July 21, 2025 • 36 mins
Fit, Healthy & Happy Podcast
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Episode Transcript
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Speaker 1 (00:00):
Welcome to there is a Method to the Madness.
My name is Rob Maxwell and I'man exercise physiologist and
personal trainer.
I am the owner of Maxwell'sFitness Programs and I've been
in business since 1994.
The purpose of this podcast isto get to the real deal of what
really works and, mostimportantly, why things work.
(00:21):
Hence the name.
There is a a method to themadness.
Before I get to today's show, Iwant to thank Jonathan and Lynn
Gildan of the Gildan Group atRealty Pros.
They are committed to providingthe highest level of customer
service in home sales.
Why don't you give them a shoutand figure out what your home
is worth?
386-451-2412.
(00:44):
All right, so we are going totalk about ProCharge, a great
liquid protein enhancer with theamino acids.
I know I've had Jimmy DiCatanoon this show before talking
about this, but we're going totalk about it again because,
since he was last on, this thinghas like blown up.
(01:07):
This is getting really, reallybig and I have them on my shelf
right now.
So, without further ado, let meintroduce Jimmy D Katana one
more time and his son is hereJesse, who's going to give his
input on a couple things.
So how are we doing today,gentlemen?
Speaker 3 (01:25):
doing great, robert.
Speaker 1 (01:26):
I appreciate you having us on so, jimmy, why
don't you tell us a little bitabout the back story of how you
got into making like making?
It's not like you're.
You know some people out thereand don't want to throw people
under the bus, but they get.
Get all these supplements inthere.
(01:46):
They put their label on themlike they made them.
That's not what ProCharge is.
You guys are making this herein Port Orange, florida, which I
think is really cool.
You wouldn't think that there'dbe a laboratory for one thing
that makes any FDA regulateddrugs or supplements, which you
guys, you know, do everything onthe up and up.
(02:08):
So tell us a little bit how yougot into this bad boy.
Speaker 3 (02:12):
So with ProCharge I have a FDA consultant that comes
, does internal audits.
He writes all of our proceduresand for anything that relates
to regulatory.
If there's a question, we deferto him.
(02:34):
He is a biochemist by trade andmy family has owned this
business since I was a littlekid.
My dad started this, inheritedthe business in the 60s.
The other products that we makehave been around since the late
20s for hospital patients thatrequired a feeding tube, and
(03:11):
this was a way to get them thecorrect amount of protein they
needed, because getting themnutrition is difficult, and so
ProCharge was developed for thatreason.
But it kind of progressed thatothers were looking at it as a
protein supplement and so itstarted to get some legs.
In that regard, Al had theproduct on the market.
His partner unfortunately hadpassed away and the family
(03:35):
wasn't, so it kind of stoppedfor a short time.
And then Al approached me aboutbeing involved and I said sure.
So, having been in thepharmaceutical manufacturing for
a very long time, it was easyfor us to develop, tweak what he
(03:55):
had already had, to get it sothat it was appropriate for the
current market and what feedbackwe've got from other people and
what we needed to do market andwhat feedback we've got from
other people and what we neededto do.
So I think the product as isnow is a very good version of it
.
We've worked on it very hardand now that all that has been
(04:16):
worked out, we're ready to go.
The product has actually beenlaunched.
It's live.
We have a tremendous amount ofinterest from a lot of different
people sports, athletes, gymowners so it's getting very
popular and the reception to ithas been phenomenal.
(04:38):
Anybody that has taken any typeof protein supplement in the
past will understand and see howbeneficial this is.
The ease of it to get 20 gramsof protein in just one ounce is.
It's crazy, and it al came upwith this and nobody else has
(04:59):
been able to do it, so so it's,uh, the two ounce bottle.
Speaker 1 (05:02):
Right, right, it's two servings, two servings in
one right, yeah, so there's 40grams of protein in one bottle
so when you said that um, thevery first, um, I guess was it a
drug back in 1920, you said wasthe first no no, it's oh it's.
Speaker 3 (05:19):
It's a dietary supplement no, no, no, no.
Speaker 1 (05:21):
Um, when you said I was just going back to your
origin story of the company, yes, the very first in 1920.
That yes that's a drug product.
So what, when your dadinherited the business and then
you inherited it from him, isthat how it came about.
Speaker 3 (05:40):
Well, he inherited it , but my family, my sisters, you
know, are still involved.
I have other family that'sinvolved, so it is still a
family business, right?
I run the daily day-to-dayoperations.
So when it comes to other partsof the business, then I have,
(06:04):
you know, my sister that'sactual CEO of the company and we
discuss it and make decisionsbased on that.
Speaker 1 (06:11):
So was the company that your father inherited?
Was that in Port Orange or wasthat in another state?
Speaker 3 (06:19):
No, that my dad when he was young, not even a
teenager.
Our company name was BelasaLaboratories and my dad met Mr
Belasa when he was 8 or 9 yearsold.
Mr Belasa owned the cornerdrugstore and my dad swept the
(06:40):
floor for a nickel or a quarter,but him and Mr Blassa stayed
friends.
They stayed close.
And my dad, as he got a littlebit older, he had my dad make
deliveries for him and heinspired my dad to go to school
and become a pharmacist, andnobody in the family had ever
gone to school before my dad, sothat inspired him.
(07:03):
He went to want to become apharmacist and mr Bloss passed
away in, I believe was 1965 or66, and he had no family, none
whatsoever, here.
So everything that he had heleft to my dad, including his
formulas, and the best formulathat he had, the one that was
(07:26):
the most popular, is the onethat was still making sell today
, which is a wart remover and acorn callus remover.
No, it doesn't sound glamorous,but there's a actually a very
big need for it.
So but my dad inherited thebusiness then and since then
we've been doing it.
So when I was just, you know,six, seven years old, I was
(07:48):
helping my dad make the productand we have since, you know, the
company's grown, of course, andwe now have gotten into dietary
supplements, some.
We have some cosmetic products.
We do some contractmanufacturing, which,
technically, that's what this is, but it's not private labeled.
(08:10):
We're making it for him underhis name and it's not our
product.
Like you had mentioned earlier,it's not our product putting
his label on it, right right,this is his product, his label.
We're just the ones that areactually manufacturing it for
him, but you're manufacturing it.
This is his product, his label.
Speaker 1 (08:25):
We're just the ones that are actually manufacturing
it for him, but you'remanufacturing it Correct, which
is pretty darn cool right here.
So how many employees do youcurrently have?
Speaker 3 (08:36):
Vlasa Laboratories has 10 employees currently, so
it's not huge, but we staypretty busy now how?
Speaker 1 (08:48):
so you said the demand?
Is the demand currently tough,making the pro charge like?
Speaker 3 (08:55):
so a pro charge.
One of the one of the uniquethings about pro charge is that
if you don't have a chemistrybackground and no, it's a very
difficult product to make.
That's the reason why youhaven't seen it previously and
it took him several years todevelop it.
It was not an easy process, soyou need to have that experience
(09:18):
.
