July 24, 2024 • 14 mins
Hank Eder is the Chief Instigator at Hank Eder, PR/Marketing, a one-stop shop for all things marketing, including design, branding, website building, branded copywriting, press releases, SEO, and more.
Can generational stereotypes be shattered through candid conversations and shared wisdom? On the premier episode of the Zoomers to Boomers Business Show, we promise to challenge all preconceived notions about business across generations. Join us as we introduce our new format that bridges the gap between the seasoned expertise of Boomer entrepreneurs and the innovative spirit of Gen Z trailblazers. This isn't just a facelift from the Home Business Success Show—it's a revolution in how we view and discuss entrepreneurship.
As your host, Hank Eder, also known as Hank the PR Guy, I invite you to tune in for a roller coaster of insights and revelations. From the essentials of growing a traditional business to the most current digital strategies, we cover it all with a fresh perspective and open dialogue. Whether you’re a veteran entrepreneur or a budding innovator, our show offers a treasure trove of knowledge that transcends generational divides. Listen as we feature industry giants and rising stars, discussing everything from social media mastery to the power of unconventional business models.
Website: https://hankeder.com
Facebook: https://www.facebook.com/heder1
Instagram: https://www.instagram.com/mcbizzbooma/
LinkedIn: https://www.linkedin.com/in/hankeder
Calendly: https://calendly.com/hankprguy/30min
Be sure to visit BizRadio.US to discover hundreds more engaging conversations, local events and more.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Hank (00:10):
This is the Zoomers to Boomers Business Show and you're
listening to bizradious allentrepreneurs all the time.
Welcome everyone.
I'm Hank Eder, also known asHank the PR Guy, host of the
(00:33):
Zoomers to Boomers Business Show, the show formerly known as the
Home Business Success Show.
You're listening to bizradiousall entrepreneurs all the time.
The Home Business Success Showhas gotten a makeover.
Welcome to the Zoomers toBoomers Business Show.
Today's episode reminds me ofthat feeling I get right before
a roller coaster takes off athrilling mix of anticipation
(00:53):
and excitement, because in thelast three weeks, we not only
hit the ground running, welaunched ourselves into a whole
new orbit.
The Home Business Success Showhas been your trusted companion
on the entrepreneurial journey.
We've celebrated triumphs,navigated challenges and shared
invaluable insights together.
(01:15):
But the business landscape isever-evolving, and so are we.
In essence, we've shed our oldskin to embrace the future.
We've said goodbye to the HomeBusiness Success Show because
we've proudly unveiled our brandnew format, the Zoomers to
Boomers Business Show.
I know it's a mouthful, buthear me out.
(01:35):
Our new format perfectlyencapsulates the spirit of what
we're setting out to achieve.
We're not just about homebusinesses anymore.
We're about empoweringentrepreneurs of all stripes
from the seasoned veterans ofthe boomer generation to the
tech savvy wizards of Gen Z.
(01:56):
Let's face it, the businessworld is rife with generational
stereotypes.
We've all heard them theboomers, supposedly workaholics,
chained to their desks, loyalto a fault and probably a little
resistant to change.
Then there's Gen X, theindependent and self-sufficient
go-getters, often described ascynical and skeptical of
(02:20):
authority.
Millennials well, they get awhole buffet of labels Entitled
trophy kids who job hop likeit's a hobby, obsessed with
avocado toast hey, don't get mestarted on avocado toast.
And Gen Z they're the digitalnatives, the social media
masters, perhaps a littleimpatient and all about instant
(02:44):
gratification.
We're here to shatter all thesetired cliches.
Here's the thing Stereotypesare useless, really useless.
They're limiting, inaccurateand, frankly, they're insulting
and even becoming boring.
The Zoomers to Boomers businessshow will work tirelessly to
(03:05):
shatter those limitations.
This show will be your one-stopshop for diverse business
wisdom, a vibrant marketplace ofideas where experience meets
fresh perspectives.
We'll be inviting guests fromevery corner of the business
world, from established industryleaders who have seen it all to
(03:26):
the rising young stars who aretaking the market by storm.
