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June 9, 2021 63 min
Doing good business isn’t enough to keep customers loyal. I asked our listeners two questions, “How do you create goodwill and customer loyalty in your business?” and then, “What business has your customer loyalty and why?” I was fishing for something Tom Ziglar and I came to in Ziglar Show episode 892 about what some businesses do beyond competing for price and even quality, to wow their customers. We all think we do a great job. A better job to deliver a better service or better product. Yet most every business person I’ve met has some frustration with customer attrition and losing them to competitors. Let’s talk about how you can own your customers for life. This will be significant for all of you with businesses to hear and glean from. Learn more about your ad choices. Visit
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