So not anybody's just going tosay, oh, I just order some
materials and make this proteinproduct.
Well, it doesn't work that way.
There's a lot that goes into itand what Al did here is just
amazing.
And then to have no fat, nosugar, 80 calories, the BCAAs
(09:43):
it's revolutionary.
It's very different fromanything else that's on the
market and I think it's reallygoing to change the protein
supplement market.
It's going to take it by storm.
It really is.
There's so much the interest isso huge that it's going to blow
up very quickly.
(10:03):
Now I think Al.
Speaker 1 (10:05):
Not only is he a chemist, but I've met Al before
and he was on the show last time.
Al did bodybuilding.
Speaker 3 (10:13):
Yes.
Speaker 1 (10:14):
So I'm sure he has a personal interest in this as
well.
Absolutely.
Speaker 3 (10:17):
I mean he still goes to the gym every day, he still
takes his supplements.
I mean to the gym every day, hestill takes his supplements.
I mean both of us nowpro-charge is a daily routine.
So, yes, he's still fit, hestill works out.
And yes, he did competitivebodybuilding, weightlifting,
powerlifting, competitions, andso, yeah, it's always been a
(10:42):
passion of his and he still does, even today, right so, I think
that's significant.
Speaker 1 (10:48):
You know, when you're making something that you think
, oh man, I can't wait to usethis, right, you know, I think
you put a little more into itNow.
You said the BCAA.
So for the listener, thatstands for branched chain amino
acids and in this case it'sleucine, isoleucine and valine.
So if you've heard that before,that's what those are, and
(11:11):
amino acids are the buildingblocks of protein.
I'm you know, jimmy knows thissaying this for the listener.
And so that means when youbreak a protein down, they're
going to be broken down into theamino acids.
And if you listen to the lastpodcast I did on how the muscles
break down and the individualprotein filaments actin and
(11:33):
myosin get broken down, theyneed the amino acids afterwards
to help restore.
So what I think is pretty neatis the fact that you can do that
like instantaneously, rightafter your workout.
You can just simply take a shot, so to say, of the protein and
you're getting to the cells, theamino acids broken down to help
(11:54):
.
So you know, for the listener,I think that's pretty neat and
definitely very useful.
Um, so, jesse, what do you?
What do you think?
Think here, you were coming inhere as a little kid and working
out.
Now you're older and you'regetting back into working out.
What have you seen with thiswith your dad?
(12:15):
How cool is that that you guysare producing a product that we
can very well be seeing in somepretty big fitness magazines
pretty soon getting advertisedyeah, um, I think that it's
pretty cool.
Speaker 2 (12:29):
Um, that I mean, you know, I I've been watching my
dad work since, like you said,since I was little, yeah, and um
, now he's taking on this bigproject, um, and going to the
gym frequently myself, umneeding to get in all the
protein that I need in a day.
Seeing him make this kind ofstuff is really cool to see.
Speaker 1 (12:53):
It's got to be pretty neat to know that you can go to
the lab and get some right.
Yeah, it's a little bit of agood boost to know that.
So what's your favorite flavor?
Yeah, it's a little bit of agood boost to know that.
Speaker 2 (13:04):
So, what's your favorite flavor?
I haven't tried a whole lot,but I believe it was lemon-lime.
That was my favorite one, theone that I've tried the most.
Speaker 1 (13:17):
I personally prefer the lemon-lime as well.
Speaker 3 (13:19):
I like all of them Ellen really likes the
non-flavored one was going tosay the two most popular by far
is the lemon, lime and thenatural yeah because the natural
still tastes kind of sweet.
Speaker 1 (13:33):
Oh yeah, it is but I always like a little bit of
lemon lime in like whateversports drink or something I have
.
Speaker 3 (13:40):
Yeah, I mean it goes really well, like in Gatorade.
You know it's, you don't evenknow you're drinking the protein
.
Speaker 1 (13:48):
Yeah, and as I can attest from a person who's used
this product, that going into a5K, you know for the listener
you don't necessarily needprotein as you're going.
You do need a little.
But the reason why I would doit is because I know I'm going
to need some afterwards.
(14:08):
So I would drink some in mywater bottle on my sports drink
like literally before I run hard, and it assimilates really,
really well.
I've had zero absorption issueswith it.
And I can't say that for everyprotein product I've tried.
I'm not going to try to have ascoop of whey protein in my
water bottle before.
Speaker 2 (14:29):
I go run as hard as I can for 30 minutes.
Speaker 1 (14:31):
That's not going to happen or it's going to be all
over the place.
So you know I like the factthat it's not your typical
protein supplement.
Speaker 2 (14:38):
It's more like a gel.
Speaker 1 (14:40):
Like for endurance athletes that use goos and gels.
You know it's more like that.
A gel like for enduranceathletes that use goos and gels.
You know it's more like that.
I just I mean some people Iheard put it in their water
bottle and shake it for like use, like that here and there, but
other times I've just opened upthe cap and squirted it in my
mouth.
Speaker 3 (14:56):
Doesn't taste bad at all no, it doesn't, and and it
just depends on what you like orwhat you have with you at that
moment.
So if you just have ProCharge,you don't have water or
something else.
Just take it straight.
One of the things that we'vetried to make people understand
(15:17):
is this is not a mealreplacement.
This is truly a supplement mealreplacement.
This is truly a supplement.
So you can't you don't want to,you know replace a meal with
just pro charge, right, and soit's important that you get your
hydration as well, which weknow.
(15:37):
So taking it straight from thebottle is it's convenient, but
you need to be careful, becauseyou do want to make sure that
you're still getting enoughfluid.
So we always recommend thatthey put it into something, but
it's not necessary.
It just really is going todepend on what you like and the
(16:00):
people that have been using it.
Speaker 1 (16:01):
So far, the feedback has been positive either way so
it's convenient that you canthrow it in your suitcase, so
like if you're traveling, ifyou're an avid exerciser like me
, you're going to go out of townfor a few days you don't have
to pack extra supplements, youcan just throw it in your
suitcase or your bag.
By the way, I've done that on aplane and it's no problem at
(16:22):
all.
It's not one of those thingsthey toss out.
So you know that's good to know.
So you said it's a familyaffair.
I think that's pretty neat.
So you know, being a localbusiness here in Port Orange,
can you talk a little bit moreabout that?
Like your roots to Port Orangeand you know a little bit about
(16:46):
how that's worked out for youyeah, so you know, we originally
came to Florida from New Jersey1973, lived in South Florida.
Speaker 3 (16:58):
I went to high school in South Florida and we had
other friends and family thatmoved from New Jersey to Florida
.
We moved to South Floridabecause my, my dad's family was
there my grandfather, hisbrother but subsequently they my
(17:20):
parents decided they wanted tomove to Daytona Beach area.
Had some friends that had moveddown that were here.
So in 78 79 we moved to PortOrange and have been here since,
seen it grow from dirt,literally dirt roads over road,
to what it is today.
So it's it's developing fast.