Imagine, if you will, aconversation between a boomer
who built a brick-and-mortarretail empire and a Gen Z
entrepreneur who's using socialmedia to create a sustainable
clothing line, directlyconnecting with consumers.
(03:46):
We'll have frank discussionsabout everything from the nuts
and bolts of scaling atraditional business to the
innovative strategies of thedigital age.
But here's the kicker we're allabout fostering honest and open
dialogue.
We believe that the realprogress happens when we
challenge assumptions andencourage different perspectives
(04:09):
to collide.
We'll be creating a space whereour guests can share their
experiences, both the victoriesand the setbacks, because that's
where the true learning happens.
Maybe a boomer entrepreneur canlearn a thing or two about
social media marketing from aGen Z whiz kid, while that same
(04:29):
Gen Z entrepreneur can gleanvaluable insights from the
seasoned wisdom of a businessveteran.
This won't be your averagebusiness show.
We're committed to venturingoff the beaten path, exploring
roads less traveled that mostbusiness shows leave untouched.
We'll be featuring stories ofentrepreneurs who are pursuing
(04:52):
unconventional passions,building businesses that
prioritize social impact andeven redefining what success
means in today's world.
Imagine learning from a Gen Zentrepreneur who left the
corporate world to open acommunity yoga studio.
Or a millennial artist who'susing crowdfunding to launch
(05:15):
their own line of eco-friendlypaint will showcase the power of
defying expectations andcarving your own unique path in
the business world.
So, whether you're a seasonedentrepreneur looking to refresh
your approach or a younggo-getter just starting out, the
Zoomers to Boomers BusinessShow has something for you.
(05:38):
We'll be tackling the hottesttopics like leveraging social
media for different generations,adapting business strategies to
changing demographics and evennavigating the sometimes tricky
dynamics of generationaldifferences within your own team
.
We're here to be your guide onthis exciting entrepreneurial
(06:01):
adventure.
In the coming weeks, you canexpect some surprises,
innovative interview segmentsand a guest lineup that will
keep us all challenged andentertained at the same time.
Here are a few highlights fromour last three weeks of the
Zoomers to Boomers business show.
Yeah, so what I do really isthat, when we align with our
(06:25):
true self, what happens is whenwe really break down these
barriers we have with ourselvesto fully expressing who we are
and take off all of the masks ofconditioning, right, something
really amazing happens, wherethis magnetism that we have
(06:47):
really starts to shine and wecan really start attracting that
.
And if you've ever gone into aroom or gone to a party and
there's that person, that's just, there's something more to them
than charisma, right, it's amagnetism, it's like this
strength that you just want toget to know them, and they tend
to be the life of the party,whether anybody knew them
(07:08):
beforehand, really or not.
And we all have this ability,right, whether it's in an
introverted or an extrovertedway, like we all have this
natural ability within us to doit in a way that's very unique
to us, just like fingerprints.
I don't know if you know this,but a friend of mine his name is
CI Dixon and he is incredible.
(07:35):
He actually was mentored by ZigZiglar and that's a really cool
story, but either way, he toldme about fingerprints and how
nobody that has ever lived inthe past or will ever live in
the future will have the exactsame fingerprint as you, and
like I knew that, but it reallyjust sunk in at that moment and
really it just blew my mind andthat's really what, like what
our energy signature is like,and so when we really hone that,
(07:56):
we can really pull ineverything that's meant for us
and simultaneously repel thethings that aren't right for us,
and that's what.
I teach.
That's awesome.
So then we have a unique,specific energy signature that's
unlike anybody else's on theplanet who's ever lived or ever
will live, Exactly.
Yeah, there's quite adifference between, I think,
(08:30):
trying to coerce someone intoworking with you or shaming them
into working with you orcreating some atmosphere of fear
about what will happen to themif they don't work with you, as
opposed to having that law ofattraction and having the
attraction not just theattraction marketing, but having
that alignment between theindividuals actually come into
focus and be the guiding factor.
Yeah, absolutely.
