July 10, 2024 • 23 mins
Ready to revolutionize your approach to brand building? Learn from Kellee Ratzlaff, a renowned brand doula and design alchemist, as she unveils her groundbreaking methods for creating authentic brands. Kellee emphasizes starting from within, encouraging us to connect with our essence using tools like journaling, astrology, and personality assessments. Discover how embracing your unique spark and breaking away from corporate norms can infuse joy into your business, creating genuine connections and sustainable success.
Facing imposter syndrome or battling feelings of unworthiness in your entrepreneurial journey? This episode dives deep into understanding these mental blocks and offers strategies to overcome them. By fostering open dialogue and community support, we explore how acknowledging and addressing these challenges can lead to personal and professional growth. Kellee also sheds light on the importance of being an empath in today’s business world and creating safe spaces for expression. Tune in to uncover how self-awareness can unlock new opportunities and pave the way for a fulfilling business experience.
Website: www.awedore.com
Instagram: https://www.instagram.com/awedorestudios/
Be sure to visit BizRadio.US to discover hundreds more engaging conversations, local events and more.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Hank (00:09):
You're listening to the Zoomers to Boomers Business Show
right here on bizradious.
All entrepreneurs, all the time.
Kellee (00:18):
Welcome everyone.
I'm Hank Eder, also known asHank the PR Guy, host of the
Zoomers to Boomers business showand you're listening to
bizradious all entrepreneurs allthe time.
Last week I spoke a bit aboutthe rebranding of our show.
I mentioned broadening ourscope to speak to entrepreneurs
(00:41):
across all facets of thegenerational spectrum
entrepreneurs across all facetsof the generational spectrum.
We'll be breaking stereotypes,encouraging genuine dialogue and
breaking through barriers toreal communication.
We'll also tread on roads lesstraveled for most business shows
(01:02):
.
Today's show will go down oneof those less traveled roads.
Our guest today, kelly Ratzlaff,supports her community as a
brand doula, design alchemist,intuitive strategist, resonance
marketer and authenticity coach.
She says she works withindividuals and business owners
who are committed to their innerhealing path towards greater
(01:25):
soul embodiment and who want tobuild or expand their gifts and
business model based on thatcore soul foundation.
Kelly supports EnergeticallyFirst, offering insights,
healing tools, activations andcreating greater awareness
around their past identities,perceived limitations and
(01:47):
stories to help them expand intotheir true selves and release
what's blocking them fromachieving their goals and vision
.
Then they work together onphysical business side, on tools
like branding to representtheir uniqueness for growth and
community engagement.
Kelly is dedicated exclusivelyto supporting soulpreneurs yes,
(02:11):
you heard correctly soulpreneursand active members of Team
Earth towards embodying theirhighest heart expression, vision
and personal empowerment.
Path as conscious co-creatorswith their unique soul's
blueprint, in service to othersand to Mother Earth.
(02:32):
Welcome to the show, kelly.
Hank (02:35):
Thank you so much, Hank.
Thank you for inviting me heretoday with you.
Kellee (02:39):
You're so welcome.
You know your approach tobuilding a brand for clients to
me is very unique.
If you would please tell usabout your process for
connecting them inwardly andgetting into alignment with
their inner core before actuallytackling the physical branding?
Hank (02:58):
Absolutely Well.
I have an unusual background inthat I am a triple Pisces, so I
naturally want to go really,really deep with people and
really get to the core of whatmakes us tick, and I'm naturally
super curious about everybody'suniqueness, because we all have
our own spark, you know, thatreally is unique to us, and none
(03:21):
of the stars in the sky dim anyof the other stars.
But we sometimes forget thatand I have found that if we
don't go to the core of whatreally makes us unique, what
really lights us up, and giveourselves permission to utilize
those tools, it is a much moredifficult path to build a
sustainable business, let alonea sustainable business that
(03:44):
brings joy.
Kellee (03:45):
I think that's so important to bring joy.
And you know we do have to takebusiness seriously at some
level, but we do have to havesome fun and joy along the way.
Hank (03:57):
Yeah, Absolutely yeah, and I think we do have a tendency
maybe to sometimes take businesstoo seriously, you know,
especially as small businesseswe're not, you know, we don't
have to show up in a corporateway.
I live in a very casual town.
In this town nobody cares ifyou show up in tie-dye at the
opera and you'll be there nextto somebody in a three-piece tux
(04:18):
, you know.
So this is a very dynamic anddiverse community and I believe
the whole planet is, and so ifwe're only looking at a narrow
way of showing up in the world,I think we miss out on a lot of
opportunity and a lot of optionsto build connection.
Kellee (04:34):
Right.
So now, in order to take peopleyou know to the heart of their
core essence and their purposefor being, what are some of the
methods you use to guide yourclients towards awakening to
that authentic self?
Hank (04:48):
Well, I always encourage really taking a compassionate
witness view of yourself.