(17:40):
So so I've been in Port Orange,um, since like 1979.
Speaker 1 (17:48):
And, um, we were talking a little bit before we
started about distribution.
So, you know, we we hear aboutthat from the big boys, you know
dealing with manufacturing andall that, so do you have to deal
with that?
Like you know, this is audio,not visual, so people can't see
the bottle, but it's a smallprobably.
(18:11):
What, how many inches would yousay bottle here?
Definitely can hold it in myfist right now.
So it's small.
Speaker 3 (18:21):
It's the size of one of the other water enhancer
bottles if you use, like a Mioor one of those types of
products.
Speaker 2 (18:24):
It's the size of one of the other water enhancer
bottles If you use a Mio or oneof those types of products.
Speaker 3 (18:29):
It's similar to that.
Speaker 1 (18:30):
The shape might be a little different, but it's
fairly similar in size and doyou have to deal with any
manufacturing issues?
Is it a problem getting yoursupplies from places?
Speaker 3 (18:43):
It can be.
So normally what we would do isestablish um ahead of time what
the normal lead time would be togive us an idea that how soon
do we need to order and preparefor that.
But there are times where eventhat they can't even meet that
lead time because of demand orthere's, you know, supply chain
(19:04):
issues.
So we try to stay in contactwith the vendors and make sure
that the products available andif there is an extended lead
time then you know we put in apurchase order then and prepare
for it.
But for the most part it's notreally been an issue.
The biggest thing is if youhave stuff coming from overseas
(19:43):
and unfortunately in today'sworld a third of what anybody
else would sell it for and theyput them out of business.
So there's a lot of companiesthat would have made this
container previously but theycan't compete with China so they
got out of that particularmarket with China.
(20:07):
So they got out of thatparticular market and I've
talked to several companies thatthat you know bottle
manufacturers that that's beenthe case.
So can be an issue.
Speaker 1 (20:13):
But yeah, but it sounds like you're on top of it
yeah that's good and it's kindof cool that the you know Al
it's Al's design essentiallyright, correct, so and and he's
an fda guy, yes, like knows.
So everybody can rest assuredthat everything's been gone
through all the you know legalchannels and all that.
(20:35):
I mean I know you, I've knownyou a long time and I know like
you really do your homework, youdo everything you need to do,
you do stuff before you'reaudited.
That's good.
I mean, that's good to knowthat you've got a nice, safe
product out there.
Speaker 3 (20:50):
Yeah, with Al's experience for as long as he's
been in this industry, fromcollege to today he's extremely
knowledgeable and we have nevercut corners.
So, whatever the regulation is,that's what we're going to do.
(21:11):
We're going to follow that, andsometimes it may seem as if
it's kind of silly what theyexpect and what they, but what
they expect and what they.
But there's nothing you can doabout it.
There is obviously a need forthe FDA.
Without it it would be totalchaos.
(21:34):
I don't think we'd want to drinka lot of things.
I mean seriously, it is.
I mean, well, I don't know ifyou know this, but just real
quickly, as to why the FDA waseven formed back in the late 30s
was because of glycerin.
So glycerin is used inchildren's cough medicines and
so they didn't know that thereis a inherent contaminant in
(21:58):
glycerin and so these kids weretaking this and hundreds of
children were dying from takingjust a cough medicine and they
didn't know.
So eventually they realizedthat it was the glycerin and in
order to regulate it, so thatthey could stop what was
happening, they formed the FDAto then take control of drugs,
(22:23):
food, that sort of thing.
So there was regulatorystandards.
Speaker 1 (22:28):
Yeah, and we do have to have them right.
Speaker 3 (22:31):
Oh, there's definitely no question.
I mean, they may be a littleextreme at times, but without it
, chaos, yeah, total chaos wecouldn't live like we do now.
Speaker 1 (22:41):
Because you really can't just trust that somebody
is going to do something Eventoday with that.
Speaker 3 (22:47):
Rob.
I mean, look at society the wayit is today.
You see on the news all thetime these kids they're taking
these street drugs and it's gotfentanyl and kids are dying.
And so it's still out there, nomatter how much you try to
control it and regulate it.
It's impossible, you can't doit.
But think about how much worseit would be without somebody
(23:09):
like the FDA.
I agree, and as much as peopledon't want government in their
business and I get it there is aplace and there is a need and
especially in the case of likethe FDA, without it we really
would be in trouble.
Speaker 1 (23:24):
Yeah, and as we joked before we went on the air here,
you know I read the bottle andyou know your sister will be
happy to know that I'm wearingcontact lenses that can see up
close, but at the same time hissister is an eye doctor, by the
way.
That's why I said that.
But I could you know I'm havinga hard time reading the label
and and I made a joke to Jimmyand he said that the FDA
(23:45):
literally regulates that, thatthe font size or whatever they
dictate what can be on thebottle.
I didn't know that.
Speaker 3 (23:53):
Yes, now you know a lot of companies don't follow
all the rules Right.
Follow all the rules right.
I can pick up a product on ashelf from a major, major
company and probably find fiveor six violations in labeling.
It happens all the time.
They not necessarilyintentional, but some of the
(24:16):
regulations, if you're nottotally aware of it, could be a
little bit obscure maybe, butwhat I always do, my rule of
thumb is I always talk to myattorney.
So we have an FDA attorney andbefore I proceed or move forward
on anything that has anyregulatory implications at all,
(24:37):
it always goes through theattorney first and if he has an
issue with something, we correctit.
A lot of times.
The wording is you have to bevery specific and you have to
make sure that you are followingthe FDA guidelines.
So when you see a label,whether it be pro-charge or
anything else, and if you takethe time you look at it, a
(24:58):
similar product will have theexact identical wording.
Now why is that?
That's because the FDA says ifyou want to use this ingredient,
this is the only thing that youcan use it for and you have to
use their terminology and theirwording for it.
So if you look at a label, say,for instance, like Tylenol,
(25:21):
right, and you take differentthe labeling, as far as the drug
, facts will almost be identical.
There might be some variations.
Obviously ingredients couldcould change that.
But as far as what's allowedfor pain relief, it's going to
dictate exactly what you can andcan't say, and so you have to
use that verbatim what the FDAis.
(25:42):
It has dictated.
It's going to dictate exactlywhat you can and can't say, and
so you have to use that verbatimwhat the FDA has dictated.
Speaker 1 (25:46):
And it's like everything you know.
Like you said, there has to bea balance.
I'm sure they've got a reasonfor that.
Oh, absolutely.
Speaker 3 (25:53):
And the thing is that even any type of packaging,
like those labels, have to becontrolled.
It's not like you just throwthem in the trash.
You can't do that.
It has to be controlled.
You have to reconcile so thatyou can account for every label
(26:15):
or every box that you put itinto, because if somebody was to
get a hold of those labels,they could put anything into it
and put that label on.
You think you're getting thisproduct, but actually it's
something totally different.
Makes sense and so the FDA makessure that you control labeling
(26:35):
just as you would the drugingredient itself, so it falls
under the same criteria.
