May 29, 2024 • 22 mins
Uncover the strategies that will anchor your home business in ethical practices and long-term success with Nicole Majik, our empowerment strategist extraordinaire. Prepare to navigate the murky waters of temptation in the entrepreneurial world, as we expose the lust for quick, often unethical wins and how it threatens to undermine your business integrity. Nicole takes us through the maze of real-world scenarios from the construction to financial sectors, where the desire for instant gratification has led to regrettable decisions. With her guidance, you'll learn how to steer clear of the siren call of overnight success and instead, lay a foundation for sustainable growth that won't crumble under the weight of tomorrow's challenges.
Then, we shift gears to dissect the sloth and greed that infect business practices, leading to a culture where profit trumps ethics. We'll discuss the stark disparities in wealth distribution within companies and how this is contributing to a sustainability crisis in entrepreneurship. As we examine the pitfalls of complacency and the illusion of effortless success, Nicole imparts invaluable wisdom on fostering a proactive work ethic and embracing change. This episode is a crucial compass for anyone seeking to build a business that not only thrives today but also enriches the lives of its stakeholders and withstands the test of time. Join us for an invigorating session that promises to fortify your entrepreneurial journey with integrity and foresight.
Website: https://www.majikllc.com
Facebook: https://www.facebook.com/majikllc
Instagram: https://www.instagram.com/nicole_majik/
LinkedIn: https://www.linkedin.com/in/nicolemajik
YouTube: https://www.youtube.com/c/MajikLLCOfficial
TikTok: https://www.tiktok.com/@nicolemajik
Be sure to visit BizRadio.US to discover hundreds more engaging conversations, local events and more.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Hank (00:06):
Welcome to the Home Business Success Show.
Join us as we speak to homebusiness entrepreneurs for tips,
tricks, do's and even don'tsfor running a successful home
business.
Welcome everyone, I'm Hank Eder, also known as Hank the PR Guy,
and this is the Home BusinessSuccess Show on bizradious.
(00:28):
All entrepreneurs all the time.
This is part two of aninterview with our guest, nicole
Magic, and, if you missed lastweek's show, nicole brings a
wealth of knowledge to the table.
She's an accomplishedleadership and empowerment
strategist and she's honed hercraft to create a life-changing
(00:49):
program, the Alchemy ofTransformation, which is all
about awakening your truepotential, erasing limited
beliefs and guiding you towardsa life of fulfillment without
compromise.
Welcome back to the show,nicole.
Nicole (01:07):
Thanks, hank, it's great to be back.
Hank (01:10):
We were talking about seven deadly beliefs that really
can put the kibosh as we usedto say in the Bronx on your
business, and we had coveredfour of them.
If you missed the first show,you could go back to the
podcasts and you could go tohanketercom and look under
(01:30):
Etcetera and find the HomeBusiness Success Show.
You'll find last week's showthere.
That being said, let's get into.
We did the first four, so wehave to get into number five now
.
Nicole (01:44):
Right, we talked about pride, greed, wrath, envy, and
now it's time to talk about lust.
Hank (01:49):
Oh, everybody's favorite.
Nicole (01:53):
So lust in business is the belief in immediate
gratification, okay, so thebelief that I have to satisfy my
desires instantly, regardlessof the consequences.
So this originates fromimpulsivity and the pursuit of
pleasure, right?
So we want that instantgratification.
(02:16):
So the behaviors associatedwith that are prioritizing
short-term gains over thelong-term sustainability,
prioritizing short-term gainsover the long-term
sustainability.
And time and time again I seebusinesses and clients just
flopping like fishes around theoutside of the water because
(02:36):
they're going for what's quickand what's easy, instant
gratification and pursuing thequick fixes and shortcuts other
than sustainable strategies orsustainable solutions.
They compromise integrity a lotof times for those instant
rewards.
And it's sad to say that I'veseen this happen in construction
(02:58):
, real estate, advising typepositions, and you know I've
even had to fire someone fromchemistry for doing this type of
behavior.
So the cognitive distortion isrationalizing unethical behavior
(03:19):
and minimizing long-termrepercussions for that
short-term gain long-termrepercussions for that
short-term gain.
Hank (03:29):
Well, it sounds like something that comes to us from
childhood that we never got ridof, because, you know, the
children until they reach acertain age are all about ego
and instant gratification.
