Service and value tools for finding business opportunity have been developing for decades - both in mainstream business and sustainability circles.
In Circular Economy circles, they talk about The Service Flip - but there's a much wider toolkit on offer.
"Regenerative business service and value design is not about finding a better or lower cost solution to the existing problem of an industry. It's about redefining the problem itself." Adapted from Blue Ocean Strategy
FULL TEXT: https://thinkactregenerate.com/insight-how-to-uncover-regenerative-service-flip-opportunities/#text
RESOURCE LINKS
FREE Think Act Regenerate INSIGHTS - introductory email series: https://thinkactregenerate.com/insights/
Think Act Regenerate Service Thinking Resources: https://thinkactregenerate.com/product-as-a-service-paas-stories-sources-and-resources/
Circular Design Guide: https://www.circulardesignguide.com/post/service-flip
The Service Economy by Walter Stahel: https://www.globe-eu.org/wp-content/uploads/THE_PERFORMANCE_ECONOMY1.pdf
EXAMPLES
Aspect Legal SME advisory: https://www.aspectlegal.com.au/lawyerline-sme/
Bristol Siddeley "Power by the Hour": https://www.nexsys.co.uk/knowledge-hub/servitization-jargon-buster/
Lighting services by Signify: https://trellis.net/article/how-philips-became-pioneer-circularity-service/ and https://www.circularx.eu/en/cases/40/signify-light-as-a-service
MUD Jeans as a service: https://mudjeans.com/pages/sustainability-mud-jeans
Rare bird as a service: https://reasonstobecheerful.world/farmers-protect-rare-red-fronted-macaws-bolivia/
Supermarket solar as a service: https://www.smartease.com.au/solar-panels-supermarket-iga/https://www.smartease.com.au/solar-panels-supermarket-iga/
Vogue review of clothing services: https://www.vogue.com/article/clothing-rental-subscription
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