And you know, there is thiswhole human element, the guiding
factor.
Yeah, absolutely.
And there is this whole humanelement of fear of missing out
(08:51):
and things like that.
Those are still active parts ofattraction, marketing and the
type that I do, but it's anorganic one, right?
The groups that I run.
What happens is is that word ofmouth happens and, as we know,
word of mouth is the mostpowerful form of marketing still
, because, you know, socialproof is everything, and so word
(09:11):
of mouth is very, very organicform of social proof.
It's like the OG of socialproof here.
And so what happens is peopletalk about the transformations
and how excited they are aboutthings that are happening, and
how excited they are aboutthings that are happening and,
like, I just ran a three-dayseries and there were tears in
multiple points of it, likeheavy, emotional, like just
(09:34):
shedding old conditioning tearsright, lightening, and so those
people are going to share thatexperience with the people they
care about most and that's goingto be such a powerful thing
that those people are then goingto want to be part of it and
they don't want to miss out onthat.
So that's an organic fear ofmissing out without having to
create a false sense of FOMOwith shame.
(09:55):
If they want to journal, youwant to use astrology, If you
want to look at human design, ifyou want to look at gene keys.
There are so many differenttools that are available for us
to kind of get to know ourselvesa little deeper.
One of the more traditionalones is probably the
Myers-Briggs, which is now, Ithink, 16 personalities you know
, and that's based ontraditional psychology.
But whatever path you take toget a little more curious about
(10:18):
yourself is going to alwaysbring you grand insight, as long
as you stay in that frameworkof curiosity.
Right?
Well, you know there's such adisconnect.
I can't speak for the rest ofthe world and I can't speak for
all of America, but it seems tome that here in America there is
a very, very wide disconnectbetween what people feel they
(10:40):
are and what many, many, manypeople do for a living.
You know, they're nine to five,they're Monday through Friday.
That's why we always hearthings like oh, it's Monday,
it's gloomy and depressing, orthank God, it's Friday, whereas,
as you know, the solopreneursand maybe the solopreneurs don't
(11:02):
really have any preference asto what they really is in that
sense, because if they areliving their joy and if they're
connected with their purpose andif their business is even tied
into their authentic self andtheir purpose, there is no
disconnect between who they areand what they do.
Would you comment on that a bit?
(11:23):
Absolutely, and I believe thatauthenticity is actually
something that almost all of usare extremely hungry for.
We want more authenticity, wewant to know more and feel
actually connected and engagedwith the people we're buying
services and goods from.
And it's pretty amazing 30children's books on donor
conception for the kids.
(11:44):
Which would bring me back to mynext question, which is who is
your primary audience for thesebooks?
It's really five family types,and the way that you decide
which book is yours is you pickyour family type first.
So family types would be singlemoms by choice, single dads by
choice, which is a new trend too.
There are plenty of men who aresaying you know, I haven't
(12:05):
found the right woman.
I want to have a child, and sothey embark on the same journey.
There's mom and dad familieswho use an egg donor or a sperm
donor or an embryo donor, andlet's see what else do?
We have Two moms, two dads, soI think I got them all.
So you start with the familytype and then we've whittled it
(12:28):
down to boy and girl character,so it can be closer to the child
you're reading it to, and thenyou pick the conception type.
So some people use only an eggdonor, some people use only a
sperm donor and some use both,and some use embryos that are
left over from other people'sIVF journeys.
So it's a I think it's a readtogether kind of thing.
I think the the target audienceis the parents, but also the
(12:49):
kids.
Um, it's meant to be readtogether and to open up a
discussion that is generally andpossibly seen as uncomfortable.
Um, but giving a child whatthey need um to form their
identity around donor conception, which historically has been
very covered up, very ignoredand very denied.
But I think what we've learnedfrom speaking to donor-conceived
(13:12):
adults because we now have thisfirst generation of
donor-conceived adults is thatyou never want there to be a
time when a child had to learnthat they were donor-conceived.
So there's a phrase used oftenwhich is you know early and
often, talk about it early andtalk about it often.