You know they want what theywant and they want it now.
Nicole (03:40):
Right yeah, veruca Salt.
I want an everlastinggobstopper and I want one now.
(04:07):
So the debunking question thatwe want to ask is howas that you
were talking about it's?
You know, feeling like youhaven't gotten what you, what
you wanted.
So I have to take it right.
I just have to take it and I'mgoing to do it as quick and easy
as possible.
So you know that could looklike flipping a house for so
(04:28):
much less than what the house isworth.
So you're not doing a serviceto the owners of the house.
You're actually just trying toput money in your pocket really
fast because you can get a quicksale for much less, instead of
taking the time to do the thingsnecessary to get what the value
is for your clients.
In financial advising, a lot of,you know, on the verge of
(04:51):
churning.
Basically you knowtransactional things.
If you're doing transactionaltickets, you're not doing things
for a long-term sustainabilityfor your business.
So you're kind of using yourclients in a way to just do
transactions, just to make youmoney, because you need to keep
doing that, because you haven'tdone the work to be sustainable.
(05:15):
So actions that you can takeare implementing different
decision-making frameworks,prioritizing long-term impact
instead and taking theprioritization of integrity and
ethical conduct.
Hank (05:31):
I see that I had an investment broker at least 35
years ago that that was theirmodus operandi.
They said they wanted to get inand out of trades as much as
possible because they werepicking up a commission for all
of those trades and when I putthat together I had just had to
let them go.
Yeah, you know, maybe we madesome money here and there with
(05:55):
their trades, but it was beingeaten up by their you know, by
their commission.
So what was really the point ofdoing that?
Nicole (06:03):
Yeah, commission.
So what was really the point ofdoing that?
Yeah, when I was in finance, Isaw a lot of different things
and I was actually ridiculed bysome people because, you know,
what I was focused on was awaste of time, a waste of money.
It was stupid.
I talked to my clients aboutstupid things, but I talked to
my clients about things thatthey loved, so I could
(06:25):
understand what they reallywanted and what they wanted to
experience in their retirement,which actually boosted me in my
business because I cared and Iwasn't going to do things that
were unethical or just quick oryou know, just get the
information and do the thing andmake a buck.
(06:46):
I wanted to do what was rightfor my people and that's why I
actually left finance to do whatI do now, so I can educate
people and bring them into thatspace, so they have that
understanding for themselves.
Hank (07:01):
Well, very cool.
One thing I do want to bring upabout lust, and I think a lot
of people play into this everyday.
We see it on social media.
If you only do this one funnel,you could become a millionaire
In six weeks.
You'll quadruple or quintupleyour income with this one funnel
, or this one system, or we havethis, this, the magic way of,
(07:26):
of making you a millionairebeyond all of your wildest
dreams.
But there really are noshortcuts.
There are no get rich quickschemes and funnels, although
cleverly not cleverly, but awell-designed funnel that's,
that's honest about what it'sdelivering can really it can
bring clients to people.
(07:46):
But if I would like to say tomy listeners, if you're
considering something that'sgoing to get you overnight
success or make you amillionaire, you know, in six
months, don't spend your moneyon it.
Run screaming into the nightand go back to doing the work
that it takes to get yourselfahead.
Nicole (08:07):
Absolutely.
Thank you, hank, for that,because that was the thing that
the get rich quick schemes.
And who wants to be tossed intoa funnel?
If you're just a marble, thatgoes and it gets thrown into a
funnel with a whole bunch ofother marbles.
Just imagine what that feelslike instead of being taken
through a client journey, right.
Hank (08:28):
Correct, very true.
So now we're on number six,right.
Nicole (08:34):
Yes, we are Six.
We're going to talk aboutgluttony, the belief in
excessive consumption.
So in a business context,gluttony can manifest as
excessive or the greedy pursuitof growth profits.
When you're looking atresources at the cost of ethical
(08:55):
considerations, when you'redisregarding the sustainability
or the well-being of employees,which also includes customers
and the community too, not justyour employees.
But there's the belief thatmore is better.
Excess is a sign of success,and that is not the case at all.
(09:16):
So when we look at infinite,growth and maximizing profit are
the primary indicators ofsuccess, regardless of the
long-term consequences onresources, relationships,
reputation.
That is the mindset, that is thebelief that people hold, that
(09:37):
you know we've got to justconsume.
