put
themselves in the same Jeopardy,at least along those lines of
(32:38):
that interest. And thatcharacteristic, putting yourself
in jeopardy is not somethingeveryone will do.
Gordon Stula (32:45):
I mean, you can connect with them. It's just not
as deep. Right? Right. So you'retalking to someone there. And
you know what President or so myattraction and connection to
them is, Oh, tell me about yourindustry and what you're doing
and so forth. The fact that hiscompany's taking the risk, and
perhaps he's receiving a salarybecomes inconsequential to the
connection. For me, I'm moreinterested than in the sector,
(33:08):
and what they're doing and, youknow, some of the things that,
you know, bigger company can do.
So that's sort of the YPO typeof person instead of the YEO
with the owner. So when I hearthat someone is an owner, and or
an owner operator or founded abusiness, you know, I guess the
connection is just deeper,because then you want to hear
all of the, you know, theCowboys stories, the ups and
(33:29):
downs, and everyone Hey, right,yeah, it's everybody has the
shit show a moment that they hada crisis and how did they deal
with it. So those are alwaysgreat to hear.
Jessica Ollenburg (33:43):
But I think that that's also a common
characteristic ofentrepreneurism is that you
don't need to connect witheveryone on every point, you can
have a well rounded life, youenjoy living life through the
different angles, learningdifferent things, never stop
learning, never let it be boringand have people in your life
(34:08):
that disagree with you and thinkdifferently, and like different
things and always be open tothat and treasure them for what
they bring to your life. So whenI say connect, it's not about
disconnecting from others thatmight be different. I might even
be more attracted to those whohave an opposing opinion to me,
(34:29):
because that's, that's where Ilearned better problem solving.
When I asked somebody who'slikely to disagree with me, and
look at what the objections are,why somebody might think
differently, that can be a reallightbulb moment.
Gordon Stula (34:43):
Well, you certainly want to speak and
connect with people that havedifferent perspectives 100% My,
my view of connections from apure business standpoint is to
try to synthesize within aconversation, what that person
(35:05):
does? First of all, because it'sthrough my lens, are they? Is
there some benefit or synergythat we would have together?
Directly? If not, is therepeople that I know, that he
might have a synergy with,because it's just my personality
is to try to connect people froma business aspect. And then I
(35:26):
park it somewhere as a, I guess,a virtual business card. And and
try to think it based on theuniqueness, right, if, you know,
I mean, 20 marketing peoplethat's going to just not get
parked anywhere, right? So ifthere's something unique, or
someone that's, you know, and Ithink a lot of people do that,
(35:47):
and so that, that Rolodex that'sin your, in your brain
somewhere, I think you have toactively keep thinking about
that. Because ultimately, whenyou need someone, or, and I just
mean, as a need or lead, wherethey can even help you not
directly but indirectly say,Hey, Bob, listen, I know you're
(36:09):
in AI, for example, I know yourcompanies work with AI, who can
help me do you know, anyone thatcould you know, this and that
that could with edge. So sothat's, I think that's
important. And joining differentgroups like EO and stuff can
help you with that, connectingto different peers. But I think
that's important to be able to,to have, and over the years that
(36:33):
gets more robust that thatnetwork. And I think I think
that's important for businessentrepreneur, to be able to have
high quality contacts that theymay be able to reach out to, in
a soft way, just for arecommendation or lead.
Jessica Ollenburg (36:52):
I think that that's an excellent point. And
well said thank you very much.
Here's a question for all of ourZen questing leaders out there.
We've learned that to optimizeour capacity, we need to somehow
actively refuel our tanks beforethey go empty. Can't pour from
(37:14):
an empty cup, right? Yeah, whatdo you do Gordon? How to use
them?
Gordon Stula (37:22):
Well, refilling my cup and Zen. So, Zen... we'll
take that separately. Butrefilling my cup is my four boys
and my wife. we're very activeover here. They're ages 12 to
21. And they're all sports guys.
So they're, you know, hisathletic events going on and
trainings and so forth. It'slike Sparta over here so I you
(37:44):
know, a former athletes lovelove love watching them practice
train going to game so I can'tget enough of that that really
charges me up. And I realizedthat within you know, not such a
long period of time, that'll beover and I will miss that. So
right now I'm focusing ongetting all my batteries charged
(38:06):
every day with with that, but Ithink separately it would be you
could be you know, your kids oryou're an empty nester is just
trying to connect with your,your spouse, travel. You know,
friends having really meaningfulconnections with people that you
like, or you know, like minded,I think I think that now going
(38:27):
back to Zen the word Zen, to memeans someone that, you know,
probably has a better EQ,emotional quotient, than I do, I
need to work on that. But I'mdoing meditation, and I don't
really, I've always talked aboutdoing meditation. I've
downloaded so many apps andmeditation. I've tried
(38:49):
meditation. After a coupleminutes, I guess it's almost
like just chilling out andthinking, so I haven't done it
right yet. I've been meaning to,but I don't know. I'm not as
Zen. I'm not as Zen as I shouldbe. Let's put it that way. But
I'd like to be good.
Jessica Ollenburg (39:14):
Well, truth be told that's really what
Zenquest online is all about.
And it really just started asYeah, it started as as a way for
us to turn our own Zen questinto our responsibility so that
we didn't fall off. And itbecame something that the
(39:35):
community just loved and webumped it out and it's a bigger
thing and now we have Zenquestfor leaders podcast, but people
are just... need to rechargethat human spirit good at peak
potential. We've talked about somany things we can do today to
keep that going and all the waysthat you can help us
Gordon Stula (39:58):
Yeah, I you know, the other thing that It really
calms the mind. And I thinkthat's my definition of Zen is
right, meditation is slowing themind down, calming down. And I
think it's important that,especially business people spend
a good portion of their day indeep thought, and quiet, deep
(40:18):
thought, and I get a lot. And Ihonestly believe this, I think
the mind is so powerful that youcan solve any challenge in any
problem if you think about itenough. And I know that sounds a
little bit radical, but thinkabout that statement for a
minute. If you if, if you're ina environment, where you have
zero distraction, which isdifficult, right, but let's say
(40:40):
you do that. And you just thinkabout a problem. Think about an
issue, I would recommend takinga piece of paper and writing
things down, that might behelpful organized, you can
literally think your waythrough. Now, it doesn't mean
that you have the solutiondoesn't mean but you'll you will
have at least a plan. And havinga plan is half of coming to a
(41:00):
solution. Yes. And so and so Ithink that's I think that's
important that being able tocontrol your mind and of
clutter, being able to just sitand focus is very important. So
people can't do that. They can'tjust clear their mind when just
think, think their way through acertain solution, then perhaps
(41:21):
meditation would be great forthem. I believe exercise is a
great way to calm your mind. SoI think if you're thoroughly
exhausted, right, and you'rewiped out physically, I think
mentally you're going to be inmuch better shape. So that's, I
think that's important forsomeone that Zen quest, if you
don't like to exercise, maybedoing those other activities
(41:45):
would do the same thing for incertainly meditation, which I
haven't been able to crack.