You want to look at yourself asan observer, almost like a
scientist, studying what makesyou tick in a very
non-judgmental way, and Idefinitely encourage people to
dive deep in terms of if theywant to journal, you want to use
(05:08):
astrology, if you want to lookat human design, if you want to
look at gene keys.
There are so many differenttools that are available for us
to kind of get to know ourselvesa little deeper.
One of the more traditionalones is probably the
Myers-Briggs, which is now, Ithink, 16 personalities you know
, and that's based ontraditional psychology.
But whatever path you take toget a little more curious about
(05:30):
yourself is going to alwaysbring you grand insight, as long
as you stay in that frameworkof curiosity.
You are uniquely you for a veryspecific reason, and if you
give yourself time to discover alittle bit more about why you
tick the way you tick, why youresonate in a particular way,
what lights you up, regardlessof whether it feels linear or
(05:52):
logical, you're going to find akey code that is absolute gold
to unlock what really will bringyou the most joy and the most
success in your life and in yourbusiness.
Kellee (06:03):
Right?
Well, you know there's such adisconnect.
I can't speak for the rest ofthe world and I can't speak for
all of America, but it seems tome that here in America there is
a very, very wide disconnectbetween what people feel they
are and what many, many, manypeople do for a living.
They're nine to five.
(06:25):
They're Monday through Friday.
That's why we always hearthings like oh, it's Monday,
it's gloomy and depressing, orthank God, it's Friday, whereas,
as you know, the solopreneursand maybe the solopreneurs don't
really have any preference asto what day it really is, in
(06:46):
that sense, because if they areliving their joy and if they're
connected with their purpose andif their business is even tied
into their authentic self andtheir purpose, there is no
disconnect between who they areand what they do.
Would you comment on that a bit?
Hank (07:03):
Absolutely, and I believe that authenticity is actually
something that almost all of usare extremely hungry for.
We want more authenticity, wewant to know more and feel
actually connected and engagedwith the people we're buying
services and goods from, and nothave that compartmentalized way
of looking at the world.
(07:23):
Have that compartmentalized wayof looking at the world and
everybody deserves and is worthyand capable of having a job
that they love, that brings themincome and sustainability and
community and allows them toshine with their unique gifts.
Everybody is worthy of that,and those that don't want to own
(07:44):
that truth, um are the onesthat are saying every Monday, oh
, I don't want to own that truth.
Are the ones that are sayingevery Monday, oh, I don't want
to go to work, like, oh, youknow, and they're often in
positions where they feelunderappreciated.
But they're alsoundernourishing themselves and
their own potential and often,you know, really
compartmentalizing how they'reshowing up out of a survival.
You know survival programmingand no one can blame anyone for
(08:07):
being in survival programming.
That's how we all ended up hereto begin with, how we made it
this far.
But at some point, if we reallywant to bring joy to ourselves
and start to own our value andreally shine in our community.
We've got to give ourselvesthose tools and that permission
to kind of move a little bit outof survival mode and spread
those wings and risk, you know,to see if we can fly.
(08:28):
And you know, even if you don'tsucceed in the way that you'd
hoped, you're still going togain a lot, you know that's
something I always want toremind, especially new
businesses it's not a disasterif something doesn't work out
the way you think it's going to,because you're going to learn
something and you're going togrow and you're going to advance
.
You're going to find out you'remore strong and more capable
(08:49):
than you ever realized.
And it's through thosefaltering that we often learn,
sometimes the most aboutourselves.
That's right, because we kindof don't value when things are
going great, because we take itfor granted.
So sometimes those tough timesare actually what cultivates the
most appreciation and gratitudewith our lives and gives us the
(09:12):
most gold to mine and to bringforward.
Kellee (09:16):
Right, and sometimes we think we've tumbled, but we
really haven't.
Many, many years ago, in whatalmost seems like another
lifetime, there was a smallnewspaper and printing company
in South Florida and I workedfor part of that family on the
print side.
I had been a reporter prior tothat, but I was on the print
side doing graphics design.
(09:36):
Well, their best printer was aguy named Mal.
His name was Malcolm, buteverybody called him Mal, and
Mal was such an incredibleprinter.
He lived it, he ate it, hebreathed it.
They literally ate it becausetheir hands would get full of
black ink and they would eatsandwiches and stuff.
I couldn't relate to it, but mypoint being, everybody kept
(09:59):
telling Mal you're such a greatprinter, you're such a great
printer, you should have yourown business.
You should have your ownbusiness.
And you know, after about ayear, mal thought about it and
he went about a mile or two downthe road and opened up his own
printing business.
Well, six months later he wasback because he was a fabulous
printer, but he was terrible atbusiness.
(10:21):
He didn't know anything aboutrunning a business and he didn't
even like it.
So, through what others mighthave considered a failure, mal
discovered that his greatest joyin life was to be the absolute
best printer that he couldpossibly be, and Friday night
when he went home.
Hank (10:38):
He got to be home too right.
