Think Like a Producer

Think Like a Producer

Ever wonder what it takes to create top-ranked podcasts and YouTube channels? What kind of a team is behind a chart-topping show week after week? How your content can skip past the rookie mistakes and achieve momentum that lasts? The answer to all your questions is to think like a producer. Meet your hosts, Tiff Tyler and Christine Baird, the co-workers who became friends as they’ve filmed, edited, and produced multiple top influencer podcasts over the past 5 years. Get ready for great stories, excellent strategy, unexpected tips, and honest advice as you learn to think like a producer.

Episodes

May 13, 2021 19 min

“We’re not just selling to sell."

Topics covered:

  • (1:02) How much time can you invest in the creation of a podcast?
  • (3:30) What is your budget?
  • (8:05) What is the return on investment that matters to you?
  • (14:40) How to get a free 15 min call with Tiff and Christine
  • Links mentioned:

  • Tiff Tyler
  • Christine Baird
  • Aspiring Podcast Hosts & Producers - check out the Think Like a Producer Membership Group
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    Mark as Played

    “No one is going to know that you launched a podcast besides the people you tell.”

    Topics covered:

  • (2:01) Get your audience excited before you’re launching your show
  • (7:11) Put your best foot forward
  • (13:35) How to effectively leverage your current audience to be a street team
  • Links mentioned:

  • EP 5 The 5 Steps to Launching Your Podcast
  • Gabby Bernstein
  • Austin Kleon
  • EP 28 How to Measure Your Results
  • Podpage
  • Pod.Link
  • Tiff Tyler
  • Christine Baird
  • Aspi...
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    April 29, 2021 26 min

    “There is a difference between being attached to and being informed about your results.”

    Topics covered:

  • (4:25) The difference between being attached versus informed
  • (12:40) How to detach from your results in a healthy way
  • (15:45) How to measure your results on YouTube
  • (20:40) The difference between wanting to be an influencer and being committed to being one
  • Links mentioned:

  • TubeBuddy
  • Sophia Amoruso’s #GIRLBOSS
  • Acast
  • Tiff Tyler
  • Christine Bai...
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    April 22, 2021 22 min

    “You empower your audience to become your brand ambassador. Make sure you feel comfortable offering merchandise anyone can buy.”

    Topics covered:

  • (0:45) Types of merchandise you could make
  • (4:00) Cons of having merchandise for your show
  • (8:05) Pros of selling merchandise at live events
  • (13:25) How to share merchandise with your podcast guests
  • (16:15) Cons of live events as merchandise
  • Links mentioned:

  • Anna Farris’ Unqualified podcast
  • The Sch...
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    Mark as Played
    April 15, 2021 17 min

    “The missing factor really could be just having someone else.”

    Topics covered:

  • (1:10) How to tap into the massive power of having a team
  • (5:25) What to do if you aren’t ready to hire someone
  • (9:45) How to get accountability for your project
  • Links mentioned:

  • The Social Dilemma
  • Tiff Tyler
  • Christine Baird
  • Aspiring Podcast Hosts & Producers - check out the Think Like a Producer Membership Group
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    Mark as Played

    “What is my content begging to become?”

    Topics covered:

  • (1:35) How to share your podcast on multiple platforms
  • (8:56) How master marketers do this
  • (12:16) Where to learn more about content marketing
  • Links mentioned:

  • Gary Vaynerchuk
  • Brendon Burchard
  • Tiff Tyler
  • Christine Baird
  • Aspiring Podcast Hosts & Producers - check out the Think Like a Producer Membership Group
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    Mark as Played
    April 1, 2021 24 min

    “Stick to a particular lane and make content for that lane.”

    Topics covered:

  • (1:25) Bumper
  • (4:46) Intro
  • (6:30) Pre-roll ads
  • (8:15) Main content and mid-roll ads
  • (9:57) Outro
  • (11:40) Post-roll ads
  • (13:35) The elements of video podcasts
  • (18:20) How to put together a trailer for video and audio
  • Links mentioned:

  • Tiff Tyler
  • Christine Baird
  • Aspiring Podcast Hosts & Producers - check out the Think Like a Producer Membership Group
  • Share
    Mark as Played
    March 25, 2021 20 min

    “Take note of the shows that you love listening to again and again.”

    Topics covered:

  • (0:55) How to decide on the length of your episodes
  • (3:53) Why interviews aren’t always the best format for podcasts
  • (10:11) How to use the power of a seasonal show
  • (16:15) Be your own listener avatar
  • Links mentioned:

  • Worthfull Project podcast
  • Renegade: Born In the USA podcast
  • Tiff Tyler
  • Christine Baird
  • Aspiring Podcast Hosts & Producers - check out the T...
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    Mark as Played
    March 18, 2021 24 min

    “You will never be as good at being like them as you are at being like yourself.”

    Topics covered:

  • (0:30) Why not to be discouraged from starting a podcast
  • (1:45) How your unique way of podcasting will lead to its success
  • (8:22) What it takes to make money from a YouTube channel or podcast sponsorships
  • (14:43) How to adopt a “create before you consume” mentality
  • Links mentioned:

  • Rob Bell’s podcast
  • Tiff Tyler
  • Christine Baird
  • Aspiring Podcast H...
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    Mark as Played

    “The ideal solution in my mind is to always bring people in and have them trained and then have that skill set in house.”