Jessica Ollenburg (41:51):
It's such a good point about meditation. And
that is so common. So many,myself included, have trouble
with meditation, I get theclosest to success. If I
redirect my mind as you'retalking about focus and
controlling. And that's about asclose as I can get. If people
(42:14):
want me to clear my mind, I'mnot going to be able to find
that off switch. But if I canredirect my thought process into
something that is more calming,or at least has less Jeopardy,
that can be relaxing, and it's away to transition. The one tool
I think I found that allowed meto get closest as far as videos
(42:39):
is is the Chakra. When youconcentrate on the individual
chakra, and in your body, itgives you a way to focus on your
own bio rhythms, your ownhealth, and you're not clearing
your mind, but you'reredirecting it to something that
(42:59):
will be more calming and morehealing. And that's about as
tight as I can get. We need alaughable moment. Tell us what
makes you laugh. Or makes youlaugh Gordon?
Gordon Stula (43:12):
Sort of spontaneous interaction with
friends something unexpectedusually has me crying laughing
like a moment. You know, thebiggest laughter is when it's
irreverent when you're notsupposed to laugh and it's an
awkward moment when you're likein church or at a funeral or
something like that and orsomething maybe that's a little
(43:33):
too macabe, but it's usuallysome and it's usually something
to do with an inside joke withthe family or something. You
know, the kids make fun of mesometimes you know for like my
mannerisms you know, lighthearted way and that's you know,
so I laugh at myself that'susually hysterical. You know,
you know like dads here's whathe's going to do now. Here it
(43:55):
comes and of course we all startlaughing so that's my personal,
you know, situation thing wherethe humor in that makes me laugh
you know always also watchinggreat stand up comedians will
make me laugh I have somefavorites and that's always
good. And you're right it ishealthy to laugh.
Jessica Ollenburg (44:14):
It sure is and family is so important.
Family is the reason!
Gordon Stula (44:21):
Yeah, it is it really is. Or friends you know
if you don't have family youdon't have close family having
good friends and and making surethat those relationships are
nurtured. I believe you'llachieve similar results
Jessica Ollenburg (44:38):
good friends can be chosen family. Exactly.
Exactly. How can our listenersfind out more about
NeuroReformer or reach you forsome assistance?
Gordon Stula (44:54):
Well, it's... now you've keyed me up. It's like a
like a, like one of those likeadvertised moments... "Go to
Neuroreformer.com... 1 -900 ...
Do you remember the 900?
Numbers? Yeah,
Jessica Ollenburg (45:08):
it would be flashing across the screen if
this were a video cast rightnow. pulsating.com
Gordon Stula (45:15):
movie tone voice, welcome to Movie tone go to
neuro reformer.com. So yeah,basically, you know, neuro
NEUROREFORMER, it's all oneword, NeuroReformer.com. And,
you know, it's a basic site wejust set up, we have to redo the
(45:35):
site, but it explains exactly,or to the most part, what we do
and, and right now, I think itsends you to the clinic in South
Miami. But as we grow, it'llbecome more sophisticated. But
the bottom line is thetechnology works. And offline or
outside of the the one clinicthat's that's jammed in South
(46:01):
Florida, you know, we're veryactive, still working with our
hundreds of athletes so that thecompany before I bought them,
had established thoserelationships. So that's the
majority of the business rightnow, which we're going to do a
paradigm shift from that, as Isaid, and scale it for the
general public.
Jessica Ollenburg (46:20):
Well, we really appreciate all that
you're bringing with neuroreformer and neuro performer
Gordon, really, really goodstuff. And so happy you were
able to share this with ustoday. And so good to talk with
you.
Gordon Stula (46:33):
Thank you. It's, I mean, it's so great to
reconnect with you every time.
We need you to get down to SouthFlorida again, and visit us. I
just was really honored to bepart of this. And I think you've
got a really neat blog showthat's coming on. And podcast
show not blog, but podcast show.
(46:56):
And I'm very excited to watchall the different installments.
And see how you guys do withyour on your zenquest. I need to
be part of your zen quest.
Jessica Ollenburg (47:04):
We'll keep you posted and share those
meditation videos as as wefigure out how to do it.
Gordon Stula (47:10):
Yeah. Because I need to know. Yeah, I think a
lot of people need to figurethat one out. So you're a great
leader. And thank you forguiding us on this quest.
Jessica Ollenburg (47:20):
Thank you, Gordon. So great talking with
you. Thanks for all you do andall you bring and this
wonderful, wonderful new medicalhealing device that you're
bringing to us. It's justfabulous.
Gordon Stula (47:34):
Yeah, if you can't come to South Florida for
treatment, give us about a year.
We'll have we'll have expandedby then it'll all be in South
Florida. But we should
Jessica Ollenburg (47:44):
not a bad place to visit though. In the
meantime,
Gordon Stula (47:47):
not bad. We'll be leasing devices nationally, but
we're gonna start I think inconcentric circles from Florida
to get it right. We want to getthe business model right. I
think that's important.
Jessica Ollenburg (47:58):
Oh, sounds good. And wishing all the
success that I know that it willbring. Thank you. Thanks,
Gordon.
Gordon Stula (48:07):
Thank you.
Thanks.