As business owners, we don'talways give ourselves those off
hours.
Kellee (10:45):
That's right, he did get to be home and also he didn't
detest Mondays and he didn'tparticularly celebrate Fridays
because he wasn't disconnected.
Hank (10:54):
So yeah, absolutely yeah.
It really is being in that flowright, really being in a
connection with what we're doing, and it doesn't even have to be
our dream job, but sometimesjust being in a position where
we feel like we're actually ableto make a difference in
somebody's lives.
You know, I think that makes ahuge difference, a lot, you know
, if you could be working youknow, working in some retail job
(11:16):
that you don't necessarily like, for some company you don't
really care about, but that youfeel like you're genuinely
lighting people up on a dailybasis and that's going to bring
you so much joy and satisfaction.
Kellee (11:27):
Right, yeah, there's different aspects of those kind
of things, and in a retail job,you deal with the public, so you
probably do have opportunitiesto bring people joy.
You deal with the public, soyou probably do have
opportunities to bring peoplejoy.
Now let me ask you this whatare some of the common blocks
people have that keep them fromgetting into alignment with
their true selves and achievingtheir goals.
Hank (11:46):
Well, for one, the idea that they failed in the past, or
some perception of not havingthe skill sets and there are
always ways to learn and grow sothat you can become more
attuned to building sustainableand successful business models
but I think, holding onto theidea that you failed or that
(12:08):
it's too late there's a lot ofunworthiness I often find in
people that they're holding orsome idea that somebody else is
always going to be able to dobetter than that.
There's so many different waysthat we subconsciously often
have limited ourselves and youknow, a lot of times it's rooted
directly in childhood wounds orwhat other people have told us
(12:30):
about where our strengths andweaknesses are.
If we really take that to heartand allow it to become our
identity, then that's whatprevents the ability to move
forward.
Kellee (12:42):
Right, I guess it's that old notion of fear being false
evidence appearing real.
Exactly Because we getconvinced of things, and I deal
with people sometimes whothey're very, very capable, but
they suffer from the so-calledimposter syndrome because they
believe that they're faking it,but they're really not faking it
(13:03):
.
They're actually very good atwhat they do.
Hank (13:05):
And that's probably even a mask for the unworthiness, like
they can use the impostersyndrome to mask any
unworthiness.
That's probably below that.
Kellee (13:16):
It's a reason maybe for not showing up.
Hank (13:19):
I suppose Well, you know, sometimes we'll give ourselves
excuses to not show up becausethat's a sense of safety, right,
and really you don't get toplay it safe if you're going to
go into business for yourself,because that takes bravery and
willingness to step into theunknown.
Most people are going to feel asense of anxiety around that as
(13:41):
opposed to excitement, possiblybased on past experiences of
not feeling that they met thebar in the way that they wanted
to.
What is it?
More than half of all smallbusinesses fail within the first
few years of starting,statistically here in the US,
and I really don't believe it'snot because people aren't
capable and not because they'renot talented and not because
(14:02):
they're not starting to followtheir hearts, but somewhere in
there there's most likely somewounding that is keeping them in
a limited identity, keep thembelieving they're unworthy.
They've failed before, so who'sto say it would be any different
in any other time?
You know, I think that wereally do hold ourselves back.
No one's, you know we're ourown worst enemy.
(14:24):
No one's really doing it to us,but what we continue to own as
our reality is is our reality Ifwe're, if we're not willing to
try to move past that or expandbeyond that existing perception
of ourselves, it makes itextremely difficult to actually
build and grow and buildexcitement and community and all
(14:44):
of those things that weactually really want to have on
a daily basis, hopefully, or atleast weekly, you know, in our
world Right.
Kellee (14:52):
Right, you know sometimes there's a fine line
between anxiety and excitement,but also this this notion that
you know sometimes there's afine line between anxiety and
excitement, but also this notionthat you know people believe
that other people are holdingthem back or circumstances are
holding them back.
Whoever is president right nowis holding them back.
Whoever might become presidentthe next time will be holding
(15:12):
them back.
But basically we are theultimate arbiters of success or
failure.
Whatever we bring to ourselvesis what we allow to come to
ourselves.
But now I have to ask you, onceyou've identified some of these
blocks with your clients thatare keeping them for success or
failure, from success or failure, what are one or two of the
(15:36):
ways that you use to help thembreak through that?
Hank (15:40):
Well, I found that awareness of that block often
will help to unlock the nextstages.
And so just basic talk therapyand I am not a counselor, like
I'm not a traditional therapist,I cannot prescribe or diagnose
or anything like that but butjust having an open dialogue
with somebody who's receptiveand can hold space for you in a
(16:02):
way where you feel like you canbe fully expressed and that it's
safe to do so, thatautomatically begins to create a
foundation where transformationhappens.
Because really having that ofsafety, finding out you can
express, finding out that it'ssafe, and then getting that
response back and not beingjudged for it, that will
(16:23):
automatically open people up.