So, even if they don't fullyunderstand, you know the act of
(13:32):
engaging in this relaying ofinformation to them.
They are taking it in, and thatmight be different when they're
being, when they are being readto at three than when they're
being read to at five, but it'splanting the seed of them never
having to find out and alwaysunderstanding that their
genetics may not be fully fromone or both their parents.
(13:54):
Thanks for being here with ustoday.
Please join us next Wednesdayon the Zoomers to Boomers
Business Show right here onbizradious and in the podcast
universe on all your favoritepodcast venues.
As you go about your day today,I want to remind you to
practice kindness.
(14:14):
It's the greatest uniter thisworld has ever known.
See you again next week.
This is Hank Eder, wishing allof you a fabulous, productive
and successful day.
This is the Zoomers to Boomers Business Show and you're
listening to bizradious allentrepreneurs all the time.
Welcome everyone.
I'm Hank Eder, also known asHank the PR Guy, host of the
(00:33):
Zoomers to Boomers Business Show, the show formerly known as the
Home Business Success Show.
You're listening to bizradiousall entrepreneurs all the time.
The Home Business Success Showhas gotten a makeover.
Welcome to the Zoomers toBoomers Business Show.
Today's episode reminds me ofthat feeling I get right before
a roller coaster takes off athrilling mix of anticipation
(00:53):
and excitement, because in thelast three weeks, we not only
hit the ground running, welaunched ourselves into a whole
new orbit.
The Home Business Success Showhas been your trusted companion
on the entrepreneurial journey.
We've celebrated triumphs,navigated challenges and shared
invaluable insights together.
(01:15):
But the business landscape isever-evolving, and so are we.
In essence, we've shed our oldskin to embrace the future.
We've said goodbye to the HomeBusiness Success Show because
we've proudly unveiled our brandnew format, the Zoomers to
Boomers Business Show.
I know it's a mouthful, buthear me out.
(01:35):
Our new format perfectlyencapsulates the spirit of what
we're setting out to achieve.
We're not just about homebusinesses anymore.
We're about empoweringentrepreneurs of all stripes
from the seasoned veterans ofthe boomer generation to the
tech savvy wizards of Gen Z.
(01:56):
Let's face it, the businessworld is rife with generational
stereotypes.
We've all heard them theboomers, supposedly workaholics,
chained to their desks, loyalto a fault and probably a little
resistant to change.
Then there's Gen X, theindependent and self-sufficient
go-getters, often described ascynical and skeptical of
(02:20):
authority.
Millennials well, they get awhole buffet of labels Entitled
trophy kids who job hop likeit's a hobby, obsessed with
avocado toast hey, don't get mestarted on avocado toast.
And Gen Z they're the digitalnatives, the social media
masters, perhaps a littleimpatient and all about instant
(02:44):
gratification.
We're here to shatter all thesetired cliches.
Here's the thing Stereotypesare useless, really useless.
They're limiting, inaccurateand, frankly, they're insulting
and even becoming boring.
The Zoomers to Boomers businessshow will work tirelessly to
(03:05):
shatter those limitations.
This show will be your one-stopshop for diverse business
wisdom, a vibrant marketplace ofideas where experience meets
fresh perspectives.
We'll be inviting guests fromevery corner of the business
world, from established industryleaders who have seen it all to
(03:26):
the rising young stars who aretaking the market by storm.
Imagine, if you will, aconversation between a boomer
who built a brick-and-mortarretail empire and a Gen Z
entrepreneur who's using socialmedia to create a sustainable
clothing line, directlyconnecting with consumers.
(03:46):
We'll have frank discussionsabout everything from the nuts
and bolts of scaling atraditional business to the
innovative strategies of thedigital age.
But here's the kicker we're allabout fostering honest and open
dialogue.
We believe that the realprogress happens when we
challenge assumptions andencourage different perspectives
(04:09):
to collide.
We'll be creating a space whereour guests can share their
experiences, both the victoriesand the setbacks, because that's
where the true learning happens.