Thank you for joining us. Our guest today is
Gordon Stula, and our topics aremany. We will be talking
adventures in entrepreneurism,risk, reward, the power of the
human mind, humor, Zen,executive wellness and so much
more. Our guest Gordon Stula isan American entrepreneur born
(00:25):
and raised in Milwaukee,Wisconsin. He founded a number
of successful companies bothdomestically and
internationally. A serialentrepreneur since college,
Gordon began his internationalbusiness career in Russia,
working for Smith Barney in theearly 1990s. In 1994, he founded
(00:47):
Engeocom Distributors, a Russiancosmetics manufacturing and
distribution company. Prior toFebruary of 2022, Engeocom
Distributors was a Russiandistributor of iconic American
brands on behalf ofmanufacturers such as Procter
and Gamble, Unilever, FaroukSystems, and Carmex. In 2007,
(01:13):
Gordon Stula founded StulaAviation, a commercial aircraft
fleet management company, basedin the US that prior to February
of 2022, worked with Russia'scivil aviation industry, as well
as Aeroflot airlines, the BoeingCompany and Airbus SE. In 2022,
(01:35):
Gordon founded NeuroReformer, anAmerican medical device
manufacturing and distributioncompany. The NeuroReformer
device utilizes a patentedtechnology that accesses the
body's neuro pathways duringphysical therapy, which
accelerates natural healing.
Gordon earned his BA from theUniversity of Wisconsin, where
(01:58):
he played as Defensive Back inthe 1984 Hall of Fame Bowl for
the Wisconsin Badgers FootballTeam. His management studies
since include a concentration onNegotiation Mastery at Harvard
Business School. A family man,Gordon and his wife raise 4 boys
(02:20):
while currently residing inSouth Florida. As a business
and community leader, Gordon hasserved on several boards,
including; the CTEC -Council forTrade and Economic Cooperation;
as past Board Member forUSA-CIS; Founder/Past
President/Past Chairman forAmerican-Russian Chamber of
(02:46):
Commerce of South Florida; PastBoard Member & Secretary for the
Association of Bi-NationalChambers of Commerce of South
Florida; Past Advisory BoardMember for the Russian
Children's Relief Fund; PastTreasurer/Board Member for the
Fisher Island Day School; Amember since 1996 of
(03:09):
EO/Entrepreneur OrganizationSouth Florida Chapter; and
Advisory Board Member forCollegiate Athletic Game
Changers Charity since 2005.
Thank you, Gordon, for joiningus today. Welcome! It's such a
pleasure.
Gordon Stula (03:30):
Thanks, Jess.
Jessica Ollenburg (03:31):
We met freshman year at Ripon College,
we've been friends since. It'sbeen such a pleasure to follow
you, Sasha and the boys throughyour adventures, your
accomplishments and your crazywild ride that we all want to
hear more about.
Gordon Stula (03:51):
Well, thank you so much. Yeah, it's been a
while. And it's nice to stay intouch. You know, in these times,
especially with family as peoplegrow apart and so forth. Just to
keep that connection and thread,the past relationships that you
had that were meaningful. Soit's just wonderful to reconnect
with you through the years. AndI'm so happy to be part of this.
(04:13):
Thank you for for yourinvitation for this show.
Jessica Ollenburg (04:16):
Oh, thanks for saying that. And so good to
have you here. I'd like to startby asking you to share a little
bit of a timeline of youradventures, your peaks and
valleys along your adventure asa serial entrepreneur, so many
accomplishments, so many thingslearned along the way. What are
(04:39):
the standout moments? Can yougive us a little bit of a
timeline?
Gordon Stula (04:44):
Yeah.
Interestingly enough, it startedby happenstance, in college,
back in college, granted we werea little bit older, my brother
and I, we got into the artbusiness, the new was really
strange my, I played for theUniversity of Wisconsin, I
played football for them. Andthey gave sort of the summer
(05:07):
internships. And one of theinternships that they gave to
players was to work in an artgallery. And my brother in the
library just took theinformation and asked if he
could work in the art galleryfor me, and per se that he was
me for the summer. I was like,Yeah, sure. So he did, and did
really well. And, you know, gotinto that business. So while
(05:31):
we're in college, after he said,Hey, listen, I think we could do
this business, not open an artgallery, but they did wholesale
sales, B to B to other galleriesover the phone. And that's what
he excelled in that summer. Andwe got into that business while
we were in college, had a gooddegree of success. And then,
right after college, you know,we went off to different
graduate schools, but maintainthe business. Then after that,
(05:55):
while I was in Milwaukee, andthe real estate business
somewhat, as an offshoot of thatopened a restaurant that stayed
open for 15 years, not under mymanagement, I had sold out to
the minority partners severalyears after, but to the credit
of the restaurant, it stayedopen for 15 years, and is still
(06:16):
open today in Milwaukee,Wisconsin, 30 years later, and
then moved. joined my brotherwho was living in Florida at
that time in the early 90s. WithSmith, Barney had to take the
series seven, and worked withhim. In, in working with the
Treasury Departments of banks,and and insurance companies, so
(06:38):
we were commercial brokers. Andin the later in the 90s, they
put us well, in the early 90s.
Again, they gave us some Russianbanks as accounts. And it was
interesting, because we didn'treally speak Russian, we spoke
serbo Croatian, but of course,we lied to the guy that asked us
(06:58):
we spoke Russian and then we gotthe accounts. So we were over
there in Russia, and decidedthat, you know, we could
probably open a business on ourown. And we did. So we were in
Russia since 94. We did we stillhave that I still have that
company today. I subsequentlybought my brother out. We
(07:18):
distribute, manufacturedistribute cosmetics. And up
until last year with theconflict the war in Ukraine. We
were distributing for Americanbig American products. Since
that time, we've been justfocusing on our own
manufacturing, our own brandsthat we manufacture. After that,
(07:42):
after Russia was not availableanymore. To us to US citizens. I
actually in 2007, sorry, I mymain business was commercial
aviation. So I got involved withthat worked with different
manufacturing enterprises inRussia, on their behalf with
(08:04):
regard to their procurement ofcomponents from the US so was
fortunate enough to work withsome of the largest US companies
like Honeywell, GE, Pratt andWhitney and so forth. And
Boeing, as they were sellingproducts to for Russian civil
aviation manufacturing, thatalso was not available for me
(08:26):
anymore due to sanctions lastyear, early last year. And since
that business was unavailable, Ihad some extra time had an
investment in a company thatmanufactured a medical device.
