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July 7, 2025 β€’ 15 mins

You've created an incredible program. You have valuable insights to share. You know your work could help so many people.

But every time you go to hit 'publish' on that post about your offer, you freeze.

What if someone reports me? What if I say the wrong thing? What if this puts my registration at risk?

If this sounds familiar, you're not alone. Almost every therapist I work with struggles with visibility fear β€” especially when they're moving beyond traditional therapy into coaching, online programs, or digital offerings.

Today, I'm sharing the exact 3-step framework I use with therapists to help them stay visible online without compromising their safety, values, or professional registration.

This isn't about throwing caution to the wind. It's about building clarity and courage so you can show up authentically while staying compliant and confident.

In this episode, I share:

  • Why visibility fear is actually your nervous system trying to protect you (and why hiding doesn't serve anyone)
  • The Visibility Safety Ladder Framework: 3 simple steps to post with confidence
  • How to ground your intention before writing any content
  • The hierarchy of safety in content types (stories vs. advice, experience vs. instruction)
  • Visibility anchors: how to help your audience know which professional hat you're wearing
  • Real examples of safe vs. risky language when promoting your work online
  • Why ambiguity breeds anxiety (for you and your readers)
  • One simple action step to practice safer visibility this week

Bottom Line: Your voice matters, your work matters, and there are people who need to hear exactly what you have to say. Don't let fear keep them from finding you.

🎧 Love this episode? Here's how to help it reach more therapists:

βœ… Rate & Review on Apple Podcasts here and tell me your biggest visibility fear
βœ… Follow so you don't miss future episodes about building ethical, sustainable therapy businesses
βœ… Share with therapists who are struggling with visibility fears

πŸ”— Links & Mentions

πŸš€ Ready for supported visibility practice? Learn more about the Incubator β€” where therapists practice showing up safely in community: therapistsrising.com/incubator

πŸ“² Follow me: @dr.hayleykelly
πŸŽ™ Past episodes: therapistsrising.com/podcast

Keywords: therapist marketing ethics, therapist social media compliance, AHPRA social media guidelines, therapist visibility fear, ethical therapist marketing, therapist online presence, therapy to coaching transition, therapist registration safety, professional boundaries online, therapist content creation, ethical business promotion for therapists, therapist social media anxiety, therapy marketing compliance, professional visibility for therapists, therapist online marketing guidelines, ethical promotion strategies therapists, therapist business visibility, mental health professional marketing, therapist content strategy, therapy practice promotion

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