In this week’s episode, we are thinking about what it truly takes to build a brand from the ground up, as we dive into the entrepreneurial journey of Vanessa Smith, the owner of Refy Agency and proud islander. With over 13 years of marketing experience, she shares how entrepreneurship was always in her DNA, having felt the entrepreneurial bug from a young age. However, she reflects on how it took her longer than expected to launch her own agency. Vanessa opens up about the most valuable lesson she learned after her first full year in business, providing insight into the ups and downs of entrepreneurship and what its like to be the host of her own podcast, Business in the Open.
When asked about building her personal brand and blending it with the content on her business Instagram, Vanessa offers great advice, sharing her strategy and experience. We then pose the ever-popular question of whether to name your business after yourself or choose a unique name, and Vanessa gives her thoughtful perspective on the topic. The conversation shifts to the raw reality of podcasting, as Vanessa explains her unique journey in bringing her podcast to life.
Vanessa also answers how she became a great community connector and marketer, revealing the key factors that helped her build such strong connections. We then reflect on our shared ability to be curious, ask the right questions, and truly get to know the people around us, which we both consider to be our “superpower.” To wrap up, Vanessa shares her thoughts on the future and what lies ahead for her business and personal journey.
Connect with Vanessa
On Instagram @refy.agency
Listen to Business In The Open on Spotify
Listen to Business In The Open on Apple
Hosted by @kirstimcnabney 🎙
Find links, inspiration and updates on @thinkingaboutpodcast
If you found the episode supportive or love the podcast, please feel free to leave a review to help the podcast grow 🤍
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.