Consume, more is better, moreis better and that's not the
case either and the focus ofwhat they truly need.
(09:58):
They'll hire a bunch of peopleand then they'll sit them there
because they don't know what todo with them, but they knew that
they needed to hire thesepeople.
So it's rooted in the pursuitof pleasure and indulgence, lack
of self-control and a sign ofmoral weakness or failure in one
regard, but it's partially, inthe sense of there's no clarity
or focus around what you reallywant and how to strategically
(10:22):
roll it out, because gluttonyhas that, aside from being
greedy and hoarding, in acertain way, it also adds in.
(10:43):
Gluttony has that little addedboost of using people, the
integrity lacking.
Integrity that's the word thatI was looking for.
Disintegrative behaviors where,let's say, it might have over
exploitation, the business mightover exploit natural resources,
(11:05):
um, they might have unethicallabor practices, they just to
minimize costs.
So again it's, there's thesense of capturing the, the
profits, but cutting thosecorners right, minimizing the,
the cost.
And it's there's the sense ofcapturing the, the profits, but
cutting those corners right,minimizing the, the cost.
And it's usually at an expensethat is much greater than
(11:25):
shifting into something thatwould be helpful to the people
or the environment.
So aggressive marketingstrategies that mislead
customers, so misleadingcustomers for short-term gains.
So, if you think about it,companies that use fraud and all
(11:46):
these like underminingbehaviors to get short-term
financial results at the expenseof long-term viability.
Hank (11:56):
Right.
Maybe some of them just want toget right in and get right out.
I don't know, but that goesback to the get-rich-quick
schemes.
And it's interesting, though,that people who are in positions
of power like that and havealready amassed large amounts of
wealth find opportunities to dothat again and again, and again
, and, as you say, it doesn'treally matter who they're
(12:18):
stepping over to get there, butthey'll keep doing it.
Nicole (12:21):
Yeah, and you can even see.
I can think of several examplesof different business owners
who they're living saying hi onthe hog and their employees.
They're not giving theiremployees incentives or bonuses
or even accolades for achievingwhat they you know tight
(12:45):
timelines and different things.
They're just being treated inways in which that are actually
kind of demeaning.
You know you're a businessowner and you're living lavishly
and going off and toutingaround, that you're going to
hang out at this hotel and allthis luxury opulence and you say
(13:09):
, hey, here's like a $10 giftcard to Dunkin' Donuts for your
Christmas bonus, ooh, yay.
Or you know even $50 card tohere or there and it just
there's not.
And then riding those people tolike do more, do more, do more,
(13:29):
and not praising them for theaccomplishments that they have
done.
So thinking about that, it'slike this like more, more, more.
I need more, more, more fromyou.
And I'm just going to take,take, take.
Even in science, in corporateAmerica, we had shorter
timelines.
We had people that were leavingbecause they just couldn't
(13:51):
handle it anymore.
So the people that were left,we expect more from you.
We'll put you up in hotels soyou can work longer hours, sleep
up here, so you don't have todrive an hour or an hour and a
half home and you can get upearlier and get here faster and
do more work.
So when eight hour days turninto 10 hour days, turn into 12
(14:13):
hours, 14 hours, 16-hour days,something is wrong.
So we want to reframe this intolong-term success and
sustainability for yourcustomers, your clients, all of
the people that are involved, sointegrating sustainable
principles and integrativeethical behaviors and practices
(14:35):
throughout a business.
Hank (14:37):
Very, very cool.
You know it's for all thestakeholders.
Then I think this brings us tonumber seven.
Nicole (14:45):
It does.
So let's talk about sloth, andthis is the biggest, I think,
that I encounter as super deadlybehavior and practice that I
think rips through most ofbusinesses in one way or another
, especially entrepreneurism.
Sloth is the belief in passivecomplacency, where the belief
(15:09):
that effort is futile andsuccess should come effortlessly
.
And it's not that it comeseffortlessly.
It can come easily, but noteffortlessly.
You've got to take action tomake a change.
So success in business shouldnaturally flow without
(15:29):
significant effort, is what theythink.
But if one has to strive toohard, it might not be worth
pursuing.
So these are the people that Ifind have a very low tolerance
for frustration.
As soon as they come up againsta difficulty, a challenge, an
obstacle, they're like yeah, I'mout, like Barbara Corcoran, I'm
(15:50):
out, I'm out of here.