Speaker 1 (26:41):
So this thing is live .
Now we got a few minutes left,so the product's live.
What do you want to tell thelisteners about the, where you
want to go with this?
Um, what do you want to tell us?
Speaker 3 (26:57):
So this product really is revolutionary in the
protein supplement market, andpeople that are used to taking
some sort of supplement willimmediately recognize the
advantages of ProCharge.
Now are they going to questionwhat's there?
(27:21):
Of course, and you should, andyou yourself did, rob you wanted
to make sure You're nottrusting as much.
As well as we've known eachother for years, you still have
to do your own due diligence andmake sure that there isn't
something that's not right foryou personally.
Speaker 1 (27:39):
Yeah, I had a physician, look at it Right, and
so what you will?
Speaker 3 (27:43):
find.
If you go on the site, we postthe testing which is done by an
independent third-party lab andwe have different labs that do
different testing and we willshow.
We post the results of whatthose independent tests are, so
you will see that, yes, yes, itactually has 20 grams of protein
(28:05):
in one ounce and anything elsethat would be relevant.
Whatever other testing you knowwould be required is.
We're transparent with that sothat you know that the product
is safe and people want to gettheir protein and this is the
(28:26):
best way to, like you said,travel.
Are you throwing your blenderand your shaker bottles into
your gym bag to go to the gym?
No of course not.
So the convenience of this andthe ability to make yourself
protein compliant.
Because it's so easy, I leaveit sitting next to the couch on
(28:50):
the table.
I'll leave a bottle there, soif I think about it, I have it.
Oh, it's right there, I take it.
It stays right in front of meall the time, so it makes it
easy to stay compliant.
So the response so far has beenfantastic.
Everybody likes the product,everybody understands the
(29:12):
benefits of it.
And then, on top of that,you've got this collagen protein
that is as pure protein asyou're going to get at 90 90
absorption, and you've only got80 calories in a serving right.
You can't get that from your,your powders.
No, that's true so.
Speaker 1 (29:35):
so if somebody wants to um buy the product currently
I you know some here, but a lotof listeners don't come here all
the time what's the best waythat they can now reach you?
What site could they go to?
Speaker 3 (29:54):
You have a page right .
Yeah, Okay.
Speaker 1 (29:56):
So, yeah, go directly to my website, which is
fittothemaxnet, and click thelink, and click the link.
That's going to be on there.
It's coming live very soon,right, and there'll be some
initial discounts that we'lloffer.
Speaker 3 (30:12):
There's a lot of specials that we have, discount
for volume and that sort ofthing, and there's more coming.
But try it.
I think once somebody tries it,they're going to be very
surprised.
Speaker 1 (30:30):
I mean I'll be honest with the listeners now, as I
always try to be on the show oralways am on the show.
I mean I've given out a bunchof samples and that's been the
idea over the last year andeverybody has liked it.
And I loved what jimmy said.
I mean you know, protein isn'ta miracle nutrient but we do
need it and it's the conveniencefactor of having it right here
(30:54):
in a little bottle that all youhave to do is squirt it into
your mouth or into your waterbottle.
I mean you know, that's the keyto me, right, there is just the
true convenience factor.
Speaker 3 (31:06):
One other thing, Rob.
Yeah, go ahead, you have yourMax.
Speaker 1 (31:10):
Fit Games coming up very soon.
Yes, August 9th.
Speaker 3 (31:13):
And ProCharge will be there handing out samples.
So anybody that's listening.
If you're coming to Rob's event, you can come then and try the
product right there.
Speaker 1 (31:24):
Meet Jimmy or Jimmy's staff, or both.
Speaker 3 (31:26):
I'll be there.
Jimmy will be here, so that's agood way to try it and see if
you like it and ask questions,and it's a good way to get the
information that you need andunderstand that this product is
a very, very well-made product.
It's very clean.
Everything that's in there isvery clean and rigorous testing.
(31:50):
And we do just one other thing.
There's a another FDA test thatyou have to do when you have
supplement.
It's called a USP 51 challenge.
What USP is?
It's the United StatesPharmacopoeia and they're an
independent company.
(32:10):
They're not a government agencybut the government defers to
them because they set thestandards for purity and
whatever else might need to betested in a particular
ingredient.
So you'll see that a lot.
You'll see if you see it in ads, you'll see it on bottles.
(32:36):
It's USP.
So we go through rigoroustesting and the USP 51 challenge
what happens is when you openthat product, just by nature
(32:58):
you're going to get bacteria isgoing to be there, okay, and you
want to know is that bacteriagoing to be harmful?
So a usp51 challenge.
What it does is you take abottle, they open the bottle and
then seal the bottle back againand then they test if there's
(33:21):
any contaminants.
Now there's going to be.
Initially, you're going to seesome microbes that are there,
but what the USB 51 challengetells them is that it can't
survive.
So they will test this producta week later and it comes back
with no contaminants whatsoever.
(33:42):
Then they'll do it another weeklater.
So it goes through a period ofof different intervals of
testing and each, each step,they make sure that the product
is still safe and it is ourtesting and again that will be
on the website will show the usb51 channel a challenge where we
had no contaminants at allbecause the product is safe,
(34:08):
that they cannot survive becauseyou can't avoid it.
It doesn't matter what.
You open a bottle of water,it's, it's there, it's just it's
.
You can't, you can't avoid it.
But a lot of products, a lot ofcontaminants, can't live.
You know, in certain things ifthey need water or, but in this
case, by the nature of theproduct, they can't survive.
(34:29):
So that's awesome to hear.
Speaker 1 (34:32):
Yeah, it's so, I know we got it and so I know what
I'm hearing is we definitelyhave us a safe product.
Speaker 3 (34:37):
Yes, I have a hundred percent confidence in that.
And we don't cut corners.
I mean very simple we don't.
Whatever is required.
And in fact, a lot of times youknow they'll get on me because
I'm probably doing more than isactually necessary.
But I want to make sure I don'twant to tell you that this is
(35:00):
safe and it's okay, and it's not.
Speaker 1 (35:02):
Right the buck's not Right the buck stops here, Right
.
Speaker 3 (35:04):
So I take full responsibility for it and I have
100% confidence in the product.
Speaker 1 (35:10):
Well, gentlemen, thanks for coming out.
Thank you, jesse, for yourinput as well, of course.
Good seeing you, and I lovewhat Jimmy said there.
So come out on August 9th tothe max fit games and, uh, meet
jimmy and see some of theproduct, get some samples and
also be looking for the linkthat will be on the website soon
.
Thank you, man, thank youappreciate it rob thank you for
(35:34):
listening to today's program.
I ask you to please follow theshow wherever you get your
podcasts and please selectautomatic download, because that
really helps the show.
Now I want to thank overheaddoor of daytona beach, the
area's premier garage doorcompany.
They have the best product.
(35:54):
They have the best service.
I personally vouch for jeff andzach hawk, the owners.
They are great people with agreat company.
