The hard truth: If you're trying to help everyone with your online program, you're actually helping no one—and it's killing your business before it even starts.
You've got years of training and could help SO many people. But when you try to market to "everyone," your message becomes so vanilla that nobody feels seen. Those perfect clients? They're hiring someone who spoke directly to their specific pain.
In this game-changing episode, you'll discover:
- Why "I help people with anxiety" guarantees invisibility (with cringe-worthy examples)
- The Identity Trap: Why "moms" isn't a niche and demographics don't buy programs
- The math proving specificity INCREASES income (one student went from $97 to $5K programs)
- My 3-Question Clarity Check to know if your niche is specific enough
- The Step-Down Method: How to narrow focus without panic
- Why trying to serve everyone is actually UNETHICAL
- Real before-and-after examples showing the difference between noise and clarity
Key Mindset Shifts:
✓ Specificity is service, not selfishness
✓ You're not abandoning people—you're becoming excellent for the RIGHT people
✓ The market rewards clarity, not capability
✓ The narrower you go, the bigger you grow
🎯 Ready to Pick Your Profitable Program Topic?
The Aligned Idea Accelerator helps you go from confused to confident in under an hour—with a clear, profitable, scope-safe program idea you're excited about.
Limited Offer: $27 + free live Q&A workshop (before Tuesday midnight Australian time)
Get the Aligned Idea Accelerator → https://therapistsrising.com/idea
Take Action This Week:
- Brain dump every problem you COULD solve
- Circle the ONE that excites you most
- Ask: Who's suffering from this RIGHT NOW?
- Test with 5 real people this week
- Share your before/after niche on Instagram @dr.hayleykelly
🎧 Love this episode? Rate & Review on Apple Podcasts here to help other therapists find the courage to get specific!
Keywords: therapist niche marketing, online program for therapists, therapist business strategy, niche down anxiety, specific vs broad marketing, ideal client clarity, therapist entrepreneur tips, program topic selection, marketing for mental health professionals, overcoming niche resistance, therapist income strategies, ethical marketing therapy, business clarity for therapists, specialized therapy programs, target audience for therapists, profitable therapy niches, therapist online course creation, mental health professional marketing, scope of practice online programs, niche market examples therapists
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