Maybe a boomer entrepreneur canlearn a thing or two about
social media marketing from aGen Z whiz kid, while that same
(04:29):
Gen Z entrepreneur can gleanvaluable insights from the
seasoned wisdom of a businessveteran.
This won't be your averagebusiness show.
We're committed to venturingoff the beaten path, exploring
roads less traveled that mostbusiness shows leave untouched.
We'll be featuring stories ofentrepreneurs who are pursuing
(04:52):
unconventional passions,building businesses that
prioritize social impact andeven redefining what success
means in today's world.
Imagine learning from a Gen Zentrepreneur who left the
corporate world to open acommunity yoga studio.
Or a millennial artist who'susing crowdfunding to launch
(05:15):
their own line of eco-friendlypaint will showcase the power of
defying expectations andcarving your own unique path in
the business world.
So, whether you're a seasonedentrepreneur looking to refresh
your approach or a younggo-getter just starting out, the
Zoomers to Boomers BusinessShow has something for you.
(05:38):
We'll be tackling the hottesttopics like leveraging social
media for different generations,adapting business strategies to
changing demographics and evennavigating the sometimes tricky
dynamics of generationaldifferences within your own team
.
We're here to be your guide onthis exciting entrepreneurial
(06:01):
adventure.
In the coming weeks, you canexpect some surprises,
innovative interview segmentsand a guest lineup that will
keep us all challenged andentertained at the same time.
Here are a few highlights fromour last three weeks of the
Zoomers to Boomers business show.
Yeah, so what I do really isthat, when we align with our
(06:25):
true self, what happens is whenwe really break down these
barriers we have with ourselvesto fully expressing who we are
and take off all of the masks ofconditioning, right, something
really amazing happens, wherethis magnetism that we have
(06:47):
really starts to shine and wecan really start attracting that
.
And if you've ever gone into aroom or gone to a party and
there's that person, that's just, there's something more to them
than charisma, right, it's amagnetism, it's like this
strength that you just want toget to know them, and they tend
to be the life of the party,whether anybody knew them
(07:08):
beforehand, really or not.
And we all have this ability,right, whether it's in an
introverted or an extrovertedway, like we all have this
natural ability within us to doit in a way that's very unique
to us, just like fingerprints.
I don't know if you know this,but a friend of mine his name is
CI Dixon and he is incredible.
(07:35):
He actually was mentored by ZigZiglar and that's a really cool
story, but either way, he toldme about fingerprints and how
nobody that has ever lived inthe past or will ever live in
the future will have the exactsame fingerprint as you, and
like I knew that, but it reallyjust sunk in at that moment and
really it just blew my mind andthat's really what, like what
our energy signature is like,and so when we really hone that,
(07:56):
we can really pull ineverything that's meant for us
and simultaneously repel thethings that aren't right for us,
and that's what.
I teach.
That's awesome.
So then we have a unique,specific energy signature that's
unlike anybody else's on theplanet who's ever lived or ever
will live, Exactly.
Yeah, there's quite adifference between, I think,
(08:30):
trying to coerce someone intoworking with you or shaming them
into working with you orcreating some atmosphere of fear
about what will happen to themif they don't work with you, as
opposed to having that law ofattraction and having the
attraction not just theattraction marketing, but having
that alignment between theindividuals actually come into
focus and be the guiding factor.
Yeah, absolutely.
And you know, there is thiswhole human element, the guiding
factor.
Yeah, absolutely.
And there is this whole humanelement of fear of missing out
(08:51):
and things like that.
Those are still active parts ofattraction, marketing and the
type that I do, but it's anorganic one, right?
The groups that I run.
What happens is is that word ofmouth happens and, as we know,
word of mouth is the mostpowerful form of marketing still
, because, you know, socialproof is everything, and so word
(09:11):
of mouth is very, very organicform of social proof.
It's like the OG of socialproof here.
And so what happens is peopletalk about the transformations
and how excited they are aboutthings that are happening, and
how excited they are aboutthings that are happening and,
like, I just ran a three-dayseries and there were tears in
multiple points of it, likeheavy, emotional, like just
(09:34):
shedding old conditioning tearsright, lightening, and so those
people are going to share thatexperience with the people they
care about most and that's goingto be such a powerful thing
that those people are then goingto want to be part of it and
they don't want to miss out onthat.