It often softens the body.
The whole field around themchanges the moment they
recognize they can sharesomething and not be criticized
for it by somebody else, and sojust the awareness will often
unlock and start to shift things.
But I also have a terrificcommunity of just amazing
healers that go far beyond myunique skill sets and so,
(16:47):
depending on what their specificchallenges are, I'll recommend
different people, maybe for themto connect with different
activations that might be free.
I'll recommend journaling, I'llrecommend all sorts of tools
that will help to move thatenergy forward, and then we'll
check in with each other.
You know I'll do a follow-up,offer additional support if I
(17:09):
can.
I found, naturally, that I'mone of those people that if I'm
just out around town, strangerswill walk up and share their
entire life story with me andwe'll laugh and we'll hug and
we'll cry and they'll walk awayand I'll never see them again
and that's my normal like to thepoint where my husband's like
(17:30):
I'm not going to the grocerystore with you anymore.
These things keep happening,and so just having that kind of
natural openness that invitespeople to go a little deeper and
to share their journey often isreally the cornerstone to start
creating new change andbringing in new energy and new
opportunities in their lives.
(17:51):
We really don't need big pushesmost of the time.
We just need to know that we'reworthy of stepping into
something new.
Kellee (18:00):
Right and that someone hears us.
Yes, you know what you'retalking about.
I call it old soul syndrome,you know, because you go out and
somebody recognizes that you'rethe person that they should
speak to, Even if you don't haveany advice, they tell you
what's going on with them.
(18:21):
And when I was about 15 yearsold, I mean I was your typical
male teenager raging hormones,teen angst, all that kind of
stuff.
But people used to come to meall the time to listen and for
for whatever advice I can give.
And my mother once said to meyou know, you're as screwed up
(18:41):
as anybody I've ever seen.
Why are they coming to you forhelp?
And I said I don't know.
Maybe because I listen to themor because I engender trust, you
know.
But it's also because and Idiscovered this in later years I
have some deeply ingrainedempathic skills and maybe I just
attract these people to myself.
Hank (19:03):
Yeah, I am definitely an empath, and one of the terms
that I personally identify withis a Heyoka empath, which is a
particular type that is verybroad, and that challenge too, I
think, is also one of thosethings that can be difficult for
many business owners If theydon't recognize that's part of
their unique skillset.
(19:24):
Part of the challenge with thatis you're actually absorbing
everybody else's energy allaround you and you may not know
yet how to define what's yoursversus what isn't yours, and so
what can happen is they'll allowother people's energies to
influence their own perceptionsand their own view of themselves
in an even more intense way,often Unbeknownst to them, so
(19:47):
innocently so.
But just because we don't havea community and a culture that
talks about these thingsregularly, we don't often know
how to explore it or even toidentify it.
Kellee (19:57):
Until you learn to do like the USS Enterprise does
raise shields.
Hank (20:02):
Yes, exactly.
Kellee (20:03):
We do have shielding techniques, we have grounding
techniques.
You know, to me this has beenso fascinating that the time is
really just flying by.
I do want to touch on yourexpression brand doula.
And a doula, of course, issomeone who assists with birth.
So then you're a brand doulabecause you're assistingla, of
course, is someone who assistswith birth.
So then you're a brand doulabecause you're assisting with
the births of brands.
(20:24):
But first you take the peopleto awaken to their true purpose
and then you get into thephysical part of the branding.
Am I right about that?
Hank (20:33):
Absolutely, and so that inner healing journey becomes
kind of the gestation of thebusiness baby that wants to be
birthed.
It's been such a joy to seethat service be really utilized
by clients, to the extent that Ihave clients that have named
their websites, you know, sotheir website even becomes like
(20:54):
their little baby that they kindof nurture and grow and build
with you know.
And to see somebody engage withjust their website, just
maintaining and sharing on theirblog and things like that in
such an exciting and nourishingway is, I think, really
rewarding.
I think that shows like reallywhat we can invest in when we're
building our business, not fromthat, you know,
(21:16):
compartmentalized way, butreally understanding our unique
gifts, the value and thepotential for the shining that
happens when we nurture thosethings Very, very cool.
Kellee (21:26):
Well, we're pretty much out of time, so if you would
please tell our listeners thebest way to get in touch with
you if they'd like to know moreabout the Brandula or the other
services that you do that we'vetalked about today.
Hank (21:39):
Wonderful.
Thank you so much.
So you can find me at adorecom,and it is A-W-E-D-O-R-Ecom.
Feel free to reach out.
I would love to do a free cupof tea.
Zoom chat.
These types of things arealways available and I really
(22:00):
love to hear and discover whatlights people up, and so they
can find me there.
And, yeah, that's where I canbe reached.
I am not great about socialmedia at this time and Hank and
I have talked about it and heknows we're both going to be
launching more platforms soon.
Kellee (22:17):
Yes, yes we are and be more engaged in those.