If you have any garage doorneeds, please give them a shout
at 386-222-3165.
Welcome to there is a Method to the Madness.
My name is Rob Maxwell and I'man exercise physiologist and
personal trainer.
I am the owner of Maxwell'sFitness Programs and I've been
in business since 1994.
The purpose of this podcast isto get to the real deal of what
really works and, mostimportantly, why things work.
(00:21):
Hence the name.
There is a a method to themadness.
Before I get to today's show, Iwant to thank Jonathan and Lynn
Gildan of the Gildan Group atRealty Pros.
They are committed to providingthe highest level of customer
service in home sales.
Why don't you give them a shoutand figure out what your home
is worth?
386-451-2412.
(00:44):
All right, so we are going totalk about ProCharge, a great
liquid protein enhancer with theamino acids.
I know I've had Jimmy DiCatanoon this show before talking
about this, but we're going totalk about it again because,
since he was last on, this thinghas like blown up.
(01:07):
This is getting really, reallybig and I have them on my shelf
right now.
So, without further ado, let meintroduce Jimmy D Katana one
more time and his son is hereJesse, who's going to give his
input on a couple things.
So how are we doing today,gentlemen?
Speaker 3 (01:25):
doing great, robert.
Speaker 1 (01:26):
I appreciate you having us on so, jimmy, why
don't you tell us a little bitabout the back story of how you
got into making like making?
It's not like you're.
You know some people out thereand don't want to throw people
under the bus, but they get.
Get all these supplements inthere.
(01:46):
They put their label on themlike they made them.
That's not what ProCharge is.
You guys are making this herein Port Orange, florida, which I
think is really cool.
You wouldn't think that there'dbe a laboratory for one thing
that makes any FDA regulateddrugs or supplements, which you
guys, you know, do everything onthe up and up.
(02:08):
So tell us a little bit how yougot into this bad boy.
Speaker 3 (02:12):
So with ProCharge I have a FDA consultant that comes
, does internal audits.
He writes all of our proceduresand for anything that relates
to regulatory.
If there's a question, we deferto him.
(02:34):
He is a biochemist by trade andmy family has owned this
business since I was a littlekid.
My dad started this, inheritedthe business in the 60s.
The other products that we makehave been around since the late
20s for hospital patients thatrequired a feeding tube, and
(03:11):
this was a way to get them thecorrect amount of protein they
needed, because getting themnutrition is difficult, and so
ProCharge was developed for thatreason.
But it kind of progressed thatothers were looking at it as a
protein supplement and so itstarted to get some legs.
In that regard, Al had theproduct on the market.
His partner unfortunately hadpassed away and the family
(03:35):
wasn't, so it kind of stoppedfor a short time.
And then Al approached me aboutbeing involved and I said sure.
So, having been in thepharmaceutical manufacturing for
a very long time, it was easyfor us to develop, tweak what he
(03:55):
had already had, to get it sothat it was appropriate for the
current market and what feedbackwe've got from other people and
what we needed to do market andwhat feedback we've got from
other people and what we neededto do.
So I think the product as isnow is a very good version of it
.
We've worked on it very hardand now that all that has been
(04:16):
worked out, we're ready to go.
The product has actually beenlaunched.
It's live.
We have a tremendous amount ofinterest from a lot of different
people sports, athletes, gymowners so it's getting very
popular and the reception to ithas been phenomenal.
(04:38):
Anybody that has taken any typeof protein supplement in the
past will understand and see howbeneficial this is.
The ease of it to get 20 gramsof protein in just one ounce is.
It's crazy, and it al came upwith this and nobody else has
(04:59):
been able to do it, so so it's,uh, the two ounce bottle.
Speaker 1 (05:02):
Right, right, it's two servings, two servings in
one right, yeah, so there's 40grams of protein in one bottle
so when you said that um, thevery first, um, I guess was it a
drug back in 1920, you said wasthe first no no, it's oh it's.
Speaker 3 (05:19):
It's a dietary supplement no, no, no, no.
Speaker 1 (05:21):
Um, when you said I was just going back to your
origin story of the company, yes, the very first in 1920.
That yes that's a drug product.
So what, when your dadinherited the business and then
you inherited it from him, isthat how it came about.
Speaker 3 (05:40):
Well, he inherited it , but my family, my sisters, you
know, are still involved.
I have other family that'sinvolved, so it is still a
family business, right?
I run the daily day-to-dayoperations.
So when it comes to other partsof the business, then I have,
(06:04):
you know, my sister that'sactual CEO of the company and we
discuss it and make decisionsbased on that.
Speaker 1 (06:11):
So was the company that your father inherited?
Was that in Port Orange or wasthat in another state?
Speaker 3 (06:19):
No, that my dad when he was young, not even a
teenager.
Our company name was BelasaLaboratories and my dad met Mr
Belasa when he was 8 or 9 yearsold.
Mr Belasa owned the cornerdrugstore and my dad swept the
(06:40):
floor for a nickel or a quarter,but him and Mr Blassa stayed
friends.
They stayed close.
And my dad, as he got a littlebit older, he had my dad make
deliveries for him and heinspired my dad to go to school
and become a pharmacist, andnobody in the family had ever
gone to school before my dad, sothat inspired him.
(07:03):
He went to want to become apharmacist and mr Bloss passed
away in, I believe was 1965 or66, and he had no family, none
whatsoever, here.
So everything that he had heleft to my dad, including his
formulas, and the best formulathat he had, the one that was
(07:26):
the most popular, is the onethat was still making sell today
, which is a wart remover and acorn callus remover.
No, it doesn't sound glamorous,but there's a actually a very
big need for it.
So but my dad inherited thebusiness then and since then
we've been doing it.
So when I was just, you know,six, seven years old, I was
(07:48):
helping my dad make the productand we have since, you know, the
company's grown, of course, andwe now have gotten into dietary
supplements, some.
We have some cosmetic products.
We do some contractmanufacturing, which,
technically, that's what this is, but it's not private labeled.
(08:10):
We're making it for him underhis name and it's not our
product.
Like you had mentioned earlier,it's not our product putting
his label on it, right right,this is his product, his label.
We're just the ones that areactually manufacturing it for
him, but you're manufacturing it.
This is his product, his label.
Speaker 1 (08:25):
We're just the ones that are actually manufacturing
it for him, but you'remanufacturing it Correct, which
is pretty darn cool right here.
So how many employees do youcurrently have?
Speaker 3 (08:36):
Vlasa Laboratories has 10 employees currently, so
it's not huge, but we staypretty busy now how?
Speaker 1 (08:48):
so you said the demand?
Is the demand currently tough,making the pro charge like?
Speaker 3 (08:55):
so a pro charge.
One of the one of the uniquethings about pro charge is that
if you don't have a chemistrybackground and no, it's a very
difficult product to make.
That's the reason why youhaven't seen it previously and
it took him several years todevelop it.
It was not an easy process, soyou need to have that experience
(09:18):
.
So not anybody's just going tosay, oh, I just order some
materials and make this proteinproduct.