And they worked withprofessional athletes for five
years. And they fixed myshoulder. I had a torn rotator
(08:48):
cuff. And that device was usedas opens the neural pathways in
the body while you're doingexercise. And to me, it was
unbelievable that nobody wasdoing this except Except for
professional athletes. So Ibought the company last year.
And in the process of working ona new generation device that
(09:10):
we'll offer for leasing, as wellas opening mono brand retail
clinics that help the generalpublic. So we've re-looked at
the model instead of we stillwork with over 100 professional
athletes. But we now lower theprice to about $150 a session
and and our clinics are fullbecause it works. So instead of
(09:33):
having to do PT for three weeks,without the device, you do it
for about five days with thedevice and it's been a smashing
success. I'm really excitedabout that business. So that's
the whole arc from beginning topresent day for my various
ventures.
Jessica Ollenburg (09:50):
Well that's quite a journey. And it's easy
to see how you've gained so muchconfidence in the NeuroReformer
and NeuroPerneuro performerwhich is Your current business
that you're talking about, andlove the metrics on that love
that you're talking aboutsomething that gets us rehabbed
(10:10):
and healed faster, and does soat an accessible and affordable
price, when so many things todayare not. You can't study
behavioral science withoutstudying neuroscience. And the
uniqueness of human frequenciesand all bio function is
fascinating. One of my favoriteprojects, Gordon, was actually
(10:35):
at Ripon. And we conducted aresearch project for Psychology
Today, where we studied thefrequencies and the human's
ability, each human, as a resultof this study, we learned
perceived sine wave frequenciesdifferently in vision. And it's
(10:55):
just another piece of the puzzleas far as how we all each unique
human being operates atdifferent frequencies at each
bio function. And one of themost interesting things I find
about neuro reformer is thatyou're actually reprogramming
atrophy by sending reading andsending back the body's own
(11:19):
frequency.
Gordon Stula (11:21):
Yep. So So and it's interesting. So when you
say, frequency, it's really avibration, just like a sound
frequency or radio wavefrequency, those are vibrations.
Yeah, body's nervous system,call it the body software, where
the physical body is thehardware runs on frequency. So
the signals that are sent arefrequencies and it goes to the
neural neural system through thenervous system. So those are
(11:42):
neuro pathways, and what ourdevice does, you're hooked up,
it's a wire to a pad, and thepad on the body, you know, where
it's where you have theatrophied muscle, as well as the
atrophied nerves, this willamplify the body's own natural
frequency while you're doing thePT movement while you're doing
the exercise. So thatamplification brings blood to
(12:04):
the area, right? As well as, aswell as stimulates the body's
natural healing process. So it'san accelerate, it's a hack
really, to, to recovery, tophysical therapy, recovery
really works well on pain. Sopeople that have acute pain,
(12:25):
have seen see that reduction,very quickly.
Jessica Ollenburg (12:28):
That's fantastic. You mentioned quite a
few different potential uses andlessees of the equipment as it
becomes more and more available.
What are some of the uses someof the places and that this
could be found? And ourcorporate centers, our corporate
(12:51):
wellness centers a potentialtarget for this? We've seen so
many wellness initiatives andhelped facilitate them along the
years, could this be a wave ofthe future?
Gordon Stula (13:04):
Oh, 100%. So our plan right now as we work on on
the new device, is to, to targetvarious different industries or
areas, different markets. So thefirst one would clearly be
existing rehabilitation clinics,right, they're using very
(13:25):
various modalities fromultrasound treatment to you
know, all sorts of different allsorts of different treatments.
So this would be an additionaltreatment for them. To employ.
The The second area would behospitals who have their own
treatment centers for pain and,and, and for injury recovery.
(13:47):
Then, of course, there's thelarge industry of chiropractors
who are always willing to lookat another modality that will
help from acupuncture to their,you know, the the movement of
the backs, and so forth. Andthen we're also looking at
retirement homes, elderly homesthat have their own
rehabilitation within thosewithin those structures. We
(14:11):
still work with professionalathletes, I think we're going to
expand and colleges as well,when they're with their physical
therapists, so we would justexpand that. And then of course,
our mono brand retail clinics,we plan to expand that out in a
franchise model, we'll supplythem to those franchisees to
(14:32):
those clinics, and certainlyyour suggestions, right on spot
on corporations that are lookingto, you know, head off, head off
insurance prices by gettingoverall wellness of their
employees is for largecorporations that may have 1000s
of employees, it would be apreventative medicine, play. And
(14:55):
there are companies that dothat. So we would lease that to
those companies, those medicalcompanies that work with those
big corporations.
Jessica Ollenburg (15:01):
And that just seems so natural it both
wellness and risk management areso critical today at the
forefront of corporate wellness.
So to have something thisaccessible, and something that
affordable also, from acorporate standpoint seems like
a just no brainer. Seems likethere would be quite an ROI on
(15:24):
that when you talk about gettingback to work when you talk about
getting human beings at top peakproductivity show? Absolutely,
Gordon Stula (15:36):
absolutely.
People are sitting around foreight hours a day, typically,
and you're going to have backproblems, you're going to have
an or if you're standing andwalking, you're going to have
knee problems, joint problems.
And all of these things, all ofthese issues, these
biomechanical breakdown issuescome into play, every decades
(15:56):
over 40, much more prevalentover 50. And as as you get on,
so you have the seniorexecutives that are having
issues, and they're going to bejust less productive. So it's a
perfect marriage of, of helpingyour client physically. be out
of sight out of pain andcomfort. And so they're mentally
(16:18):
happier, and they're going to beworking better and you're going
to the yield is more more betterproductivity.
Jessica Ollenburg (16:24):
Absolutely.
Wellness, relaxation, all bringhumans to peak performance. So
well done - thank you so much.
