In this week’s episode, we are thinking about the true power of social media and how to use it to genuinely connect with your community. We’re joined by Katie Campbell, founder of Katie Creative Co., a social media strategist and self-proclaimed social media therapist, who is dedicated to helping people create audience-centric content that fosters meaningful engagement. If you’re someone who’s struggled to make your social media content resonate or wondered how to stay authentic while building a community, this conversation is full of insights you won’t want to miss.
Katie shares how her lifelong passion for social media was cemented when she started a One Direction fan page, setting the stage for a career centered around the dynamic world of online connections. Throughout the conversation, she emphasizes the core purpose of social media: being social. Katie also talks about her transition from a social media manager to a strategist, explaining her motivations and how this change has allowed her to focus more on strategy and audience engagement.
In a fun twist, I bring some of Katie’s social media posts to the table, asking Katie to break down her content philosophies. One standout principle Katie explains is that while your content is created by you, it shouldn’t be about you. Instead, it should be focused on your audience, using ‘you’ language to draw them in. She also reminds us that content carries energy: if you didn’t enjoy creating it, it’s unlikely your audience will enjoy engaging with it.
Katie’s golden piece of advice for this episode is about finding and building a community. She emphasizes that a strong, engaged community is at the heart of impactful social media presence and shares strategies for cultivating that sense of belonging. Tune in for a conversation packed with practical tips, a fresh perspective on social media, and ways to make content that truly connects.
CONNECT WITH KATIE
On Instagram @katiecreativeco
Visit Katie's website
Hosted by @kirstimcnabney 🎙
Find links, inspiration and updates on @thinkingaboutpodcast
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