Well, it doesn't work that way.
There's a lot that goes into itand what Al did here is just
amazing.
And then to have no fat, nosugar, 80 calories, the BCAAs
(09:43):
it's revolutionary.
It's very different fromanything else that's on the
market and I think it's reallygoing to change the protein
supplement market.
It's going to take it by storm.
It really is.
There's so much the interest isso huge that it's going to blow
up very quickly.
(10:03):
Now I think Al.
Speaker 1 (10:05):
Not only is he a chemist, but I've met Al before
and he was on the show last time.
Al did bodybuilding.
Speaker 3 (10:13):
Yes.
Speaker 1 (10:14):
So I'm sure he has a personal interest in this as
well.
Absolutely.
Speaker 3 (10:17):
I mean he still goes to the gym every day, he still
takes his supplements.
I mean to the gym every day, hestill takes his supplements.
I mean both of us nowpro-charge is a daily routine.
So, yes, he's still fit, hestill works out.
And yes, he did competitivebodybuilding, weightlifting,
powerlifting, competitions, andso, yeah, it's always been a
(10:42):
passion of his and he still does, even today, right so, I think
that's significant.
Speaker 1 (10:48):
You know, when you're making something that you think
, oh man, I can't wait to usethis, right, you know, I think
you put a little more into itNow.
You said the BCAA.
So for the listener, thatstands for branched chain amino
acids and in this case it'sleucine, isoleucine and valine.
So if you've heard that before,that's what those are, and
(11:11):
amino acids are the buildingblocks of protein.
I'm you know, jimmy knows thissaying this for the listener.
And so that means when youbreak a protein down, they're
going to be broken down into theamino acids.
And if you listen to the lastpodcast I did on how the muscles
break down and the individualprotein filaments actin and
(11:33):
myosin get broken down, theyneed the amino acids afterwards
to help restore.
So what I think is pretty neatis the fact that you can do that
like instantaneously, rightafter your workout.
You can just simply take a shot, so to say, of the protein and
you're getting to the cells, theamino acids broken down to help
(11:54):
.
So you know, for the listener,I think that's pretty neat and
definitely very useful.
Um, so, jesse, what do you?
What do you think?
Think here, you were coming inhere as a little kid and working
out.
Now you're older and you'regetting back into working out.
What have you seen with thiswith your dad?
(12:15):
How cool is that that you guysare producing a product that we
can very well be seeing in somepretty big fitness magazines
pretty soon getting advertisedyeah, um, I think that it's
pretty cool.
Speaker 2 (12:29):
Um, that I mean, you know, I I've been watching my
dad work since, like you said,since I was little, yeah, and um
, now he's taking on this bigproject, um, and going to the
gym frequently myself, umneeding to get in all the
protein that I need in a day.
Seeing him make this kind ofstuff is really cool to see.
Speaker 1 (12:53):
It's got to be pretty neat to know that you can go to
the lab and get some right.
Yeah, it's a little bit of agood boost to know that.
So what's your favorite flavor?
Yeah, it's a little bit of agood boost to know that.
Speaker 2 (13:04):
So, what's your favorite flavor?
I haven't tried a whole lot,but I believe it was lemon-lime.
That was my favorite one, theone that I've tried the most.
Speaker 1 (13:17):
I personally prefer the lemon-lime as well.
Speaker 3 (13:19):
I like all of them Ellen really likes the
non-flavored one was going tosay the two most popular by far
is the lemon, lime and thenatural yeah because the natural
still tastes kind of sweet.
Speaker 1 (13:33):
Oh yeah, it is but I always like a little bit of
lemon lime in like whateversports drink or something I have
.
Speaker 3 (13:40):
Yeah, I mean it goes really well, like in Gatorade.
You know it's, you don't evenknow you're drinking the protein
.
Speaker 1 (13:48):
Yeah, and as I can attest from a person who's used
this product, that going into a5K, you know for the listener
you don't necessarily needprotein as you're going.
You do need a little.
But the reason why I would doit is because I know I'm going
to need some afterwards.
(14:08):
So I would drink some in mywater bottle on my sports drink
like literally before I run hard, and it assimilates really,
really well.
I've had zero absorption issueswith it.
And I can't say that for everyprotein product I've tried.
I'm not going to try to have ascoop of whey protein in my
water bottle before.
Speaker 2 (14:29):
I go run as hard as I can for 30 minutes.
Speaker 1 (14:31):
That's not going to happen or it's going to be all
over the place.
So you know I like the factthat it's not your typical
protein supplement.
Speaker 2 (14:38):
It's more like a gel.
Speaker 1 (14:40):
Like for endurance athletes that use goos and gels.
You know it's more like that.
A gel like for enduranceathletes that use goos and gels.
You know it's more like that.
I just I mean some people Iheard put it in their water
bottle and shake it for like use, like that here and there, but
other times I've just opened upthe cap and squirted it in my
mouth.
Speaker 3 (14:56):
Doesn't taste bad at all no, it doesn't, and and it
just depends on what you like orwhat you have with you at that
moment.
So if you just have ProCharge,you don't have water or
something else.
Just take it straight.
One of the things that we'vetried to make people understand
(15:17):
is this is not a mealreplacement.
This is truly a supplement mealreplacement.
This is truly a supplement.
So you can't you don't want to,you know replace a meal with
just pro charge, right, and soit's important that you get your
hydration as well, which weknow.
(15:37):
So taking it straight from thebottle is it's convenient, but
you need to be careful, becauseyou do want to make sure that
you're still getting enoughfluid.
So we always recommend thatthey put it into something, but
it's not necessary.
It just really is going todepend on what you like and the
(16:00):
people that have been using it.
Speaker 1 (16:01):
So far, the feedback has been positive either way so
it's convenient that you canthrow it in your suitcase, so
like if you're traveling, ifyou're an avid exerciser like me
, you're going to go out of townfor a few days you don't have
to pack extra supplements, youcan just throw it in your
suitcase or your bag.
By the way, I've done that on aplane and it's no problem at
(16:22):
all.
It's not one of those thingsthey toss out.
So you know that's good to know.
So you said it's a familyaffair.
I think that's pretty neat.
So you know, being a localbusiness here in Port Orange,
can you talk a little bit moreabout that?
Like your roots to Port Orangeand you know a little bit about
(16:46):
how that's worked out for youyeah, so you know, we originally
came to Florida from New Jersey1973, lived in South Florida.
Speaker 3 (16:58):
I went to high school in South Florida and we had
other friends and family thatmoved from New Jersey to Florida
.
We moved to South Floridabecause my, my dad's family was
there my grandfather, hisbrother but subsequently they my
(17:20):
parents decided they wanted tomove to Daytona Beach area.
Had some friends that had moveddown that were here.
So in 78 79 we moved to PortOrange and have been here since,
seen it grow from dirt,literally dirt roads over road,
to what it is today.
So it's it's developing fast.
(17:40):
So so I've been in Port Orange,um, since like 1979.
