Think Like a Producer

Think Like a Producer

Ever wonder what it takes to create top-ranked podcasts and YouTube channels? What kind of a team is behind a chart-topping show week after week? How your content can skip past the rookie mistakes and achieve momentum that lasts? The answer to all your questions is to think like a producer. Meet your hosts, Tiff Tyler and Christine Baird, the co-workers who became friends as they’ve filmed, edited, and produced multiple top influencer podcasts over the past 5 years. Get ready for great stories, excellent strategy, unexpected tips, and honest advice as you learn to think like a producer.

Episodes

December 23, 2021 20 min

“Sizes of social media followings do not reflect the success of your podcast.”

Topics covered:

  • (1:44) The big things to understand about your audio podcast’s performance
  • (11:01) The growth scale of podcasts
  • (13:30) The big things to understand about your YouTube podcast’s performance
  • Links mentioned:

  • EP 28 How to Measure Your Podcast Results
  • TubeBuddy
  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Ty...
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    “Where you are putting your effort is where your numbers are going to come from.”

    Topics covered:

  • (1:10) The importance of sticking with what you are good at
  • (5:00) How to pick the platforms that market your show the best
  • (15:40) Tips for managing your energy and time with marketing your show
  • Links mentioned:

  • EP 8 Audio v. Video Podcasts
  • Get your podcast on Facebook
  • Looking for pro support to build your podcast? Find out more ways to work ...
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    “Earned would be time, owned would be resources and paid would be money.”

    Topics covered:

  • (1:00) What earned media is and how to get it
  • (4:36) What owned media is and how to get it
  • (8:25) What paid media is and how to get it
  • Links mentioned:

  • Podcorn
  • Spotify Audience Network
  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird
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    “We hope you use collaborations to elevate what you’re doing to another level in your industry.”

    Topics covered:

  • (0:56) How independent podcast hosts collaborate on limited series
  • (3:55) Using crossover episodes to co-promote your show
  • (7:25) The benefit of featuring a trending guest outside of your usual circle
  • (11:40) How to invite people to collaborate with you
  • (17:25) Sharing your platform as a publication available for big announcem...
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    November 25, 2021 14 min

    “Algorithms are not meant to stop you from growing. Algorithms are meant to learn how people are reacting.”

    Topics covered:

  • (0:35) The problem with mixing short and long videos on your YouTube channel
  • (3:30) How to choose a video format to start your channel with
  • (4:10) What to consider when turning on ads on your channel
  • (5:09) The benefits of separating your YouTube channels
  • (10:01) The value of checking your analytics weekly
  • Links ment...

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    “Without commitment, you’ll never start. But more importantly, without consistency you’ll never finish.” - Denzel Washington

    Topics covered:

  • (1:30) Budget options starting at DIY and going up to in-house team production
  • (3:40) How to estimate a budget based on your desired return on investment
  • (6:08) How to practice a sustainable output of resources
  • (10:15) How to manage your podcast’s budget
  • Links mentioned:

  • Worthfull Media Resources Pag...
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    November 11, 2021 14 min

    “A key piece of running a successful production for the long haul is getting people in the right roles.”

    Topics covered:

  • (0:20) Busting the myth that you need to be the host and producer of your show
  • (1:30) How producers need to think
  • (4:05) How hosts need to think
  • (7:20) How to find a producer to delegate to
  • Links mentioned:

  • Inside Trader Joe’s podcast
  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff ...
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    November 4, 2021 17 min

    “You kind of rewrite throughout the process.”

    Topics covered:

  • (1:00) When scripting an episode is valuable
  • (7:50) When scripting an episode is not valuable
  • (10:45) Pros and cons around scripting episodes for video
  • Links mentioned:

  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird
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    October 28, 2021 17 min

    “The efficiency level of an in-house team is unmatched.”

    Topics covered:

  • (2:30) The benefits of having an in-house production team
  • (6:50) How having an in-house production helps your team grow
  • (8:35) The challenges of having an in-house production team
  • Links mentioned:

  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird
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    October 21, 2021 19 min

    “This is an emerging field. Traditional film and TV is starting to morph into the creator economy.”

    Topics covered:

  • (2:15) The main positions to consider hiring for
  • (5:30) Ballpark budgets to keep in mind
  • (13:15) What to consider about hiring an audio crew
  • Links mentioned:

  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird
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    “The big perk of having a premium podcast is that you can have access to your audience’s name and email address.”