Yes, we are Because be moreengaged in those.
Hank (22:19):
Yes, we are Because we do want to serve our community in
broader ways.
Kellee (22:23):
Yes, we do.
Anyway, thanks for being herewith us today, kelly, and to our
listeners, join us nextWednesday on the Zoomers to
Boomers Business Show right hereon bizradious.
As you go about your day, Iwant to remind you to practice
kindness.
It, as you go about your day, Iwant to remind you to practice
kindness.
It's the greatest uniter thisworld has ever known.
See you again next week.
(22:44):
No-transcript.
You're listening to the Zoomers to Boomers Business Show
right here on bizradious.
All entrepreneurs, all the time.
Kellee (00:18):
Welcome everyone.
I'm Hank Eder, also known asHank the PR Guy, host of the
Zoomers to Boomers business showand you're listening to
bizradious all entrepreneurs allthe time.
Last week I spoke a bit aboutthe rebranding of our show.
I mentioned broadening ourscope to speak to entrepreneurs
(00:41):
across all facets of thegenerational spectrum
entrepreneurs across all facetsof the generational spectrum.
We'll be breaking stereotypes,encouraging genuine dialogue and
breaking through barriers toreal communication.
We'll also tread on roads lesstraveled for most business shows
(01:02):
.
Today's show will go down oneof those less traveled roads.
Our guest today, kelly Ratzlaff,supports her community as a
brand doula, design alchemist,intuitive strategist, resonance
marketer and authenticity coach.
She says she works withindividuals and business owners
who are committed to their innerhealing path towards greater
(01:25):
soul embodiment and who want tobuild or expand their gifts and
business model based on thatcore soul foundation.
Kelly supports EnergeticallyFirst, offering insights,
healing tools, activations andcreating greater awareness
around their past identities,perceived limitations and
(01:47):
stories to help them expand intotheir true selves and release
what's blocking them fromachieving their goals and vision
.
Then they work together onphysical business side, on tools
like branding to representtheir uniqueness for growth and
community engagement.
Kelly is dedicated exclusivelyto supporting soulpreneurs yes,
(02:11):
you heard correctly soulpreneursand active members of Team
Earth towards embodying theirhighest heart expression, vision
and personal empowerment.
Path as conscious co-creatorswith their unique soul's
blueprint, in service to othersand to Mother Earth.
(02:32):
Welcome to the show, kelly.
Hank (02:35):
Thank you so much, Hank.
Thank you for inviting me heretoday with you.
Kellee (02:39):
You're so welcome.
You know your approach tobuilding a brand for clients to
me is very unique.
If you would please tell usabout your process for
connecting them inwardly andgetting into alignment with
their inner core before actuallytackling the physical branding?
Hank (02:58):
Absolutely Well.
I have an unusual background inthat I am a triple Pisces, so I
naturally want to go really,really deep with people and
really get to the core of whatmakes us tick, and I'm naturally
super curious about everybody'suniqueness, because we all have
our own spark, you know, thatreally is unique to us, and none
(03:21):
of the stars in the sky dim anyof the other stars.
But we sometimes forget thatand I have found that if we
don't go to the core of whatreally makes us unique, what
really lights us up, and giveourselves permission to utilize
those tools, it is a much moredifficult path to build a
sustainable business, let alonea sustainable business that
(03:44):
brings joy.
Kellee (03:45):
I think that's so important to bring joy.
And you know we do have to takebusiness seriously at some
level, but we do have to havesome fun and joy along the way.
Hank (03:57):
Yeah, Absolutely yeah, and I think we do have a tendency
maybe to sometimes take businesstoo seriously, you know,
especially as small businesseswe're not, you know, we don't
have to show up in a corporateway.
I live in a very casual town.
In this town nobody cares ifyou show up in tie-dye at the
opera and you'll be there nextto somebody in a three-piece tux
(04:18):
, you know.
So this is a very dynamic anddiverse community and I believe
the whole planet is, and so ifwe're only looking at a narrow
way of showing up in the world,I think we miss out on a lot of
opportunity and a lot of optionsto build connection.
Kellee (04:34):
Right.
So now, in order to take peopleyou know to the heart of their
core essence and their purposefor being, what are some of the
methods you use to guide yourclients towards awakening to
that authentic self?
Hank (04:48):
Well, I always encourage really taking a compassionate
witness view of yourself.
You want to look at yourself asan observer, almost like a
scientist, studying what makesyou tick in a very
non-judgmental way, and Idefinitely encourage people to
dive deep in terms of if theywant to journal, you want to use
(05:08):
astrology, if you want to lookat human design, if you want to
look at gene keys.
There are so many differenttools that are available for us
to kind of get to know ourselvesa little deeper.
One of the more traditionalones is probably the
Myers-Briggs, which is now, Ithink, 16 personalities you know
, and that's based ontraditional psychology.
But whatever path you take toget a little more curious about
(05:30):
yourself is going to alwaysbring you grand insight, as long
as you stay in that frameworkof curiosity.
