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July 16, 2025 57 mins

You've been avoiding it, haven't you? That little blue LinkedIn notification sitting in your email inbox, taunting you with connection requests you never respond to.

Maybe you think LinkedIn is just for corporate salespeople in suits, not compassionate healers like you.

Maybe you've tried posting once or twice, felt like a fraud trying to "market yourself," and promptly retreated back to the safety of your private practice bubble.

What if I told you that avoiding LinkedIn isn't protecting your authenticity—it's limiting your impact?

While we stay invisible on the one platform where our ideal referral partners are actively looking for us, we're missing conversations and opportunities that could transform our practices.

In this episode, LinkedIn expert Brenda Meller reveals:

  • Why LinkedIn is actually the PERFECT platform for therapists (professional relationships, not personal oversharing)
  • The "Social Media Pie" philosophy that reframes networking from taking to giving
  • Her game-changing 15-minute daily strategy that even the busiest therapists can maintain
  • The 80/20 rule for posting that eliminates the "salesy" feeling entirely
  • How to optimize your profile to attract referral partners (not just clients)
  • Why "netgiving" beats networking every time—and how to do it authentically
  • The algorithm secrets that make your content actually get seen by the right people
  • Specific engagement techniques that build social media karma and reciprocity

Bottom Line: The difference between therapists who have thriving referral networks and those who struggle in isolation isn't clinical skills—it's the willingness to show up professionally and build authentic relationships.

🎧 Ready to build your professional presence without compromising your values?

Rate & Review on Apple Podcasts here 

🔗 Brenda's Resources:

🚀 Ready to diversify your practice? therapistsrising.com/incubator

Keywords: LinkedIn for therapists, therapist professional networking, LinkedIn strategy for mental health professionals, therapist referral marketing, professional visibility for therapists, authentic networking for therapists, therapist business development, LinkedIn for healthcare professionals, therapist practice marketing, mental health professional networking, LinkedIn marketing without being salesy

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