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April 4, 2025 43 mins

In this episode, Jesse Taylor from Parade returns to the podcast to discuss the rapidly advancing role of AI in the freight brokerage industry. He introduces Parade's new AI-driven tool, Co-Driver, which automates carrier inquiries and enhances communication, helping brokers build stronger relationships with carriers while optimizing operations. 

The conversation also covers the importance of leveraging data intelligence to stay competitive, improve carrier recommendations, and measure AI's impact through key performance indicators. 

Finally, Jesse explores the potential future innovations that AI could bring to the logistics space, emphasizing how AI is poised to transform freight brokerage operations.

📍Massive thanks to our podcast sponsors:

⚫️ Talento is not just a nearshoring solution – it’s a partner in building and scaling a thriving logistics business. Focused entirely on freight, supply chain, and logistics, Talento offers more than just talent—it provides an entire ecosystem designed to support and optimize growth.

⚫️ Salesdash CRM is built specifically for freight brokers & 3PLs. Organize your sales outreach, notes, follow-ups, and lane profiles for your shippers and carriers. All for an affordable price. Try Salesdash free for 14 days with no credit card required.

⚫️ Vendorflow assists dispatch teams and drivers in overcoming typical communication challenges and enhances safety by reducing distractions, including preventing message delivery while drivers are in transit. Check out Vendorflow today!

⚫️ Purple Squirrel is enriching careers in logistics. Representing freight agents, brokers, and forwarders, they secure multiple winning offers tailored for today’s top freight talent. Check out Purple Squirrel now!

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