So when we look at that wholesituation of what that looks
like, it stems from apathy, itstems from a fear of failure.
So people get overwhelmed andwhat do they do?
Nothing.
So the belief often stems froma mix of some kind of
(16:12):
entitlement, a fear of failure,exposure to stories that they
believe in at some point, thatthey see these overnight success
stories that we all know arenot overnight.
They seem like overnight.
But all the stuff that broughtthat person to that success was
(16:34):
not overnight and there was alot of toiling and effort that
was put in and learning frommistakes.
So the cognitive distortion isknown as overgeneralization.
In that regards, where you knowthey think things happen
overnight without visiblestruggle Right, or take a single
example and assume that it isassigned broadly, you know that
(16:58):
it's very rare that somebodywould have this overnight
sensation happening to them.
Another cognitive dissonance isthe magical thinking that
expecting outcomes without anykind of grounded efforts.
So you've got to put somethingin to get something out.
So the behaviors associatedwith that belief are
(17:20):
procrastination.
So all of you out there thatare, you know, feel like you
procrastinate.
There's a lot of differentreasons for procrastination, but
procrastination avoidingchallenging tasks, lack of
persistence in the face ofobstacles A lot of times people
say, oh, I've lost my purpose, Ifeel no motivation.
(17:44):
That is this and there'snothing wrong with you.
We've just got to figure outwhat is it that you believe in
that's keeping you there.
Hank (17:58):
So procrastination, avoiding challenges, resisting
change and that's all part ofsloth.
Nicole (18:02):
It's all part of sloth so how does passivity impede
your progress instead?
Hank (18:08):
It definitely, definitely, would you know before.
I want to ask you a few morequestions, and these things gave
me a lot to think about, and Ihope that our audience is going
to have a lot to think about too.
For these seven deadly businesssins who say, well, I want to
(18:36):
quit my job and become anentrepreneur because I'll be
able to work a lot less hoursand have a lot more fun.
And well, maybe they will havefun because, especially if
they're following their passionbut to become a successful
business, they're not going towork less hours.
In fact, they'll probably endup working more hours.
But that being said, let me askyou a couple questions while
we've still got a few minutes.
You help entrepreneurs who arelooking to attain success.
(19:00):
Just give me a few examples ofwhat you do for entrepreneurs.
Nicole (19:07):
Well, I'll help them overcome all the beliefs that
are holding them inself-sabotaging ways, a lot of
the things that we discussedhere today.
It's a matter of justuncovering what that is.
So I help them bring thatawareness.
We help identify what that is.
We erase the limiting belief,we install new beliefs that
(19:28):
actually support their successand, through the process, I'm
helping them do the things thatthey know that they need to do.
Like, if it's a growingbusiness that needs to redefine
their avatar, I'll help them dothat stuff.
But I'm not necessarily focused100% on teaching them how to
(19:50):
write what their avatar is.
I will guide them so they getthat properly.
But what I'm teaching them howto write what their avatar is, I
will guide them so they getthat properly.
But what I'm looking for iswhere are they getting stuck?
What are they having issueswith?
So, for instance, a lot ofpeople say well, they have
trouble honing in on that avatar.
And why is that?
Because they're afraid to honein and be very specific to one
(20:14):
person, because they havescarcity mindset and they're
afraid that they're not going toget the business that they want
.
Hank (20:20):
Oh, so they think they have to reach everyone instead
of going out and reaching theirniche.
You know, it's amazing thatwe're almost out of time here.
If you could, without gettingtoo deep, tell me just a little
bit about your alchemy oftransformation.
Nicole (20:38):
The alchemy of transformation has taken NLP,
neuro-linguistic programming,cognitive behavioral therapy, a
lot of energetic work that I'vedone metaphysics, my world life
experiences, my background inbiology, chemistry, finance and
pulls it all together so that Ican reach people at very deep
(20:59):
levels and it just is like aconversation.
So it's very, very easy and itfeels effortless when we're
doing the work.
Hank (21:08):
Well, that's awesome.
The best work is the work thatwill feel effortless Awesome.
The best work is the work thatwill feel effortless.
Where can people find you andhow can they connect if they'd
like to work with you?
Nicole (21:25):
You can find me all over social media, but my website is
magic spelled.