Gordon Stula (16:35):
Yes, I mean that's what we're looking at,
that's, as I say it, we're onthe precipice of really
launching the business, there'sa lot of planning to go there go
on and what we what we're doingright now, so we have all of our
patents and so forth, we're justlooking to basically set up a
(16:57):
sale structure for the newdevice that's coming out. But
we've had some tremendousinterest and it's already a
groundswell of support for thethe clinics that we have out
there, they're packed, you can'tget we have for neural
therapists, and you can't reallyget in we're doing over 100
therapy treatments a week, andyou can't get in the same week.
(17:19):
So we have to wait about a weeknow to get get get schedules,
because it works. We have 95%efficacy, five years and 1000s
of case studies for knees,elbows, backs, necks, ankles,
wrists. So it's an effective,but yet old, or tried and true.
(17:41):
It's not something that's new.
So this, this technology hasbeen out in a different, more
primitive form for about 20years. But five years ago with
our patent, we refined it, soit's much more efficient. So the
results or results are are quitesurprising, and makes people
tell their friends, so all ofour we haven't done any
marketing all of our clinics,growth has been from word of
(18:04):
mouth referrals.
Jessica Ollenburg (18:07):
And I imagine the word of mouth is very
strong. And certainly it's thebest way to get referrals, no
better way to have credibilitythan somebody who achieved
success with your product orservice.
Gordon Stula (18:20):
Well, somebody that was in pain, and couldn't
move, right, didn't have a rangeof motion, and suddenly he's out
of it has a correct range ofmotion. Of course, you're gonna
tell people when they say theyjust mentioned something about
their back, you're doing someoneelse a favor. So yeah, it's the
strongest type ofrecommendation.
Jessica Ollenburg (18:36):
Absolutely.
You mentioned the officeenvironment of sitting all day.
And certainly we've hadknowledge and we've been
preaching about this fordecades. But it is so easy to
forget things about posture,just something as simple as
posture. When you're sitting andyou're completely engrossed in
(18:59):
your work and focusing. Andyou're in your mind. I guess I
might be speaking fromexperience.
Gordon Stula (19:11):
You hit the nail on the head again, because it's
so you mentioned earlier, and Ihaven't I haven't talked about
it yet. But there's two sides ofthe business. There's neuro
reformer and neuro reformclinics, the renewal reformers,
the device, and then there'sneuro performer. So we actually
have high performance athletictraining programs that that we
(19:32):
work with the athletes. So oncethey're out of injury, by
putting the device on it sends 5million pulses a second it what
it does is it retrains your bodyit increases the the muscle
memory but by the repetitionsthat you have so if you did a
1010 reps would be as if you did100 reps of something. So that's
(19:56):
fantastic and everything isbased upon kinesiology and
biomechanics. So our wholeentire program that we've
rewritten the neural program,the neural reform, the neural
perform, excuse me, a neuralPErforM program is based on bot
correct body movement, correctposture, correct movement, the
way to pick up a tennis ballcorrectly, especially after a
(20:17):
certain age, to be able tominimize any of these natural,
you know, disintegration of thehuman body, which naturally
occur.
Jessica Ollenburg (20:30):
They certainly do, I guess we call
that aging or post injury.
Gordon Stula (20:35):
Yeah, I mean, it's just it's part of life
after a certain age, but you canprevent it by normal exercise.
So once you come to the clinic,and, and we've addressed or
treated the issue that you have,there's homework, so you have to
go home, and there's certainthings you have to do, there's
certain, you know, without thedevice, certain exercises, you
(20:56):
know, simple exercises, youknow, your back against the
wall, you know, holding up some,you know, weights in front of
you to pound weight, and lettinggravity, you know, coming on
that's really helped yourshoulders, there's a lot of
really basic exercises that wewrite for you to make sure that
your shoulders don't go back outof shape or your lower back, you
know, doesn't go back because ifif, if you're have something
(21:18):
that was that was injured, oryou're in pain, and then we get
you back, and you're repaired,but then you go, go home, and
you don't do anything, just siton the couch for another six
months, naturally, it's gonnacome back.
Jessica Ollenburg (21:29):
So it's a very integrated program, you're
not just treating with theequipment, but you're also
prescribing some self care toaugment that along the way.
Gordon Stula (21:42):
Well, right. So it's, it's a paradigm shift in
lifestyle, but it's done fromfrom the, the genesis of someone
having a problem so bad thatthey need treatment, right, so
let's just use a back problem.
So their back hurts so much thatthey're having trouble sleeping,
it just, they're in constantpain, let's say the pain levels
of six throughout the day, butthey've learned to live with it.
(22:04):
So they come in, they do Xamount of treatments with over
over x amount of time with us.
That involves using the deviceitself. And, and the prop. For
exercise treatments, well, oncetheir their pain is down to a
two or a one, right or maybe azero. That's because their whole
(22:25):
muscular structure is issupporting what they're doing
during the day, they still haveto at home, spend a few minutes
a day to maintain the propermuscular integrity. And and
that's so it is a lifestyle. Butit's not that we come at you say
(22:45):
okay, you have to do all ofthese exercises is that we prove
to you that doing a minimalamount of exercises will
permanently relieve whateverissue you have, of course,
everybody's different, right? Ifyou had surgery on your back,
that might not be the case. Buttypically, normal back pain from
just sitting around wear andtear is due to atrophy of your
(23:06):
muscles after a certain age.
Jessica Ollenburg (23:08):
And we learn that self care is really what's
necessary to the proactive soyou're not only creating the
healing, but you're alsoimposing some preventative
medicine, so to speak, as longas people are going to keep up
with the better habits movingforward.
Gordon Stula (23:25):
Yes, and listen to it can be someone that
doesn't really like to exercise.
It's just like I said, if you'reif you're you're laying flat
down, and you're lifting one legand another leg, like the
Superman pose, that's, you know,helping with your back. That's
not exercise, necessarily, youknow, you're not lifting weights
or anything, let's say you putyour back against the wall, and
you go down into like a halfsquat position. That's very
(23:47):
tough for people to do, right?
Because it's you, it's yourthighs and your back. But you
can you can start with thisassistant doing that assistant
after a while that strengthenseverything up. And not
necessarily an exercise becausea lot of these are, are
exercises that you're doing. Byjust using gravity, you're not
actually lifting anything,you're just trying to maintain a
(24:10):
static position until gravitybrings you down. That's a great
strengthening movement.