You are uniquely you for a veryspecific reason, and if you
give yourself time to discover alittle bit more about why you
tick the way you tick, why youresonate in a particular way,
what lights you up, regardlessof whether it feels linear or
(05:52):
logical, you're going to find akey code that is absolute gold
to unlock what really will bringyou the most joy and the most
success in your life and in yourbusiness.
Kellee (06:03):
Right?
Well, you know there's such adisconnect.
I can't speak for the rest ofthe world and I can't speak for
all of America, but it seems tome that here in America there is
a very, very wide disconnectbetween what people feel they
are and what many, many, manypeople do for a living.
They're nine to five.
(06:25):
They're Monday through Friday.
That's why we always hearthings like oh, it's Monday,
it's gloomy and depressing, orthank God, it's Friday, whereas,
as you know, the solopreneursand maybe the solopreneurs don't
really have any preference asto what day it really is, in
(06:46):
that sense, because if they areliving their joy and if they're
connected with their purpose andif their business is even tied
into their authentic self andtheir purpose, there is no
disconnect between who they areand what they do.
Would you comment on that a bit?
Hank (07:03):
Absolutely, and I believe that authenticity is actually
something that almost all of usare extremely hungry for.
We want more authenticity, wewant to know more and feel
actually connected and engagedwith the people we're buying
services and goods from, and nothave that compartmentalized way
of looking at the world.
(07:23):
Have that compartmentalized wayof looking at the world and
everybody deserves and is worthyand capable of having a job
that they love, that brings themincome and sustainability and
community and allows them toshine with their unique gifts.
Everybody is worthy of that,and those that don't want to own
(07:44):
that truth, um are the onesthat are saying every Monday, oh
, I don't want to own that truth.
Are the ones that are sayingevery Monday, oh, I don't want
to go to work, like, oh, youknow, and they're often in
positions where they feelunderappreciated.
But they're alsoundernourishing themselves and
their own potential and often,you know, really
compartmentalizing how they'reshowing up out of a survival.
You know survival programmingand no one can blame anyone for
(08:07):
being in survival programming.
That's how we all ended up hereto begin with, how we made it
this far.
But at some point, if we reallywant to bring joy to ourselves
and start to own our value andreally shine in our community.
We've got to give ourselvesthose tools and that permission
to kind of move a little bit outof survival mode and spread
those wings and risk, you know,to see if we can fly.
(08:28):
And you know, even if you don'tsucceed in the way that you'd
hoped, you're still going togain a lot, you know that's
something I always want toremind, especially new
businesses it's not a disasterif something doesn't work out
the way you think it's going to,because you're going to learn
something and you're going togrow and you're going to advance
.
You're going to find out you'remore strong and more capable
(08:49):
than you ever realized.
And it's through thosefaltering that we often learn,
sometimes the most aboutourselves.
That's right, because we kindof don't value when things are
going great, because we take itfor granted.
So sometimes those tough timesare actually what cultivates the
most appreciation and gratitudewith our lives and gives us the
(09:12):
most gold to mine and to bringforward.
Kellee (09:16):
Right, and sometimes we think we've tumbled, but we
really haven't.
Many, many years ago, in whatalmost seems like another
lifetime, there was a smallnewspaper and printing company
in South Florida and I workedfor part of that family on the
print side.
I had been a reporter prior tothat, but I was on the print
side doing graphics design.
(09:36):
Well, their best printer was aguy named Mal.
His name was Malcolm, buteverybody called him Mal, and
Mal was such an incredibleprinter.
He lived it, he ate it, hebreathed it.
They literally ate it becausetheir hands would get full of
black ink and they would eatsandwiches and stuff.
I couldn't relate to it, but mypoint being, everybody kept
(09:59):
telling Mal you're such a greatprinter, you're such a great
printer, you should have yourown business.
You should have your ownbusiness.
And you know, after about ayear, mal thought about it and
he went about a mile or two downthe road and opened up his own
printing business.
Well, six months later he wasback because he was a fabulous
printer, but he was terrible atbusiness.
(10:21):
He didn't know anything aboutrunning a business and he didn't
even like it.
So, through what others mighthave considered a failure, mal
discovered that his greatest joyin life was to be the absolute
best printer that he couldpossibly be, and Friday night
when he went home.
Hank (10:38):
He got to be home too right.
As business owners, we don'talways give ourselves those off
hours.
Kellee (10:45):
That's right, he did get to be home and also he didn't
detest Mondays and he didn'tparticularly celebrate Fridays
because he wasn't disconnected.
Hank (10:54):
So yeah, absolutely yeah.
It really is being in that flowright, really being in a
connection with what we're doing, and it doesn't even have to be
our dream job, but sometimesjust being in a position where
we feel like we're actually ableto make a difference in
somebody's lives.
