What does it take to build and grow a successful business, especially when faced with unexpected challenges? In this episode of the Thinc Ahead, hosts Cindy Anderson and Karen Albritton welcome Elizabeth Johnson, founder of Simpson Scarborough, who shares her unique journey of scaling a firm in higher education marketing. Elizabeth discusses the pivotal moments that shaped her path, including how she transformed her company after the untimely passing of her business partner, Christopher Simpson. Tune in to learn about the strategies she used to grow the company, her approach to building strong partnerships, how she navigates decisions around ownership and acquisitions, and why there’s a critical need for dedicated support and community within the higher ed marketing space. Whether you're an entrepreneur or a leader in any industry, Elizabeth’s story will provide you with helpful insights on resilience, strategic growth, and the power of mentorship.
Thinc Ahead is hosted by Thinc Strategy's Cindy Anderson & Karen Albritton and produced by Earfluence.
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