Jessica Ollenburg (24:18):
And that strengthening it would seem that
that what you're describing alsois going to elongate their
muscles, which is a big part ofthe problem. I know with pain,
when we get well crunched downand shortened up as as some of
our massage therapists mighttell us,
Gordon Stula (24:36):
right? So the device will elongate the muscles
by, you know, increasing thecirculation the area, as I said,
blood flow in the area. And sowhen you're doing that that's
really necessary for recovery.
You are going to strengthen themuscles by incorporating the
exercise or the physical therapymovements, which which the back
in this case requires to be ableto support your upper body right
(25:00):
leaning forward or back on adaily basis. So you have to do
at a certain age, you have to dosomething to support that. And
if you're active even more, solet's say you're a skier, right,
you'd like to go skiing once ortwice a year, well, you wouldn't
necessarily have any issues,perhaps. So you might want to
(25:22):
come in for Neuro performer andto work on your thighs and your
lower back, maybe for three orfour days with the device to
shorten the amount of timerequired to get your thighs and
your back in shape, right?
Normally, you'd have to probablydo some kind of air squats for a
week or two, right to be able toserve, not have that everybody
(25:45):
who's a skier knows thathorrible day two or day three,
you know, pain on every, everymovement, every squat on the
Hill for your thighs. So that'spart of neuro performer, neuro
performer would, it's anotherhack to get you into shape in a
shorter period of time.
Jessica Ollenburg (26:04):
You talk about skiing, and all I can
think of is my favorite part ofskiing, which was the black
diamonds going Mach two withhair on fire, and just really
enjoying gravity bringing speed.
Gordon Stula (26:19):
And I can guarantee you, Jess... that I
could guess how old you were.
And I'll say how young you werewhen you were doing that?
Because I know for sure. Andover a certain age, nobody's
going full full cannon balldown, because it's not worth it
right at these crazy accidents.
I used to do that too, in my20s. But now
Jessica Ollenburg (26:40):
And that's what we're talking... Yep, of
course.
Gordon Stula (26:44):
Because now I, you know, I like to go side to
side and hopefully nobody hitsme.
Jessica Ollenburg (26:49):
I don't even go as fast on the wave runner
anymore. Exactly. Let's talk alittle bit about bold and risk
taking entrepreneurism, we bothknow what that's like, and how
much we learn and the peaks andvalleys, trials and tribulations
(27:12):
of being an entrepreneur takingthose risks, making an impact
pioneering. Tell us about one ofthe light bulb moments that come
to mind for you, during that youmight want to share with our
other business owners and Csuite execs.
Gordon Stula (27:32):
Well, I mean, I can only speak from my personal
experience. And as a side note,and I think most entrepreneurs
will understand this that anentrepreneur that has some some
type of success, meaningfulsuccess, I think is a certain
personality type. I don't thinkyou can be nurtured as much into
entrepreneurship, even thoughthey have great entrepreneurial
(27:55):
studies and colleges now and,and so forth. I think that can
help you certainly, but I stillthink to be ultimately
successful. You have to be apersonality that is very
determined. organized. You haveto certainly be a I'm gonna say
either type A or ballsy to usethe term right? You have to be
(28:17):
pretty forceful. And and beingable to take rejection and
failure in a way that doesn'tcrush you. And, and doesn't...
(It's a learning moment, right?)Well, yes. But in the moment,
it's tough to swallow. But yeah,went from 30,000 feet up, or now
(28:37):
with the lens looking back, ofcourse, it is the best learning
moment or it can be if you allowit to be. But with that aside,
and I think I had that type ofor have that type of
personality. You know, crazy,not crazy, but what other people
(28:58):
think were, you know, like, eyeopening moments that normal
people wouldn't risk with likegoing to Russia, in the 90s.
Right? Sure, going out on yourown quitting and the security of
a of a Wall Street big firm,where we were doing well
financially and going off onyour own. So just doing that is
(29:21):
right, that would be consideredrisky in most parts. And there
are other instances along theway, but that one probably pops
out. Also talking about highsand lows. Later on the 98 ruble
crisis, we were wiped outbecause we were too heavy and in
one sector and one investmentand because of the crisis wiped
(29:45):
out, and so also, you know,instead of putting our tail
between our legs and packing upand going back and looking for a
job or come back the UnitedStates, double down, double down
on Russia at that time when Thecountry was in disarray
financially. And so I thinkthere's there's some risk there
as well, it certainly wasn't thesafe choice, but it ultimately
(30:08):
paid off. So those are just acouple examples, I guess, from
my experience, really, really
Jessica Ollenburg (30:13):
good examples. And absolutely
entrepreneurism has to bedefined as not always taking the
path of least resistance, that'sfor sure. Because that risk
component, and going where it'snot proven safe, is essential,
Gordon Stula (30:32):
almost by definition, the paths the path
of least resistance has beenfilled by the general public,
right? So I mean, I, especiallythe United States, every
categories is filled. So ifyou're looking for something
that was as a differentiationpoint, by definition, it should,
(30:54):
it should have some risk, or itshould be something that people,
not all people want to do.
Otherwise, you know, that oldsaying, it wasn't difficult,
everybody would do it. And theUnited States, everybody's
trying everything. So you know,opening a laundry mat in the
70s. Right? I'm sure that, youknow, that wasn't a unique idea.
(31:14):
They were everywhere. So you hadto have, the main thing probably
was that you had to have thelocation. And once you had the
location, you had to know theoperations and have the money to
open, right to buy the machinesand so forth. So you know, and
that's, that's a basic type ofretail business. But if you're
looking at every category, it'sbeen filled. And it's pretty
(31:36):
daunting to think, you know, asan entrepreneur, do I have to be
so unique? Not necessarily,sometimes you just have to do
the the, the normal thingbetter. And that's tough. That's
tough, because now you're nowyou got a lot of competition.
Jessica Ollenburg (31:53):
Oh, thanks for that. I relate to that and
connect with it so much. And Iknow that most of our listeners
do. And there is a real bigdifference definition between
being an entrepreneur and notand deciding what's right for
you. And it's not right foreveryone. Many people don't have
the risk tolerance, and that'sfine. That's absolutely fine for
(32:16):
them. But those of us who dotake those risks love to have
and connect with others who whodo the same, because I don't
know how you really connect withothers who haven't put
themselves in the same Jeopardy,at least along those lines of
(32:38):
that interest. And thatcharacteristic, putting yourself
in jeopardy is not somethingeveryone will do.