    Topics covered:

  • (1:20) What a private or premium podcast is and how to use it
  • (9:40) What YouTube premium is about how to use it
  • Links mentioned:

  • Hello Audio
  • Supporting Cast
  • Supercast
  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird
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    “You don’t have to feel that pressure of posting your full podcast on YouTube.”

    Topics covered:

  • (0:54) How to make YouTube shorts that are unique to you
  • (5:30) Ways to use podcasting in non-traditional formats
  • (8:13) How to use private podcasts to cater to your core audience
  • Links mentioned:

  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird
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    “YouTube rewards you when you’re finding that niche audience, when you’re bringing people in who know exactly what they’re looking for.”

    Topics covered:

  • (1:20) Choose content that plays to your strengths
  • (4:14) Figure out what you want to be hired to do
  • (6:48) How to create videos that make a great YouTube channel
  • (9:40) Why focusing on a niche is so helpful when you start a podcast
  • Links mentioned:

  • Looking for pro support to build your p...
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    September 23, 2021 21 min

    “What allows you, in the most efficient and clear way possible, to share your expertise in a way that makes people keep coming back for more?”

    Topics covered:

  • (1:50) How to format your audio podcast to make it binge-able
  • (9:45) How to optimally format your video podcast
  • Links mentioned:

  • EP 31 Playing to Your Strengths
  • EP 8 Audio v. Video Podcasts: What You Need to Know
  • Inside Trader Joes podcast
  • Rich Roll
  • EP 24 The Elements of a Podcast Epi...
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    September 16, 2021 14 min

    “The quickest road to burnout is to copy someone else’s zone of genius when it’s not yours.”

    Topics covered:

  • (0:57) How to play to your strengths on video
  • (6:00) How to play to your strengths on audio
  • Links mentioned:

  • Looking for pro support to build your podcast? Find out more ways to work with us!
  • Tiff Tyler
  • Christine Baird
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    September 9, 2021 2 min

    Welcome to Season 2 of the show! This season is all about how to create media that attracts your dream customers to you. We'll be dropping new episodes every Thursday starting 9/16/21. 

    Subscribe on your favorite podcast app and on our YouTube channel!

     

    For more about the show and to see full show notes of past episodes, visit https://worthfullmedia.com/tlap

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    “We’re not just selling to sell."

    Topics covered:

  • (1:02) How much time can you invest in the creation of a podcast?
  • (3:30) What is your budget?
  • (8:05) What is the return on investment that matters to you?
  • (14:40) How to get a free 15 min call with Tiff and Christine
  • Links mentioned:

  • Tiff Tyler
  • Christine Baird
  • Looking for pro support to build your podcast? Find out more ways to work with us!
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    “No one is going to know that you launched a podcast besides the people you tell.”

    Topics covered:

  • (2:01) Get your audience excited before you’re launching your show
  • (7:11) Put your best foot forward
  • (13:35) How to effectively leverage your current audience to be a street team
  • Links mentioned:

  • EP 5 The 5 Steps to Launching Your Podcast
  • Gabby Bernstein
  • Austin Kleon
  • EP 28 How to Measure Your Results
  • Podpage
  • Pod.Link
  • Tiff Tyler
  • Christine Baird
  • Look...
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    April 29, 2021 26 min

    “There is a difference between being attached to and being informed about your results.”

    Topics covered:

  • (4:25) The difference between being attached versus informed
  • (12:40) How to detach from your results in a healthy way
  • (15:45) How to measure your results on YouTube
  • (20:40) The difference between wanting to be an influencer and being committed to being one
  • Links mentioned:

  • TubeBuddy
  • Sophia Amoruso’s #GIRLBOSS
  • Acast
  • Tiff Tyler
  • Christine Bai...
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    April 22, 2021 22 min

    “You empower your audience to become your brand ambassador. Make sure you feel comfortable offering merchandise anyone can buy.”

    Topics covered:

  • (0:45) Types of merchandise you could make
  • (4:00) Cons of having merchandise for your show
  • (8:05) Pros of selling merchandise at live events
  • (13:25) How to share merchandise with your podcast guests
  • (16:15) Cons of live events as merchandise
  • Links mentioned:

  • Anna Farris’ Unqualified podcast
  • The Sch...
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