You know, I think that makes ahuge difference, a lot, you know
, if you could be working youknow, working in some retail job
(11:16):
that you don't necessarily like, for some company you don't
really care about, but that youfeel like you're genuinely
lighting people up on a dailybasis and that's going to bring
you so much joy and satisfaction.
Kellee (11:27):
Right, yeah, there's different aspects of those kind
of things, and in a retail job,you deal with the public, so you
probably do have opportunitiesto bring people joy.
You deal with the public, soyou probably do have
opportunities to bring peoplejoy.
Now let me ask you this whatare some of the common blocks
people have that keep them fromgetting into alignment with
their true selves and achievingtheir goals.
Hank (11:46):
Well, for one, the idea that they failed in the past, or
some perception of not havingthe skill sets and there are
always ways to learn and grow sothat you can become more
attuned to building sustainableand successful business models
but I think, holding onto theidea that you failed or that
(12:08):
it's too late there's a lot ofunworthiness I often find in
people that they're holding orsome idea that somebody else is
always going to be able to dobetter than that.
There's so many different waysthat we subconsciously often
have limited ourselves and youknow, a lot of times it's rooted
directly in childhood wounds orwhat other people have told us
(12:30):
about where our strengths andweaknesses are.
If we really take that to heartand allow it to become our
identity, then that's whatprevents the ability to move
forward.
Kellee (12:42):
Right, I guess it's that old notion of fear being false
evidence appearing real.
Exactly Because we getconvinced of things, and I deal
with people sometimes whothey're very, very capable, but
they suffer from the so-calledimposter syndrome because they
believe that they're faking it,but they're really not faking it
(13:03):
.
They're actually very good atwhat they do.
Hank (13:05):
And that's probably even a mask for the unworthiness, like
they can use the impostersyndrome to mask any
unworthiness.
That's probably below that.
Kellee (13:16):
It's a reason maybe for not showing up.
Hank (13:19):
I suppose Well, you know, sometimes we'll give ourselves
excuses to not show up becausethat's a sense of safety, right,
and really you don't get toplay it safe if you're going to
go into business for yourself,because that takes bravery and
willingness to step into theunknown.
Most people are going to feel asense of anxiety around that as
(13:41):
opposed to excitement, possiblybased on past experiences of
not feeling that they met thebar in the way that they wanted
to.
What is it?
More than half of all smallbusinesses fail within the first
few years of starting,statistically here in the US,
and I really don't believe it'snot because people aren't
capable and not because they'renot talented and not because
(14:02):
they're not starting to followtheir hearts, but somewhere in
there there's most likely somewounding that is keeping them in
a limited identity, keep thembelieving they're unworthy.
They've failed before, so who'sto say it would be any different
in any other time?
You know, I think that wereally do hold ourselves back.
No one's, you know we're ourown worst enemy.
(14:24):
No one's really doing it to us,but what we continue to own as
our reality is is our reality Ifwe're, if we're not willing to
try to move past that or expandbeyond that existing perception
of ourselves, it makes itextremely difficult to actually
build and grow and buildexcitement and community and all
(14:44):
of those things that weactually really want to have on
a daily basis, hopefully, or atleast weekly, you know, in our
world Right.
Kellee (14:52):
Right, you know sometimes there's a fine line
between anxiety and excitement,but also this this notion that
you know sometimes there's afine line between anxiety and
excitement, but also this notionthat you know people believe
that other people are holdingthem back or circumstances are
holding them back.
Whoever is president right nowis holding them back.
Whoever might become presidentthe next time will be holding
(15:12):
them back.
But basically we are theultimate arbiters of success or
failure.
Whatever we bring to ourselvesis what we allow to come to
ourselves.
But now I have to ask you, onceyou've identified some of these
blocks with your clients thatare keeping them for success or
failure, from success or failure, what are one or two of the
(15:36):
ways that you use to help thembreak through that?
Hank (15:40):
Well, I found that awareness of that block often
will help to unlock the nextstages.
And so just basic talk therapyand I am not a counselor, like
I'm not a traditional therapist,I cannot prescribe or diagnose
or anything like that but butjust having an open dialogue
with somebody who's receptiveand can hold space for you in a
(16:02):
way where you feel like you canbe fully expressed and that it's
safe to do so, thatautomatically begins to create a
foundation where transformationhappens.
Because really having that ofsafety, finding out you can
express, finding out that it'ssafe, and then getting that
response back and not beingjudged for it, that will
(16:23):
automatically open people up.
It often softens the body.
The whole field around themchanges the moment they
recognize they can sharesomething and not be criticized
for it by somebody else, and sojust the awareness will often
unlock and start to shift things.
But I also have a terrificcommunity of just amazing
healers that go far beyond myunique skill sets and so,
(16:47):
depending on what their specificchallenges are, I'll recommend
different people, maybe for themto connect with different
activations that might be free.
I'll recommend journaling, I'llrecommend all sorts of tools
that will help to move thatenergy forward, and then we'll
check in with each other.