My last name M-A-J-I-K.
Magicllccom.
You can also find me atnicolemagiccom for my
marketplace and programs as well, as you can book a quick call
with me at NicoleMagicasme.
Hank (21:42):
Well, Nicole, thank you.
Thank you so much for beinghere with us today and for
sharing these gems for ourlisteners.
Nicole (21:49):
Oh, my total pleasure.
This is so much fun for me.
Hank (21:53):
And for our listeners.
If you missed part one, be sureto go back and check that out.
And you're listening to theHome Business Success Show here
on bizradious.
I just want to remind you thatyou can have a successful and
profitable home-based business.
I've done it, nicole has doneit, and you can, too, tune in
(22:18):
next Wednesday and everyWednesday for the Home Business
Success Show.
This is Hank Eder, wishing allof you a fabulous day of home
business success.
Welcome to the Home Business Success Show.
Join us as we speak to homebusiness entrepreneurs for tips,
tricks, do's and even don'tsfor running a successful home
business.
Welcome everyone, I'm Hank Eder, also known as Hank the PR Guy,
and this is the Home BusinessSuccess Show on bizradious.
(00:28):
All entrepreneurs all the time.
This is part two of aninterview with our guest, nicole
Magic, and, if you missed lastweek's show, nicole brings a
wealth of knowledge to the table.
She's an accomplishedleadership and empowerment
strategist and she's honed hercraft to create a life-changing
(00:49):
program, the Alchemy ofTransformation, which is all
about awakening your truepotential, erasing limited
beliefs and guiding you towardsa life of fulfillment without
compromise.
Welcome back to the show,nicole.
Nicole (01:07):
Thanks, hank, it's great to be back.
Hank (01:10):
We were talking about seven deadly beliefs that really
can put the kibosh as we usedto say in the Bronx on your
business, and we had coveredfour of them.
If you missed the first show,you could go back to the
podcasts and you could go tohanketercom and look under
(01:30):
Etcetera and find the HomeBusiness Success Show.
You'll find last week's showthere.
That being said, let's get into.
We did the first four, so wehave to get into number five now
.
Nicole (01:44):
Right, we talked about pride, greed, wrath, envy, and
now it's time to talk about lust.
Hank (01:49):
Oh, everybody's favorite.
Nicole (01:53):
So lust in business is the belief in immediate
gratification, okay, so thebelief that I have to satisfy my
desires instantly, regardlessof the consequences.
So this originates fromimpulsivity and the pursuit of
pleasure, right?
So we want that instantgratification.
(02:16):
So the behaviors associatedwith that are prioritizing
short-term gains over thelong-term sustainability,
prioritizing short-term gainsover the long-term
sustainability.
And time and time again I seebusinesses and clients just
flopping like fishes around theoutside of the water because
(02:36):
they're going for what's quickand what's easy, instant
gratification and pursuing thequick fixes and shortcuts other
than sustainable strategies orsustainable solutions.
They compromise integrity a lotof times for those instant
rewards.
And it's sad to say that I'veseen this happen in construction
(02:58):
, real estate, advising typepositions, and you know I've
even had to fire someone fromchemistry for doing this type of
behavior.
So the cognitive distortion isrationalizing unethical behavior
(03:19):
and minimizing long-termrepercussions for that
short-term gain long-termrepercussions for that
short-term gain.
Hank (03:29):
Well, it sounds like something that comes to us from
childhood that we never got ridof, because, you know, the
children until they reach acertain age are all about ego
and instant gratification.
You know they want what theywant and they want it now.
Nicole (03:40):
Right yeah, veruca Salt.
I want an everlastinggobstopper and I want one now.
(04:07):
So the debunking question thatwe want to ask is howas that you
were talking about it's?
You know, feeling like youhaven't gotten what you, what
you wanted.
So I have to take it right.
I just have to take it and I'mgoing to do it as quick and easy
as possible.
So you know that could looklike flipping a house for so
(04:28):
much less than what the house isworth.
So you're not doing a serviceto the owners of the house.
You're actually just trying toput money in your pocket really
fast because you can get a quicksale for much less, instead of
taking the time to do the thingsnecessary to get what the value
is for your clients.
In financial advising, a lot of,you know, on the verge of
(04:51):
churning.
Basically you knowtransactional things.