Gordon Stula (32:45):
I mean, you can connect with them. It's just not
as deep. Right? Right. So you'retalking to someone there. And
you know what President or so myattraction and connection to
them is, Oh, tell me about yourindustry and what you're doing
and so forth. The fact that hiscompany's taking the risk, and
perhaps he's receiving a salarybecomes inconsequential to the
connection. For me, I'm moreinterested than in the sector,
(33:08):
and what they're doing and, youknow, some of the things that,
you know, bigger company can do.
So that's sort of the YPO typeof person instead of the YEO
with the owner. So when I hearthat someone is an owner, and or
an owner operator or founded abusiness, you know, I guess the
connection is just deeper,because then you want to hear
all of the, you know, theCowboys stories, the ups and
(33:29):
downs, and everyone Hey, right,yeah, it's everybody has the
shit show a moment that they hada crisis and how did they deal
with it. So those are alwaysgreat to hear.
Jessica Ollenburg (33:43):
But I think that that's also a common
characteristic ofentrepreneurism is that you
don't need to connect witheveryone on every point, you can
have a well rounded life, youenjoy living life through the
different angles, learningdifferent things, never stop
learning, never let it be boringand have people in your life
(34:08):
that disagree with you and thinkdifferently, and like different
things and always be open tothat and treasure them for what
they bring to your life. So whenI say connect, it's not about
disconnecting from others thatmight be different. I might even
be more attracted to those whohave an opposing opinion to me,
(34:29):
because that's, that's where Ilearned better problem solving.
When I asked somebody who'slikely to disagree with me, and
look at what the objections are,why somebody might think
differently, that can be a reallightbulb moment.
Gordon Stula (34:43):
Well, you certainly want to speak and
connect with people that havedifferent perspectives 100% My,
my view of connections from apure business standpoint is to
try to synthesize within aconversation, what that person
(35:05):
does? First of all, because it'sthrough my lens, are they? Is
there some benefit or synergythat we would have together?
Directly? If not, is therepeople that I know, that he
might have a synergy with,because it's just my personality
is to try to connect people froma business aspect. And then I
(35:26):
park it somewhere as a, I guess,a virtual business card. And and
try to think it based on theuniqueness, right, if, you know,
I mean, 20 marketing peoplethat's going to just not get
parked anywhere, right? So ifthere's something unique, or
someone that's, you know, and Ithink a lot of people do that,
(35:47):
and so that, that Rolodex that'sin your, in your brain
somewhere, I think you have toactively keep thinking about
that. Because ultimately, whenyou need someone, or, and I just
mean, as a need or lead, wherethey can even help you not
directly but indirectly say,Hey, Bob, listen, I know you're
(36:09):
in AI, for example, I know yourcompanies work with AI, who can
help me do you know, anyone thatcould you know, this and that
that could with edge. So sothat's, I think that's
important. And joining differentgroups like EO and stuff can
help you with that, connectingto different peers. But I think
that's important to be able to,to have, and over the years that
(36:33):
gets more robust that thatnetwork. And I think I think
that's important for businessentrepreneur, to be able to have
high quality contacts that theymay be able to reach out to, in
a soft way, just for arecommendation or lead.
Jessica Ollenburg (36:52):
I think that that's an excellent point. And
well said thank you very much.
Here's a question for all of ourZen questing leaders out there.
We've learned that to optimizeour capacity, we need to somehow
actively refuel our tanks beforethey go empty. Can't pour from
(37:14):
an empty cup, right? Yeah, whatdo you do Gordon? How to use
them?
Gordon Stula (37:22):
Well, refilling my cup and Zen. So, Zen... we'll
take that separately. Butrefilling my cup is my four boys
and my wife. we're very activeover here. They're ages 12 to
21. And they're all sports guys.
So they're, you know, hisathletic events going on and
trainings and so forth. It'slike Sparta over here so I you
(37:44):
know, a former athletes lovelove love watching them practice
train going to game so I can'tget enough of that that really
charges me up. And I realizedthat within you know, not such a
long period of time, that'll beover and I will miss that. So
right now I'm focusing ongetting all my batteries charged
(38:06):
every day with with that, but Ithink separately it would be you
could be you know, your kids oryou're an empty nester is just
trying to connect with your,your spouse, travel. You know,
friends having really meaningfulconnections with people that you
like, or you know, like minded,I think I think that now going
(38:27):
back to Zen the word Zen, to memeans someone that, you know,
probably has a better EQ,emotional quotient, than I do, I
need to work on that. But I'mdoing meditation, and I don't
really, I've always talked aboutdoing meditation. I've
downloaded so many apps andmeditation. I've tried
(38:49):
meditation. After a coupleminutes, I guess it's almost
like just chilling out andthinking, so I haven't done it
right yet. I've been meaning to,but I don't know. I'm not as
Zen. I'm not as Zen as I shouldbe. Let's put it that way. But
I'd like to be good.
Jessica Ollenburg (39:14):
Well, truth be told that's really what
Zenquest online is all about.