Speaker 1 (17:48):
And, um, we were talking a little bit before we
started about distribution.
So, you know, we we hear aboutthat from the big boys, you know
dealing with manufacturing andall that, so do you have to deal
with that?
Like you know, this is audio,not visual, so people can't see
the bottle, but it's a smallprobably.
(18:11):
What, how many inches would yousay bottle here?
Definitely can hold it in myfist right now.
So it's small.
Speaker 3 (18:21):
It's the size of one of the other water enhancer
bottles if you use, like a Mioor one of those types of
products.
Speaker 2 (18:24):
It's the size of one of the other water enhancer
bottles If you use a Mio or oneof those types of products.
Speaker 3 (18:29):
It's similar to that.
Speaker 1 (18:30):
The shape might be a little different, but it's
fairly similar in size and doyou have to deal with any
manufacturing issues?
Is it a problem getting yoursupplies from places?
Speaker 3 (18:43):
It can be.
So normally what we would do isestablish um ahead of time what
the normal lead time would be togive us an idea that how soon
do we need to order and preparefor that.
But there are times where eventhat they can't even meet that
lead time because of demand orthere's, you know, supply chain
(19:04):
issues.
So we try to stay in contactwith the vendors and make sure
that the products available andif there is an extended lead
time then you know we put in apurchase order then and prepare
for it.
But for the most part it's notreally been an issue.
The biggest thing is if youhave stuff coming from overseas
(19:43):
and unfortunately in today'sworld a third of what anybody
else would sell it for and theyput them out of business.
So there's a lot of companiesthat would have made this
container previously but theycan't compete with China so they
got out of that particularmarket with China.
(20:07):
So they got out of thatparticular market and I've
talked to several companies thatthat you know bottle
manufacturers that that's beenthe case.
So can be an issue.
Speaker 1 (20:13):
But yeah, but it sounds like you're on top of it
yeah that's good and it's kindof cool that the you know Al
it's Al's design essentiallyright, correct, so and and he's
an fda guy, yes, like knows.
So everybody can rest assuredthat everything's been gone
through all the you know legalchannels and all that.
(20:35):
I mean I know you, I've knownyou a long time and I know like
you really do your homework, youdo everything you need to do,
you do stuff before you'reaudited.
That's good.
I mean, that's good to knowthat you've got a nice, safe
product out there.
Speaker 3 (20:50):
Yeah, with Al's experience for as long as he's
been in this industry, fromcollege to today he's extremely
knowledgeable and we have nevercut corners.
So, whatever the regulation is,that's what we're going to do.
(21:11):
We're going to follow that, andsometimes it may seem as if
it's kind of silly what theyexpect and what they, but what
they expect and what they.
But there's nothing you can doabout it.
There is obviously a need forthe FDA.
Without it it would be totalchaos.
(21:34):
I don't think we'd want to drinka lot of things.
I mean seriously, it is.
I mean, well, I don't know ifyou know this, but just real
quickly, as to why the FDA waseven formed back in the late 30s
was because of glycerin.
So glycerin is used inchildren's cough medicines and
so they didn't know that thereis a inherent contaminant in
(21:58):
glycerin and so these kids weretaking this and hundreds of
children were dying from takingjust a cough medicine and they
didn't know.
So eventually they realizedthat it was the glycerin and in
order to regulate it, so thatthey could stop what was
happening, they formed the FDAto then take control of drugs,
(22:23):
food, that sort of thing.
So there was regulatorystandards.
Speaker 1 (22:28):
Yeah, and we do have to have them right.
Speaker 3 (22:31):
Oh, there's definitely no question.
I mean, they may be a littleextreme at times, but without it
, chaos, yeah, total chaos wecouldn't live like we do now.
Speaker 1 (22:41):
Because you really can't just trust that somebody
is going to do something Eventoday with that.
Speaker 3 (22:47):
Rob.
I mean, look at society the wayit is today.
You see on the news all thetime these kids they're taking
these street drugs and it's gotfentanyl and kids are dying.
And so it's still out there, nomatter how much you try to
control it and regulate it.
It's impossible, you can't doit.
But think about how much worseit would be without somebody
(23:09):
like the FDA.
I agree, and as much as peopledon't want government in their
business and I get it there is aplace and there is a need and
especially in the case of likethe FDA, without it we really
would be in trouble.
Speaker 1 (23:24):
Yeah, and as we joked before we went on the air here,
you know I read the bottle andyou know your sister will be
happy to know that I'm wearingcontact lenses that can see up
close, but at the same time hissister is an eye doctor, by the
way.
That's why I said that.
But I could you know I'm havinga hard time reading the label
and and I made a joke to Jimmyand he said that the FDA
(23:45):
literally regulates that, thatthe font size or whatever they
dictate what can be on thebottle.
I didn't know that.
Speaker 3 (23:53):
Yes, now you know a lot of companies don't follow
all the rules Right.
Follow all the rules right.
I can pick up a product on ashelf from a major, major
company and probably find fiveor six violations in labeling.
It happens all the time.
They not necessarilyintentional, but some of the
(24:16):
regulations, if you're nottotally aware of it, could be a
little bit obscure maybe, butwhat I always do, my rule of
thumb is I always talk to myattorney.
So we have an FDA attorney andbefore I proceed or move forward
on anything that has anyregulatory implications at all,
(24:37):
it always goes through theattorney first and if he has an
issue with something, we correctit.
A lot of times.
The wording is you have to bevery specific and you have to
make sure that you are followingthe FDA guidelines.
So when you see a label,whether it be pro-charge or
anything else, and if you takethe time you look at it, a
(24:58):
similar product will have theexact identical wording.
Now why is that?
That's because the FDA says ifyou want to use this ingredient,
this is the only thing that youcan use it for and you have to
use their terminology and theirwording for it.
So if you look at a label, say,for instance, like Tylenol,
(25:21):
right, and you take differentthe labeling, as far as the drug
, facts will almost be identical.
There might be some variations.
Obviously ingredients couldcould change that.
But as far as what's allowedfor pain relief, it's going to
dictate exactly what you can andcan't say, and so you have to
use that verbatim what the FDAis.
(25:42):
It has dictated.
It's going to dictate exactlywhat you can and can't say, and
so you have to use that verbatimwhat the FDA has dictated.
Speaker 1 (25:46):
And it's like everything you know.
Like you said, there has to bea balance.
I'm sure they've got a reasonfor that.
Oh, absolutely.
Speaker 3 (25:53):
And the thing is that even any type of packaging,
like those labels, have to becontrolled.
It's not like you just throwthem in the trash.
You can't do that.
It has to be controlled.
You have to reconcile so thatyou can account for every label
(26:15):
or every box that you put itinto, because if somebody was to
get a hold of those labels,they could put anything into it
and put that label on.
You think you're getting thisproduct, but actually it's
something totally different.
Makes sense and so the FDA makessure that you control labeling
(26:35):
just as you would the drugingredient itself, so it falls
under the same criteria.