If you're doing transactionaltickets, you're not doing things
for a long-term sustainabilityfor your business.
So you're kind of using yourclients in a way to just do
transactions, just to make youmoney, because you need to keep
doing that, because you haven'tdone the work to be sustainable.
(05:15):
So actions that you can takeare implementing different
decision-making frameworks,prioritizing long-term impact
instead and taking theprioritization of integrity and
ethical conduct.
Hank (05:31):
I see that I had an investment broker at least 35
years ago that that was theirmodus operandi.
They said they wanted to get inand out of trades as much as
possible because they werepicking up a commission for all
of those trades and when I putthat together I had just had to
let them go.
Yeah, you know, maybe we madesome money here and there with
(05:55):
their trades, but it was beingeaten up by their you know, by
their commission.
So what was really the point ofdoing that?
Nicole (06:03):
Yeah, commission.
So what was really the point ofdoing that?
Yeah, when I was in finance, Isaw a lot of different things
and I was actually ridiculed bysome people because, you know,
what I was focused on was awaste of time, a waste of money.
It was stupid.
I talked to my clients aboutstupid things, but I talked to
my clients about things thatthey loved, so I could
(06:25):
understand what they reallywanted and what they wanted to
experience in their retirement,which actually boosted me in my
business because I cared and Iwasn't going to do things that
were unethical or just quick oryou know, just get the
information and do the thing andmake a buck.
(06:46):
I wanted to do what was rightfor my people and that's why I
actually left finance to do whatI do now, so I can educate
people and bring them into thatspace, so they have that
understanding for themselves.
Hank (07:01):
Well, very cool.
One thing I do want to bring upabout lust, and I think a lot
of people play into this everyday.
We see it on social media.
If you only do this one funnel,you could become a millionaire
In six weeks.
You'll quadruple or quintupleyour income with this one funnel
, or this one system, or we havethis, this, the magic way of,
(07:26):
of making you a millionairebeyond all of your wildest
dreams.
But there really are noshortcuts.
There are no get rich quickschemes and funnels, although
cleverly not cleverly, but awell-designed funnel that's,
that's honest about what it'sdelivering can really it can
bring clients to people.
(07:46):
But if I would like to say tomy listeners, if you're
considering something that'sgoing to get you overnight
success or make you amillionaire, you know, in six
months, don't spend your moneyon it.
Run screaming into the nightand go back to doing the work
that it takes to get yourselfahead.
Nicole (08:07):
Absolutely.
Thank you, hank, for that,because that was the thing that
the get rich quick schemes.
And who wants to be tossed intoa funnel?
If you're just a marble, thatgoes and it gets thrown into a
funnel with a whole bunch ofother marbles.
Just imagine what that feelslike instead of being taken
through a client journey, right.
Hank (08:28):
Correct, very true.
So now we're on number six,right.
Nicole (08:34):
Yes, we are Six.
We're going to talk aboutgluttony, the belief in
excessive consumption.
So in a business context,gluttony can manifest as
excessive or the greedy pursuitof growth profits.
When you're looking atresources at the cost of ethical
(08:55):
considerations, when you'redisregarding the sustainability
or the well-being of employees,which also includes customers
and the community too, not justyour employees.
But there's the belief thatmore is better.
Excess is a sign of success,and that is not the case at all.
(09:16):
So when we look at infinite,growth and maximizing profit are
the primary indicators ofsuccess, regardless of the
long-term consequences onresources, relationships,
reputation.
That is the mindset, that is thebelief that people hold, that
(09:37):
you know we've got to justconsume.
Consume, more is better, moreis better and that's not the
case either and the focus ofwhat they truly need.
(09:58):
They'll hire a bunch of peopleand then they'll sit them there
because they don't know what todo with them, but they knew that
they needed to hire thesepeople.
So it's rooted in the pursuitof pleasure and indulgence, lack
of self-control and a sign ofmoral weakness or failure in one
regard, but it's partially, inthe sense of there's no clarity
or focus around what you reallywant and how to strategically
(10:22):
roll it out, because gluttonyhas that, aside from being
greedy and hoarding, in acertain way, it also adds in.
(10:43):
Gluttony has that little addedboost of using people, the
integrity lacking.
Integrity that's the word thatI was looking for.
Disintegrative behaviors where,let's say, it might have over
exploitation, the business mightover exploit natural resources,
(11:05):
um, they might have unethicallabor practices, they just to
minimize costs.