You know I'll do a follow-up,offer additional support if I
(17:09):
can.
I found, naturally, that I'mone of those people that if I'm
just out around town, strangerswill walk up and share their
entire life story with me andwe'll laugh and we'll hug and
we'll cry and they'll walk awayand I'll never see them again
and that's my normal like to thepoint where my husband's like
(17:30):
I'm not going to the grocerystore with you anymore.
These things keep happening,and so just having that kind of
natural openness that invitespeople to go a little deeper and
to share their journey often isreally the cornerstone to start
creating new change andbringing in new energy and new
opportunities in their lives.
(17:51):
We really don't need big pushesmost of the time.
We just need to know that we'reworthy of stepping into
something new.
Kellee (18:00):
Right and that someone hears us.
Yes, you know what you'retalking about.
I call it old soul syndrome,you know, because you go out and
somebody recognizes that you'rethe person that they should
speak to, Even if you don't haveany advice, they tell you
what's going on with them.
(18:21):
And when I was about 15 yearsold, I mean I was your typical
male teenager raging hormones,teen angst, all that kind of
stuff.
But people used to come to meall the time to listen and for
for whatever advice I can give.
And my mother once said to meyou know, you're as screwed up
(18:41):
as anybody I've ever seen.
Why are they coming to you forhelp?
And I said I don't know.
Maybe because I listen to themor because I engender trust, you
know.
But it's also because and Idiscovered this in later years I
have some deeply ingrainedempathic skills and maybe I just
attract these people to myself.
Hank (19:03):
Yeah, I am definitely an empath, and one of the terms
that I personally identify withis a Heyoka empath, which is a
particular type that is verybroad, and that challenge too, I
think, is also one of thosethings that can be difficult for
many business owners If theydon't recognize that's part of
their unique skillset.
(19:24):
Part of the challenge with thatis you're actually absorbing
everybody else's energy allaround you and you may not know
yet how to define what's yoursversus what isn't yours, and so
what can happen is they'll allowother people's energies to
influence their own perceptionsand their own view of themselves
in an even more intense way,often Unbeknownst to them, so
(19:47):
innocently so.
But just because we don't havea community and a culture that
talks about these thingsregularly, we don't often know
how to explore it or even toidentify it.
Kellee (19:57):
Until you learn to do like the USS Enterprise does
raise shields.
Hank (20:02):
Yes, exactly.
Kellee (20:03):
We do have shielding techniques, we have grounding
techniques.
You know, to me this has beenso fascinating that the time is
really just flying by.
I do want to touch on yourexpression brand doula.
And a doula, of course, issomeone who assists with birth.
So then you're a brand doulabecause you're assistingla, of
course, is someone who assistswith birth.
So then you're a brand doulabecause you're assisting with
the births of brands.
(20:24):
But first you take the peopleto awaken to their true purpose
and then you get into thephysical part of the branding.
Am I right about that?
Hank (20:33):
Absolutely, and so that inner healing journey becomes
kind of the gestation of thebusiness baby that wants to be
birthed.
It's been such a joy to seethat service be really utilized
by clients, to the extent that Ihave clients that have named
their websites, you know, sotheir website even becomes like
(20:54):
their little baby that they kindof nurture and grow and build
with you know.
And to see somebody engage withjust their website, just
maintaining and sharing on theirblog and things like that in
such an exciting and nourishingway is, I think, really
rewarding.
I think that shows like reallywhat we can invest in when we're
building our business, not fromthat, you know,
(21:16):
compartmentalized way, butreally understanding our unique
gifts, the value and thepotential for the shining that
happens when we nurture thosethings Very, very cool.
Kellee (21:26):
Well, we're pretty much out of time, so if you would
please tell our listeners thebest way to get in touch with
you if they'd like to know moreabout the Brandula or the other
services that you do that we'vetalked about today.
Hank (21:39):
Wonderful.
Thank you so much.
So you can find me at adorecom,and it is A-W-E-D-O-R-Ecom.
Feel free to reach out.
I would love to do a free cupof tea.
Zoom chat.
These types of things arealways available and I really
(22:00):
love to hear and discover whatlights people up, and so they
can find me there.
And, yeah, that's where I canbe reached.
I am not great about socialmedia at this time and Hank and
I have talked about it and heknows we're both going to be
launching more platforms soon.
Kellee (22:17):
Yes, yes we are and be more engaged in those.
Yes, we are Because be moreengaged in those.
Hank (22:19):
Yes, we are Because we do want to serve our community in
broader ways.
Kellee (22:23):
Yes, we do.
Anyway, thanks for being herewith us today, kelly, and to our
listeners, join us nextWednesday on the Zoomers to
Boomers Business Show right hereon bizradious.
As you go about your day, Iwant to remind you to practice
kindness.
It, as you go about your day, Iwant to remind you to practice
kindness.
It's the greatest uniter thisworld has ever known.
See you again next week.
(22:44):
No-transcript.
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