    Topics covered:

  • (0:55) How to outsource audio production
  • (9:08) How to outsource video production
  • (15:30) How to outsource other parts of production
  • Links mentioned:

  • Fiverr
  • Upwork
  • Podigy
  • Podblade
  • Christine’s DIY podcast course
  • Tiff Tyler
  • Christine Baird
  • Aspiring Podcast Hosts & Producers - check out the Think Like a Prod...
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    Mark as Played

    “What is way more valuable than our ideas is the feedback we are getting from the people who are actually listening.”

    Topics covered:

  • (0:30) Step #1: Engage with your audience on social platforms
  • (1:45) Step #2: Go on a podcast tour
  • (9:14) Step #3: Re-share fan love from a place of gratitude
  • (11:45) Step #4: Look at your analytics to gauge popular content
  • (13:59) Step #5: Keep going
  • Links mentioned:

  • Eat That Frog!
  • Tiff Tyler
  • Christine Baird
  • A...
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    Mark as Played
    February 25, 2021 21 min

    “There really is a power to hearing people’s voice and letting it sink in.”

    Topics covered:

  • (2:45) How to use your voice on apps to build your brand
  • (8:01) Examples of influencers using their voice on apps
  • (17:40) How the art of storytelling takes time to develop
  • Links mentioned:

  • Clubhouse
  • Summit of Greatness
  • Sarah Blondin
  • Tony Hawk
  • Ray Lewis Affirmations
  • How to Get Your Point Across in 30 Seconds or Less
  • Tiff Tyler
  • Christine Baird
  • Aspiring Podc...
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    Mark as Played
    February 18, 2021 19 min

    “It’s very powerful to ask the guest how you can support them.”

    Topics covered:

  • (1:10) Listen more than you talk
  • (2:35) Add a value-based question immediately
  • (5:13) Do your research
  • (7:34) Prepare your guest
  • (13:08) Offer support post-interview
  • Links mentioned:

  • Lewis Howes
  • Tiff Tyler
  • Christine Baird
  • Aspiring Podcast Hosts & Producers - check out the Think Like a Producer Membership Group
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    Mark as Played
    February 11, 2021 14 min

    “Entertainment can be impactful too.”

    Topics covered:

  • (0:55) The importance of expecting audience questions before they come
  • (3:14) How to present content in a digestible and relative format
  • (4:40) Why you can’t skip the practice phase
  • (5:49) Why it’s okay to take ideas from others
  • (7:50) How to be conscious about the content you are creating
  • Links mentioned:

  • Steal Like an Artist by Austin Kleon
  • Chase Jarvis
  • Jessica Yellin
  • Tiff Tyler
  • Christine...
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    Mark as Played

    “These are the things that help us save time, save energy, and save some money.”

    Topics covered:

  • (4:15) Christine’s favorite project management tool
  • (7:02) Tiff’s favorite video editing management tool
  • (10:31) Favorite file management and storage tools
  • Links mentioned:

  • Asana
  • Carey and Demir Bentley, productivity coaches
  • Frame.io
  • Dropbox
  • Adobe Creative Suite
  • Tiff Tyler
  • Christine Baird
  • Aspiring Podcast Hosts & Producers - check out the Think ...
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    Mark as Played
    January 28, 2021 16 min

    "Over the long haul, who are you serving and how is this bringing you joy?"

    Topics covered:

  • (1:30) Reason #1: Lack of clear vision
  • (5:09) Reason #2: Comparison to other audience sizes
  • (9:17) Reason #3: Underestimating the monetization process
  • Links mentioned:

  • Fleabag show
  • Tiff Tyler
  • Christine Baird
  • Aspiring Podcast Hosts - check out the Think Like a Producer Membership Group
  • Share
    Mark as Played

    “These are misconceptions that you can avoid if you just educate yourself and invest in some planning and resources.”

    Topics covered:

  • (1:03) Misconception #1: Underestimating time, money, and resources
  • (6:15) Misconception #2: Audience growth over time
  • (11:04) Misconception #3: How quickly podcasts can monetize
  • Links mentioned:

  • Tiff Tyler
  • Christine Baird
  • Aspiring Podcast Hosts - check out the Think Like a Producer Membership Group
  • Share
    Mark as Played

    “Everyone’s dancing on TikTok right now whereas a few years ago everyone was dancing on Vine.”

    Topics covered:

  • (3:04) How to schedule your recording time for max benefit
  • (9:03) How to repurpose long-form content for social media
  • (17:20) How many pieces of content you can get out of a single recording
  • Links mentioned:

  • Tiff Tyler
  • Christine Baird
  • Aspiring Podcast Hosts - check out the Think Like a Producer Membership Group
  • Share
    Mark as Played
    January 7, 2021 26 min

    “You can’t really buy the book for anything. Everything is very personal to you.”

    Topics covered:

  • (1:35) Tiff’s favorite tools for setting boundaries
  • (6:30) Christine’s favorite tools for setting boundaries
  • (12:05) Christine’s non-negotiables for 2021
  • (14:00) Tiff’s non-negotiables for 2021
  • Links mentioned:

  • Sandra Chuma
  • James Clear
  • Atomic Habits
  • The Power of Habit
  • EP 11 How to Build a Production Team for Your Podcast
  • Human Design
  • James Lawrence
  • ...
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    Mark as Played

    “Some people don’t feel acknowledged for all the roles they are filling by having their own podcast.” 

    Topics covered:

  • (1:56) The creative vision roles: host, producer, talent booker
  • (5:05) The audio roles: audio engineer, audio editor
  • (7:37) The video roles: shooter, video editor, post production coordinator
  • (12:31) The marketing roles: social media marketer, copywriter, designer, YouTube manager
  • (19:01) Who to hire first
  • Links mentioned...

    Share
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