So again it's, there's thesense of capturing the, the
profits, but cutting thosecorners right, minimizing the,
the cost.
And it's there's the sense ofcapturing the, the profits, but
cutting those corners right,minimizing the, the cost.
And it's usually at an expensethat is much greater than
(11:25):
shifting into something thatwould be helpful to the people
or the environment.
So aggressive marketingstrategies that mislead
customers, so misleadingcustomers for short-term gains.
So, if you think about it,companies that use fraud and all
(11:46):
these like underminingbehaviors to get short-term
financial results at the expenseof long-term viability.
Hank (11:56):
Right.
Maybe some of them just want toget right in and get right out.
I don't know, but that goesback to the get-rich-quick
schemes.
And it's interesting, though,that people who are in positions
of power like that and havealready amassed large amounts of
wealth find opportunities to dothat again and again, and again
, and, as you say, it doesn'treally matter who they're
(12:18):
stepping over to get there, butthey'll keep doing it.
Nicole (12:21):
Yeah, and you can even see.
I can think of several examplesof different business owners
who they're living saying hi onthe hog and their employees.
They're not giving theiremployees incentives or bonuses
or even accolades for achievingwhat they you know tight
(12:45):
timelines and different things.
They're just being treated inways in which that are actually
kind of demeaning.
You know you're a businessowner and you're living lavishly
and going off and toutingaround, that you're going to
hang out at this hotel and allthis luxury opulence and you say
(13:09):
, hey, here's like a $10 giftcard to Dunkin' Donuts for your
Christmas bonus, ooh, yay.
Or you know even $50 card tohere or there and it just
there's not.
And then riding those people tolike do more, do more, do more,
(13:29):
and not praising them for theaccomplishments that they have
done.
So thinking about that, it'slike this like more, more, more.
I need more, more, more fromyou.
And I'm just going to take,take, take.
Even in science, in corporateAmerica, we had shorter
timelines.
We had people that were leavingbecause they just couldn't
(13:51):
handle it anymore.
So the people that were left,we expect more from you.
We'll put you up in hotels soyou can work longer hours, sleep
up here, so you don't have todrive an hour or an hour and a
half home and you can get upearlier and get here faster and
do more work.
So when eight hour days turninto 10 hour days, turn into 12
(14:13):
hours, 14 hours, 16-hour days,something is wrong.
So we want to reframe this intolong-term success and
sustainability for yourcustomers, your clients, all of
the people that are involved, sointegrating sustainable
principles and integrativeethical behaviors and practices
(14:35):
throughout a business.
Hank (14:37):
Very, very cool.
You know it's for all thestakeholders.
Then I think this brings us tonumber seven.
Nicole (14:45):
It does.
So let's talk about sloth, andthis is the biggest, I think,
that I encounter as super deadlybehavior and practice that I
think rips through most ofbusinesses in one way or another
, especially entrepreneurism.
Sloth is the belief in passivecomplacency, where the belief
(15:09):
that effort is futile andsuccess should come effortlessly
.
And it's not that it comeseffortlessly.
It can come easily, but noteffortlessly.
You've got to take action tomake a change.
So success in business shouldnaturally flow without
(15:29):
significant effort, is what theythink.
But if one has to strive toohard, it might not be worth
pursuing.
So these are the people that Ifind have a very low tolerance
for frustration.
As soon as they come up againsta difficulty, a challenge, an
obstacle, they're like yeah, I'mout, like Barbara Corcoran, I'm
(15:50):
out, I'm out of here.
So when we look at that wholesituation of what that looks
like, it stems from apathy, itstems from a fear of failure.
So people get overwhelmed andwhat do they do?
Nothing.
So the belief often stems froma mix of some kind of
(16:12):
entitlement, a fear of failure,exposure to stories that they
believe in at some point, thatthey see these overnight success
stories that we all know arenot overnight.
They seem like overnight.
But all the stuff that broughtthat person to that success was
(16:34):
not overnight and there was alot of toiling and effort that
was put in and learning frommistakes.
So the cognitive distortion isknown as overgeneralization.
In that regards, where you knowthey think things happen
overnight without visiblestruggle Right, or take a single
example and assume that it isassigned broadly, you know that
(16:58):
it's very rare that somebodywould have this overnight
sensation happening to them.