And it really just started asYeah, it started as as a way for
us to turn our own Zen questinto our responsibility so that
we didn't fall off. And itbecame something that the
(39:35):
community just loved and webumped it out and it's a bigger
thing and now we have Zenquestfor leaders podcast, but people
are just... need to rechargethat human spirit good at peak
potential. We've talked about somany things we can do today to
keep that going and all the waysthat you can help us
Gordon Stula (39:58):
Yeah, I you know, the other thing that It really
calms the mind. And I thinkthat's my definition of Zen is
right, meditation is slowing themind down, calming down. And I
think it's important that,especially business people spend
a good portion of their day indeep thought, and quiet, deep
(40:18):
thought, and I get a lot. And Ihonestly believe this, I think
the mind is so powerful that youcan solve any challenge in any
problem if you think about itenough. And I know that sounds a
little bit radical, but thinkabout that statement for a
minute. If you if, if you're ina environment, where you have
zero distraction, which isdifficult, right, but let's say
(40:40):
you do that. And you just thinkabout a problem. Think about an
issue, I would recommend takinga piece of paper and writing
things down, that might behelpful organized, you can
literally think your waythrough. Now, it doesn't mean
that you have the solutiondoesn't mean but you'll you will
have at least a plan. And havinga plan is half of coming to a
(41:00):
solution. Yes. And so and so Ithink that's I think that's
important that being able tocontrol your mind and of
clutter, being able to just sitand focus is very important. So
people can't do that. They can'tjust clear their mind when just
think, think their way through acertain solution, then perhaps
(41:21):
meditation would be great forthem. I believe exercise is a
great way to calm your mind. SoI think if you're thoroughly
exhausted, right, and you'rewiped out physically, I think
mentally you're going to be inmuch better shape. So that's, I
think that's important forsomeone that Zen quest, if you
don't like to exercise, maybedoing those other activities
(41:45):
would do the same thing for incertainly meditation, which I
haven't been able to crack.
Jessica Ollenburg (41:51):
It's such a good point about meditation. And
that is so common. So many,myself included, have trouble
with meditation, I get theclosest to success. If I
redirect my mind as you'retalking about focus and
controlling. And that's about asclose as I can get. If people
(42:14):
want me to clear my mind, I'mnot going to be able to find
that off switch. But if I canredirect my thought process into
something that is more calming,or at least has less Jeopardy,
that can be relaxing, and it's away to transition. The one tool
I think I found that allowed meto get closest as far as videos
(42:39):
is is the Chakra. When youconcentrate on the individual
chakra, and in your body, itgives you a way to focus on your
own bio rhythms, your ownhealth, and you're not clearing
your mind, but you'reredirecting it to something that
(42:59):
will be more calming and morehealing. And that's about as
tight as I can get. We need alaughable moment. Tell us what
makes you laugh. Or makes youlaugh Gordon?
Gordon Stula (43:12):
Sort of spontaneous interaction with
friends something unexpectedusually has me crying laughing
like a moment. You know, thebiggest laughter is when it's
irreverent when you're notsupposed to laugh and it's an
awkward moment when you're likein church or at a funeral or
something like that and orsomething maybe that's a little
(43:33):
too macabe, but it's usuallysome and it's usually something
to do with an inside joke withthe family or something. You
know, the kids make fun of mesometimes you know for like my
mannerisms you know, lighthearted way and that's you know,
so I laugh at myself that'susually hysterical. You know,
you know like dads here's whathe's going to do now. Here it
(43:55):
comes and of course we all startlaughing so that's my personal,
you know, situation thing wherethe humor in that makes me laugh
you know always also watchinggreat stand up comedians will
make me laugh I have somefavorites and that's always
good. And you're right it ishealthy to laugh.
Jessica Ollenburg (44:14):
It sure is and family is so important.
Family is the reason!
Gordon Stula (44:21):
Yeah, it is it really is. Or friends you know
if you don't have family youdon't have close family having
good friends and and making surethat those relationships are
nurtured. I believe you'llachieve similar results
Jessica Ollenburg (44:38):
good friends can be chosen family. Exactly.
Exactly. How can our listenersfind out more about
NeuroReformer or reach you forsome assistance?
Gordon Stula (44:54):
Well, it's... now you've keyed me up. It's like a
like a, like one of those likeadvertised moments... "Go to
Neuroreformer.com... 1 -900 ...
Do you remember the 900?
Numbers? Yeah,
Jessica Ollenburg (45:08):
it would be flashing across the screen if
this were a video cast rightnow. pulsating.com
Gordon Stula (45:15):
movie tone voice, welcome to Movie tone go to
neuro reformer.com. So yeah,basically, you know, neuro
NEUROREFORMER, it's all oneword, NeuroReformer.com. And,
you know, it's a basic site wejust set up, we have to redo the
(45:35):
site, but it explains exactly,or to the most part, what we do
and, and right now, I think itsends you to the clinic in South
Miami. But as we grow, it'llbecome more sophisticated. But
the bottom line is thetechnology works. And offline or
outside of the the one clinicthat's that's jammed in South
(46:01):
Florida, you know, we're veryactive, still working with our
hundreds of athletes so that thecompany before I bought them,
had established thoserelationships. So that's the
majority of the business rightnow, which we're going to do a
paradigm shift from that, as Isaid, and scale it for the
general public.
Jessica Ollenburg (46:20):
Well, we really appreciate all that
you're bringing with neuroreformer and neuro performer
Gordon, really, really goodstuff. And so happy you were
able to share this with ustoday. And so good to talk with
you.
Gordon Stula (46:33):
Thank you. It's, I mean, it's so great to
reconnect with you every time.
We need you to get down to SouthFlorida again, and visit us. I
just was really honored to bepart of this. And I think you've
got a really neat blog showthat's coming on. And podcast
show not blog, but podcast show.
(46:56):
And I'm very excited to watchall the different installments.
And see how you guys do withyour on your zenquest. I need to
be part of your zen quest.
Jessica Ollenburg (47:04):
We'll keep you posted and share those
meditation videos as as wefigure out how to do it.
Gordon Stula (47:10):
Yeah. Because I need to know. Yeah, I think a
lot of people need to figurethat one out. So you're a great
leader. And thank you forguiding us on this quest.
Jessica Ollenburg (47:20):
Thank you, Gordon. So great talking with
you. Thanks for all you do andall you bring and this
wonderful, wonderful new medicalhealing device that you're
bringing to us. It's justfabulous.
Gordon Stula (47:34):
Yeah, if you can't come to South Florida for
treatment, give us about a year.
We'll have we'll have expandedby then it'll all be in South
Florida. But we should
Jessica Ollenburg (47:44):
not a bad place to visit though. In the
meantime,
Gordon Stula (47:47):
not bad. We'll be leasing devices nationally, but
we're gonna start I think inconcentric circles from Florida
to get it right. We want to getthe business model right. I
think that's important.
Jessica Ollenburg (47:58):
Oh, sounds good. And wishing all the
success that I know that it willbring. Thank you. Thanks,
Gordon.
Gordon Stula (48:07):
Thank you.
Thanks.
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