Speaker 1 (26:41):
So this thing is live .
Now we got a few minutes left,so the product's live.
What do you want to tell thelisteners about the, where you
want to go with this?
Um, what do you want to tell us?
Speaker 3 (26:57):
So this product really is revolutionary in the
protein supplement market, andpeople that are used to taking
some sort of supplement willimmediately recognize the
advantages of ProCharge.
Now are they going to questionwhat's there?
(27:21):
Of course, and you should, andyou yourself did, rob you wanted
to make sure You're nottrusting as much.
As well as we've known eachother for years, you still have
to do your own due diligence andmake sure that there isn't
something that's not right foryou personally.
Speaker 1 (27:39):
Yeah, I had a physician, look at it Right, and
so what you will?
Speaker 3 (27:43):
find.
If you go on the site, we postthe testing which is done by an
independent third-party lab andwe have different labs that do
different testing and we willshow.
We post the results of whatthose independent tests are, so
you will see that, yes, yes, itactually has 20 grams of protein
(28:05):
in one ounce and anything elsethat would be relevant.
Whatever other testing you knowwould be required is.
We're transparent with that sothat you know that the product
is safe and people want to gettheir protein and this is the
(28:26):
best way to, like you said,travel.
Are you throwing your blenderand your shaker bottles into
your gym bag to go to the gym?
No of course not.
So the convenience of this andthe ability to make yourself
protein compliant.
Because it's so easy, I leaveit sitting next to the couch on
(28:50):
the table.
I'll leave a bottle there, soif I think about it, I have it.
Oh, it's right there, I take it.
It stays right in front of meall the time, so it makes it
easy to stay compliant.
So the response so far has beenfantastic.
Everybody likes the product,everybody understands the
(29:12):
benefits of it.
And then, on top of that,you've got this collagen protein
that is as pure protein asyou're going to get at 90 90
absorption, and you've only got80 calories in a serving right.
You can't get that from your,your powders.
No, that's true so.
Speaker 1 (29:35):
so if somebody wants to um buy the product currently
I you know some here, but a lotof listeners don't come here all
the time what's the best waythat they can now reach you?
What site could they go to?
Speaker 3 (29:54):
You have a page right .
Yeah, Okay.
Speaker 1 (29:56):
So, yeah, go directly to my website, which is
fittothemaxnet, and click thelink, and click the link.
That's going to be on there.
It's coming live very soon,right, and there'll be some
initial discounts that we'lloffer.
Speaker 3 (30:12):
There's a lot of specials that we have, discount
for volume and that sort ofthing, and there's more coming.
But try it.
I think once somebody tries it,they're going to be very
surprised.
Speaker 1 (30:30):
I mean I'll be honest with the listeners now, as I
always try to be on the show oralways am on the show.
I mean I've given out a bunchof samples and that's been the
idea over the last year andeverybody has liked it.
And I loved what jimmy said.
I mean you know, protein isn'ta miracle nutrient but we do
need it and it's the conveniencefactor of having it right here
(30:54):
in a little bottle that all youhave to do is squirt it into
your mouth or into your waterbottle.
I mean you know, that's the keyto me, right, there is just the
true convenience factor.
Speaker 3 (31:06):
One other thing, Rob.
Yeah, go ahead, you have yourMax.
Speaker 1 (31:10):
Fit Games coming up very soon.
Yes, August 9th.
Speaker 3 (31:13):
And ProCharge will be there handing out samples.
So anybody that's listening.
If you're coming to Rob's event, you can come then and try the
product right there.
Speaker 1 (31:24):
Meet Jimmy or Jimmy's staff, or both.
Speaker 3 (31:26):
I'll be there.
Jimmy will be here, so that's agood way to try it and see if
you like it and ask questions,and it's a good way to get the
information that you need andunderstand that this product is
a very, very well-made product.
It's very clean.
Everything that's in there isvery clean and rigorous testing.
(31:50):
And we do just one other thing.
There's a another FDA test thatyou have to do when you have
supplement.
It's called a USP 51 challenge.
What USP is?
It's the United StatesPharmacopoeia and they're an
independent company.
(32:10):
They're not a government agencybut the government defers to
them because they set thestandards for purity and
whatever else might need to betested in a particular
ingredient.
So you'll see that a lot.
You'll see if you see it in ads, you'll see it on bottles.
(32:36):
It's USP.
So we go through rigoroustesting and the USP 51 challenge
what happens is when you openthat product, just by nature
(32:58):
you're going to get bacteria isgoing to be there, okay, and you
want to know is that bacteriagoing to be harmful?
So a usp51 challenge.
What it does is you take abottle, they open the bottle and
then seal the bottle back againand then they test if there's
(33:21):
any contaminants.
Now there's going to be.
Initially, you're going to seesome microbes that are there,
but what the USB 51 challengetells them is that it can't
survive.
So they will test this producta week later and it comes back
with no contaminants whatsoever.
(33:42):
Then they'll do it another weeklater.
So it goes through a period ofof different intervals of
testing and each, each step,they make sure that the product
is still safe and it is ourtesting and again that will be
on the website will show the usb51 channel a challenge where we
had no contaminants at allbecause the product is safe,
(34:08):
that they cannot survive becauseyou can't avoid it.
It doesn't matter what.
You open a bottle of water,it's, it's there, it's just it's
.
You can't, you can't avoid it.
But a lot of products, a lot ofcontaminants, can't live.
You know, in certain things ifthey need water or, but in this
case, by the nature of theproduct, they can't survive.
(34:29):
So that's awesome to hear.
Speaker 1 (34:32):
Yeah, it's so, I know we got it and so I know what
I'm hearing is we definitelyhave us a safe product.
Speaker 3 (34:37):
Yes, I have a hundred percent confidence in that.
And we don't cut corners.
I mean very simple we don't.
Whatever is required.
And in fact, a lot of times youknow they'll get on me because
I'm probably doing more than isactually necessary.
But I want to make sure I don'twant to tell you that this is
(35:00):
safe and it's okay, and it's not.
Speaker 1 (35:02):
Right the buck's not Right the buck stops here, Right
.
Speaker 3 (35:04):
So I take full responsibility for it and I have
100% confidence in the product.
Speaker 1 (35:10):
Well, gentlemen, thanks for coming out.
Thank you, jesse, for yourinput as well, of course.
Good seeing you, and I lovewhat Jimmy said there.
So come out on August 9th tothe max fit games and, uh, meet
jimmy and see some of theproduct, get some samples and
also be looking for the linkthat will be on the website soon
.
Thank you, man, thank youappreciate it rob thank you for
(35:34):
listening to today's program.
I ask you to please follow theshow wherever you get your
podcasts and please selectautomatic download, because that
really helps the show.
Now I want to thank overheaddoor of daytona beach, the
area's premier garage doorcompany.
They have the best product.
(35:54):
They have the best service.
I personally vouch for jeff andzach hawk, the owners.
They are great people with agreat company.
If you have any garage doorneeds, please give them a shout
at 386-222-3165.
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