Another cognitive dissonance isthe magical thinking that
expecting outcomes without anykind of grounded efforts.
So you've got to put somethingin to get something out.
So the behaviors associatedwith that belief are
(17:20):
procrastination.
So all of you out there thatare, you know, feel like you
procrastinate.
There's a lot of differentreasons for procrastination, but
procrastination avoidingchallenging tasks, lack of
persistence in the face ofobstacles A lot of times people
say, oh, I've lost my purpose, Ifeel no motivation.
(17:44):
That is this and there'snothing wrong with you.
We've just got to figure outwhat is it that you believe in
that's keeping you there.
Hank (17:58):
So procrastination, avoiding challenges, resisting
change and that's all part ofsloth.
Nicole (18:02):
It's all part of sloth so how does passivity impede
your progress instead?
Hank (18:08):
It definitely, definitely, would you know before.
I want to ask you a few morequestions, and these things gave
me a lot to think about, and Ihope that our audience is going
to have a lot to think about too.
For these seven deadly businesssins who say, well, I want to
(18:36):
quit my job and become anentrepreneur because I'll be
able to work a lot less hoursand have a lot more fun.
And well, maybe they will havefun because, especially if
they're following their passionbut to become a successful
business, they're not going towork less hours.
In fact, they'll probably endup working more hours.
But that being said, let me askyou a couple questions while
we've still got a few minutes.
You help entrepreneurs who arelooking to attain success.
(19:00):
Just give me a few examples ofwhat you do for entrepreneurs.
Nicole (19:07):
Well, I'll help them overcome all the beliefs that
are holding them inself-sabotaging ways, a lot of
the things that we discussedhere today.
It's a matter of justuncovering what that is.
So I help them bring thatawareness.
We help identify what that is.
We erase the limiting belief,we install new beliefs that
(19:28):
actually support their successand, through the process, I'm
helping them do the things thatthey know that they need to do.
Like, if it's a growingbusiness that needs to redefine
their avatar, I'll help them dothat stuff.
But I'm not necessarily focused100% on teaching them how to
(19:50):
write what their avatar is.
I will guide them so they getthat properly.
But what I'm teaching them howto write what their avatar is, I
will guide them so they getthat properly.
But what I'm looking for iswhere are they getting stuck?
What are they having issueswith?
So, for instance, a lot ofpeople say well, they have
trouble honing in on that avatar.
And why is that?
Because they're afraid to honein and be very specific to one
(20:14):
person, because they havescarcity mindset and they're
afraid that they're not going toget the business that they want
.
Hank (20:20):
Oh, so they think they have to reach everyone instead
of going out and reaching theirniche.
You know, it's amazing thatwe're almost out of time here.
If you could, without gettingtoo deep, tell me just a little
bit about your alchemy oftransformation.
Nicole (20:38):
The alchemy of transformation has taken NLP,
neuro-linguistic programming,cognitive behavioral therapy, a
lot of energetic work that I'vedone metaphysics, my world life
experiences, my background inbiology, chemistry, finance and
pulls it all together so that Ican reach people at very deep
(20:59):
levels and it just is like aconversation.
So it's very, very easy and itfeels effortless when we're
doing the work.
Hank (21:08):
Well, that's awesome.
The best work is the work thatwill feel effortless Awesome.
The best work is the work thatwill feel effortless.
Where can people find you andhow can they connect if they'd
like to work with you?
Nicole (21:25):
You can find me all over social media, but my website is
magic spelled.
My last name M-A-J-I-K.
Magicllccom.
You can also find me atnicolemagiccom for my
marketplace and programs as well, as you can book a quick call
with me at NicoleMagicasme.
Hank (21:42):
Well, Nicole, thank you.
Thank you so much for beinghere with us today and for
sharing these gems for ourlisteners.
Nicole (21:49):
Oh, my total pleasure.
This is so much fun for me.
Hank (21:53):
And for our listeners.
If you missed part one, be sureto go back and check that out.
And you're listening to theHome Business Success Show here
on bizradious.
I just want to remind you thatyou can have a successful and
profitable home-based business.
I've done it, nicole has doneit, and you can, too, tune in
(22:18):
next Wednesday and everyWednesday for the Home Business
Success Show.
This is Hank Eder, wishing allof you a fabulous day of home
business success.
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