So that's an organic fear ofmissing out without having to
create a false sense of FOMOwith shame.
(09:55):
If they want to journal, youwant to use astrology, If you
want to look at human design, ifyou want to look at gene keys.
There are so many differenttools that are available for us
to kind of get to know ourselvesa little deeper.
One of the more traditionalones is probably the
Myers-Briggs, which is now, Ithink, 16 personalities you know
, and that's based ontraditional psychology.
But whatever path you take toget a little more curious about
(10:18):
yourself is going to alwaysbring you grand insight, as long
as you stay in that frameworkof curiosity.
Right?
Well, you know there's such adisconnect.
I can't speak for the rest ofthe world and I can't speak for
all of America, but it seems tome that here in America there is
a very, very wide disconnectbetween what people feel they
(10:40):
are and what many, many, manypeople do for a living.
You know, they're nine to five,they're Monday through Friday.
That's why we always hearthings like oh, it's Monday,
it's gloomy and depressing, orthank God, it's Friday, whereas,
as you know, the solopreneursand maybe the solopreneurs don't
(11:02):
really have any preference asto what they really is in that
sense, because if they areliving their joy and if they're
connected with their purpose andif their business is even tied
into their authentic self andtheir purpose, there is no
disconnect between who they areand what they do.
Would you comment on that a bit?
(11:23):
Absolutely, and I believe thatauthenticity is actually
something that almost all of usare extremely hungry for.
We want more authenticity, wewant to know more and feel
actually connected and engagedwith the people we're buying
services and goods from.
And it's pretty amazing 30children's books on donor
conception for the kids.
(11:44):
Which would bring me back to mynext question, which is who is
your primary audience for thesebooks?
It's really five family types,and the way that you decide
which book is yours is you pickyour family type first.
So family types would be singlemoms by choice, single dads by
choice, which is a new trend too.
There are plenty of men who aresaying you know, I haven't
(12:05):
found the right woman.
I want to have a child, and sothey embark on the same journey.
There's mom and dad familieswho use an egg donor or a sperm
donor or an embryo donor, andlet's see what else do?
We have Two moms, two dads, soI think I got them all.
So you start with the familytype and then we've whittled it
(12:28):
down to boy and girl character,so it can be closer to the child
you're reading it to, and thenyou pick the conception type.
So some people use only an eggdonor, some people use only a
sperm donor and some use both,and some use embryos that are
left over from other people'sIVF journeys.
So it's a I think it's a readtogether kind of thing.
I think the the target audienceis the parents, but also the
(12:49):
kids.
Um, it's meant to be readtogether and to open up a
discussion that is generally andpossibly seen as uncomfortable.
Um, but giving a child whatthey need um to form their
identity around donor conception, which historically has been
very covered up, very ignoredand very denied.
But I think what we've learnedfrom speaking to donor-conceived
(13:12):
adults because we now have thisfirst generation of
donor-conceived adults is thatyou never want there to be a
time when a child had to learnthat they were donor-conceived.
So there's a phrase used oftenwhich is you know early and
often, talk about it early andtalk about it often.
So, even if they don't fullyunderstand, you know the act of
(13:32):
engaging in this relaying ofinformation to them.
They are taking it in, and thatmight be different when they're
being, when they are being readto at three than when they're
being read to at five, but it'splanting the seed of them never
having to find out and alwaysunderstanding that their
genetics may not be fully fromone or both their parents.
(13:54):
Thanks for being here with ustoday.
Please join us next Wednesdayon the Zoomers to Boomers
Business Show right here onbizradious and in the podcast
universe on all your favoritepodcast venues.
As you go about your day today,I want to remind you to
practice kindness.
(14:14):
It's the greatest uniter thisworld has ever known.
See you again next week.
This is Hank Eder, wishing allof you a fabulous, productive
and successful day.
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