Think Like a Producer
Ever wonder what it takes to create top-ranked podcasts and YouTube channels? What kind of a team is behind a chart-topping show week after week? How your content can skip past the rookie mistakes and achieve momentum that lasts? The answer to all your questions is to think like a producer. Meet your hosts, Tiff Tyler and Christine Baird, the co-workers who became friends as they’ve filmed, edited, and produced multiple top influencer podcasts over the past 5 years. Get ready for great stories, excellent strategy, unexpected tips, and honest advice as you learn to think like a producer.
Episodes
We missed recording a season of Think Like a Producer in 2023 so instead we recorded a bonus episode covering our updates from the year, what we've learned, and what we're exploring in 2024 as media and podcast producers.
Looking for pro support to build your podcast? Find out more ways to work with us! https://worthfullmedia.com/services
This season of the show is all about using a studio and a crew to film your show and make it look its best! That means that we filmed the whole season in Christine’s new studio in Salt Lake City, Worthfull Studios! We invite you to watch the full trailer on YouTube to see everything we are talking about >> https://youtu.be/wLJncG6mGQw
It's our final episode of Season 3 on the show and we're wrapping it with a tutorial on how to do something we are well-known for: filming an interview-style podcast. We have literally made hundreds of these kinds of episodes for clients, so we wanted to share our best tips for setting up a set, prepping your guest and crew, and capturing a conversation in its best form for your show.
When it comes to video recording your show, don't sleep on the lighting. You probably already know this, especially if you've seen plenty of bad lighting in videos on YouTube, but you may not know the basics of getting good lighting, at home or in a studio. We're showing you some simple tips for upleveling your lighting, with the example of how we light our clients in the studio to see a case study.
“Choose the focus of the media you're about to create: Do I want this to be audio-first or video-first?”
One of the most important things to get right when filming your show, at home or in a studio, is the audio. It's easy to get excited about nice cameras and lights and sets, but if you don't pay attention to your audio quality, your episodes will fall flat. That's why we are showing you 2 solid ways to consistently capture good au...
“Crew and talent are just different types of people to work with.”
As we say in this episode, there's no way to know all of the things you need to plan for and prepare for as a producer of a video shoot until you've done it. However, we do want to help you speed up the learning curve as much as possible, so this episode covers the main pitfalls of first time video creators (especially in podcasting) and how to avoid them. We talk to...
One of the most common, and most avoidable, issues we see podcasters and YouTubers make is that they record lots of great content and then it . . . never sees the light of day. It's so easy to get excited about a video shoot and when it's over, assume you are done. But the real work happens in what we call post-production -- the project management, editing, and strategy that actually gets your videos out into the world in a timely ...
“It ups the level of creativity, it ups the level of planning, of getting things done when you have other people on your team.”
This season of the show is all about using a studio and a crew to film your show and make it look its best! That means that we filmed the whole season in Christine’s new studio in Salt Lake City, Worthfull Studios! We invite you to watch the full episode on YouTube to see everything we are talking about >>...
“Sizes of social media followings do not reflect the success of your podcast.”
Topics covered:
- (1:44) The big things to understand about your audio podcast’s performance
- (11:01) The growth scale of podcasts
- (13:30) The big things to understand about your YouTube podcast’s performance
Links mentioned:
- EP 28 How to Measure Your Podcast Results
- TubeBuddy
- Looking for pro support to build your podcast? Find out more ways to work wi...
“Where you are putting your effort is where your numbers are going to come from.”
Topics covered:
- (1:10) The importance of sticking with what you are good at
- (5:00) How to pick the platforms that market your show the best
- (15:40) Tips for managing your energy and time with marketing your show
Links mentioned:
- EP 8 Audio v. Video Podcasts
- Get your podcast on Facebook
- Looking for pro support to build your podcast? Find out more ...
“Earned would be time, owned would be resources and paid would be money.”
Topics covered:
- (1:00) What earned media is and how to get it
- (4:36) What owned media is and how to get it
- (8:25) What paid media is and how to get it
Links mentioned:
- Podcorn
- Spotify Audience Network
- Looking for pro support to build your podcast? Find out more ways to work with us!
- Tiff Tyler
- Christine Baird
“We hope you use collaborations to elevate what you’re doing to another level in your industry.”
Topics covered:
- (0:56) How independent podcast hosts collaborate on limited series
- (3:55) Using crossover episodes to co-promote your show
- (7:25) The benefit of featuring a trending guest outside of your usual circle
- (11:40) How to invite people to collaborate with you
- (17:25) Sharing your platform as a publication available for big annou...
“Algorithms are not meant to stop you from growing. Algorithms are meant to learn how people are reacting.”
Topics covered:
- (0:35) The problem with mixing short and long videos on your YouTube channel
- (3:30) How to choose a video format to start your channel with
- (4:10) What to consider when turning on ads on your channel
- (5:09) The benefits of separating your YouTube channels
- (10:01) The value of checking your analytics weekly
L...
“Without commitment, you’ll never start. But more importantly, without consistency you’ll never finish.” - Denzel Washington
Topics covered:
- (1:30) Budget options starting at DIY and going up to in-house team production
- (3:40) How to estimate a budget based on your desired return on investment
- (6:08) How to practice a sustainable output of resources
- (10:15) How to manage your podcast’s budget
Links mentioned:
“A key piece of running a successful production for the long haul is getting people in the right roles.”
Topics covered:
- (0:20) Busting the myth that you need to be the host and producer of your show
- (1:30) How producers need to think
- (4:05) How hosts need to think
- (7:20) How to find a producer to delegate to
Links mentioned:
- Inside Trader Joe’s podcast
- Looking for pro support to build your podcast? Find out more ways to work ...
“You kind of rewrite throughout the process.”
Topics covered:
- (1:00) When scripting an episode is valuable
- (7:50) When scripting an episode is not valuable
- (10:45) Pros and cons around scripting episodes for video
Links mentioned:
- Looking for pro support to build your podcast? Find out more ways to work with us!
- Tiff Tyler
- Christine Baird
“The efficiency level of an in-house team is unmatched.”
Topics covered:
- (2:30) The benefits of having an in-house production team
- (6:50) How having an in-house production helps your team grow
- (8:35) The challenges of having an in-house production team
Links mentioned:
- Looking for pro support to build your podcast? Find out more ways to work with us!
- Tiff Tyler
- Christine Baird
“This is an emerging field. Traditional film and TV is starting to morph into the creator economy.”
Topics covered:
- (2:15) The main positions to consider hiring for
- (5:30) Ballpark budgets to keep in mind
- (13:15) What to consider about hiring an audio crew
Links mentioned:
- Looking for pro support to build your podcast? Find out more ways to work with us!
- Tiff Tyler
- Christine Baird
“The big perk of having a premium podcast is that you can have access to your audience’s name and email address.”
Topics covered:
- (1:20) What a private or premium podcast is and how to use it
- (9:40) What YouTube premium is about how to use it
Links mentioned:
- Hello Audio
- Supporting Cast
- Supercast
- Looking for pro support to build your podcast? Find out more ways to work with us!
- Tiff Tyler
- Christine Baird
“You don’t have to feel that pressure of posting your full podcast on YouTube.”
Topics covered:
- (0:54) How to make YouTube shorts that are unique to you
- (5:30) Ways to use podcasting in non-traditional formats
- (8:13) How to use private podcasts to cater to your core audience
Links mentioned:
- Looking for pro support to build your podcast? Find out more ways to work with us!
- Tiff Tyler
- Christine Baird
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